{"id":16863,"date":"2020-07-20T14:31:46","date_gmt":"2020-07-20T12:31:46","guid":{"rendered":"https:\/\/sendapp.live\/?p=16863"},"modified":"2020-07-20T14:31:46","modified_gmt":"2020-07-20T12:31:46","slug":"mobile-messaging-nachrichten","status":"publish","type":"post","link":"https:\/\/sendapp.live\/de\/2020\/07\/20\/novita-messaggistica-mobile\/","title":{"rendered":"Mobile Messaging-Nachrichten"},"content":{"rendered":"<section id=\"blog-text-2\" class=\"block blog-text\">\n<div class=\"text-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<h1>Mobile Messaging er\u00f6ffnet den Kunden von Harvard Business Review einen Weg<\/h1>\n<p><span>Rich Communication Services (RCS) Messaging, der Nachfolger von SMS, wurde vor einigen Wochen offiziell in Frankreich und Gro\u00dfbritannien eingef\u00fchrt. Wenn Sie ein Android-Telefon besitzen, k\u00f6nnen Sie m\u00f6glicherweise bereits RCS-Nachrichten empfangen.<\/span><\/p>\n<p><span>Basierend auf einer Umfrage unter 300 Befragten und dem Feedback der ersten Unternehmen, die RCS-Kampagnen vertreiben, hat das renommierte amerikanische Managementmagazin Harvard Business Review eine besonders umfassende Studie zum Markt f\u00fcr Messaging-Apps und zur Ankunft dieses neuen Herausforderers ver\u00f6ffentlicht: RCS.<\/span><\/p>\n<p><span>Apps wie\u00a0 <\/span><span>Facebook<\/span><span>\u00a0\u00a0und\u00a0\u00a0<\/span><span>WhatsApp<\/span><span>\u00a0\u00a0habe die ersetzt <a href=\"https:\/\/sendapp.live\/de\/2020\/01\/10\/whatsapp-attention-to-diebstahl-of-konten-via-sms\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMS<\/a> bietet zus\u00e4tzliche Differenzierungsm\u00f6glichkeiten. Sie sind jedoch nicht f\u00fcr Smartphones typisch. Im Hinblick auf die Erf\u00fcllung der Gesch\u00e4ftsanforderungen werden diese mobilen Messaging-Apps derzeit in allen Bereichen h\u00e4ufiger als andere Apps verwendet. Innerhalb von 5 Jahren werden sie voraussichtlich eine noch gr\u00f6\u00dfere Rolle in der Marketinglandschaft spielen, da die Bedeutung dieses Kanals wahrgenommen wird, der von 46% auf 68% wechseln k\u00f6nnte.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5383 size-full\" src=\"https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph.jpg\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" srcset=\"https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph.jpg 949w, https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph-300x198.jpg 300w, https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph-768x506.jpg 768w\" alt=\"Grafik mit den Ergebnissen der Harvard-Handelsumfrage\" width=\"949\" height=\"625\" \/><\/p>\n<p><span>Die Einf\u00fchrung von RCS, das erweiterte Funktionen im nativen universellen Messaging-System des Telefons bietet, k\u00f6nnte jedoch die Hegemonie von WhatsApp und Facebook Messenger in Frage stellen. RCS erf\u00fcllt auch die drei Anforderungen, nach denen Marken in einer Messaging-App suchen:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"blog-bullets-numbers-3\" class=\"block blog-bullets-numbers\">\n<div class=\"bullnum-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<ul>\n<li><span>Bessere Metriken und Analysen, einschlie\u00dflich Lesebest\u00e4tigungen<\/span><\/li>\n<li><span>Absenderinformationen \u00fcberpr\u00fcft<\/span><\/li>\n<li><span>Nahtlose Transaktionen, wie z. B. benutzerfreundliche Zahlungen<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"blog-text-4\" class=\"block blog-text\">\n<div class=\"text-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<p><span>Die vollst\u00e4ndige Studie finden Sie hier:<\/span><\/p>\n<p><a href=\"https:\/\/kstatic.googleusercontent.com\/files\/504d17233468114fdb006adf1bafb3b204d42e31154bcae76583184ff393b7c135274dba05b30a94c2af70734f5ead957d0506bdae286a08ae229a87c2e88521\" target=\"_blank\" rel=\"noreferrer noopener\"><span>Mobile Messaging er\u00f6ffnet den Kunden von Harvard Business Review einen Weg<\/span><\/a><\/p>\n<p class=\"p1\"><i><span>Artikel urspr\u00fcnglich auf der myElefant-Blog-Site ver\u00f6ffentlicht - Juli 2019<\/span><\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Mobile Messaging ebnet den Weg zu den Verbrauchern, laut Harvard Business Review. Rich Communication Services (RCS) Messaging, der Nachfolger von SMS, wurde offiziell in Frankreich eingef\u00fchrt und \u2026<\/p>","protected":false},"author":22,"featured_media":16864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[884],"tags":[63,32,874,122,49,833,28,855,31,892,54,118,828,128,40,39,149,840,25,125],"class_list":{"0":"post-16863","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sms","8":"tag-allarme-per-whatsapp","9":"tag-android","10":"tag-app","11":"tag-risposta-automatica-per-whatsapp","12":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","13":"tag-how-to-set-up-auto-reply-for-whatsapp-guide-for-2020","14":"tag-backup","15":"tag-blog","16":"tag-free-whatsapp-bulk-sender","17":"tag-business","18":"tag-rendi-i-messaggi-piu-attraenti-con-sendapp","19":"tag-come-inviare","20":"tag-coronavirus","21":"tag-custom-message","22":"tag-da-android-su-iphone","23":"tag-da-iphone-su-android","24":"tag-delete-message","25":"tag-google","26":"tag-whatsapp","27":"tag-whatsapp-web"},"yoast_head":"<!-- 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