{"id":16942,"date":"2020-07-22T09:24:18","date_gmt":"2020-07-22T07:24:18","guid":{"rendered":"https:\/\/sendapp.live\/?p=16942"},"modified":"2020-08-03T15:44:11","modified_gmt":"2020-08-03T13:44:11","slug":"conduce-con-seguridad-y-gana-premios-the-floow","status":"publish","type":"post","link":"https:\/\/sendapp.live\/es\/2020\/07\/22\/guidare-in-sicurezza-e-vincere-premi-the-floow\/","title":{"rendered":"Conduce con seguridad y gana premios (The Floow)"},"content":{"rendered":"<p>\u00bfPuede su tel\u00e9fono decirle si es un buen conductor? S\u00ed, puede decir el especialista en telem\u00e1tica The Floow. De hecho, tambi\u00e9n ayuda a las aseguradoras a fomentar mejores h\u00e1bitos entre sus asegurados. Tim Green, experto en dispositivos m\u00f3viles e <a href=\"https:\/\/www.glossariomarketing.it\/significato\/influencer\/\" target=\"_blank\" rel=\"noopener noreferrer\">hombre de influencia<\/a>, convers\u00f3 con Rebecca Bell, directora de marketing de The Floow, para averiguar c\u00f3mo A2P SMS est\u00e1 habilitando el seguro de aseguradoras por primera vez.<\/p>\n<p>&quot;\u00bfC\u00f3mo est\u00e1 mi forma de conducir?&quot; Esta es una pregunta que generalmente se muestra en la parte trasera de los veh\u00edculos comerciales, junto a un n\u00famero al que llamar. La idea es hacer las calles m\u00e1s seguras invitando a la gente a denunciar comportamientos irresponsables.<\/p>\n<p>Una idea loable. \u00bfPero es efectivo? \u00bfCon qu\u00e9 frecuencia llama la gente? \u00bfY son siempre honestos?<\/p>\n<p>Afortunadamente, ahora existe una forma mucho mejor de evaluar la conducci\u00f3n segura: consiga un tel\u00e9fono inteligente para hacerlo.<\/p>\n<p>Un tel\u00e9fono en el bolsillo del conductor puede recopilar una enorme cantidad de datos que, cuando se agregan, pueden proporcionar una evaluaci\u00f3n precisa e imparcial de su conducci\u00f3n.<\/p>\n<p>Esta simple idea fue la chispa que llev\u00f3 a la creaci\u00f3n del especialista brit\u00e1nico The Floow en 2012. Los fundadores observaron el auge de la telem\u00e1tica en los veh\u00edculos m\u00e1s recientes, la aparici\u00f3n de conjuntos de datos p\u00fablicos (relacionados con el clima, el tr\u00e1fico, etc.). de distancia), y el tel\u00e9fono inteligente se vuelve omnipresente.<\/p>\n<p>Reconocieron que, en conjunto, estos factores podr\u00edan conducir a una revoluci\u00f3n en la conducci\u00f3n segura.<\/p>\n<h2>&quot;Vimos la oportunidad de cambiar el sector de la telem\u00e1tica, haciendo uso de los datos y las ciencias sociales de manera que pudieran cambiar el comportamiento de los conductores y reducir los riesgos en nuestras carreteras&quot;<\/h2>\n<p>Aldo Monteforte, director ejecutivo de The Floow<br \/>\nAs\u00ed que The Floow cre\u00f3 un sistema de software que podr\u00eda codificarse en una aplicaci\u00f3n para recopilar datos sobre los siguientes indicadores de conducci\u00f3n segura:<\/p>\n<p>Velocidad (incluida la velocidad contextual en comparaci\u00f3n con otros conductores)<br \/>\nConducci\u00f3n suave (aceleraci\u00f3n y desaceleraci\u00f3n)<br \/>\nUso del tel\u00e9fono m\u00f3vil mientras se conduce<br \/>\nFatiga (por duraci\u00f3n del viaje)<br \/>\nHora del d\u00eda (la conducci\u00f3n nocturna es estad\u00edsticamente m\u00e1s peligrosa)<br \/>\nEstas innovaciones pronto atrajeron a las compa\u00f1\u00edas de seguros. Hoy, The Floow trabaja con Direct Line y muchas otras aseguradoras en m\u00faltiples regiones.<\/p>\n<p>\u00bfEl resultado? Menos accidentes y menos quejas.<\/p>\n<p>La segunda ventaja es menos obvia. Hist\u00f3ricamente, las compa\u00f1\u00edas de seguros no han tenido un di\u00e1logo obvio con los clientes despu\u00e9s de comprar la p\u00f3liza, a menos que haya una queja. Con una aplicaci\u00f3n de conducci\u00f3n segura, pueden estar en contacto constante.<\/p>\n<p>Aqu\u00ed finalmente existe la posibilidad de desarrollar una relaci\u00f3n real con el cliente. \u00bfPero qu\u00e9 canal usar? Bueno, hay correo electr\u00f3nico, por supuesto. Pero para casos de uso m\u00e1s directos e inmediatos, una opci\u00f3n m\u00e1s efectiva es <a href=\"https:\/\/sendapp.live\/es\/sendapp-sms-registro\/\" target=\"_blank\" rel=\"noopener noreferrer\">el SMS<\/a>: el canal universal que todos entienden.<\/p>\n<h2>\u201cEl desaf\u00edo para muchos de nuestros clientes es que los conductores no piensan realmente en los seguros. Mediante mensajes de texto y aplicaciones, las aseguradoras pueden interactuar con sus clientes por primera vez. Pueden pedir a los conductores que verifiquen sus datos, eval\u00faen sus puntajes y vean qu\u00e9 recompensas se pueden canjear. &quot;<\/h2>\n<p>Rebecca Bell, directora de marketing de The Floow<br \/>\nEn la mayor\u00eda de los casos, las aseguradoras ofrecen cupones de Amazon o similares como primas. Sin embargo, siempre existe el riesgo de que los estafadores roben los c\u00f3digos y reclamen estas recompensas. Para combatir esto, The Floow ha optado por utilizar SMS como m\u00e9todo de autenticaci\u00f3n. Por lo tanto, cuando el conductor canjea un premio, The Floow env\u00eda un c\u00f3digo de acceso \u00fanico basado en texto, que el destinatario utiliza para demostrar su identidad.<\/p>\n<p>La primera vez que un cliente solicit\u00f3 este tipo de funcionalidad, quiso que estuviera disponible en unos d\u00edas. Para cumplir con el plazo, The Floow utiliz\u00f3 las API de SMS proporcionadas por el especialista en mensajer\u00eda CLX. Simplemente ha incorporado estas API en sus sistemas utilizando un modelo de &quot;plataforma de comunicaci\u00f3n como servicio&quot; (CPaaS).<\/p>\n<p>Seg\u00fan Bell, los mensajes han ayudado a las aseguradoras a lograr su doble objetivo de mantenerse en contacto con los conductores y hacer que las primas sean m\u00e1s seguras. Ahora espera llegar m\u00e1s lejos con los chatbots.<\/p>\n<h2>\u201cLos robots son interesantes\u201d, dice. \u201cA los conductores m\u00e1s j\u00f3venes les encanta especialmente usar las sesiones de chat para el servicio al cliente. Las aseguradoras est\u00e1n explorando los robots como una opci\u00f3n, as\u00ed que eso es algo que estamos analizando &quot;.<\/h2>","protected":false},"excerpt":{"rendered":"<p>\u00bfPuede tu tel\u00e9fono saber si eres un buen conductor? S\u00ed, seg\u00fan The Floow, especialista en telem\u00e1tica. De hecho, incluso ayuda a las aseguradoras a fomentar mejores h\u00e1bitos entre\u2026<\/p>","protected":false},"author":22,"featured_media":16944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343,884],"tags":[63,32,53,49,833,28,855,885,128,840,110,45,52,25,125],"class_list":{"0":"post-16942","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"category-sms","9":"tag-allarme-per-whatsapp","10":"tag-android","11":"tag-archivia-chat-whatsapp","12":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","13":"tag-how-to-set-up-auto-reply-for-whatsapp-guide-for-2020","14":"tag-backup","15":"tag-blog","16":"tag-bot","17":"tag-custom-message","18":"tag-google","19":"tag-marketing","20":"tag-messaggi-whatsapp-eliminati","21":"tag-nascondere-le-chat","22":"tag-whatsapp","23":"tag-whatsapp-web"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidare in sicurezza e vincere premi (The Floow)<\/title>\n<meta name=\"description\" content=\"Il tuo telefono pu\u00f2 dire se sei un buon pilota? 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