{"id":16878,"date":"2020-07-20T16:02:51","date_gmt":"2020-07-20T14:02:51","guid":{"rendered":"https:\/\/sendapp.live\/?p=16878"},"modified":"2020-07-20T16:02:51","modified_gmt":"2020-07-20T14:02:51","slug":"mobile-messaging-6-secret-tools","status":"publish","type":"post","link":"https:\/\/sendapp.live\/en\/2020\/07\/20\/messaggistica-mobile-6-strumenti-segreti\/","title":{"rendered":"Mobile messaging 6 secret tools"},"content":{"rendered":"<section id=\"blog-text-2\" class=\"block blog-text\">\n<div class=\"text-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<h1>Mobile messaging 6 secret tools<\/h1>\n<p><span class=\"TextRun Highlight SCXW149269364 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149269364 BCX0\" data-wac-het=\"1\"><span>Leaders in marketing and customer experience are focused on mobile as a\u00a0<\/span><\/span><\/span><span><span class=\"TextRun Highlight SCXW149269364 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149269364 BCX0\" data-wac-het=\"1\">way\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW149269364 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149269364 BCX0\" data-wac-het=\"1\">critic\u00a0\u00a0<\/span><\/span><\/span><span class=\"TextRun Highlight SCXW149269364 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149269364 BCX0\" data-wac-het=\"1\"><span>to reach customers. And messaging has become the priority for 2020. New research from Sinch shows that consumers are ready to embrace new formats and features when sending and receiving text messages. They want messaging options for interacting with healthcare professionals, banks, stores, and many more. (You see\u00a0\u00a0<\/span><\/span><span class=\"SpellingError SCXW149269364 BCX0\" data-wac-het=\"1\"><span>datagrafo\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW149269364 BCX0\" data-wac-het=\"1\"><span>\u00a0under.)<\/span><\/span><\/span><span class=\"EOP SCXW149269364 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<h2><span>Utility of messaging scenarios<\/span><\/h2>\n<h3><span>To what extent do consumers find value in these industry-specific types of messaging?<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4820 size-large\" src=\"https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Graph-for-blog-1024x732.png\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Graph-for-blog-1024x732.png 1024w, https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Graph-for-blog-300x214.png 300w, https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Graph-for-blog-768x549.png 768w, https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Graph-for-blog.png 1306w\" alt=\"Graph showing the usefulness of messaging scenarios\" width=\"640\" height=\"458\" \/><\/p>\n<p><span class=\"TextRun Highlight SCXW102678341 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW102678341 BCX0\" data-wac-het=\"1\"><span>But even when corporate brands rush to create engaging mobile experiences through messaging, there are some features and formats that aren&#039;t well understood yet. We review the most compelling mobile messaging tools and the most compelling ways that CX marketers and leaders are leveraging text messaging to engage customers, build trust, and generate revenue.\u00a0<\/span><\/span><\/span><span class=\"EOP SCXW102678341 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<h2><span class=\"TextRun MacChromeBold BCX0 SCXW167796404\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW167796404\" data-wac-het=\"1\"><span>1. Translations in real time<\/span><\/span><\/span><\/h2>\n<p><span class=\"TextRun BCX0 SCXW167796404\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW167796404\" data-wac-het=\"1\"><span>In some scenarios, the two parties exchanging messages speak distinct languages but need information in real time. For example, tourists who use ridesharing services (or vice versa, a driver who is not fluent in the local language). Insert translations in real time. Brands can use messaging intermediaries to provide real-time translations of conversations, whether it&#039;s chat on the fly to coordinate a rideshare retreat, or more technical discussions about a product or service.\u00a0<\/span><\/span><\/span><\/p>\n<h2><span>2.\u00a0<\/span><span class=\"TextRun MacChromeBold BCX0 SCXW167796404\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW167796404\" data-wac-het=\"1\"><span class=\"TextRun MacChromeBold SCXW104705423 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104705423 BCX0\" data-wac-het=\"1\"><span>Custom video<\/span><\/span><\/span><\/span><\/span><\/h2>\n<p><span class=\"TextRun MacChromeBold BCX0 SCXW167796404\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW167796404\" data-wac-het=\"1\"><span class=\"TextRun SCXW104705423 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104705423 BCX0\" data-wac-het=\"1\"><span>Many marketers don&#039;t understand custom video design, but for some businesses they depend on building trusting relationships. Custom videos offer a way to create a human connection:<\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"blog-bullets-numbers-3\" class=\"block blog-bullets-numbers\">\n<div class=\"bullnum-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<ul>\n<li><span>A personal shopper creates a short personalized video of new arrivals that the customer may want to try<\/span><\/li>\n<li><span>A home inspector shares a video summary of key findings in his report<\/span><\/li>\n<li><span>A body shop records a video tour of a customer&#039;s car in need of repairs after an accident; the mechanic explains each step of the process and the related costs\u00a0<\/span><\/li>\n<li><span>A video menu from a home theater company to guide users through a do-it-yourself installation of equipment at home<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"blog-text-4\" class=\"block blog-text\">\n<div class=\"text-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<h2><span>3.\u00a0<\/span><span class=\"TextRun MacChromeBold SCXW125624730 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125624730 BCX0\" data-wac-het=\"1\"><span>Instant, chat-based customer service<\/span><\/span><\/span><\/h2>\n<p><span class=\"TextRun SCXW125624730 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125624730 BCX0\" data-wac-het=\"1\"><span>When your customer needs help, an answer to an urgent question may be the only thing stopping them from clicking &quot;buy&quot;.\u00a0<\/span><\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW125624730 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125624730 BCX0\" data-wac-het=\"1\"><span>Using live chat, within the branded app or via other messaging apps, you can offer just-in-time solutions. And keep in mind that this kind of always-on connectivity is not a &quot;nice to have&quot; but a &quot;need to have&quot;.\u00a0<\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/why-messaging-businesses-is-the-new-normal?ref=fbiq_series\"><span>The Facebook search<\/span><\/a><span>\u00a0shows that consumers expect fast response times. A respondent explained: &quot;If a seller makes me wait more than 10 minutes, I will switch to another seller.&quot;<\/span><\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW125624730 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125624730 BCX0\" data-wac-het=\"1\"><span>Facebook&#039;s own research also found that messaging is a vital way to build trust with customers. Most respondents reported that being able to message a company made them more confident in the brand.<\/span><\/span><\/span><\/p>\n<h2><span>4. Response chip<\/span><\/h2>\n<p><span>Think of answering chips as a type of chatbot feature, but it eliminates the errors that arise when AI&#039;s attempting to understand human language. A typical chatbot interacts with customers by interpreting human questions and generating an answer from a limited set of scripts. These are excellent options for answering easy questions that arise at a high frequency. (\u201cWhat time does the Broadway store open?\u201d) The challenge, however, is that humans are\u2026 humans. We can enter a typo or use a choice of words that the chatbot does not understand.<\/span><\/p>\n<p><span>With response chips, a customer selects from a specific set of options. App-like functionality and visual cues, but delivered via messaging.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span>5. Problem solving in real time<\/span><\/h2>\n<p><span>Let&#039;s consider the travel industry. Due to turbulent weather, delays and cancellations plummet across a region, leaving travelers stranded. In the past, travelers ran (even sprinted) to ticket agents to make changes. More recently, consumers can relatively easily rebook flights using an airline&#039;s mobile app.<\/span><\/p>\n<p><span>However, messaging offers an even faster and more effective solution. When a flight is canceled, an airline can send a message to a traveler, for example \u201cFlight 7745 to Boston was canceled due to bad weather. The first available flight LAX \u2192 BOS departs tonight at 19:00. Can we reserve a seat for you? \u201dThe traveler simply has to type\u201c Yes \u201dand the exchange is completed. No waiting in line or browsing the app.<\/span><\/p>\n<p><span>This type of real-time mobile troubleshooting is relevant to many industries where planning and delayed information create bottlenecks:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"blog-bullets-numbers-5\" class=\"block blog-bullets-numbers\">\n<div class=\"bullnum-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<ul>\n<li><span>Confirmation and \/ or rescheduling of upcoming medical appointments<\/span><\/li>\n<li><span>Respond to suspicious activity on your bank account (eg &quot;Your credit card was used in Paris at 10:45 this morning. Was that you?&quot;)<\/span><\/li>\n<li><span>Upcoming delivery instructions (eg &quot;Your IKEA sofa will be delivered within the next 30 minutes. Answer&quot; Yes &quot;to confirm or&quot; Help &quot;to get a call from your driver.&quot;<\/span><\/li>\n<li><span>Completing an abandoned cart purchase. (eg &quot;The J. Crew merino wool vest you left in your cart is now on sale. Would you like to complete the transaction?&quot;)<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"blog-text-6\" class=\"block blog-text\">\n<div class=\"text-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<h2><span>6. Security<\/span><\/h2>\n<p><span>The best <a href=\"https:\/\/sendapp.live\/en\/2020\/07\/20\/mobile-messaging-news\/\" target=\"_blank\" rel=\"noopener noreferrer\">messaging<\/a> class uses secure end-to-end encryption. Because it is important? Businesses are under severe pressure to protect customer data. Consumers expect it, regulatory bodies demand it, and the growing sophistication of cybercriminals means that security is essential, particularly in regulated areas where sanctions are stricter.<\/span><\/p>\n<p><span>More and more mobile isn&#039;t just another way to reach customers - it&#039;s the hub of the digital customer experience. And messaging is key to the mobile experience.\u00a0<\/span><\/p>\n<p><span>Yet\u2026 messaging cannot be treated simply as another channel, like a highly condensed mobile version of email. Corporate businesses need to develop unique messaging strategies and tactics. Awareness raising must be personal and guided by each individual&#039;s behavior, preferences and expectations. And we have to respect the very direct and personal connection to the customer offered by mobile messaging.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Mobile Messaging: 6 Secret Tools Marketing and customer experience leaders are focusing on mobile as a critical way to reach customers. And messaging has become a top priority for\u2026<\/p>","protected":false},"author":22,"featured_media":16880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343,884],"tags":[63,32,874,53,49,892,46,128,39,110,25,29],"class_list":{"0":"post-16878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"category-sms","9":"tag-allarme-per-whatsapp","10":"tag-android","11":"tag-app","12":"tag-archivia-chat-whatsapp","13":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","14":"tag-business","15":"tag-come-leggere-i-messaggi-eliminati","16":"tag-custom-message","17":"tag-da-iphone-su-android","18":"tag-marketing","19":"tag-whatsapp","20":"tag-whatsapp-transfer"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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