{"id":2512,"count":15,"description":"<b>Sozialen Medien<\/b>, oder<i>\u00a0<b>Soziales Netzwerk<\/b><\/i>ist ein allgemeiner Begriff f\u00fcr Online-Technologien und -Praktiken, die Menschen zum Teilen von Text, Bildern, Audio und Video verwenden. Die Professoren Andreas Kaplan und Michael Haenlein definierten soziale Medien als eine Gruppe von Web-Anwendungen, die auf den ideologischen und technologischen Grundlagen von Web 2.0 basieren und die Erstellung und den Austausch benutzergenerierter Inhalte erm\u00f6glichen.\r\n<div id=\"toc\" class=\"toc\" role=\"navigation\" aria-labelledby=\"mw-toc-heading\">\r\n<div class=\"toctitle\" dir=\"ltr\" lang=\"it\"><\/div>\r\n<\/div>\r\nSoziale Medien ver\u00e4ndern grundlegend die Art und Weise, wie Menschen Informationen und Inhalte lesen, lernen und teilen. Soziale Medien ver\u00e4ndern das Kommunikationsmodell traditioneller Medien (Radio, Printmedien, Fernsehen) radikal; die Botschaft ist nicht mehr \u201eeins-zu-viele\u201c (d. h. \u00fcberwiegend einseitig, vom Sender zum Publikum), sondern \u201egleichberechtigt\u201c: mehrere Sender, ein hohes Ma\u00df an Interaktion. Dieser Wandel im Kommunikationsmodell kann zu einer Demokratisierung der Information f\u00fchren und Menschen von \u201eblo\u00dfen\u201c Konsumenten zu Verfassern von Inhalten machen. Soziale Medien erfreuen sich gro\u00dfer Beliebtheit, weil sie es Menschen erm\u00f6glichen, das Internet zu nutzen, um pers\u00f6nliche oder berufliche Beziehungen aufzubauen. Sie werden auch definiert als\u00a0<i>Nutzergenerierte Inhalte<\/i>\u00a0(UGC) oder\u00a0<i>konsumentengenerierte Medien<\/i>\u00a0(CGM).","link":"https:\/\/sendapp.live\/de\/category\/social\/","name":"Sozial","slug":"sozial","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Archivi - SendApp - Software Whatsapp Marketing<\/title>\n<meta name=\"description\" content=\"Social Media, o\u00a0Social Network, \u00e8 un&#039;espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendapp.live\/de\/kategorie\/sozial\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Archivi\" \/>\n<meta property=\"og:description\" content=\"Social Media, o\u00a0Social Network, \u00e8 un&#039;espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sendapp.live\/de\/kategorie\/sozial\/\" \/>\n<meta property=\"og:site_name\" content=\"SendApp - Software Whatsapp Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sendapp_live\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/\",\"name\":\"Social Archivi - SendApp - Software Whatsapp Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\"},\"description\":\"Social Media, o\u00a0Social Network, \u00e8 un'espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/#breadcrumb\"},\"inLanguage\":\"de\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sendapp.live\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"name\":\"SendApp\",\"description\":\"Automate Your Messages &amp; Grow Your Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\"},\"alternateName\":\"SendApp WhatsApp Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sendapp.live\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\",\"name\":\"SendApp\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"contentUrl\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"width\":300,\"height\":60,\"caption\":\"SendApp\"},\"image\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sendapp.live\",\"https:\\\/\\\/x.com\\\/sendapp_live\",\"https:\\\/\\\/www.instagram.com\\\/sendapp.live\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC2gaLpi0-OJLG4CFbOr6mLw\",\"https:\\\/\\\/it.trustpilot.com\\\/review\\\/sendapp.live\"],\"description\":\"Piattaforma italiana di WhatsApp Marketing con API ufficiali Meta. 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