\nUtility<\/strong>: confirmations, receipts, order updates, appointment reminders.<\/p>\n<\/li>\n\nMarketing<\/strong>Promotions, cross-selling\/upsells, reactivations, new products. They require explicit opt-in.<\/p>\n<\/li>\n\nAuthentication<\/strong>: OTP and two-factor verification.
Choose the category based on the actual purpose of the message: improper use can lead to rejection or a drop in quality.<\/p>\n<\/li>\n<\/ul>\n
\nStructure of an effective template<\/h2>\n
A template may include:<\/p>\n
\n- \n
Header<\/strong> (optional): Short text, image, video, or document. Great for increasing attention and click-through rates (e.g., mini-hero product or QR code).<\/p>\n<\/li>\n- \n
Body<\/strong>: main message with variables {{1}}<\/code>, {{2}}<\/code>\u2026<\/p>\n<\/li>\n- \n
Footer<\/strong> (optional): micro-note or disclaimer.<\/p>\n<\/li>\n- \n
Buttons<\/strong>:<\/p>\n\n- \n
Call-to-Action<\/strong>: until 2<\/strong> buttons (1 \u201cCall\u201d, 1 \u201cVisit site\u201d).<\/p>\n<\/li>\n- \n
Quick Reply<\/strong>: until 3<\/strong> quick answers.
URLs can have dynamic parameters via variables<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\nApproval requirements and grounds for refusal<\/h2>\n
Key guidelines:<\/p>\n
\n- \n
Consistency between category<\/strong> and content.<\/p>\n<\/li>\n- \n
Clear, non-misleading text, without sensitive or prohibited language.<\/p>\n<\/li>\n
- \n
Well formatted and sequential variables ({{1}}<\/code>, {{2}}<\/code>), no special symbols inside variables.<\/p>\n<\/li>\n- \n
Avoid templates that begin or end with an empty variable.
If rejected, please correct and resubmit or forward aappeal<\/strong> with explanations.<\/p>\n<\/li>\n<\/ul>\nQuality, shipping limits and risks<\/h2>\n
WhatsApp assigns templates a quality rating<\/strong> (green\/yellow\/red) based on user feedback; low quality may reduce submission limits and lead to template pauses\/stops. Monitor Insights<\/strong> of the template (opens, button clicks) in the WhatsApp Manager and intervene with A\/B tests if the signals worsen.<\/p>\n
\n12 Best Practices to Increase CTR<\/h2>\n\n- \n
Value in first row<\/strong>
Put your "hook" in the first 120\u2013140 characters. Avoid long salutations.<\/p>\n<\/li>\n- \n
Real customization<\/strong>
Use variables for name, product viewed, city, time slot, or specific benefit. If relevant, add a dynamic header image.<\/p>\n<\/li>\n- \n
Singular and clear CTA<\/strong>
One objective per template. Avoid double intent ("Discover" + "Book"): they reduce CTR.<\/p>\n<\/li>\n- \n
Buttons > links in text<\/strong>
CTA buttons are more clickable on mobile and improve readability.<\/p>\n<\/li>\n- \n
Specific economic proposal<\/strong>
Percentage, deadline, remaining availability. Real urgency beats generic urgency.<\/p>\n<\/li>\n- \n
Social proof and risk reduction<\/strong>
Micro-testimonial\/score, free returns, guarantee or chat-assisted.<\/p>\n<\/li>\n- \n
Intelligent localization<\/strong>
Create versions by language\/country\/price segment. Same concept, vocabulary, and local social proof.<\/p>\n<\/li>\n- \n
Timing and frequency<\/strong>
Send when the user is receptive (e.g., a booking reminder the day before at 6-8 PM). Respect the opt-in requirement and limit marketing touches to avoid compromising quality.<\/p>\n<\/li>\n- \n
Controlled A\/B testing<\/strong>
Test only one element at a time: first-line subject line, yes\/no image, incentive, CTA verb, button format. Use balanced samples and clear metrics (button CTR, session conversions).<\/p>\n<\/li>\n- \n
Landing page consistency<\/strong>
The landing page must include the title, offer, and header creative to avoid drops.<\/p>\n<\/li>\n- \n
Media design<\/strong>
Sharp images, centered subject, little text, discreet logo. Short vertical videos with subtitles.<\/p>\n<\/li>\n- \n
Continuous maintenance<\/strong>
Remove\/update templates with declining CTR or yellow\/red quality; duplicate "winning" ones for seasonal opportunities.<\/p>\n<\/li>\n<\/ol>\n
\nReady-to-use examples (IT)<\/h2>\n1) Utility \u2013 Appointment confirmation with reminder and reschedule<\/h3>\n
Header: agenda image
Body:
Hi {{1}}, remember your appointment on {{2}} at {{3}} at {{4}}. If you can't make it, reschedule with just one click.
Footer: See you soon
Buttons:
\u2022 Visit site \u2192 https:\/\/esempio.com\/appuntamenti\/{{5}}<\/code>
\u2022 Quick Reply: \u201cMove appointment\u201d<\/p>\n2) Marketing \u2013 Cart reactivation with a time incentive<\/h3>\n
Header: product image in cart
Body:
{{1}}, your cart awaits: -10% valid until {{2}}. Size\/color still available. Complete in seconds.
Footer: Limited Offer
Buttons:
\u2022 Visit site \u2192 https:\/\/shop.esempio.com\/cart\/{{3}}<\/code>
\u2022 Quick Reply: \u201cNeed help\u201d<\/p>\n3) Marketing \u2013 Post-purchase cross-selling<\/h3>\n
Header: accessory image
Body:
Thanks for your order {{1}}! For your {{2}}, we recommend {{3}} with free shipping until today.
Footer: Personalized advice
Buttons:
\u2022 Visit site \u2192 https:\/\/shop.esempio.com\/addon\/<\/code><\/p>\n
\nAnti-rejection checklist before sending<\/h2>\n\n- \n
Category consistent with the purpose.<\/p>\n<\/li>\n
- \n
Sequential and valued variables.<\/p>\n<\/li>\n
- \n
No misleading claims or prohibited content.<\/p>\n<\/li>\n
- \n
Simple language, without errors, without all caps.<\/p>\n<\/li>\n
- \n
Clear CTA consistent with the landing page.<\/p>\n<\/li>\n
- \n
Opt-in and frequency respected.<\/p>\n<\/li>\n<\/ul>\n
\nRecommended workflow<\/h2>\n\n- \n
Define goal, segment and metric (button CTR).<\/p>\n<\/li>\n
- \n
Stretch out 2 variants<\/strong> of the body and, if useful, 2 different headers.<\/p>\n<\/li>\n- \n
Prepare buttons<\/strong> consistent (one main one).<\/p>\n<\/li>\n- \n
Submit the template to the correct category.<\/p>\n<\/li>\n
- \n
Run A\/B tests on a sub-sample, then scale the winning variant.<\/p>\n<\/li>\n
- \n
Monitor Insights<\/strong>, quality and limitations; update or replace \u201ctired\u201d templates.<\/p>\n<\/li>\n<\/ol>\n
\nCommon mistakes to avoid<\/h2>\n\n- \n
Marketing templates without opt-ins or too frequent.<\/p>\n<\/li>\n
- \n
Variables are poorly formatted or left blank.<\/p>\n<\/li>\n
- \n
Vague promises (\u201cSuper unmissable offer\u201d) without details.<\/p>\n<\/li>\n
- \n
Long, untracked links: Use proprietary domain shorteners or human-readable parameters.<\/p>\n<\/li>\n
- \n
Two conflicting CTAs in the same message<\/p>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"
WhatsApp Templates: How to Write Them, Get Them Approved, and Increase CTR Why Templates Matter Templates (pre-approved proactive messages) are the key to starting conversations on WhatsApp out of the window\u2026<\/p>","protected":false},"author":1,"featured_media":36515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"1000","_daim_enable_ail":"1","footnotes":""},"categories":[19,2847,4194,4236],"tags":[892,2964,4269,110,2773,2978,2544],"class_list":{"0":"post-36513","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-whatsapp","8":"category-whatsapp-api","9":"category-whatsapp-business","10":"category-whatsapp-marketing-professionale","11":"tag-business","12":"tag-come-creare","13":"tag-creare-template-meta","14":"tag-marketing","15":"tag-template","16":"tag-tutorial","17":"tag-whatsapp-business"},"yoast_head":"\n
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