{"id":16769,"date":"2020-07-13T14:35:55","date_gmt":"2020-07-13T12:35:55","guid":{"rendered":"https:\/\/sendapp.live\/?p=16769"},"modified":"2024-07-22T16:48:25","modified_gmt":"2024-07-22T14:48:25","slug":"que-es-el-marketing-de-whatsapp-2","status":"publish","type":"post","link":"https:\/\/sendapp.live\/es\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/","title":{"rendered":"\u00bfQu\u00e9 son las estrategias de marketing?"},"content":{"rendered":"

\u00bfQu\u00e9 son las estrategias de marketing?<\/h2>\n

Estrategias de marketing<\/p>\n

El marketing actual est\u00e1 involucrado en todos los niveles de la cadena de creaci\u00f3n de valor.. Antes de la producci\u00f3n, para determinar el mercado objetivo; durante la producci\u00f3n para decidir el precio y el producto; y despu\u00e9s de la producci\u00f3n para comunicarse con los clientes.
\n<\/span><\/span><\/p>\n

Est\u00e1 claro que el marketing est\u00e1 involucrado en todo este proceso de definici\u00f3n, creaci\u00f3n y comunicaci\u00f3n de valor. Su estrategia de marketing debe ser\u00a0definido antes de crear su producto<\/strong>. A partir de entonces, sus actividades tienen lugar dentro del contexto definido por esta estrategia.<\/span><\/p>\n

la\u00a0desarrollo de una estrategia m\u00e1rketing<\/a><\/strong>\u00a0incluye 5 etapas:<\/p>\n

    \n
  1. An\u00e1lisis de oportunidades de mercado y segmentaci\u00f3n del mercado.<\/li>\n
  2. Definir el mercado objetivo (clientes objetivo)<\/li>\n
  3. Posicionamiento de tu oferta<\/li>\n
  4. Determinaci\u00f3n de planes de acci\u00f3n<\/li>\n
  5. Control y revisi\u00f3n de tu oferta<\/li>\n<\/ol>\n

    Por lo tanto, su estrategia debe ser una orientaci\u00f3n general, no una serie de decisiones aisladas.\u00a0D.<\/span>tambi\u00e9n debe ser descrito<\/span>\u00a0de la forma m\u00e1s clara, precisa y\u00a0lo m\u00e1s conciso posible<\/span>.<\/span><\/span><\/p>\n

    Aqu\u00ed vemos los primeros en detalle\u00a0tres etapas<\/strong>\u00a0del desarrollo de la estrategia de marketing:<\/p>\n

     <\/p>\n

    Oportunidad y Segmentaci\u00f3n de Mercado<\/h3>\n

    Las oportunidades de mercado se analizan de varias maneras, principalmente utilizando\u00a05 Fuerzas de Porter<\/u>\u00a0y an\u00e1lisis PESTEL. Si quieres tambi\u00e9n puedes hacer unan\u00e1lisis FODA<\/u>\u00a0de la empresa, as\u00ed tambi\u00e9n se consideran las oportunidades y amenazas externas.<\/p>\n

    Hay muchos tipos de clientes, con necesidades totalmente diferentes. Se debe hacer un an\u00e1lisis cuidadoso del consumidor para entender las necesidades y deseos para poder satisfacerlos.<\/p>\n

    Los consumidores pueden dividirse de varias maneras, considerando la\u00a0Variables<\/strong>:<\/p>\n

      \n
    • Geogr\u00e1fico:\u00a0<\/strong>naciones, estados, regiones, ciudades, barrios;<\/li>\n
    • Demogr\u00e1fico:\u00a0<\/strong>edad, sexo, tama\u00f1o de la familia, ingresos, profesi\u00f3n, religi\u00f3n, nacionalidad, nivel de educaci\u00f3n;<\/li>\n
    • Psicogr\u00e1fico:\u00a0<\/strong>clase social, estilo de vida, personalidad;<\/li>\n
    • Comportamiento:\u00a0<\/strong>conocimiento y uso del producto, oportunidad de compra, beneficios deseados, tipo de usuario, intensidad de uso, nivel de fidelizaci\u00f3n.<\/li>\n<\/ul>\n

      Las empresas utilizan cada vez m\u00e1s m\u00e1s de una de estas variables para segmentar el mercado. Esto es para tratar de identificar grupos m\u00e1s peque\u00f1os y definidos.<\/p>\n

       <\/p>\n

      mercado objetivo
      \n<\/strong><\/h3>\n

      la\u00a0evaluaci\u00f3n<\/strong>\u00a0de los segmentos se basa en estos factores:<\/p>\n

        \n
      1. Tama\u00f1o del segmento y tasa de crecimiento<\/li>\n
      2. Atractivo estructural del segmento (5 Fuerzas de Porter dirigidas al segmento si no se ha hecho previamente)<\/li>\n
      3. Objetivos y recursos de la empresa<\/li>\n<\/ol>\n

        Despu\u00e9s de esta evaluaci\u00f3n, la empresa decide a qu\u00e9 y cu\u00e1ntos segmentos atender de manera m\u00e1s efectiva (marketing objetivo). Existe la idea de querer llegar a la mayor cantidad de clientes posible, pero ese no es el camino correcto, de hecho es imposible, porque se corre el riesgo de no satisfacer a ning\u00fan segmento al hacerlo.<\/p>\n

        Tienes que\u00a0seleccione los clientes que mejor pueda satisfacer<\/strong>, obteniendo una ganancia y una ventaja sobre la competencia. Muchas empresas prefieren dirigirse a un n\u00famero reducido de consumidores, pero veamos qu\u00e9 estrategias de definici\u00f3n hay.<\/p>\n

        los\u00a0estrategias de definici\u00f3n del mercado objetivo<\/strong>\u00a0hay 4 (del m\u00e1s gen\u00e9rico al m\u00e1s espec\u00edfico):<\/p>\n

          \n
        • estrategia de\u00a0marketing indiferenciado:<\/strong>\u00a0marketing masivo, ignorando las diferencias de los distintos segmentos, la misma oferta<\/li>\n
        • los\u00a0comercializaci\u00f3n diferenciada:<\/strong>\u00a0marketing segmentado, ofertas espec\u00edficas para determinados segmentos<\/li>\n
        • Comercializaci\u00f3n concentrada:<\/strong>\u00a0 marketing de nicho, conquistando uno o m\u00e1s segmentos ("nichos") con una gran participaci\u00f3n<\/li>\n
        • Micromercadeo:<\/strong>\u00a0satisfacer las preferencias de individuos o grupos locales<\/li>\n<\/ul>\n

          La mejor estrategia a adoptar depende de los recursos de la empresa, la homogeneidad y etapa del ciclo de vida del producto, la homogeneidad del mercado y las estrategias de marketing de los competidores.<\/p>\n

           <\/p>\n

          Propuesta de Valor (Posicionamiento)
          \n<\/strong><\/h3>\n

          En este punto, la empresa debe decidir c\u00f3mo diferenciar su oferta para cada segmento objetivo. En otras palabras, debe definir c\u00f3mo quiere posicionarse dentro del mercado.<\/p>\n

          Uno debe llegar a uno\u00a0posici\u00f3n \u00fanica y original en el mercado<\/strong>\u00a0para dar a los clientes una percepci\u00f3n diferente en comparaci\u00f3n con los de los productos de la competencia. De lo contrario, no tendr\u00e1n motivos para comprar nuestros productos.<\/p>\n

          El posicionamiento ideal debe establecerse en el\u00a0ventaja competitiva<\/strong>. Para adquirirlo, la empresa debe ofrecer a los clientes mayor valor que la competencia de dos formas: bajando el precio u ofreciendo m\u00e1s beneficios a un precio m\u00e1s alto.<\/p>\n

          M\u00e1s precisamente, uno de estos puede ser seleccionado\u00a0estrategias generales de posicionamiento (propuesta de valor):<\/strong><\/p>\n

            \n
          • Oferta\u00a0altos beneficios a precios altos<\/strong><\/li>\n
          • Suministro\u00a0altos beneficios a precios medios<\/strong><\/li>\n
          • Apunta a\u00a0beneficios promedio a precios bajos<\/strong><\/li>\n
          • Dar\u00a0escasos beneficios a precios muy bajos<\/strong><\/li>\n
          • O la m\u00e1s exitosa pero dif\u00edcil, que es ofrecer\u00a0altos beneficios a precios bajos<\/strong><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

            \u00bfQu\u00e9 son las estrategias de marketing? Estrategias de marketing. Hoy en d\u00eda, el marketing est\u00e1 presente en todos los niveles de la cadena de valor. Antes de la producci\u00f3n, para determinar\u2026<\/p>","protected":false},"author":22,"featured_media":16770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343],"tags":[63,49,892,50,118,149,119,45,30,842],"class_list":{"0":"post-16769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-allarme-per-whatsapp","9":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","10":"tag-business","11":"tag-come-archiviare","12":"tag-come-inviare","13":"tag-delete-message","14":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp","15":"tag-messaggi-whatsapp-eliminati","16":"tag-sendapp","17":"tag-sms-2-0"},"yoast_head":"\nCosa sono le Strategie di Marketing?<\/title>\n<meta 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