{"id":2512,"count":15,"description":"<b>R\u00e9seaux sociaux<\/b>, ou<i>\u00a0<b>R\u00e9seaux sociaux<\/b><\/i>, est un terme g\u00e9n\u00e9rique d\u00e9signant les technologies et pratiques en ligne utilis\u00e9es pour partager du texte, des images, du contenu audio et des vid\u00e9os. Les professeurs Andreas Kaplan et Michael Haenlein ont d\u00e9fini les m\u00e9dias sociaux comme un ensemble d&#039;applications web fond\u00e9es sur les fondements id\u00e9ologiques et technologiques du Web 2.0, permettant la cr\u00e9ation et l&#039;\u00e9change de contenus g\u00e9n\u00e9r\u00e9s par les utilisateurs.\r\n<div id=\"toc\" class=\"toc\" role=\"navigation\" aria-labelledby=\"mw-toc-heading\">\r\n<div class=\"toctitle\" dir=\"ltr\" lang=\"it\"><\/div>\r\n<\/div>\r\nLes m\u00e9dias sociaux repr\u00e9sentent fondamentalement une transformation dans la fa\u00e7on dont les gens lisent, apprennent et partagent l&#039;information et le contenu. Ils modifient radicalement le mod\u00e8le de communication typique des m\u00e9dias traditionnels (radio, presse \u00e9crite, t\u00e9l\u00e9vision)\u00a0; le message n&#039;est plus \u00ab\u00a0un-\u00e0-plusieurs\u00a0\u00bb (c&#039;est-\u00e0-dire principalement unidirectionnel, du diffuseur \u00e0 son public), mais plut\u00f4t \u00ab\u00a0de pair \u00e0 pair\u00a0\u00bb\u00a0; de multiples diffuseurs, un niveau \u00e9lev\u00e9 d&#039;interaction. Cette \u00e9volution du mod\u00e8le de communication peut conduire \u00e0 une d\u00e9mocratisation de l&#039;information, transformant les individus de \u00ab\u00a0simples\u00a0\u00bb consommateurs de contenu en v\u00e9ritables \u00e9diteurs. Les m\u00e9dias sociaux sont devenus tr\u00e8s populaires car ils permettent d&#039;utiliser le web pour nouer des relations personnelles ou professionnelles. Ils sont \u00e9galement d\u00e9finis comme\u00a0<i>contenu g\u00e9n\u00e9r\u00e9 par l&#039;utilisateur<\/i>\u00a0(UGC) ou\u00a0<i>m\u00e9dias g\u00e9n\u00e9r\u00e9s par les consommateurs<\/i>\u00a0(CGM).","link":"https:\/\/sendapp.live\/fr\/category\/social\/","name":"Social","slug":"social","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Archivi - SendApp - Software Whatsapp Marketing<\/title>\n<meta name=\"description\" content=\"Social Media, o\u00a0Social Network, \u00e8 un&#039;espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendapp.live\/fr\/cat\u00e9gorie\/social\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Archivi\" \/>\n<meta property=\"og:description\" content=\"Social Media, o\u00a0Social Network, \u00e8 un&#039;espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sendapp.live\/fr\/cat\u00e9gorie\/social\/\" \/>\n<meta property=\"og:site_name\" content=\"SendApp - Software Whatsapp Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sendapp_live\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/\",\"name\":\"Social Archivi - SendApp - Software Whatsapp Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\"},\"description\":\"Social Media, o\u00a0Social Network, \u00e8 un'espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sendapp.live\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"name\":\"SendApp\",\"description\":\"Automate Your Messages &amp; Grow Your Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\"},\"alternateName\":\"SendApp WhatsApp Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sendapp.live\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\",\"name\":\"SendApp\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"contentUrl\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"width\":300,\"height\":60,\"caption\":\"SendApp\"},\"image\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sendapp.live\",\"https:\\\/\\\/x.com\\\/sendapp_live\",\"https:\\\/\\\/www.instagram.com\\\/sendapp.live\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC2gaLpi0-OJLG4CFbOr6mLw\",\"https:\\\/\\\/it.trustpilot.com\\\/review\\\/sendapp.live\"],\"description\":\"Piattaforma italiana di WhatsApp Marketing con API ufficiali Meta. 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