{"id":17009,"date":"2020-07-23T16:59:29","date_gmt":"2020-07-23T14:59:29","guid":{"rendered":"https:\/\/sendapp.live\/?p=17009"},"modified":"2020-07-23T16:59:29","modified_gmt":"2020-07-23T14:59:29","slug":"sms-a2p-10-factors-that-drive-its-growth","status":"publish","type":"post","link":"https:\/\/sendapp.live\/en\/2020\/07\/23\/sms-a2p-10-fattori-che-ne-guidano-la-crescita\/","title":{"rendered":"SMS A2P 10 factors that drive its growth"},"content":{"rendered":"
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While text messaging may no longer be the first choice for person-to-person (P2P) messaging; in the corporate sector the use of SMS<\/a> from application to person (A2P) is skyrocketing. In fact, Ovum predicts that by 2019, businesses will send 1.28 trillion messages per year, up from 1.16 trillion in 2016.<\/p>\n

So what are the key factors driving this growth?<\/h2>\n

In addition to mapping the future of emerging enterprise messaging formats like RCS and chat bots; our recent Enterprise Messaging Survey 2017, published in collaboration with Ovum, interacts with organizations from seven countries and more verticals; to explore key trends in A2P SMS.<\/p>\n

Here are the 10 key A2P takeaways from the report:<\/p>\n

    \n
  1. Messages are becoming more usable; with the 23% of respondents increasing their use of two-way SMS in the previous 12 months to allow consumers to reschedule an appointment or have a messaging-based conversation with a contact center agent, for example.<\/li>\n
  2. Innovation is driving growth; with companies continually discovering new and innovative use cases for A2P. They cover the range of transactional and promotional objectives; including appointment reminders, two-factor authentication, text donations, advertising and marketing; good to win and mobile.<\/li>\n
  3. SMS is still one of the most reliable channels for sending marketing and promotional messages; why respondents' 42% and 35%, respectively, have increased their use of messaging for these purposes over the past year.<\/li>\n
  4. Ease of access is key; with the 48% of companies sending more SMS messages than 12 months ago. This is due to the increasing availability of API (Application Programming Interfaces); to easily connect their customer engagement platforms directly to those of their SMS provider.<\/li>\n
  5. Price elasticity continues to play a role in the A2P SMS ecosystem, with the 54% of respondents saying it would send more A2P SMS traffic if the price per message of an A2P SMS were reduced.<\/li>\n
  6. Businesses are ready for an SMS update, as Google will soon launch RCS (Rich Communications Service) Business Messaging, with the 37% claiming that new features such as personalized branding, enriched content delivery and read receipts would encourage them to send multiple SMS.<\/li>\n
  7. \n
    THE chat bot<\/a> will play a significant role in increasing A2P message traffic, with 37% of respondents stating that more sophisticated and intelligent chat-bot platforms would increase their SMS traffic. This shows that companies are already recognizing the role SMS-based chat robots play in enabling two-way SMS.<\/h5>\n<\/li>\n
  8. SMS is set to play an increasing role both as a fallback for OTT-based chat robots, and as a trusted channel for organizations to send consumer links to their chat robots, to start a conversation.
    \nPrice elasticity in SMS is alive and well, with the highest percentage of respondents, the 35%, indicating that their monthly SMS traffic would increase between two and four times if an unlimited fixed price SMS option was available .<\/li>\n
  9. Messages continue to persist as a key channel of mobile interaction between businesses and their customers. The fact that SMS is a universally available service on mobile devices, with global reach and interoperability, makes it attractive to companies looking for a simple, affordable and reliable way to realize multiple use cases within their businesses.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

    While text messaging may no longer be the first choice for person-to-person (P2P) messaging, in the business sector, the use of app-to-person SMS\u2026<\/p>","protected":false},"author":22,"featured_media":17010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[884],"tags":[],"class_list":{"0":"post-17009","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sms"},"yoast_head":"\nSMS A2P 10 fattori che ne guidano la crescita<\/title>\n<meta name=\"description\" content=\"Mentre il messaggio di testo potrebbe non essere pi\u00f9 la prima scelta per la messaggistica da persona a persona (P2P); nel settore aziendale l'uso di SMS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendapp.live\/en\/2020\/07\/23\/sms-a2p-10-factors-that-drive-its-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMS A2P 10 fattori che ne guidano la crescita\" \/>\n<meta property=\"og:description\" content=\"Mentre il messaggio di testo potrebbe non essere pi\u00f9 la prima scelta per la messaggistica da persona a persona (P2P); 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