{"id":17009,"date":"2020-07-23T16:59:29","date_gmt":"2020-07-23T14:59:29","guid":{"rendered":"https:\/\/sendapp.live\/?p=17009"},"modified":"2020-07-23T16:59:29","modified_gmt":"2020-07-23T14:59:29","slug":"sms-a2p-10-factores-que-impulsan-su-crecimiento","status":"publish","type":"post","link":"https:\/\/sendapp.live\/es\/2020\/07\/23\/sms-a2p-10-fattori-che-ne-guidano-la-crescita\/","title":{"rendered":"SMS A2P 10 factores que impulsan su crecimiento"},"content":{"rendered":"
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Si bien es posible que los mensajes de texto ya no sean la primera opci\u00f3n para los mensajes de persona a persona (P2P); en el sector empresarial el uso de SMS<\/a> de la aplicaci\u00f3n a la persona (A2P) se est\u00e1 disparando. De hecho, Ovum predice que para 2019, las empresas enviar\u00e1n 1,28 billones de mensajes por a\u00f1o, frente a los 1,16 billones de 2016.<\/p>\n

Entonces, \u00bfcu\u00e1les son los factores clave que impulsan este crecimiento?<\/h2>\n

Adem\u00e1s de mapear el futuro de los formatos emergentes de mensajer\u00eda corporativa como RCS y chat bots; nuestra reciente encuesta Enterprise Messaging Survey 2017, publicada en colaboraci\u00f3n con Ovum, interact\u00faa con organizaciones de siete pa\u00edses y m\u00e1s verticales; para explorar las tendencias clave en A2P SMS.<\/p>\n

Aqu\u00ed est\u00e1n los 10 puntos clave de A2P del informe:<\/p>\n

    \n
  1. Los mensajes son cada vez m\u00e1s \u00fatiles; con el 23% de los encuestados aumentando su uso de SMS bidireccionales en los 12 meses anteriores para permitir a los consumidores reprogramar una cita o tener una conversaci\u00f3n basada en mensajes con un agente del centro de contacto, por ejemplo.<\/li>\n
  2. La innovaci\u00f3n est\u00e1 impulsando el crecimiento; con empresas que descubren continuamente casos de uso nuevos e innovadores para A2P. Cubren la gama de objetivos transaccionales y promocionales; incluidos recordatorios de citas, autenticaci\u00f3n de dos factores, donaciones de texto, publicidad y marketing; bueno para ganar y m\u00f3vil.<\/li>\n
  3. Los SMS siguen siendo uno de los canales m\u00e1s fiables para enviar mensajes de marketing y promocionales; por qu\u00e9 los 42% y 35% de los encuestados, respectivamente, han aumentado su uso de mensajer\u00eda para estos fines durante el \u00faltimo a\u00f1o.<\/li>\n
  4. La facilidad de acceso es clave; con el 48% de empresas que env\u00edan m\u00e1s mensajes SMS que hace 12 meses. Esto se debe a la creciente disponibilidad de API (interfaces de programaci\u00f3n de aplicaciones), para conectar f\u00e1cilmente sus plataformas de participaci\u00f3n del cliente directamente con las de su proveedor de SMS.<\/li>\n
  5. La elasticidad de los precios sigue desempe\u00f1ando un papel en el ecosistema de SMS A2P, con 54% de los encuestados que dijeron que enviar\u00edan m\u00e1s tr\u00e1fico de SMS A2P si se redujera el precio por mensaje de un SMS A2P.<\/li>\n
  6. Las empresas est\u00e1n listas para una actualizaci\u00f3n de SMS, ya que Google pronto lanzar\u00e1 RCS (Rich Communications Service) Business Messaging, y el 37% afirma que las nuevas funciones, como la marca personalizada, la entrega de contenido enriquecido y los recibos de lectura, los alentar\u00edan a enviar m\u00faltiples SMS.<\/li>\n
  7. \n
    EL robot de chat<\/a> jugar\u00e1 un papel importante en el aumento del tr\u00e1fico de mensajes A2P, con 37% de los encuestados que afirman que las plataformas de bots de chat m\u00e1s sofisticadas e inteligentes aumentar\u00edan su tr\u00e1fico de SMS. Esto muestra que las empresas ya est\u00e1n reconociendo el papel que desempe\u00f1an los robots de chat basados en SMS para habilitar los SMS bidireccionales.<\/h5>\n<\/li>\n
  8. Los SMS est\u00e1n configurados para desempe\u00f1ar un papel cada vez m\u00e1s importante como alternativa para los robots de chat basados en OTT y como un canal confiable para que las organizaciones env\u00eden enlaces de consumidores a sus robots de chat para iniciar una conversaci\u00f3n.
    \nLa elasticidad de precio en SMS est\u00e1 viva y bien, con el porcentaje m\u00e1s alto de encuestados, el 35%, lo que indica que su tr\u00e1fico de SMS mensual aumentar\u00eda entre dos y cuatro veces si estuviera disponible una opci\u00f3n de SMS de precio fijo ilimitado.<\/li>\n
  9. Los mensajes siguen siendo un canal clave de interacci\u00f3n m\u00f3vil entre las empresas y sus clientes. El hecho de que SMS sea un servicio disponible universalmente en dispositivos m\u00f3viles, con alcance global e interoperabilidad, lo hace atractivo para las empresas que buscan una forma simple, asequible y confiable de realizar m\u00faltiples casos de uso dentro de sus negocios.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

    Si bien los mensajes de texto ya no son la primera opci\u00f3n para la mensajer\u00eda de persona a persona (P2P), en el sector empresarial, el uso de SMS de aplicaci\u00f3n a persona\u2026<\/p>","protected":false},"author":22,"featured_media":17010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[884],"tags":[],"class_list":{"0":"post-17009","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sms"},"yoast_head":"\nSMS A2P 10 fattori che ne guidano la crescita<\/title>\n<meta name=\"description\" content=\"Mentre il messaggio di testo potrebbe non essere pi\u00f9 la prima scelta per la messaggistica da persona a persona (P2P); nel settore aziendale l'uso di SMS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendapp.live\/es\/2020\/07\/23\/sms-a2p-10-factores-que-impulsan-su-crecimiento\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMS A2P 10 fattori che ne guidano la crescita\" \/>\n<meta property=\"og:description\" content=\"Mentre il messaggio di testo potrebbe non essere pi\u00f9 la prima scelta per la messaggistica da persona a persona (P2P); 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