{"id":16863,"date":"2020-07-20T14:31:46","date_gmt":"2020-07-20T12:31:46","guid":{"rendered":"https:\/\/sendapp.live\/?p=16863"},"modified":"2020-07-20T14:31:46","modified_gmt":"2020-07-20T12:31:46","slug":"noticias-de-mensajeria-movil","status":"publish","type":"post","link":"https:\/\/sendapp.live\/es\/2020\/07\/20\/novita-messaggistica-mobile\/","title":{"rendered":"Noticias de mensajer\u00eda m\u00f3vil"},"content":{"rendered":"<section id=\"blog-text-2\" class=\"block blog-text\">\n<div class=\"text-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<h1>La mensajer\u00eda m\u00f3vil abre un camino para los consumidores de Harvard Business Review<\/h1>\n<p><span>La mensajer\u00eda Rich Communication Services (RCS), la sucesora de los SMS, se lanz\u00f3 oficialmente en Francia y el Reino Unido hace unas semanas, y si tiene un tel\u00e9fono Android, es posible que ya pueda recibir mensajes RCS.<\/span><\/p>\n<p><span>Basado en una encuesta de 300 encuestados y comentarios de las primeras empresas en distribuir campa\u00f1as de RCS, la prestigiosa revista estadounidense de administraci\u00f3n, Harvard Business Review, ha publicado un estudio particularmente completo sobre el mercado de aplicaciones de mensajer\u00eda y la llegada de este nuevo retador: RCS.<\/span><\/p>\n<p><span>aplicaciones como\u00a0 <\/span><span>Facebook<\/span><span>\u00a0\u00a0y\u00a0\u00a0<\/span><span>WhatsApp<\/span><span>\u00a0\u00a0han reemplazado el <a href=\"https:\/\/sendapp.live\/es\/2020\/01\/10\/whatsapp-atencion-a-robo-de-cuentas-a-traves-de-sms\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMS<\/a> ofreciendo capacidades adicionales de diferenciaci\u00f3n. Sin embargo, no son nativos de los tel\u00e9fonos inteligentes. En t\u00e9rminos de satisfacer las necesidades comerciales, estas aplicaciones de mensajer\u00eda m\u00f3vil se utilizan actualmente con m\u00e1s frecuencia que otras aplicaciones en todas las \u00e1reas. Dentro de 5 a\u00f1os, se espera que desempe\u00f1en un papel a\u00fan m\u00e1s importante en el panorama del marketing, con la percepci\u00f3n de la importancia de este canal pasando de 46% a 68%.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5383 size-full\" src=\"https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph.jpg\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" srcset=\"https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph.jpg 949w, https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph-300x198.jpg 300w, https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph-768x506.jpg 768w\" alt=\"Gr\u00e1fico que muestra los resultados de la encuesta comercial de Harvard\" width=\"949\" height=\"625\" \/><\/p>\n<p><span>Pero la llegada de RCS, dise\u00f1ado para ofrecer una funcionalidad avanzada en el sistema de mensajer\u00eda universal nativo del tel\u00e9fono, podr\u00eda desafiar la hegemon\u00eda de WhatsApp y Facebook Messenger. RCS tambi\u00e9n cumple con los tres requisitos que las marcas buscan en una aplicaci\u00f3n de mensajer\u00eda:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"blog-bullets-numbers-3\" class=\"block blog-bullets-numbers\">\n<div class=\"bullnum-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<ul>\n<li><span>Mejores m\u00e9tricas y an\u00e1lisis, incluidas las confirmaciones de lectura<\/span><\/li>\n<li><span>Informaci\u00f3n del remitente verificada<\/span><\/li>\n<li><span>Transacciones fluidas, como pagos f\u00e1ciles de usar<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"blog-text-4\" class=\"block blog-text\">\n<div class=\"text-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<p><span>El estudio completo est\u00e1 disponible aqu\u00ed:<\/span><\/p>\n<p><a href=\"https:\/\/kstatic.googleusercontent.com\/files\/504d17233468114fdb006adf1bafb3b204d42e31154bcae76583184ff393b7c135274dba05b30a94c2af70734f5ead957d0506bdae286a08ae229a87c2e88521\" target=\"_blank\" rel=\"noreferrer noopener\"><span>La mensajer\u00eda m\u00f3vil abre un camino para los consumidores de Harvard Business Review<\/span><\/a><\/p>\n<p class=\"p1\"><i><span>Art\u00edculo publicado originalmente en el sitio del blog myElefant - julio de 2019<\/span><\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>La mensajer\u00eda m\u00f3vil abre camino hacia los consumidores por Harvard Business Review La mensajer\u00eda Rich Communication Services (RCS), el sucesor de los SMS, se ha lanzado oficialmente en Francia y\u2026<\/p>","protected":false},"author":22,"featured_media":16864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[884],"tags":[63,32,874,122,49,833,28,855,31,892,54,118,828,128,40,39,149,840,25,125],"class_list":{"0":"post-16863","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sms","8":"tag-allarme-per-whatsapp","9":"tag-android","10":"tag-app","11":"tag-risposta-automatica-per-whatsapp","12":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","13":"tag-how-to-set-up-auto-reply-for-whatsapp-guide-for-2020","14":"tag-backup","15":"tag-blog","16":"tag-free-whatsapp-bulk-sender","17":"tag-business","18":"tag-rendi-i-messaggi-piu-attraenti-con-sendapp","19":"tag-come-inviare","20":"tag-coronavirus","21":"tag-custom-message","22":"tag-da-android-su-iphone","23":"tag-da-iphone-su-android","24":"tag-delete-message","25":"tag-google","26":"tag-whatsapp","27":"tag-whatsapp-web"},"yoast_head":"<!-- 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