{"id":16461,"date":"2020-06-25T11:15:23","date_gmt":"2020-06-25T09:15:23","guid":{"rendered":"https:\/\/sendapp.live\/?p=16461"},"modified":"2020-07-27T17:31:30","modified_gmt":"2020-07-27T15:31:30","slug":"discover-the-potential-of-whatsapp-business","status":"publish","type":"post","link":"https:\/\/sendapp.live\/en\/2020\/06\/25\/scopri-le-potenzialita-di-whatsapp-business\/","title":{"rendered":"Discover the potential of WhatsApp Business"},"content":{"rendered":"
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Discover the potential of WhatsApp Business<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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Discover the potential of WhatsApp Business:<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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There is a world waiting for you behind the classic green icon of the most famous chat app in history. WhatsApp Business is here, and it could be your front door\u00a0towards new features<\/strong>\u00a0and tools to get in touch with customers, colleagues, collaborators and\u00a0lead. <\/span>Often translated as a "contact", a lead is an individual or company who has shown interest by sharing contact information, such as email address, telephone number ...<\/span><\/span><\/span>.<\/p>\n

Yep, that's right. WhatsApp leaves us a lot of room for maneuver when we try to use this online messaging application to interact with our friends. But, let's face it, it has always been there\u00a0a bit of disappointment<\/strong>\u00a0when trying to take advantage of everything in the office.<\/p>\n

Better Telegram. Or maybe Yammer, one of the main ones\u00a0social network<\/a>\u00a0business. But the idea that WhatsApp still had some cards from\u00a0play in the business sector<\/strong>\u00a0it was in the air.<\/p>\n

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Why is WhatsApp useful for your business?<\/p>\n<\/div>\n

The spread of the application makes it a universal tool for sharing content. A concrete example? There has always been a\u00a0branch of dark social<\/strong>\u00a0which requires to integrate web pages with sharing buttons on WhatsApp and other underground channels.<\/p>\n

Because people use chats to share content and this is something to consider. But professional relationships often do\u00a0they transfer to these realities<\/strong>.<\/p>\n

And clearly WhatsApp is always present on the smartphone screen. It could be a good opportunity<\/strong>\u00a0shorten distances and manage conversations.<\/figure>\n

The first revolution: WhatsApp Web<\/h3>\n

With WhatsApp Web you can already work in a certain way, with one\u00a0desktop screen<\/strong>\u00a0which allows you to send carefully formatted messages. Just like if you were managing a control panel of a customer care software. But this is only one aspect.<\/p>\n

The professional turn that can take\u00a0most famous chat in the world<\/strong>\u00a0has just begun. With WhatsApp Business you can transform this reality into a real work tool.<\/p>\n

Download, install and use WhatsApp Business<\/span><\/h2>\n

If you want to use the nuances of this application you can consider WhatsApp Business. Namely the professional version of the messaging app that allows businesses to stay in\u00a0contact with customers<\/strong>. How to get this tool?<\/p>\n

Just download it. For now it is only available on the Google Play Store<\/a>\u00a0but the potential is infinite and on the rise. Think that\u00a089% of respondents<\/strong>\u00a0of this research signed by\u00a0Twilio<\/a>\u00a0wants to keep in touch with companies through SMS and instant messaging apps.<\/p>\n

And among the main solutions there is WhatsApp. Sounds like a good reason to work hard with this app, don't you think? Here's where to start for\u00a0make the most of it<\/strong>\u00a0for your company.<\/p>\n

Create and leverage a company web profile<\/h3>\n

Activate an official presence for your work with Google Maps address, website link, email and telephone. In the settings you must immediately optimize a number of decisive aspects for\u00a0the success<\/strong>\u00a0of your channel on WhatsApp Business. On Settings I recommend that you tap on the fields:<\/p>\n

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  • Absence message.<\/li>\n
  • Welcome message.<\/li>\n
  • Quick responses.<\/li>\n<\/ul>\n

    In the first case you can define a content to send to contacts who want to interact when you are not available (you can always indicate the times), and maybe you can give indications on\u00a0which email addresses to use<\/strong>\u00a0to solve the problem. The second step is about being able to automatically send a message when a person subscribes to your channel.<\/p>\n

    In both cases these options are activated with the ON \/ OFF lever and can be changed by clicking on the pencil icon. With quick replies, on the other hand, you can make conversations easier thanks to\u00a0keyboard shortcuts<\/strong>. Time is an important resource.<\/p>\n

    How to best use WhatsApp Web<\/span><\/h2>\n

    You have to make sure that people are able to\u00a0discover your ability<\/strong>\u00a0to create good conversations on WhatsApp. This means that you have to insert a contact icon as you already do for all other social networks. A small detail: now you are forced to think in mobile terms<\/p>\n

    It's okay to have the icon on the desktop site but don't forget that the mechanism is immediate, especially from the smartphone. So make everything more essential on the version of the site dedicated to\u00a0mobile navigation<\/strong>. The code to accomplish this is simple. There he is:<\/p>\n

    https:\/\/api.whatsapp.com\/send?phone=<\/pre>\n
    The cool thing is that you can add a welcome message as soon as people click the button to chat with your WhatsApp Business account. This is a great way to send\u00a0special offers<\/strong>, gifts, discounts and all possible gifts to retain the user.<\/p>\n
    What to communicate with users with WhatsApp?<\/span><\/h2>\n
    There are different ways to take advantage of WhatsApp Business. The most intuitive: making your availability available to solve problems and answer user questions. A\u00a0clear passage<\/strong>\u00a0at first sight, but it can actually become a full-time commitment if you don't have a structure behind you to answer all the questions.<\/p>\n
    Remember that timeliness is everything, you can't make people wait 24 hours: chat is speed and times must be halved. The\u00a0tone of voice<\/strong>\u00a0it must be appropriate to the situation. Simplicity and intuitiveness, again these are the essential points.<\/p>\n
    You can add a thousand different solutions to the classic customer care function. For example, you can engage your audience and push them to message for\u00a0participate in games<\/strong>\u00a0and contests, or you can update the single with respect to shipments. It all depends on your possibilities and needs, with WhatsApp Web a world opens up in front of your company.<\/p>\n
    Will you use a tool like WhatsApp Business?<\/span><\/h2>\n
    Of course, it is difficult to give an answer without having tried a tool like this firsthand. But one point is clear: we are always looking for new software to optimize work processes, for\u00a0streamline the steps<\/strong>\u00a0and make everything easier. Even relationships with potential customers.<\/p>\n
    WhatsApp Business has an advantage: it is a platform known to all, so it will be\u00a0easy to engage contacts<\/strong>\u00a0and bring them towards a professional use of this reality. Do you think this is the natural evolution of the most famous chat on the web? Leave your opinion in the comments.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"
    Discover the potential of WhatsApp Business Discover the potential of WhatsApp Business: There's a world waiting for you behind the classic green icon of the most famous chat app in history....<\/p>","protected":false},"author":22,"featured_media":16462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[19],"tags":[874,892,33,54,128,110,30,25,125],"class_list":{"0":"post-16461","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-whatsapp","8":"tag-app","9":"tag-business","10":"tag-google-chat-lalternativa-gratuita-a-whatsapp","11":"tag-rendi-i-messaggi-piu-attraenti-con-sendapp","12":"tag-custom-message","13":"tag-marketing","14":"tag-sendapp","15":"tag-whatsapp","16":"tag-whatsapp-web"},"yoast_head":"\nScopri le potenzialit\u00e0 di WhatsApp Business<\/title>\n<meta name=\"description\" content=\"Scopri 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