{"id":16914,"date":"2020-07-21T10:52:55","date_gmt":"2020-07-21T08:52:55","guid":{"rendered":"https:\/\/sendapp.live\/?p=16914"},"modified":"2020-07-21T10:59:52","modified_gmt":"2020-07-21T08:59:52","slug":"consumers-are-more-likely-to-open-messages-than-email","status":"publish","type":"post","link":"https:\/\/sendapp.live\/en\/2020\/07\/21\/probabilita-maggiore-che-i-clienti-aprono-messaggi-mobile-rispetto-a-e-mail\/","title":{"rendered":"Consumers are more likely to open messages than email"},"content":{"rendered":"<section id=\"blog-text-2\" class=\"block blog-text\">\n<div class=\"text-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<section id=\"blog-text-2\" class=\"block blog-text\">\n<div class=\"text-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<p>In the research report; Mobile Consumer Engagement 2020 highlighted that not only are consumers welcoming many different types of personalized mobile messages from businesses; but they are also 35 times more likely to open them than e-mails! However, despite this, companies have slowed down and aren&#039;t delivering the kind of high-value real-time messaging consumers crave.<\/p>\n<p>Our research uncovered what we call the &quot;opportunity gap&quot;. This is the gap between how consumers actually use messaging today and how they would like to use them. For example, the 62% would like to confirm service appointments using messaging, but only the 41% has the opportunity to do so today. And the 70% wants banks to report their suspicious activity in their accounts, but today only the 35% receives these kinds of notifications.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"blog-quote-3\" class=\"block blog-quote\">\n<div class=\"quote-wrapper-2 boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"offset-2 col-21 col-md-20 col-lg-16\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"blog-text-4\" class=\"block blog-text\">\n<div class=\"text-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<p>In August 2019, we surveyed 2,300 consumers worldwide and spoke with leaders from customer engagement brands including Oracle, Uber and Adobe to discover the messaging scenarios that consumers find useful and welcome and those that make them nervous. . Key information includes:<\/p>\n<h3><b><span data-contrast=\"auto\">People put up with it <a href=\"https:\/\/sendapp.live\/en\/2020\/07\/13\/what-is-whatsapp-marketing-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-mail<\/a> unread, unread mobile messages<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Consumer 40% claims to have at least 50 unread emails in their inbox\u00a0\u00a0<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"auto\">\u00a0but only 4% says the same about mobile messages.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:273}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Customers <\/span><\/b><b><span data-contrast=\"auto\">I&#039;m <\/span><\/b><b><span data-contrast=\"auto\">cautious about app downloads<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">The 80% of consumers says they will only download an app from a company they know and trust, and the 72% is concerned that the apps are tracking their movements. That is\u00a0\u00a0<\/span><span data-contrast=\"auto\">is\u00a0\u00a0<\/span><span data-contrast=\"auto\">particularly\u00a0<\/span>important to note for companies investing in branded app development.<span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:273}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Mobile device users\u00a0\u00a0<\/span><\/b><b><span data-contrast=\"auto\">I&#039;m\u00a0\u00a0<\/span><\/b><b><span data-contrast=\"auto\">ready for intense involvement<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Businesses are experimenting with personalized video, multimedia messaging, and AI-powered conversations - and consumers are happy with the results. 2 out of 3 who used a <a href=\"https:\/\/it.wikipedia.org\/wiki\/Chat_bot\" target=\"_blank\" rel=\"noopener noreferrer\">chatbot<\/a> they claim to have had a positive experience, with speed and efficiency being the reasons why. Most went so far as to say that a chatbot served them too or better than a human agent. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:273}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>The research report Mobile Consumer Engagement 2020 found that not only do consumers welcome many different types of personalized mobile messages from companies, but they are also more likely to\u2026<\/p>","protected":false},"author":22,"featured_media":16918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343],"tags":[63,32,53,122,128,39,852,119,30,25,29,125],"class_list":{"0":"post-16914","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-allarme-per-whatsapp","9":"tag-android","10":"tag-archivia-chat-whatsapp","11":"tag-risposta-automatica-per-whatsapp","12":"tag-custom-message","13":"tag-da-iphone-su-android","14":"tag-google-chat","15":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp","16":"tag-sendapp","17":"tag-whatsapp","18":"tag-whatsapp-transfer","19":"tag-whatsapp-web"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Probabilit\u00e0 maggiore che i consumatori aprano messaggi rispetto a e-mail<\/title>\n<meta name=\"description\" content=\"l nostro ultimo rapporto di ricerca; 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