{"id":2512,"count":15,"description":"<b>Medios de comunicaci\u00f3n social<\/b>, o<i>\u00a0<b>Red social<\/b><\/i>Es un t\u00e9rmino gen\u00e9rico para las tecnolog\u00edas y pr\u00e1cticas en l\u00ednea que las personas utilizan para compartir texto, im\u00e1genes, audio y video. Los profesores Andreas Kaplan y Michael Haenlein definieron las redes sociales como un conjunto de aplicaciones web basadas en los fundamentos ideol\u00f3gicos y tecnol\u00f3gicos de la Web 2.0 que permiten la creaci\u00f3n e intercambio de contenido generado por los usuarios.\r\n<div id=\"toc\" class=\"toc\" role=\"navigation\" aria-labelledby=\"mw-toc-heading\">\r\n<div class=\"toctitle\" dir=\"ltr\" lang=\"it\"><\/div>\r\n<\/div>\r\nLas redes sociales representan fundamentalmente un cambio en la forma en que las personas leen, aprenden y comparten informaci\u00f3n y contenido. Transforman radicalmente el modelo de comunicaci\u00f3n t\u00edpico de los medios tradicionales (radio, prensa escrita, televisi\u00f3n); el mensaje ya no es &quot;uno a muchos&quot; (es decir, predominantemente unidireccional, del emisor a su audiencia), sino &quot;entre pares&quot;; m\u00faltiples emisores, un alto nivel de interacci\u00f3n. Este cambio en el modelo de comunicaci\u00f3n puede conducir a una democratizaci\u00f3n de la informaci\u00f3n, transformando a las personas de &quot;meros&quot; consumidores de contenido a editores. Las redes sociales se han vuelto muy populares porque permiten a las personas usar la web para establecer relaciones personales o profesionales. Tambi\u00e9n se definen como\u00a0<i>contenido generado por el usuario<\/i>\u00a0(CGU) o\u00a0<i>medios generados por el consumidor<\/i>\u00a0(MCG).","link":"https:\/\/sendapp.live\/es\/category\/social\/","name":"Social","slug":"social","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Archivi - SendApp - Software Whatsapp Marketing<\/title>\n<meta name=\"description\" content=\"Social Media, o\u00a0Social Network, \u00e8 un&#039;espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendapp.live\/es\/categor\u00eda\/social\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Archivi\" \/>\n<meta property=\"og:description\" content=\"Social Media, o\u00a0Social Network, \u00e8 un&#039;espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sendapp.live\/es\/categor\u00eda\/social\/\" \/>\n<meta property=\"og:site_name\" content=\"SendApp - Software Whatsapp Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sendapp_live\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/\",\"name\":\"Social Archivi - SendApp - Software Whatsapp Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\"},\"description\":\"Social Media, o\u00a0Social Network, \u00e8 un'espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/#breadcrumb\"},\"inLanguage\":\"es\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sendapp.live\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"name\":\"SendApp\",\"description\":\"Automate Your Messages &amp; Grow Your Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\"},\"alternateName\":\"SendApp WhatsApp Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sendapp.live\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\",\"name\":\"SendApp\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"contentUrl\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"width\":300,\"height\":60,\"caption\":\"SendApp\"},\"image\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sendapp.live\",\"https:\\\/\\\/x.com\\\/sendapp_live\",\"https:\\\/\\\/www.instagram.com\\\/sendapp.live\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC2gaLpi0-OJLG4CFbOr6mLw\",\"https:\\\/\\\/it.trustpilot.com\\\/review\\\/sendapp.live\"],\"description\":\"Piattaforma italiana di WhatsApp Marketing con API ufficiali Meta. 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