{"id":16914,"date":"2020-07-21T10:52:55","date_gmt":"2020-07-21T08:52:55","guid":{"rendered":"https:\/\/sendapp.live\/?p=16914"},"modified":"2020-07-21T10:59:52","modified_gmt":"2020-07-21T08:59:52","slug":"wahrscheinlicher-dass-verbraucher-nachrichten-offnen-als-e-mails","status":"publish","type":"post","link":"https:\/\/sendapp.live\/de\/2020\/07\/21\/probabilita-maggiore-che-i-clienti-aprono-messaggi-mobile-rispetto-a-e-mail\/","title":{"rendered":"Verbraucher \u00f6ffnen eher Nachrichten als E-Mails"},"content":{"rendered":"
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Im Forschungsbericht; Mobile Consumer Engagement 2020 betonte, dass Verbraucher nicht nur viele verschiedene Arten personalisierter mobiler Nachrichten von Unternehmen begr\u00fc\u00dfen; Sie \u00f6ffnen sich aber auch 35-mal h\u00e4ufiger als E-Mails! Trotzdem haben sich die Unternehmen verlangsamt und liefern nicht die Art von hochwertigen Echtzeitnachrichten, nach denen sich Verbraucher sehnen.<\/p>\n

Unsere Forschung hat das aufgedeckt, was wir als "Chancenl\u00fccke" bezeichnen. Dies ist die L\u00fccke zwischen der Art und Weise, wie Verbraucher Messaging heute tats\u00e4chlich nutzen, und der Art und Weise, wie sie sie nutzen m\u00f6chten. Beispielsweise m\u00f6chte der 62% Servicetermine mithilfe von Messaging best\u00e4tigen, aber nur der 41% hat heute die M\u00f6glichkeit dazu. Und der 70% m\u00f6chte, dass Banken ihre verd\u00e4chtigen Aktivit\u00e4ten auf ihren Konten melden, aber heute erh\u00e4lt nur der 35% solche Benachrichtigungen.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Im August 2019 haben wir weltweit 2.300 Verbraucher befragt und mit F\u00fchrungskr\u00e4ften von Kundenbindungsmarken wie Oracle, Uber und Adobe gesprochen, um die Messaging-Szenarien zu ermitteln, die Verbraucher n\u00fctzlich und willkommen finden und die sie nerv\u00f6s machen. Wichtige Informationen sind:<\/p>\n

Die Leute ertragen es Email<\/a> ungelesene, ungelesene mobile Nachrichten<\/span><\/b><\/h3>\n

Consumer 40% behauptet, mindestens 50 ungelesene E-Mails in seinem Posteingang zu haben\u00a0\u00a0<\/span>,\u00a0<\/span>\u00a0Aber nur der 4% sagt dasselbe \u00fcber mobile Nachrichten.<\/span>\u00a0<\/span><\/p>\n

Kunden <\/span><\/b>Ich bin <\/span><\/b>Vorsicht bei App-Downloads<\/span><\/b><\/h3>\n

Der 80% der Verbraucher gibt an, dass sie nur eine App von einem Unternehmen herunterladen werden, das sie kennen und dem sie vertrauen, und der 72% bef\u00fcrchtet, dass die Apps ihre Bewegungen verfolgen. Dies\u00a0\u00a0<\/span>ist\u00a0\u00a0<\/span>insbesondere\u00a0<\/span>Wichtig f\u00fcr Unternehmen, die in die Entwicklung von Marken-Apps investieren.\u00a0<\/span>\u00a0<\/span><\/p>\n

Benutzer mobiler Ger\u00e4te\u00a0\u00a0<\/span><\/b>Ich bin\u00a0\u00a0<\/span><\/b>bereit f\u00fcr intensives Engagement<\/span><\/b><\/h3>\n

Unternehmen experimentieren mit personalisierten Videos, Multimedia-Nachrichten und KI-gest\u00fctzten Gespr\u00e4chen - und die Verbraucher sind mit den Ergebnissen zufrieden. 2 von 3, die a Chatbot<\/a> Sie behaupten, positive Erfahrungen gemacht zu haben, wobei Geschwindigkeit und Effizienz die Gr\u00fcnde daf\u00fcr sind. Die meisten gingen so weit zu sagen, dass ein Chatbot ihnen auch oder besser diente als ein menschlicher Agent. <\/span>\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

Der Forschungsbericht \u201eMobile Consumer Engagement 2020\u201c hat ergeben, dass Verbraucher nicht nur viele verschiedene Arten personalisierter mobiler Nachrichten von Unternehmen begr\u00fc\u00dfen, sondern auch eher \u2026<\/p>","protected":false},"author":22,"featured_media":16918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343],"tags":[63,32,53,122,128,39,852,119,30,25,29,125],"class_list":{"0":"post-16914","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-allarme-per-whatsapp","9":"tag-android","10":"tag-archivia-chat-whatsapp","11":"tag-risposta-automatica-per-whatsapp","12":"tag-custom-message","13":"tag-da-iphone-su-android","14":"tag-google-chat","15":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp","16":"tag-sendapp","17":"tag-whatsapp","18":"tag-whatsapp-transfer","19":"tag-whatsapp-web"},"yoast_head":"\nProbabilit\u00e0 maggiore che i consumatori aprano messaggi rispetto a e-mail<\/title>\n<meta name=\"description\" content=\"l nostro ultimo rapporto di ricerca; Mobile 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