{"id":16457,"date":"2020-06-25T11:06:34","date_gmt":"2020-06-25T09:06:34","guid":{"rendered":"https:\/\/sendapp.live\/?p=16457"},"modified":"2024-07-22T17:00:02","modified_gmt":"2024-07-22T15:00:02","slug":"las-mejores-herramientas-de-marketing","status":"publish","type":"post","link":"https:\/\/sendapp.live\/es\/2020\/06\/25\/i-migliori-strumenti-di-marketing\/","title":{"rendered":"Las mejores herramientas de marketing."},"content":{"rendered":"<h2 id=\"0c7f\" class=\"dq dr as ds b dt du dv dw dx dy dz ea eb ec ed ee ef eg eh ei ej\">Las mejores herramientas de marketing:<\/h2>\n<p id=\"0c7f\" class=\"dq dr as ds b dt du dv dw dx dy dz ea eb ec ed ee ef eg eh ei ej\">Las mejores herramientas de marketing: elija la soluci\u00f3n empresarial de WhatsApp adecuada;<\/p>\n<section class=\"dk dl dm dn do\">\n<div class=\"n p\">\n<div class=\"z ab ac ae af dp ah ai\">\n<p id=\"d33b\" class=\"hv hw as hx b el hy hz eo ia ib ic id et ie if ew ig ih ez ii dk ej ij\" data-selectable-paragraph=\"\"><span class=\"r ik il im in io ip iq ir is hn\">y <\/span>Desde su lanzamiento hace diez a\u00f1os, WhatsApp ha transformado la forma en que amigos y familiares se comunican entre s\u00ed. La velocidad de comunicaci\u00f3n, la capacidad de ver el estado de otros en la red y la capacidad de enviar mensajes r\u00e1pidamente a trav\u00e9s de mensajes de texto, voz u otros medios fueron ventajas que fueron dif\u00edciles de resistir. Ahora, gracias a la aplicaci\u00f3n WhatsApp Business y la API de WhatsApp Business, las empresas disfrutan de las mismas ventajas al poder interactuar mejor con los clientes. WhatsApp simplemente debe considerarse como una de las mejores herramientas de marketing de su empresa.<\/p>\n<p id=\"7411\" class=\"hv hw as hx b el hy hz eo ia ib ic id et ie if ew ig ih ez ii dk ej\" data-selectable-paragraph=\"\">La pregunta es, \u00bfc\u00f3mo decide si la aplicaci\u00f3n o la API de negocios es adecuada para su marca? Hemos analizado lo que debe tener en cuenta antes de tomar esta decisi\u00f3n.<\/p>\n<h2 id=\"3d35\" class=\"ix iy as ar iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp ej\">Pero primero ... \u00bfpor qu\u00e9 WhatsApp Business?<\/h2>\n<p id=\"5590\" class=\"hv hw as hx b el jq hz eo jr ib ic js et ie jt ew ig ju ez ii dk ej\" data-selectable-paragraph=\"\">Podr\u00edamos decirle que se env\u00edan 60 mil millones de mensajes en WhatsApp todos los d\u00edas, en 180 pa\u00edses. O que la aplicaci\u00f3n tiene 1.5 billones de usuarios activos por d\u00eda.<\/p>\n<p id=\"92ed\" class=\"hv hw as hx b el ke hz eo kf ib ic kg et ie kh ew ig ki ez ii dk ej\" data-selectable-paragraph=\"\">Si bien estos n\u00fameros son innegablemente impresionantes, en realidad se trata de la evoluci\u00f3n de los h\u00e1bitos del consumidor y de c\u00f3mo las aplicaciones de chat se conectan perfectamente con esto. El comercio por chat, la intersecci\u00f3n de aplicaciones de mensajer\u00eda con compras y transacciones, est\u00e1 despegando r\u00e1pidamente en los sectores de banca, telecomunicaciones y entretenimiento. El consumidor moderno conectado digitalmente tiene mucho que rastrear y simplemente no quiere:<\/p>\n<ul class=\"\">\n<li id=\"6d69\" class=\"hv hw as hx b el hy hz eo ia ib ic id et ie if ew ig ih ez ii kj kk kl ej\" data-selectable-paragraph=\"\">Ser obligado a visitar negocios en una tienda f\u00edsica<\/li>\n<li id=\"5eb1\" class=\"hv hw as hx b el km hz eo kn ib ic ko et ie kp ew ig kq ez ii kj kk kl ej\" data-selectable-paragraph=\"\">Pase tiempo esperando por tel\u00e9fono a un consultor de servicio al cliente<\/li>\n<li id=\"e719\" class=\"hv hw as hx b el km hz eo kn ib ic ko et ie kp ew ig kq ez ii kj kk kl ej\" data-selectable-paragraph=\"\">Estar limitado a d\u00f3nde y c\u00f3mo pueden comprar productos o servicios<\/li>\n<\/ul>\n<p id=\"2c1c\" class=\"hv hw as hx b el hy hz eo ia ib ic id et ie if ew ig ih ez ii dk ej\" data-selectable-paragraph=\"\">WhatsApp Business puede resolver todas estas debilidades de los clientes.<\/p>\n<figure class=\"hc hd he hf hg hb dc dd paragraph-image\">\n<div class=\"ks kt hn ku ai\">\n<div class=\"dc dd kr\">\n<div class=\"hm r hn ho\">\n<div class=\"hp hq r\">\n<div class=\"hh hi s t u hj ai br hk hl\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16490 aligncenter\" src=\"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/06\/1_UtzgRxXDOacsTbqmDTv1zw-300x157.png\" alt=\"\" width=\"434\" height=\"227\" srcset=\"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/06\/1_UtzgRxXDOacsTbqmDTv1zw-300x157.png 300w, https:\/\/sendapp.live\/wp-content\/uploads\/2020\/06\/1_UtzgRxXDOacsTbqmDTv1zw-1024x536.png 1024w, https:\/\/sendapp.live\/wp-content\/uploads\/2020\/06\/1_UtzgRxXDOacsTbqmDTv1zw-768x402.png 768w, https:\/\/sendapp.live\/wp-content\/uploads\/2020\/06\/1_UtzgRxXDOacsTbqmDTv1zw-600x314.png 600w, https:\/\/sendapp.live\/wp-content\/uploads\/2020\/06\/1_UtzgRxXDOacsTbqmDTv1zw.png 1200w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/h2>\n<h2><\/h2>\n<h2 id=\"fbc1\" class=\"ix iy as ar iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp ej\">La aplicaci\u00f3n corporativa de WhatsApp<\/h2>\n<p id=\"a7a4\" class=\"hv hw as hx b el jq hz eo jr ib ic js et ie jt ew ig ju ez ii dk ej\" data-selectable-paragraph=\"\">Lanzada por primera vez en enero de 2018, la aplicaci\u00f3n WhatsApp Business es una aplicaci\u00f3n gratuita para descargar perfecta para peque\u00f1as empresas. La aplicaci\u00f3n simplifica el compromiso con los clientes. Inicialmente disponible solo para dispositivos Android, la aplicaci\u00f3n WhatsApp Business comenz\u00f3 a lanzarse en iOS en marzo de este a\u00f1o.<\/p>\n<p id=\"ade4\" class=\"hv hw as hx b el hy hz eo ia ib ic id et ie if ew ig ih ez ii dk ej\" data-selectable-paragraph=\"\">Para los propietarios de negocios que ya usaban su n\u00famero personal de WhatsApp para interactuar con los clientes, la aplicaci\u00f3n ofrece las siguientes funciones para facilitar mucho este proceso:<\/p>\n<ul class=\"\">\n<li id=\"8a00\" class=\"hv hw as hx b el hy hz eo ia ib ic id et ie if ew ig ih ez ii kj kk kl ej\" data-selectable-paragraph=\"\"><strong class=\"hx kv\">Perfil de la compa\u00f1\u00eda.\u00a0<\/strong>Los due\u00f1os de negocios pueden crear un perfil de compa\u00f1\u00eda \u00fanico y profesional con detalles como el sitio web de la compa\u00f1\u00eda, la informaci\u00f3n de contacto y la ubicaci\u00f3n.<\/li>\n<li id=\"6c24\" class=\"hv hw as hx b el km hz eo kn ib ic ko et ie kp ew ig kq ez ii kj kk kl ej\" data-selectable-paragraph=\"\"><strong class=\"hx kv\">An\u00e1lisis de los mensajes.\u00a0<\/strong>Las peque\u00f1as empresas pueden usar la aplicaci\u00f3n para rastrear la cantidad de mensajes enviados y le\u00eddos, proporcionando informaci\u00f3n valiosa sobre el rendimiento de campa\u00f1as espec\u00edficas.<\/li>\n<li id=\"78b2\" class=\"hv hw as hx b el km hz eo kn ib ic ko et ie kp ew ig kq ez ii kj kk kl ej\" data-selectable-paragraph=\"\"><strong class=\"hx kv\">Respuestas automatizadas\u00a0<\/strong>Esta caracter\u00edstica le permite guardar las respuestas a las preguntas que la mayor\u00eda de los clientes tienden a hacer, ahorrando tiempo. Las respuestas tambi\u00e9n se pueden enviar autom\u00e1ticamente cuando est\u00e1 ocupado y no puede responder de inmediato.<\/li>\n<li id=\"f302\" class=\"hv hw as hx b el km hz eo kn ib ic ko et ie kp ew ig kq ez ii kj kk kl ej\" data-selectable-paragraph=\"\"><strong class=\"hx kv\">Etiquetado de chat.\u00a0<\/strong>Esta \u00fatil caracter\u00edstica le permite clasificar los chats. Por ejemplo, los nuevos clientes pueden agruparse, lo que significa que las interacciones para esos clientes ser\u00e1n diferentes.<\/li>\n<\/ul>\n<figure class=\"hc hd he hf hg hb dc dd paragraph-image\">\n<div class=\"dc dd kw\">\n<div class=\"hm r hn ho\">\n<div class=\"kx hq r\">\n<div class=\"hh hi s t u hj ai br hk hl\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"qu wt s t u hj ai hu\" role=\"presentation\" src=\"https:\/\/miro.medium.com\/max\/414\/1*aD33A1B7uOoSVaKhCVgs5A.png\" sizes=\"auto, 414px\" srcset=\"https:\/\/miro.medium.com\/max\/552\/1*aD33A1B7uOoSVaKhCVgs5A.png 276w, https:\/\/miro.medium.com\/max\/828\/1*aD33A1B7uOoSVaKhCVgs5A.png 414w\" width=\"414\" height=\"615\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<h3 id=\"bc00\" class=\"ky iy as ar iz kz la hz lb lc ib ld le et lf lg ew lh li ez lj ej\">WhatsApp Business deber\u00eda ser una de las mejores herramientas <a href=\"https:\/\/sendapp.live\/es\/2019\/09\/24\/app-a-do-whatsapp-marketing-sendapp\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e1rketing<\/a><\/h3>\n<p id=\"9b50\" class=\"hv hw as hx b el jq hz eo jr ib ic js et ie jt ew ig ju ez ii dk ej\" data-selectable-paragraph=\"\">Estos beneficios para los propietarios de peque\u00f1as empresas explican por qu\u00e9 la aplicaci\u00f3n WhatsApp Business ha demostrado ser tan \u00fatil. Para las empresas, la mayor ventaja es la capacidad de ofrecer asistencia personalizada a sus clientes, aumentando exponencialmente la lealtad de la marca. Para los clientes, el canal de WhatsApp es la forma m\u00e1s r\u00e1pida y f\u00e1cil de rastrear pedidos o registrar solicitudes, cancelando la necesidad de llamar a una compa\u00f1\u00eda por tel\u00e9fono o esperar una respuesta por correo electr\u00f3nico.<\/p>\n<figure class=\"hc hd he hf hg hb dc dd paragraph-image\">\n<div class=\"ks kt hn ku ai\">\n<div class=\"dc dd kr\">\n<div class=\"hm r hn ho\">\n<div class=\"hp hq r\">\n<div class=\"hh hi s t u hj ai br hk hl\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"qu wt s t u hj ai hu\" role=\"presentation\" src=\"https:\/\/miro.medium.com\/max\/1200\/1*r3W17W7CL6DmR7vGyQUc3g.png\" sizes=\"auto, 700px\" srcset=\"https:\/\/miro.medium.com\/max\/552\/1*r3W17W7CL6DmR7vGyQUc3g.png 276w, https:\/\/miro.medium.com\/max\/1104\/1*r3W17W7CL6DmR7vGyQUc3g.png 552w, https:\/\/miro.medium.com\/max\/1280\/1*r3W17W7CL6DmR7vGyQUc3g.png 640w, https:\/\/miro.medium.com\/max\/1400\/1*r3W17W7CL6DmR7vGyQUc3g.png 700w\" width=\"1200\" height=\"628\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<h4 id=\"d1b2\" class=\"ky iy as ar iz kz la hz lb lc ib ld le et lf lg ew lh li ez lj ej\">Ejemplos de casos de uso: WhatsApp Business App<\/h4>\n<ul class=\"\">\n<li id=\"d399\" class=\"hv hw as hx b el jq hz eo jr ib ic js et ie jt ew ig ju ez ii kj kk kl ej\" data-selectable-paragraph=\"\">Leco, una compa\u00f1\u00eda de cuidado ocular, utiliza WhatsApp Business para mejorar la comunicaci\u00f3n entre clientes y especialistas \u00f3pticos: se dice que hasta 75% de las ventas se finalizan a trav\u00e9s de WhatsApp<\/li>\n<li id=\"a8ab\" class=\"hv hw as hx b el km hz eo kn ib ic ko et ie kp ew ig kq ez ii kj kk kl ej\" data-selectable-paragraph=\"\">Nails Bryss, un sal\u00f3n de belleza en M\u00e9xico, ve el 95% de citas reservadas a trav\u00e9s de WhatsApp<\/li>\n<\/ul>\n<h5 id=\"cc1d\" class=\"ix iy as ar iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp ej\">La API empresarial de WhatsApp<\/h5>\n<p id=\"2bc8\" class=\"hv hw as hx b el jq hz eo jr ib ic js et ie jt ew ig ju ez ii dk ej\" data-selectable-paragraph=\"\">Por supuesto, no todas las empresas son peque\u00f1as con vol\u00famenes de mensajes f\u00e1cilmente manejables. Para las empresas medianas y grandes, especialmente aquellas con una base global de clientes, se necesitar\u00e1 un producto m\u00e1s robusto de la aplicaci\u00f3n WhatsApp Business: ingrese a la API de WhatsApp Business, presentada en agosto de 2018.<\/p>\n<blockquote class=\"jv\">\n<p id=\"4c65\" class=\"jw jx as ds b jy jz ka kb kc kd ii aw\" data-selectable-paragraph=\"\">Con vol\u00famenes de mensajes m\u00e1s altos surge la necesidad de automatizaci\u00f3n, integraci\u00f3n f\u00e1cil con plataformas de comunicaci\u00f3n existentes y capacidades de cambio de tama\u00f1o r\u00e1pido. Estos son solo algunos de los beneficios de la API empresarial de WhatsApp.<\/p>\n<\/blockquote>\n<p id=\"9b7f\" class=\"hv hw as hx b el ke hz eo kf ib ic kg et ie kh ew ig ki ez ii dk ej\" data-selectable-paragraph=\"\">Para obtener acceso a la API empresarial de WhatsApp, deber\u00e1 realizar un proceso de aprobaci\u00f3n que demuestre el caso de uso de su empresa a trav\u00e9s de un\u00a0<a class=\"cq gn it iu iv iw\" href=\"https:\/\/www.clickatell.com\/faqs\/answer\/work-business-solution-provider-like-clickatell-enable-whatsapp-business-solution\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">proveedor autorizado de soluciones comerciales de WhatsApp<\/a>\u00a0como Clickatell. Una vez aprobado por WhatsApp, puede aprovechar los siguientes beneficios:<\/p>\n<ul class=\"\">\n<li id=\"141a\" class=\"hv hw as hx b el hy hz eo ia ib ic id et ie if ew ig ih ez ii kj kk kl ej\" data-selectable-paragraph=\"\"><strong class=\"hx kv\">Mensajer\u00eda segura de extremo a extremo<\/strong><\/li>\n<li id=\"f37d\" class=\"hv hw as hx b el km hz eo kn ib ic ko et ie kp ew ig kq ez ii kj kk kl ej\" data-selectable-paragraph=\"\"><strong class=\"hx kv\">Estad\u00edsticas detalladas e informes anal\u00edticos.<\/strong><\/li>\n<li id=\"3435\" class=\"hv hw as hx b el km hz eo kn ib ic ko et ie kp ew ig kq ez ii kj kk kl ej\" data-selectable-paragraph=\"\"><strong class=\"hx kv\">Verificaci\u00f3n, aprobaci\u00f3n y incorporaci\u00f3n totalmente gestionadas<\/strong><\/li>\n<li id=\"e2a9\" class=\"hv hw as hx b el km hz eo kn ib ic ko et ie kp ew ig kq ez ii kj kk kl ej\" data-selectable-paragraph=\"\"><strong class=\"hx kv\">Gesti\u00f3n completa del perfil de la empresa, integraci\u00f3n tecnol\u00f3gica, infraestructura y servicios de almacenamiento.<\/strong><\/li>\n<\/ul>\n<p id=\"53c4\" class=\"hv hw as hx b el hy hz eo ia ib ic id et ie if ew ig ih ez ii dk ej\" data-selectable-paragraph=\"\">\u00bfPor qu\u00e9 debo ir a un proveedor de soluciones autorizado? Con los esfuerzos de WhatsApp para garantizar un entorno seguro en el que puedan realizarse transacciones y mantener la confianza del consumidor, el acceso a la API de negocios est\u00e1 sujeto a un proceso de aprobaci\u00f3n completo. Esto significa que cuando los clientes tienen la oportunidad de llegar a una marca en WhatsApp, est\u00e1n seguros de interactuar con una empresa verificada.<\/p>\n<figure class=\"hc hd he hf hg hb dc dd paragraph-image\">\n<div class=\"ks kt hn ku ai\">\n<div class=\"dc dd kr\">\n<div class=\"hm r hn ho\">\n<div class=\"hp hq r\">\n<div class=\"hh hi s t u hj ai br hk hl\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<h5 id=\"5a97\" class=\"hv hw as hx b el jq hz eo jr ib ic js et ie jt ew ig ju ez ii dk ej\">Las principales marcas globales ya han encontrado un gran \u00e9xito al usar WhatsApp para comunicarse con su base de clientes.<\/h5>\n<ul class=\"\">\n<li id=\"fe17\" class=\"hv hw as hx b el hy hz eo ia ib ic id et ie if ew ig ih ez ii kj kk kl ej\" data-selectable-paragraph=\"\">Uber usa WhatsApp para los conductores que necesitan un medio r\u00e1pido y confiable para responder sus preguntas.<\/li>\n<li id=\"db1b\" class=\"hv hw as hx b el km hz eo kn ib ic ko et ie kp ew ig kq ez ii kj kk kl ej\" data-selectable-paragraph=\"\">El sector de viajes, donde la informaci\u00f3n oportuna es esencial, es perfecto para WhatsApp. Singapore Airlines utiliza WhatsApp para clientes que requieren un soporte r\u00e1pido y conveniente. KLM Royal Dutch Airlines permite a los clientes recibir informaci\u00f3n de vuelo y documentos a trav\u00e9s de WhatsApp.<\/li>\n<li id=\"787e\" class=\"hv hw as hx b el km hz eo kn ib ic ko et ie kp ew ig kq ez ii kj kk kl ej\" data-selectable-paragraph=\"\">El sector bancario es otro factor responsable de WhatsApp para la mejora del servicio al cliente y la capacidad de los clientes para realizar transacciones en el canal. Absa Bank en Sud\u00e1frica, UBA Banking Group con sede en Nigeria y Stewards Bank en Zimbabwe son todos ejemplos.<\/li>\n<li id=\"03d7\" class=\"hv hw as hx b el km hz eo kn ib ic ko et ie kp ew ig kq ez ii kj kk kl ej\" data-selectable-paragraph=\"\">MTN Sud\u00e1frica, uno de los principales proveedores de telecomunicaciones, tambi\u00e9n ha ingresado con \u00e9xito al espacio de chat en WhatsApp, lo que permite a los clientes comprar f\u00e1cilmente paquetes de datos y tiempo aire a trav\u00e9s del canal.<\/li>\n<\/ul>\n<figure class=\"hc hd he hf hg hb dc dd paragraph-image\">\n<div class=\"ks kt hn ku ai\">\n<div class=\"dc dd lo\">\n<div class=\"hm r hn ho\">\n<div class=\"lp hq r\">\n<div class=\"hh hi s t u hj ai br hk hl\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/section>\n<hr class=\"lq cl lr ls lt lu lv lw lx ly lz ma\" \/>\n<section class=\"dk dl dm dn do\">\n<div class=\"n p\">\n<div class=\"z ab ac ae af dp ah ai\">\n<p id=\"98ce\" class=\"hv hw as hx b el hy hz eo ia ib ic id et ie if ew ig ih ez ii dk ej\" data-selectable-paragraph=\"\">Al ser una de las principales herramientas de marketing de su marca, es f\u00e1cil entender por qu\u00e9 WhatsApp Business puede mejorar la experiencia del cliente. Seg\u00fan el tama\u00f1o y los requisitos espec\u00edficos de su empresa, deber\u00e1 decidir entre la aplicaci\u00f3n y la API de la empresa.<\/p>\n<p id=\"7db3\" class=\"hv hw as hx b el hy hz eo ia ib ic id et ie if ew ig ih ez ii dk ej\" data-selectable-paragraph=\"\">De cualquier manera, permitir que los clientes env\u00eden mensajes a su negocio en una aplicaci\u00f3n con la que ya est\u00e1n familiarizados es un excelente impulsor para aumentar la lealtad de la marca en un mercado que ans\u00eda la conveniencia y \u00bfqu\u00e9 empresario dir\u00eda que no?<\/p>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Las mejores herramientas de marketing: C\u00f3mo elegir la soluci\u00f3n adecuada de WhatsApp Business; Y desde su lanzamiento hace diez a\u00f1os, WhatsApp ha transformado la forma\u2026<\/p>","protected":false},"author":22,"featured_media":16459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[19],"tags":[855,31,892,54,119,110,30,125],"class_list":{"0":"post-16457","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-whatsapp","8":"tag-blog","9":"tag-free-whatsapp-bulk-sender","10":"tag-business","11":"tag-rendi-i-messaggi-piu-attraenti-con-sendapp","12":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp","13":"tag-marketing","14":"tag-sendapp","15":"tag-whatsapp-web"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>I migliori strumenti di marketing<\/title>\n<meta name=\"description\" content=\"I migliori strumenti di 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