{"id":16924,"date":"2020-07-21T11:28:26","date_gmt":"2020-07-21T09:28:26","guid":{"rendered":"https:\/\/sendapp.live\/?p=16924"},"modified":"2020-07-27T17:24:00","modified_gmt":"2020-07-27T15:24:00","slug":"mensajes-enriquecidos-bienvenidos-al-futuro","status":"publish","type":"post","link":"https:\/\/sendapp.live\/es\/2020\/07\/21\/messaggi-ricchi-benvenuti-nel-futuro\/","title":{"rendered":"Mensajes enriquecidos: bienvenido al futuro"},"content":{"rendered":"

El evento, que reuni\u00f3 a empresas globales, marcas, especialistas en marketing y operadores m\u00f3viles de todo el mundo, explor\u00f3 la transformaci\u00f3n de la mensajer\u00eda habilitada por RCS y WhatsApp Business que est\u00e1 cambiando la forma en que las empresas se comunican con los consumidores, aumentando el compromiso y ofreciendo valiosa lealtad y ventas. .<\/p>\n

\u00bfTe perdiste el seminario web? \u00a1No se preocupe, aqu\u00ed hay un resumen r\u00e1pido de lo que necesita saber!<\/p>\n

Las expectativas de los consumidores est\u00e1n cambiando
\nGen-Y creci\u00f3 con la mensajer\u00eda, especialmente las aplicaciones de chat OTT. Como una segunda naturaleza, esperan poder comunicarse con amigos y familiares de una manera rica, compartiendo fotos y videos, usando emojis, creando grupos y m\u00e1s.<\/p>\n

\u00bfPor qu\u00e9 los consumidores no quieren comunicarse con las empresas de la misma manera? Hasta la fecha, por supuesto, la mensajer\u00eda de empresa a consumidor generalmente se ha limitado a texto, pero el barco est\u00e1 en movimiento, impulsado por la demanda de los consumidores y los nuevos formatos de mensajer\u00eda que se brindan A2P.<\/p>\n

Por ejemplo, funciones como el servicio de atenci\u00f3n al cliente han utilizado tradicionalmente IVR como capa de transporte. Los consumidores lo odian. No quieren sentarse en el tel\u00e9fono y esperar opciones numeradas para lograr el resultado deseado. Quieren chatear, interactuar y comprometerse.<\/p>\n

El canal m\u00f3vil tambi\u00e9n est\u00e1 cambiando<\/h2>\n

Las grandes macrotendencias en comercio electr\u00f3nico, marketing y centros de contacto se est\u00e1n desplazando hacia el canal de mensajer\u00eda. En el comercio minorista, hemos visto una tendencia desde las tiendas f\u00edsicas hasta las tiendas en l\u00ednea, las aplicaciones y ahora el canal de mensajer\u00eda donde los productos se pueden ver en medios enriquecidos completos junto con botones vinculados para comprar productos o un mapa para "encontrar mi tienda m\u00e1s cercana". .<\/p>\n

\u00bfCu\u00e1l es la ganancia empresarial?<\/p>\n

La lista es larga e incluye:<\/h2>\n

Reducci\u00f3n de los costes de adquisici\u00f3n de clientes
\nAumento de los ingresos
\nMayor compromiso que permite mayores tasas de clics incrementales, as\u00ed como oportunidades de ventas adicionales y cruzadas: si agrega la personalizaci\u00f3n de mensajes a la combinaci\u00f3n, el compromiso se dispara. Por separado, Sinch vio mejorar los niveles de participaci\u00f3n de 65% y la conversi\u00f3n de ventas de 15% para un importante minorista de EE. UU.
\nMover los centros de contacto de IVR y agentes a una conversaci\u00f3n bidireccional con robots o respuestas basadas en modelos en el canal de mensajer\u00eda es otro gran beneficio para las marcas: reducir el costo de cada interacci\u00f3n.<\/p>\n

RCS<\/a><\/h2>\n

El canal de participaci\u00f3n del consumidor m\u00e1s poderoso es la bandeja de entrada de mensajes nativos en el tel\u00e9fono inteligente. Las tasas de lectura de SMS ya son muy buenas. RCS lleva esto al siguiente nivel porque es visual, puede incluir la marca y viene con herramientas como remitente verificado, integraci\u00f3n de la aplicaci\u00f3n de calendario, ubicaci\u00f3n y una gran cantidad de opciones de medios a trav\u00e9s de carruseles o el \u00e1rea "rica" de cada tarjeta. Mensaje.<\/p>\n

Para algunas funciones, Sinch ha visto respuestas mucho mejores a RCS que a SMS: simplemente mostrando un bot\u00f3n en la pantalla, la experiencia se vuelve m\u00e1s interactiva y el consumidor est\u00e1 inmediatamente m\u00e1s comprometido.<\/p>\n

Adem\u00e1s, RCS mejora el recorrido del cliente en cada etapa del contacto con una empresa, desde el embarque hasta el servicio al cliente y m\u00e1s all\u00e1. En resumen, tiene el poder del mensaje en t\u00e9rminos de alcance, pero ahora es tan divertido como usar una aplicaci\u00f3n, mucho menos costoso de implementar y m\u00e1s inmediato (los consumidores prefieren responder a un mensaje en lugar de iniciar una aplicaci\u00f3n).<\/p>\n

WhatsApp<\/a><\/h2>\n

WhatsApp persiste como una de las pocas aplicaciones que los consumidores adoran. Tambi\u00e9n es cierto que los consumidores est\u00e1n felices de usarlo para la comunicaci\u00f3n personal y un canal bidireccional para hablar con marcas y empresas.<\/p>\n

Presta atenci\u00f3n a las diferencias con RCS:<\/h2>\n

Las empresas deben ponerse en contacto a trav\u00e9s de un modelo predefinido y aprobado previamente
\nUna vez que el individuo responde, se asume el consentimiento para el "chat".
\nSin embargo, el consentimiento inicial debe obtenerse fuera del propio WhatsApp. Esto se puede hacer por correo electr\u00f3nico, SMS, durante una transacci\u00f3n en l\u00ednea o al configurar un perfil y preferencias
\nWhatsApp proh\u00edbe contenido abiertamente promocional o cualquier cosa que venda directamente algo al consumidor
\nEl enfoque principal de WhatsApp es el servicio y la atenci\u00f3n al cliente: un entorno seguro en el que una persona puede hablar con una marca para implementar el servicio y la atenci\u00f3n al cliente.<\/p>\n

\u00bfListo para m\u00e1s?<\/h2>\n

\u00bfPor qu\u00e9 no iniciar un programa piloto de WhatsApp o RCS hoy? Podemos ayudar y gestionar:
\nRegistro de marcas y aprobaciones
\nRegistro del modelo
\nCree, dise\u00f1e y administre bots
\nDise\u00f1a los flujos de tu campa\u00f1a<\/p>","protected":false},"excerpt":{"rendered":"

El evento, que reuni\u00f3 a empresas globales, marcas, especialistas en marketing y operadores m\u00f3viles de todo el mundo, explor\u00f3 la transformaci\u00f3n posibilitada por RCS y WhatsApp Business de\u2026<\/p>","protected":false},"author":22,"featured_media":16925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343],"tags":[63,32,874,53,122,49,833,855,31,892,33,54,854,118,46],"class_list":{"0":"post-16924","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-allarme-per-whatsapp","9":"tag-android","10":"tag-app","11":"tag-archivia-chat-whatsapp","12":"tag-risposta-automatica-per-whatsapp","13":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","14":"tag-how-to-set-up-auto-reply-for-whatsapp-guide-for-2020","15":"tag-blog","16":"tag-free-whatsapp-bulk-sender","17":"tag-business","18":"tag-google-chat-lalternativa-gratuita-a-whatsapp","19":"tag-rendi-i-messaggi-piu-attraenti-con-sendapp","20":"tag-numero-virtuale-per-attivare-whatsapp","21":"tag-come-inviare","22":"tag-come-leggere-i-messaggi-eliminati"},"yoast_head":"\nMessaggi 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