{"id":2512,"count":15,"description":"<b>Social Media<\/b>, or<i>\u00a0<b>Social Network<\/b><\/i>, is a generic term for online technologies and practices that people use to share text, images, audio, and video. Professors Andreas Kaplan and Michael Haenlein defined social media as a group of web applications based on the ideological and technological foundations of Web 2.0 that enable the creation and exchange of user-generated content.\r\n<div id=\"toc\" class=\"toc\" role=\"navigation\" aria-labelledby=\"mw-toc-heading\">\r\n<div class=\"toctitle\" dir=\"ltr\" lang=\"it\"><\/div>\r\n<\/div>\r\nSocial media fundamentally represents a shift in the way people read, learn, and share information and content. Social media radically changes the communication model typical of traditional media (radio, print, television); the message is no longer &quot;one-to-many&quot; (i.e., predominantly one-way, from the broadcaster to its audience), but rather &quot;peer&quot;; multiple broadcasters, a high level of interaction. This shift in communication model can lead to a democratization of information, transforming people from &quot;mere&quot; consumers of content to publishers themselves. Social media have become very popular because they allow people to use the web to establish personal or professional relationships. They are also defined as\u00a0<i>user-generated content<\/i>\u00a0(UGC) or\u00a0<i>consumer-generated media<\/i>\u00a0(CGM).","link":"https:\/\/sendapp.live\/en\/category\/social\/","name":"Social","slug":"social","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Archivi - SendApp - Software Whatsapp Marketing<\/title>\n<meta name=\"description\" content=\"Social Media, o\u00a0Social Network, \u00e8 un&#039;espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendapp.live\/en\/category\/social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Archivi\" \/>\n<meta property=\"og:description\" content=\"Social Media, o\u00a0Social Network, \u00e8 un&#039;espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sendapp.live\/en\/category\/social\/\" \/>\n<meta property=\"og:site_name\" content=\"SendApp - Software Whatsapp Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sendapp_live\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/\",\"name\":\"Social Archivi - SendApp - Software Whatsapp Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\"},\"description\":\"Social Media, o\u00a0Social Network, \u00e8 un'espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sendapp.live\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"name\":\"SendApp\",\"description\":\"Automate Your Messages &amp; Grow Your Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\"},\"alternateName\":\"SendApp WhatsApp Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sendapp.live\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\",\"name\":\"SendApp\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"contentUrl\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"width\":300,\"height\":60,\"caption\":\"SendApp\"},\"image\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sendapp.live\",\"https:\\\/\\\/x.com\\\/sendapp_live\",\"https:\\\/\\\/www.instagram.com\\\/sendapp.live\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC2gaLpi0-OJLG4CFbOr6mLw\",\"https:\\\/\\\/it.trustpilot.com\\\/review\\\/sendapp.live\"],\"description\":\"Piattaforma italiana di WhatsApp Marketing con API ufficiali Meta. Assistente AI, campagne massive, SMS Gateway gratuito, Google Calendar, automazioni. Da \u20ac16\\\/mese senza markup sui messaggi.\",\"email\":\"info@sendapp.live\",\"foundingDate\":\"2016-07-25\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Social Archivi - SendApp - Software Whatsapp Marketing","description":"Social Media, or Social Network, is a generic expression that indicates technologies and practices on the Net that people adopt to share textual content","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sendapp.live\/en\/category\/social\/","og_locale":"en_US","og_type":"article","og_title":"Social Archivi","og_description":"Social Media, o\u00a0Social Network, \u00e8 un'espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual","og_url":"https:\/\/sendapp.live\/en\/category\/social\/","og_site_name":"SendApp - Software Whatsapp Marketing","twitter_card":"summary_large_image","twitter_site":"@sendapp_live","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/sendapp.live\/it\/category\/social\/","url":"https:\/\/sendapp.live\/it\/category\/social\/","name":"Social Archives - SendApp - Whatsapp Marketing Software","isPartOf":{"@id":"https:\/\/sendapp.live\/it\/#website"},"description":"Social Media, or Social Network, is a generic expression that indicates technologies and practices on the Net that people adopt to share textual content","breadcrumb":{"@id":"https:\/\/sendapp.live\/it\/category\/social\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"BreadcrumbList","@id":"https:\/\/sendapp.live\/it\/category\/social\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sendapp.live\/"},{"@type":"ListItem","position":2,"name":"Social"}]},{"@type":"WebSite","@id":"https:\/\/sendapp.live\/it\/#website","url":"https:\/\/sendapp.live\/it\/","name":"SendApp","description":"Automate Your Messages &amp; Grow Your Business","publisher":{"@id":"https:\/\/sendapp.live\/it\/#organization"},"alternateName":"SendApp WhatsApp Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sendapp.live\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sendapp.live\/it\/#organization","name":"SendApp","url":"https:\/\/sendapp.live\/it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sendapp.live\/it\/#\/schema\/logo\/image\/","url":"https:\/\/sendapp.live\/wp-content\/uploads\/2025\/04\/Logo-Sendapp-300x60-1.png","contentUrl":"https:\/\/sendapp.live\/wp-content\/uploads\/2025\/04\/Logo-Sendapp-300x60-1.png","width":300,"height":60,"caption":"SendApp"},"image":{"@id":"https:\/\/sendapp.live\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sendapp.live","https:\/\/x.com\/sendapp_live","https:\/\/www.instagram.com\/sendapp.live","https:\/\/www.youtube.com\/channel\/UC2gaLpi0-OJLG4CFbOr6mLw","https:\/\/it.trustpilot.com\/review\/sendapp.live"],"description":"Italian WhatsApp Marketing platform with official Meta API. AI assistant, mass campaigns, free SMS Gateway, Google Calendar, automations. From \u20ac16\/month with no message markup.","email":"info@sendapp.live","foundingDate":"2016-07-25"}]}},"_links":{"self":[{"href":"https:\/\/sendapp.live\/en\/wp-json\/wp\/v2\/categories\/2512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendapp.live\/en\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/sendapp.live\/en\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/sendapp.live\/en\/wp-json\/wp\/v2\/posts?categories=2512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}