{"id":16914,"date":"2020-07-21T10:52:55","date_gmt":"2020-07-21T08:52:55","guid":{"rendered":"https:\/\/sendapp.live\/?p=16914"},"modified":"2020-07-21T10:59:52","modified_gmt":"2020-07-21T08:59:52","slug":"es-mas-probable-que-los-consumidores-abran-mensajes-que-el-correo-electronico","status":"publish","type":"post","link":"https:\/\/sendapp.live\/es\/2020\/07\/21\/probabilita-maggiore-che-i-clienti-aprono-messaggi-mobile-rispetto-a-e-mail\/","title":{"rendered":"Es m\u00e1s probable que los consumidores abran mensajes que correos electr\u00f3nicos"},"content":{"rendered":"
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En el informe de investigaci\u00f3n; Mobile Consumer Engagement 2020 destac\u00f3 que los consumidores no solo aceptan muchos tipos diferentes de mensajes m\u00f3viles personalizados de las empresas; \u00a1pero tambi\u00e9n tienen 35 veces m\u00e1s probabilidades de abrirlos que los correos electr\u00f3nicos! Sin embargo, a pesar de esto, las empresas se han ralentizado y no ofrecen el tipo de mensajer\u00eda en tiempo real de alto valor que los consumidores anhelan.<\/p>\n

Nuestra investigaci\u00f3n descubri\u00f3 lo que llamamos la "brecha de oportunidades". Esta es la brecha entre c\u00f3mo los consumidores realmente usan los mensajes hoy y c\u00f3mo les gustar\u00eda usarlos. Por ejemplo, al 62% le gustar\u00eda confirmar citas de servicio mediante mensajer\u00eda, pero solo el 41% tiene la oportunidad de hacerlo hoy. Y el 70% quiere que los bancos reporten su actividad sospechosa en sus cuentas, pero hoy solo el 35% recibe este tipo de notificaciones.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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En agosto de 2019, encuestamos a 2300 consumidores en todo el mundo y hablamos con l\u00edderes de marcas de participaci\u00f3n del cliente, incluidas Oracle, Uber y Adobe, para descubrir los escenarios de mensajer\u00eda que los consumidores encuentran \u00fatiles y bienvenidos y aquellos que los ponen nerviosos. La informaci\u00f3n clave incluye:<\/p>\n

La gente lo aguanta e-mail<\/a> mensajes m\u00f3viles no le\u00eddos, no le\u00eddos<\/span><\/b><\/h3>\n

El consumidor 40% afirma tener al menos 50 correos electr\u00f3nicos sin leer en su bandeja de entrada\u00a0\u00a0<\/span>,\u00a0<\/span>\u00a0pero solo 4% dice lo mismo sobre los mensajes m\u00f3viles.<\/span>\u00a0<\/span><\/p>\n

Clientes <\/span><\/b>Yo soy <\/span><\/b>cauteloso con las descargas de aplicaciones<\/span><\/b><\/h3>\n

El consumidor 80% dice que solo descargar\u00e1 una aplicaci\u00f3n de una empresa que conozca y en la que conf\u00ede, y al 72% le preocupa que las aplicaciones est\u00e9n rastreando sus movimientos. Es decir\u00a0\u00a0<\/span>es\u00a0\u00a0<\/span>particularmente\u00a0<\/span>importante tener en cuenta para las empresas que invierten en el desarrollo de aplicaciones de marca.\u00a0<\/span>\u00a0<\/span><\/p>\n

Usuarios de dispositivos m\u00f3viles\u00a0\u00a0<\/span><\/b>Yo soy\u00a0\u00a0<\/span><\/b>listo para una participaci\u00f3n intensa<\/span><\/b><\/h3>\n

Las empresas est\u00e1n experimentando con videos personalizados, mensajes multimedia y conversaciones impulsadas por IA, y los consumidores est\u00e1n contentos con los resultados. 2 de cada 3 que usaron un chatbot<\/a> afirman haber tenido una experiencia positiva, siendo la velocidad y la eficiencia las razones por las cuales. La mayor\u00eda lleg\u00f3 a decir que un chatbot les sirvi\u00f3 tambi\u00e9n o mejor que un agente humano. <\/span>\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

El informe de investigaci\u00f3n, Mobile Consumer Engagement 2020, descubri\u00f3 que los consumidores no solo reciben con agrado muchos tipos diferentes de mensajes m\u00f3viles personalizados de las empresas, sino que tambi\u00e9n son m\u00e1s propensos a\u2026<\/p>","protected":false},"author":22,"featured_media":16918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343],"tags":[63,32,53,122,128,39,852,119,30,25,29,125],"class_list":{"0":"post-16914","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-allarme-per-whatsapp","9":"tag-android","10":"tag-archivia-chat-whatsapp","11":"tag-risposta-automatica-per-whatsapp","12":"tag-custom-message","13":"tag-da-iphone-su-android","14":"tag-google-chat","15":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp","16":"tag-sendapp","17":"tag-whatsapp","18":"tag-whatsapp-transfer","19":"tag-whatsapp-web"},"yoast_head":"\nProbabilit\u00e0 maggiore che i consumatori aprano messaggi rispetto a e-mail<\/title>\n<meta name=\"description\" content=\"l nostro ultimo rapporto di ricerca; Mobile 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