{"id":17116,"date":"2020-07-28T10:51:31","date_gmt":"2020-07-28T08:51:31","guid":{"rendered":"https:\/\/sendapp.live\/?p=17116"},"modified":"2020-08-07T17:18:52","modified_gmt":"2020-08-07T15:18:52","slug":"marketing-local-marketing-social-local","status":"publish","type":"post","link":"https:\/\/sendapp.live\/es\/2020\/07\/28\/local-marketingsocial-local-marketing\/","title":{"rendered":"Marketing local + marketing social local"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17117 aligncenter\" src=\"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/51MPw4eyRL._SX341_BO1204203200_.jpg\" alt=\"\" width=\"343\" height=\"499\" srcset=\"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/51MPw4eyRL._SX341_BO1204203200_.jpg 343w, https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/51MPw4eyRL._SX341_BO1204203200_-206x300.jpg 206w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><\/p>\n<h2><a href=\"https:\/\/www.amazon.it\/marketing-Strategie-promuovere-vendere-territorio\/dp\/8820377551\/ref=reads_cwrtbar_2\/258-9700732-1680935?_encoding=UTF8&amp;pd_rd_i=8820377551&amp;pd_rd_r=19fd66e1-0830-448b-8f88-1a9cf53a7898&amp;pd_rd_w=TsHeR&amp;pd_rd_wg=aLDwW&amp;pf_rd_p=b45e0f8c-8852-449e-ae5a-3ecadd7f8bad&amp;pf_rd_r=FNVERHRSX4S3W5X9Q8T6&amp;psc=1&amp;refRID=FNVERHRSX4S3W5X9Q8T6\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing local<\/a><\/h2>\n<p>Cuatro de cada cinco consumidores utilizan motores de b\u00fasqueda para realizar una b\u00fasqueda local. Un hecho que, por s\u00ed solo, podr\u00eda ser suficiente para despertar el inter\u00e9s de todos los emprendedores y empujarlos a poner en marcha proyectos de marketing local. Sin embargo, el SME 50% ni siquiera tiene un sitio web, mientras que el 60% nunca ha invertido en redes sociales. \u00bfQu\u00e9 significa esto? Esa demanda es mucho mayor que la oferta y que hay un mundo a\u00fan no explorado que podr\u00eda traer grandes beneficios a las peque\u00f1as y medianas empresas locales. Hoy estar presente online es un paso fundamental para cualquier negocio local.<\/p>\n<p>Es una cuesti\u00f3n de branding, imagen, prestigio y facturaci\u00f3n. Porque la gente busca, o m\u00e1s bien pregunta, con su smartphone. No basta con &quot;estar cerca&quot;, hay que &quot;comunicar que est\u00e1s cerca&quot;; y este es el desaf\u00edo al que se est\u00e1 preparando el marketing local. No estamos hablando de una posible tendencia, ni de una burbuja: se trata de evoluci\u00f3n; o m\u00e1s bien la revoluci\u00f3n de un sistema de comunicaci\u00f3n que establece definitivamente la ruptura con los sistemas tradicionales de promoci\u00f3n. El marketing local es un libro que aborda estos temas de manera estrat\u00e9gica; estructural y profesional, mir\u00e1ndolos tanto desde una perspectiva de SEO como desde el marketing de contenidos y la narraci\u00f3n de historias.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17118 aligncenter\" src=\"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/51mOiSsVfGL._SX378_BO1204203200_.jpg\" alt=\"\" width=\"380\" height=\"499\" srcset=\"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/51mOiSsVfGL._SX378_BO1204203200_.jpg 380w, https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/51mOiSsVfGL._SX378_BO1204203200_-228x300.jpg 228w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><\/p>\n<h2><a href=\"https:\/\/www.amazon.it\/Social-local-marketing-Tino-Bassu\/dp\/8857908186\/ref=pd_bxgy_img_2\/258-9700732-1680935?_encoding=UTF8&amp;pd_rd_i=8857908186&amp;pd_rd_r=6fc51462-b86c-40ac-baf5-6c56a7b98ebc&amp;pd_rd_w=2MSOB&amp;pd_rd_wg=8cwbL&amp;pf_rd_p=df748aa3-8a0b-40a1-b12d-235f14397eed&amp;pf_rd_r=X4QX5YTS3X8GBYS62SG2&amp;psc=1&amp;refRID=X4QX5YTS3X8GBYS62SG2\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marketing social local<\/strong><\/a><\/h2>\n<p>Si tiene una peque\u00f1a empresa o es un profesional, el objetivo de este libro es ayudarlo a implementar un sistema de marketing que se adapte m\u00e1s a su mercado local y a su objetivo: el Social Local <a href=\"https:\/\/sendapp.live\/es\/2020\/07\/21\/comercializando-la-era-de-la-relevancia\/\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00e1rketing<\/a>. Aprovecha el potencial de las redes sociales para promocionar tu empresa local invirtiendo menos recursos en el contenido y mucho m\u00e1s en promover el mensaje al target adecuado cercano, de manera programada y continua.<\/p>\n<p>A diferencia de las estrategias de marketing en redes sociales cuyo objetivo es explotar la viralidad de las redes sociales a trav\u00e9s de la creaci\u00f3n de contenido elaborado y costoso, el marketing local social le brinda las herramientas para posicionarse como l\u00edder en su mercado local al distribuir el presupuesto m\u00e1s en la transmisi\u00f3n. el contenido y en la creaci\u00f3n del contenido en s\u00ed, que debe ser de calidad, pero adecuado para el p\u00fablico local. Al final de esta lectura sabr\u00e1 si su empresa est\u00e1 lista para el marketing social local, podr\u00e1 crear su propia p\u00e1gina de Facebook con desempe\u00f1o, podr\u00e1 implementar estrategias con conciencia y podr\u00e1 medir los resultados.<\/p>\n<p>&nbsp;<\/p>\n<p>Descubra tambi\u00e9n <a href=\"https:\/\/sendapp.live\/es\/producto\/sendapp-web-connect-free-sms-whatsapp-gateway-wordpress-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sendapp Connect\u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing local: Cuatro de cada cinco consumidores utilizan buscadores para realizar b\u00fasquedas locales. Este hecho por s\u00ed solo podr\u00eda despertar el inter\u00e9s de todos\u2026<\/p>","protected":false},"author":22,"featured_media":17354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343],"tags":[63,874,53,122,49,833,28,54,854,30],"class_list":{"0":"post-17116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-allarme-per-whatsapp","9":"tag-app","10":"tag-archivia-chat-whatsapp","11":"tag-risposta-automatica-per-whatsapp","12":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","13":"tag-how-to-set-up-auto-reply-for-whatsapp-guide-for-2020","14":"tag-backup","15":"tag-rendi-i-messaggi-piu-attraenti-con-sendapp","16":"tag-numero-virtuale-per-attivare-whatsapp","17":"tag-sendapp"},"yoast_head":"<!-- This site is optimized with the Yoast SEO 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