{"id":27369,"date":"2023-09-14T13:09:49","date_gmt":"2023-09-14T11:09:49","guid":{"rendered":"https:\/\/sendapp.live\/?p=27369"},"modified":"2024-11-19T11:46:58","modified_gmt":"2024-11-19T10:46:58","slug":"inteligencia-artificial-en-el-sector-bancario-italiano","status":"publish","type":"post","link":"https:\/\/sendapp.live\/es\/2023\/09\/14\/intelligenza-artificiale-nel-settore-bancario-italiano\/","title":{"rendered":"Inteligencia artificial en el sector bancario italiano"},"content":{"rendered":"<p><strong><a href=\"https:\/\/sendapp.live\/es\/2023\/09\/14\/coca-cola-y-la-inteligencia-artificial-y3000\/\" target=\"_blank\" rel=\"noopener\">Inteligencia artificial<\/a> en el sector bancario italiano<\/strong><\/p>\n<p>En la era digital, el papel de la inteligencia artificial (IA) en el sector bancario es cada vez m\u00e1s relevante. Entre los cinco principales bancos italianos por financiaci\u00f3n, Intesa Sanpaolo lidera el uso m\u00e1s frecuente y sofisticado de la IA, seguido de UniCredit, Banco BPM, BPER Banca y MPS. Esta tendencia surge de una investigaci\u00f3n realizada por Excellence Consulting y Dataskills, que analiz\u00f3 alrededor de 10.000 art\u00edculos publicados entre julio de 2020 y junio de 2023 en peri\u00f3dicos econ\u00f3micos y generalistas italianos.<\/p>\n<p>El informe muestra que los bancos italianos est\u00e1n aprovechando la IA en diversas \u00e1reas, desde optimizar la experiencia del cliente hasta innovar productos y servicios, pasando por mejorar la gobernanza y la gesti\u00f3n de riesgos.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27374\" src=\"https:\/\/sendapp.live\/wp-content\/uploads\/2023\/09\/word-image-175983-1.png\" alt=\"\" width=\"1251\" height=\"404\" srcset=\"https:\/\/sendapp.live\/wp-content\/uploads\/2023\/09\/word-image-175983-1.png 1251w, https:\/\/sendapp.live\/wp-content\/uploads\/2023\/09\/word-image-175983-1-300x97.png 300w, https:\/\/sendapp.live\/wp-content\/uploads\/2023\/09\/word-image-175983-1-1024x331.png 1024w, https:\/\/sendapp.live\/wp-content\/uploads\/2023\/09\/word-image-175983-1-768x248.png 768w, https:\/\/sendapp.live\/wp-content\/uploads\/2023\/09\/word-image-175983-1-18x6.png 18w, https:\/\/sendapp.live\/wp-content\/uploads\/2023\/09\/word-image-175983-1-600x194.png 600w\" sizes=\"auto, (max-width: 1251px) 100vw, 1251px\" \/><\/h3>\n<h3>La IA y la evoluci\u00f3n del modelo de servicio bancario<\/h3>\n<p>La investigaci\u00f3n destaca que la inteligencia artificial es crucial para la evoluci\u00f3n del modelo de servicio bancario. En particular, Intesa Sanpaolo utiliza la IA en una amplia gama de aplicaciones que van desde mejorar la experiencia del cliente hasta optimizar las estrategias de marketing. UniCredit y Banco BPM est\u00e1n cerca, aplicando soluciones de IA en tres de las cuatro \u00e1reas estudiadas en la investigaci\u00f3n, aunque UniCredit en Italia solo est\u00e1 activo en dos. Por el contrario, BPER Banca ha empezado a aplicar la IA en un solo \u00e1mbito, mientras que MPS a\u00fan no la ha incluido en su plan de negocio.<\/p>\n<h3>La regulaci\u00f3n europea y el futuro de la IA en el sector bancario<\/h3>\n<p>Con la aprobaci\u00f3n de la propuesta de reglamento sobre IA (AI Act) por parte de la Comisi\u00f3n Parlamentaria de la UE en mayo de 2023 y la votaci\u00f3n del Parlamento Europeo en junio, el marco regulatorio es cada vez m\u00e1s claro. La AI Act se publicar\u00e1 en el European Journal en diciembre de 2023, y representa un paso fundamental para la estandarizaci\u00f3n y regulaci\u00f3n del uso de la IA, al que tambi\u00e9n los bancos tendr\u00e1n que adaptarse.<\/p>\n<h3>La inteligencia artificial como macrotendencia en el mundo financiero<\/h3>\n<p>Maurizio Primanni, director ejecutivo de Excellence Consulting, observa que la inteligencia artificial se est\u00e1 convirtiendo en una macrotendencia en el mundo financiero, de manera similar a lo que ha ocurrido con la transformaci\u00f3n digital y, m\u00e1s recientemente, con la transici\u00f3n ESG. Las palabras clave asociadas con la IA en general son &quot;investigaci\u00f3n&quot;, &quot;desarrollo&quot; y &quot;tecnolog\u00eda&quot;. Cuando se trata de IA en el sector bancario, tambi\u00e9n surgen t\u00e9rminos como &quot;digital&quot;, &quot;crecimiento&quot; y &quot;servicios&quot;, lo que sugiere que los bancos est\u00e1n avanzando hacia el uso de la IA como herramienta para impulsar el crecimiento y desarrollar nuevos servicios.<\/p>\n<h3>Hacia un futuro bancario m\u00e1s inteligente<\/h3>\n<p>En conclusi\u00f3n, si bien algunos bancos, como Intesa Sanpaolo, ya est\u00e1n aprovechando la IA de manera innovadora, otros a\u00fan tienen que ponerse al d\u00eda. Seg\u00fan Primanni, es esencial que los bancos act\u00faen de manera org\u00e1nica y generalizada sobre factores cr\u00edticos de \u00e9xito, que van desde la cultura corporativa hasta la gobernanza, desde la experiencia en gesti\u00f3n de datos hasta el cumplimiento. Con la inminente introducci\u00f3n de la Ley de IA, los bancos tienen la oportunidad de prepararse para un futuro en el que la inteligencia artificial desempe\u00f1ar\u00e1 un papel cada vez m\u00e1s central.<\/p>\n<p>Por tanto, el sector bancario italiano atraviesa un per\u00edodo de profunda transformaci\u00f3n, impulsado por la innovaci\u00f3n tecnol\u00f3gica y la adopci\u00f3n de la inteligencia artificial. Como siempre, los bancos que aprovechen al m\u00e1ximo estas oportunidades ser\u00e1n los que emerjan como l\u00edderes en el nuevo panorama financiero.<\/p>","protected":false},"excerpt":{"rendered":"<p>Inteligencia Artificial en el Sector Bancario Italiano. En la era digital, el papel de la inteligencia artificial (IA) en el sector bancario cobra cada vez mayor importancia. Entre los cinco principales bancos italianos por dep\u00f3sitos, Intesa\u2026<\/p>","protected":false},"author":22,"featured_media":27373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[2538],"tags":[],"class_list":{"0":"post-27369","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Intelligenza Artificiale nel Settore Bancario Italiano<\/title>\n<meta name=\"description\" content=\"Intelligenza Artificiale nel Settore Bancario Italiano. 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