{"id":16326,"date":"2020-06-18T15:07:25","date_gmt":"2020-06-18T13:07:25","guid":{"rendered":"https:\/\/sendapp.live\/?p=16326"},"modified":"2024-07-22T17:01:18","modified_gmt":"2024-07-22T15:01:18","slug":"como-usar-telegram-para-hacer-business","status":"publish","type":"post","link":"https:\/\/sendapp.live\/es\/2020\/06\/18\/come-usare-telegram-per-fare-business\/","title":{"rendered":"C\u00f3mo usar Telegram para hacer negocios"},"content":{"rendered":"

C\u00f3mo usar Telegram para hacer negocios.<\/h2>\n

C\u00f3mo usar Telegram para hacer negocios:<\/p>\n

Lo digital es una oferta continua y variada de beneficios\u00a0herramientas de negocio<\/strong>, que se entrelazan con su uso personal y diario. Piense en las redes sociales, piense en bloguear y buscar informaci\u00f3n, y piense en aplicaciones de mensajer\u00eda instant\u00e1nea.<\/span><\/p>\n

\u00bfUn ejemplo espec\u00edfico?\u00a0telegrama<\/strong>. La cada vez m\u00e1s popular aplicaci\u00f3n de mensajer\u00eda instant\u00e1nea, utilizada para conversaciones personales, puede brindarle oportunidades de marketing y comunicaci\u00f3n que debe comenzar a considerar en su estrategia porque pueden resultar m\u00e1s beneficiosas de lo que piensa.<\/p>\n

\u00bfC\u00f3mo usar Telegram para tu negocio?\u00a0<\/strong>Aqu\u00ed hay algunas sugerencias concretas.\u00a0<\/strong><\/p>\n

Herramienta comercial y de marketing de Telegram<\/strong><\/h2>\n

telegrama<\/a>\u00a0es una aplicaci\u00f3n desarrollada de manera excelente: ofrece un sistema de mensajer\u00eda seguro, garantiza el intercambio de archivos de gran tama\u00f1o, permite comunicarse con grandes grupos de personas.<\/p>\n

Y tiene muchas oportunidades valiosas de marketing y negocios para usted. \u00a1Aqu\u00ed est\u00e1n!<\/p>\n

 <\/p>\n

<\/h3>\n

\"C\u00f3mo<\/h3>\n

<\/h3>\n

1. Telegram es una herramienta de conexi\u00f3n y comparaci\u00f3n<\/strong><\/h3>\n

Telegram es una poderosa herramienta de conexi\u00f3n: los grupos que puedes crear a trav\u00e9s de la plataforma pueden contar\u00a0hasta 200 suscriptores<\/strong>, los supergrupos suben a\u00a05.000 suscriptores<\/strong>, un n\u00famero enorme.<\/p>\n

Los grupos y supergrupos son di\u00e1logo, son compartir, son confrontaci\u00f3n y esto te permitir\u00e1 establecer un\u00a0relaci\u00f3n directa y humana<\/strong>\u00a0con tu p\u00fablico objetivo o con un segmento particular del mismo.<\/p>\n

Tambi\u00e9n hay otra ventaja muy importante: los grupos de Telegram se pueden registrar a trav\u00e9s del enlace que genera la aplicaci\u00f3n, por lo tanto, sin tener que usar necesariamente informaci\u00f3n de contacto personal, como el n\u00famero de tel\u00e9fono (como sucede, por ejemplo, en\u00a0WhatsApp<\/a>).<\/p>\n

2. Telegram es una herramienta para compartir y promocionar contenidos<\/strong><\/h3>\n

Una herramienta \u00fatil y valiosa de Telegram son los\u00a0canales<\/strong>, que puede ser p\u00fablico o privado y al que puedes invitar a la gente a unirse. A diferencia de los grupos y supergrupos, los canales se caracterizan por una comunicaci\u00f3n unidireccional: solo quienes crean el canal pueden gestionarlo, publicando mensajes y contenidos.<\/p>\n

Aqu\u00ed lo que publicas en los canales se convierte en una especie de newsletter, pero m\u00e1s pr\u00e1ctico y r\u00e1pido. Este es el lugar ideal para atraer y entretener a las personas interesadas en su marca, para estimular su curiosidad con contenido ad hoc, para\u00a0comparte y promociona tus mensajes a un target ya seleccionado<\/strong>.<\/p>\n

\u00bfPorque? Tanto porque los contenidos son m\u00e1s r\u00e1pidos e inmediatos como porque es m\u00e1s f\u00e1cil disfrutar de un mensaje en el smartphone que de un correo electr\u00f3nico.\u00a0<\/strong><\/p>\n

3. Telegram es una herramienta de comunicaci\u00f3n interna<\/strong><\/h3>\n

Telegram es tambi\u00e9n una herramienta de comunicaci\u00f3n interna eficaz, porque\u00a0acorta distancias y facilita la gesti\u00f3n del trabajo diario<\/strong>, un aspecto fundamental para la productividad de una marca, pero demasiado a menudo subestimado.<\/p>\n

Ya sea a trav\u00e9s de la aplicaci\u00f3n en su tel\u00e9fono inteligente o a trav\u00e9s de la aplicaci\u00f3n en la web (por lo tanto, utilizable desde el escritorio), Telegram es una herramienta pr\u00e1ctica que hace que las comunicaciones entre los miembros del equipo sean m\u00e1s fluidas, r\u00e1pidas e inmediatas.<\/p>\n

Usando menciones, por ejemplo, es posible llamar la atenci\u00f3n de una persona en particular; los hashtags le permiten categorizar todos los mensajes relacionados con un tema espec\u00edfico; es posible responder directamente a un mensaje en el canal de chat; es posible compartir archivos de hasta 1,5 Gb de tama\u00f1o, sin que se compriman y pierdan calidad, como sucede en WhatsApp.<\/p>\n

 <\/p>\n

4. Telegram es una herramienta de atenci\u00f3n al cliente social<\/strong><\/h3>\n

El servicio de Atenci\u00f3n al Cliente se realiza cada vez con m\u00e1s frecuencia y desde hace tiempo a trav\u00e9s de los canales sociales porque son m\u00e1s pr\u00e1cticos, r\u00e1pidos e inmediatos que las herramientas de comunicaci\u00f3n tradicionales.<\/p>\n

Telegram tambi\u00e9n puede ser \u00fatil y valioso\u00a0Herramienta de atenci\u00f3n al cliente social<\/strong>, tanto porque los grupos garantizan una comunicaci\u00f3n directa y r\u00e1pida como porque, a trav\u00e9s de un chat en vivo o de un bot especial de Social Customer Care (como los configurados para responder autom\u00e1ticamente a las preguntas frecuentes relacionadas con la marca o el uso del producto o con las devoluciones y devoluciones), podr\u00e1 ofrecer un servicio de asistencia preciso a sus clientes y en tiempo real.<\/p>\n

\n
Para saber m\u00e1s leer<\/strong>: C\u00f3mo crear un bot en Telegram.<\/div>\n<\/div>\n

5. Telegram y los bots son una herramienta promocional<\/strong><\/h3>\n

El bot es una especie de usuario no humano capaz de realizar acciones de forma autom\u00e1tica e instant\u00e1nea. En definitiva, inmediatez, rapidez, eficacia, oportunidad, todo eso son bots. Es por eso que pueden ser una valiosa herramienta de promoci\u00f3n para su marca.<\/p>\n

Pensar en\u00a0chatbot<\/strong><\/a>, es decir, los bots que autom\u00e1ticamente inician y entretienen conversaciones, y que por lo tanto pueden facilitar e inducir a un usuario inseguro a comprar, apoy\u00e1ndolo y gui\u00e1ndolo en su elecci\u00f3n.<\/p>\n

 <\/p>\n

los\u00a0bots que env\u00edan alertas<\/strong>\u00a0sobre noticias espec\u00edficas de inter\u00e9s para el p\u00fablico objetivo y\/o promociones creadas ad hoc para ellos.<\/p>\n

Telegram para hacer negocios: conclusiones<\/strong><\/h2>\n

Estos son solo algunos de los consejos que pueden ser \u00fatiles para usar Telegram en un entorno empresarial. Si tiene algo m\u00e1s que agregar, puede usar los comentarios y contarnos su experiencia al respecto.<\/p>\n

\u00bfQu\u00e9 resultados has tenido? \u00bfHas creado un canal de Telegram para dar informaci\u00f3n a tus clientes? \u00bfO usas Telegram solo para comunicarte con tus contactos?<\/p>","protected":false},"excerpt":{"rendered":"

C\u00f3mo usar Telegram para empresas. C\u00f3mo usar Telegram para empresas: El mundo digital ofrece una amplia y variada gama de \u00fatiles herramientas empresariales que se integran con el \u00e1mbito personal y\u2026<\/p>","protected":false},"author":22,"featured_media":16329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[880],"tags":[885,892,33,891,110,846],"class_list":{"0":"post-16326","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-telegram","8":"tag-bot","9":"tag-business","10":"tag-google-chat-lalternativa-gratuita-a-whatsapp","11":"tag-chatbot","12":"tag-marketing","13":"tag-telegram"},"yoast_head":"\nCome usare Telegram per fare business<\/title>\n<meta name=\"description\" content=\"Il digitale \u00e8 un\u2019offerta continua e variegata di utili\u00a0strumenti di business, che si intrecciano con l\u2019impiego personale e quotidiano degli stessi. 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