{"id":16949,"date":"2020-07-22T09:55:34","date_gmt":"2020-07-22T07:55:34","guid":{"rendered":"https:\/\/sendapp.live\/?p=16949"},"modified":"2020-07-22T09:55:34","modified_gmt":"2020-07-22T07:55:34","slug":"sms-a2p-ingreso-de-ingresos-y-gastos","status":"publish","type":"post","link":"https:\/\/sendapp.live\/es\/2020\/07\/22\/sms-a2p-inserimento-di-entrate-e-uscite\/","title":{"rendered":"SMS A2P, ingreso de ingresos y gastos"},"content":{"rendered":"

Los operadores m\u00f3viles son clave para desbloquear el potencial de ingresos de la mensajer\u00eda SMS A2P; pero la p\u00e9rdida de ingresos por el uso de rutas grises contin\u00faa arruinando gran parte de la industria. Hay dos razones principales. Explica Gavin Patterson, analista jefe de datos de Mobilesquared.<\/p>\n

Primero, los SMS que se entregan en rutas grises aprovechan las brechas en el marco m\u00f3vil GSM para que la terminaci\u00f3n de SMS cobre cargos; (donde el operador m\u00f3vil obtiene ingresos) se incrementan lateralmente. Esto significa que los SMS comerciales A2P se pueden ofrecer a un valor de mercado m\u00e1s bajo; negando a los operadores m\u00f3viles y las ganancias de primer nivel de los agregadores de mensajer\u00eda de primer nivel.<\/p>\n

En segundo lugar; la calidad de la entrega de mensajes es muy mala ya que el SMS se enruta a trav\u00e9s de redes de operadores m\u00f3viles a menudo no regulados y mal construidos en rincones remotos del mundo. Por ejemplo, mientras que una empresa puede sentirse atra\u00edda por los bajos precios ofrecidos; es probable que algunos de los mensajes que est\u00e1n comprando lleguen tarde, si es que llegan. Para funciones de notificaci\u00f3n, marketing o atenci\u00f3n al cliente que dependen cada vez m\u00e1s de los SMS corporativos; este es uno de los principales defectos.<\/p>\n

Investigaci\u00f3n realizada por Mobilesquared; revel\u00f3 que la p\u00e9rdida de ingresos y la prevenci\u00f3n del fraude se han convertido en el factor clave para que los operadores m\u00f3viles implementen cortafuegos de SMS.<\/p>\n

A fines de 2017, el 48% de los operadores m\u00f3viles hab\u00eda "bloqueado" efectivamente su red al invertir en un firewall SMS de pr\u00f3xima generaci\u00f3n capaz de identificar el tr\u00e1fico de las rutas blancas y bloquear el tr\u00e1fico de las rutas grises. Creemos que para 2022, el 82% de los operadores m\u00f3viles habr\u00e1 invertido en un firewall de SMS de \u00faltima generaci\u00f3n.<\/p>\n

"Tr\u00e1fico SMS<\/a> La ruta blanca A2P represent\u00f3 52,3% del tr\u00e1fico total de mensajer\u00eda A2P en 2017 y se espera que aumente a 85% del tr\u00e1fico total para 2022, ya que los operadores m\u00f3viles invertir\u00e1n en plataformas de seguro de ingresos de SMS de pr\u00f3xima generaci\u00f3n para capitalizar la "oportunidad de mensajer\u00eda SMS A2P".<\/h2>\n

P\u00e9rdida de ingresos<\/h3>\n

No obstante, esto significa que est\u00e1 pasando por mucho tr\u00e1fico de ruta gris no monetizado y, en el corto plazo; el tr\u00e1fico de la ruta gris claramente tiene un impacto negativo en los ingresos potenciales de SMS A2P. Estimamos que si todos los mensajes de enrutamiento gris se convirtieran instant\u00e1neamente en tr\u00e1fico de enrutamiento blanco a partir de 2017; esto generar\u00eda potencialmente ingresos adicionales acumulados de SMS A2P globales de $ 36.52 mil millones para fines de 2022.<\/p>\n

Aunque el impacto de las p\u00e9rdidas de ingresos en la industria de mensajer\u00eda SMS A2P disminuye durante el per\u00edodo de pron\u00f3stico; primeros operadores m\u00f3viles implementan cortafuegos SMS de \u00faltima generaci\u00f3n; El tr\u00e1fico de la ruta gris se puede convertir primero en ingresos de la ruta blanca.<\/p>\n

Sin embargo, el impacto de convertir los ingresos de grises a blancos en la cadena de valor general es inmenso. Los operadores m\u00f3viles controlan la mayor parte de sus ingresos por mensajer\u00eda y su retenci\u00f3n se reducir\u00eda a medida que se bloqueen m\u00e1s y m\u00e1s redes; ejerciendo una presi\u00f3n cada vez mayor sobre los agregadores activos en el mercado gris.<\/p>\n

No solo se reducir\u00eda la cuota de mercado de los agregadores; pero los ingresos efectivos tambi\u00e9n disminuir\u00edan, favoreciendo una mayor consolidaci\u00f3n en el mercado. Esto se debe a que, aunque los mensajes de la ruta gris se cobran a una fracci\u00f3n del costo de la ruta blanca; hay un volumen significativo en gris que es enteramente atribuible a los agregadores.<\/p>\n

Con la transici\u00f3n de la ruta gris a la blanca; los agregadores solo podr\u00edan operar al margen entre las tarifas mayoristas y de terminaci\u00f3n autorizadas que cobran los operadores m\u00f3viles, aumentando la presi\u00f3n en su lado de la cadena de suministro.<\/p>\n

Prevenci\u00f3n del fraude, aumento de la confianza<\/h3>\n

Si bien el enfoque en la p\u00e9rdida de ingresos es obviamente central para los operadores m\u00f3viles, la prevenci\u00f3n del fraude y la confianza t\u00e1cita que esto crea en la red es de igual, si no mayor, importancia.<\/p>\n

A medida que se bloquean m\u00e1s y m\u00e1s redes de operadores m\u00f3viles y se reduce la cantidad de rutas grises, las empresas que buscan explotar las lagunas comerciales continuar\u00e1n investigando las redes en busca de nuevas oportunidades de rutas grises.<\/p>\n

Mientras tanto, otras empresas explorar\u00e1n m\u00e1s actividades fraudulentas, como la interceptaci\u00f3n de SMS, que ataca la red de se\u00f1alizaci\u00f3n SS7 y expone a los clientes m\u00f3viles a actividades de phishing al hacer que los mensajes de seguridad sean vulnerables a la interceptaci\u00f3n.<\/p>\n

Mobilesquared estima que el tr\u00e1fico de SMS de autenticaci\u00f3n de dos factores represent\u00f3 18% del tr\u00e1fico anual total en 2017.<\/p>\n

"Eso es casi 300 mil millones de mensajes que potencialmente podr\u00edan haber sido interceptados y explotados por una empresa deshonesta".<\/h2>\n

Si bien los operadores m\u00f3viles arriesgan la reputaci\u00f3n de su marca, la p\u00e9rdida de confianza del cliente, el aumento del abandono y la reducci\u00f3n de los ingresos de tales ataques, un firewall SS7 que monitorea el tr\u00e1fico de se\u00f1alizaci\u00f3n en tiempo real es una venta interna dif\u00edcil.<\/p>\n

Mientras que los cortafuegos de SMS previenen el fraude en la red y proporcionan un retorno directo de la inversi\u00f3n de los ingresos por terminaci\u00f3n de SMS A2P, un cortafuegos SS7 solo protege los ingresos de SMS A2P al proteger el tr\u00e1fico existente.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Los operadores m\u00f3viles son clave para liberar el potencial de ingresos de la mensajer\u00eda SMS A2P; pero el problema de la p\u00e9rdida de ingresos por el uso de rutas grises contin\u00faa\u2026<\/p>","protected":false},"author":22,"featured_media":16950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343,884],"tags":[63,32,874,53,122,49,833,28,855,885,118,40,39,44,110,30,846,29],"class_list":{"0":"post-16949","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"category-sms","9":"tag-allarme-per-whatsapp","10":"tag-android","11":"tag-app","12":"tag-archivia-chat-whatsapp","13":"tag-risposta-automatica-per-whatsapp","14":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","15":"tag-how-to-set-up-auto-reply-for-whatsapp-guide-for-2020","16":"tag-backup","17":"tag-blog","18":"tag-bot","19":"tag-come-inviare","20":"tag-da-android-su-iphone","21":"tag-da-iphone-su-android","22":"tag-leggere-i-messaggi-cancellati","23":"tag-marketing","24":"tag-sendapp","25":"tag-telegram","26":"tag-whatsapp-transfer"},"yoast_head":"\nSMS 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