{"id":16335,"date":"2020-06-18T15:40:06","date_gmt":"2020-06-18T13:40:06","guid":{"rendered":"https:\/\/sendapp.live\/?p=16335"},"modified":"2020-06-25T14:51:20","modified_gmt":"2020-06-25T12:51:20","slug":"short-guide-use-of-business-wechat","status":"publish","type":"post","link":"https:\/\/sendapp.live\/en\/2020\/06\/18\/breve-guida-allutilizzo-di-wechat-business\/","title":{"rendered":"Short guide to using WeChat Business"},"content":{"rendered":"<h2>Brief guide to using WeChat Business, the most loved social application on the Chinese market.<\/h2>\n<p>Why consider WeChat for Business<\/p>\n<p>If your company wants to increase its own\u00a0<strong>brand awareness<\/strong>\u00a0and encourage the<strong>direct engagement<\/strong>\u00a0of customers in the Chinese market, WeChat is the right tool. The entire<strong>\u00a0Chinese audience<\/strong>in fact, he does not have access to WhatsApp and not even to Facebook, Twitter or Instagram and that&#039;s why it is possible\u00a0<strong>promote it<\/strong>\u00a0within this market share only through the<strong>social app<\/strong>\u00a0loved and used by them, WeChat.<\/p>\n<p>If you already have one\u00a0<strong>social media marketing strategy<\/strong>\u00a0but your desire is to penetrate the Chinese market, WeChat is an app absolutely to consider. Below\u00a0<strong>three reasons<\/strong>\u00a0so start considering its use:<\/p>\n<ul>\n<li><strong>very high coverage<\/strong>, with 1.09 billion users, most of which come from China. In recent times, however, WeChat has also arrived in the United States and is slowly keeping up\u00a0<strong>expanding to other countries as well<\/strong>;<\/li>\n<li>it&#039;s a\u00a0<strong>single platform<\/strong>\u00a0of its kind, in fact\u00a0<strong>it is not correct to say that WeChat is the Chinese WhatsApp<\/strong>. This app concentrates several features such as the possibility of\u00a0<strong>buy online<\/strong>,\u00a0<strong>make payments<\/strong>,\u00a0<strong>video calls<\/strong>\u00a0and so on;<\/li>\n<li>app\u00a0<strong>innovates<\/strong>\u00a0continuously and very often presents\u00a0<strong>interesting features<\/strong>\u00a0for\u00a0<strong>connect brands to their customers<\/strong>.<\/li>\n<\/ul>\n<p>Speaking of business features, particular emphasis deserves\u00a0<strong>Shake function<\/strong>. This allows companies to interact with mobile users who are nearby and has been\u00a0<strong>used by Burberry<\/strong>, on the occasion of the Chinese New Year, for\u00a0<strong>launch a contest<\/strong>\u00a0which allowed participants to win the limited edition Burberry Lunar New Year envelopes.<\/p>\n<h3>How to open a profile <a href=\"https:\/\/sendapp.live\/en\/category\/wechat\/\" target=\"_blank\" rel=\"noopener noreferrer\">WeChat <\/a>Business<\/h3>\n<p>Companies can activate\u00a0<strong>three different types<\/strong>\u00a0of WeChat accounts:<\/p>\n<ul>\n<li><strong>subscription<\/strong>, similar to the Facebook Pages, which allow you to send only one\u00a0<strong>broadcast message<\/strong>\u00a0per day;<\/li>\n<li><strong>service<\/strong>, with four messages per month, and one\u00a0<strong>wide range of features<\/strong>\u00a0such as\u00a0<strong>WeChat Stores<\/strong>,\u00a0<strong>WeChat Pay<\/strong>,\u00a0<strong>instant customer service<\/strong>\u00a0is\u00a0<strong>GPS<\/strong>;<\/li>\n<li><strong>enterprise<\/strong>, available only in China and reserved for\u00a0<strong>internal communications<\/strong>.<\/li>\n<\/ul>\n<p>To set up a company profile, you can open the\u00a0<a href=\"https:\/\/mp.weixin.qq.com\/?lang=en_US&amp;token=\" target=\"_blank\" rel=\"noopener noreferrer\">official platform<\/a>\u00a0and click on &quot;Register now&quot; and choose the most appropriate account according to your business needs.<\/p>\n<p>Now you will be asked to enter all\u00a0<strong>details about your company<\/strong>\u00a0such as country, company name, email address, account administrator and more. Under &quot;Official Account Info&quot; enter the\u00a0<strong>account name<\/strong>\u00a0and write one\u00a0<strong>short presentation<\/strong>\u00a0of your business.<\/p>\n<p>The last step is verification. You need to submit a\u00a0<strong>list of documents<\/strong>\u00a0such as a business license, a signed and stamped official application letter, a copy of the identity card of the contact person, telephone bills and more (perhaps a bit complex process). Once WeChat has verified the company it will be necessary to pay a fee of<strong>\u00a0$ 99 per account per year<\/strong>.<\/p>\n<p>NB: If the registration page is loaded in Chinese<strong>\u00a0click on the drop-down menu at the top right<\/strong>, next to the globe icon, e\u00a0<strong>select english<\/strong>\u00a0to automatically translate the different fields on the page.<\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3>Take your Customer service to a PRO level<\/h3>\n<p>Today as today, if a customer wishes to do\u00a0<strong>a question or complaint<\/strong>\u00a0a company expects one\u00a0<strong>quick answer<\/strong>. That&#039;s why social networks remain the preferred medium of communication.<\/p>\n<p>What a user expects is that companies use theirs\u00a0<strong>same communication channels<\/strong>\u00a0and with WeChat, which can be considered as an all-in-one platform, you can implement your own\u00a0<strong>customer strategy<\/strong>. Here\u00a0<strong>three ways<\/strong>\u00a0to take your customer service to a higher level thanks to the<strong>use of WeChat Business<\/strong>.<\/p>\n<h4>Assign a personalized contact to your customers<\/h4>\n<p>A\u00a0<strong>successful customer care<\/strong>\u00a0it is based on the personalization of the communication and WeChat allows you to do it by inserting\u00a0<strong>up to 100 customer service representatives<\/strong>. When a customer has a question, he comes\u00a0<strong>assigned to a representative<\/strong>\u00a0which can answer questions and concerns in real time.<\/p>\n<p>Although not a Chinese brand,\u00a0<strong>KLM Royal Dutch Airlines<\/strong>\u00a0uses WeChat to provide top-level customer support. From the selection of places to cancellations, passing through reservations: users can send any type of request via WeChat.<\/p>\n<h4>Use automated answers for FAQs<\/h4>\n<p>To provide relevant customer service experience, companies must be\u00a0<strong>very reactive<\/strong>. One way to do this is to\u00a0<strong>use automatic replies<\/strong>\u00a0to some FAQs, a bit like it is already possible to do through Facebook Messenger.<\/p>\n<p>In addition, WeChat allows you to<strong>\u00a0set up welcome messages<\/strong>\u00a0which are automatically sent to users when they start following your account. This feature also exists on\u00a0<strong>Instagram<\/strong>, but to date it is not possible to activate it except through the use of\u00a0<strong>BOT prohibited by policy<\/strong>. In short, a certainly complete tool to ensure that the user has one\u00a0<strong>good service experience<\/strong>.<\/p>\n<h4>Keep track of history<\/h4>\n<p>No customer likes the idea of having\u00a0<strong>repeat their problems<\/strong>\u00a0to various customer service operators. By integrating WeChat with the\u00a0<strong>Corporate CRM<\/strong>, any brand is capable of\u00a0<strong>keep track of history<\/strong>\u00a0chats with customers, assign regular representatives and thus offer a unique and uninterrupted experience.<\/p>\n<p>&nbsp;<\/p>\n<h3>Promote on WeChat<\/h3>\n<p>WeChat, like all other existing social platforms, also offers the possibility to the brands of\u00a0<strong>ADV\u00a0<\/strong>through gods<strong>\u00a0advertising banners\u00a0<\/strong>that appear within the app. can\u00a0<strong>target<\/strong>\u00a0by gender, age, position and specify the types of accounts on which you want to display your banner ads.<\/p>\n<p>The\u00a0<strong>Call-to-Action<\/strong>\u00a0there are many available and you can ask your audience to start following your profile, buy a product, visit a landing page, download an app or request a discount code. In short, nothing so complex and different from what is possible today on the other social platforms used in everyday life.<\/p>\n<p>&nbsp;<\/p>\n<h3>Conclusions<\/h3>\n<p>WeChat is one\u00a0<strong>very promising marketing tool<\/strong>\u00a0and it is essential to push i\u00a0<strong>Chinese-speaking consumers<\/strong>\u00a0to interact with your company. With his\u00a0<strong>growing penetration rate<\/strong>\u00a0and the various promotional means available, the platform works for both large brands and for SMEs outside China who wish to start operating in that specific market<\/p>","protected":false},"excerpt":{"rendered":"<p>Brief guide to using WeChat Business, the most popular social application on the Chinese market. Why Consider WeChat for Business If your company wants to increase its brand awareness and encourage engagement ...<\/p>","protected":false},"author":22,"featured_media":16336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[881],"tags":[892,128,894,119,30,893],"class_list":{"0":"post-16335","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wechat","8":"tag-business","9":"tag-custom-message","10":"tag-facebook","11":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp","12":"tag-sendapp","13":"tag-wechat"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Breve guida all\u2019utilizzo di WeChat Business<\/title>\n<meta name=\"description\" content=\"WeChat per il 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