{"id":884,"count":37,"description":"<div class=\"lb-bg-right-bottom-cover-no-repeat lb-grid\">\r\n<div class=\"lb-row lb-row-max-large lb-snap\">\r\n<div class=\"lb-col lb-tiny-24 lb-mid-24\">\r\n<div class=\"lb-breadcrumbs lb-breadcrumbs-dropTitle\">\r\n<h1>Qu&#039;est-ce qu&#039;un SMS ?<\/h1>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"lb-grid lb-row lb-row-max-large lb-snap\">\r\n<div class=\"lb-col lb-tiny-24 lb-mid-24\">\r\n<div class=\"lb-txt-lead lb-rtxt\">\r\n\r\nSMS signifie Short Message Service, ou service de messages courts. Il s&#039;agit d&#039;un syst\u00e8me utilis\u00e9 par les op\u00e9rateurs de t\u00e9l\u00e9phonie mobile du monde entier pour transmettre des messages texte entre appareils. Un seul SMS peut contenir entre 70 et 160 caract\u00e8res selon le type de caract\u00e8res contenus.\r\n\r\n<\/div>\r\n<h2 id=\"SMS_history\" class=\"lb-txt-none lb-h3 lb-title\">Historique des SMS<\/h2>\r\n<div class=\"lb-rtxt\">\r\n\r\nLe d\u00e9veloppement de cette technologie a d\u00e9but\u00e9 au d\u00e9but des ann\u00e9es 1980, lorsqu&#039;une multinationale a commenc\u00e9 \u00e0 travailler sur une norme d&#039;envoi de messages alphanum\u00e9riques aux utilisateurs d&#039;appareils mobiles. Le tout premier message a \u00e9t\u00e9 envoy\u00e9 le 3 d\u00e9cembre 1992. Il disait simplement \u00ab\u00a0Joyeux No\u00ebl\u00a0\u00bb. En 1993, le service \u00e9tait propos\u00e9 par des op\u00e9rateurs en Scandinavie, aux \u00c9tats-Unis et au Royaume-Uni. Depuis, la popularit\u00e9 des SMS a consid\u00e9rablement augment\u00e9. En 1995, un utilisateur mobile envoyait en moyenne 0,4 message par mois.<sup>1<\/sup>. En 2005, ce nombre \u00e9tait pass\u00e9 \u00e0 62 messages par utilisateur et par mois, alors qu&#039;en 2015, il est pass\u00e9 \u00e0 548 messages par utilisateur et par mois.<sup>2<\/sup>Aujourd&#039;hui, c&#039;est le service de donn\u00e9es le plus utilis\u00e9 au monde. On estime qu&#039;en 2017, 15 millions de SMS ont \u00e9t\u00e9 envoy\u00e9s chaque minute, soit 8\u00a0000 milliards de messages par an.<sup>3<\/sup>!\r\n\r\n<\/div>\r\n<h3><\/h3>\r\n<h3><\/h3>\r\n<h3><img class=\"wp-image-16317 aligncenter\" src=\"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/06\/sms-300x150.jpg\" alt=\"\" width=\"380\" height=\"190\" \/><\/h3>\r\n<h3><\/h3>\r\n<h3><span style=\"font-size: 16px\">Envoi de SMS<\/span><\/h3>\r\n<div class=\"lb-rtxt\">\r\n\r\nIl existe deux fa\u00e7ons d&#039;envoyer des SMS\u00a0: d&#039;un appareil mobile \u00e0 un autre, ou d&#039;un ordinateur \u00e0 un appareil mobile. La premi\u00e8re m\u00e9thode est appel\u00e9e \u00ab\u00a0Person-to-Person\u00a0\u00bb (P2P). La seconde est \u00ab\u00a0Application-to-Person\u00a0\u00bb (A2P). Les messages P2P sont de loin le type de SMS le plus utilis\u00e9. Les d\u00e9veloppeurs, les marketeurs et les utilisateurs professionnels, cependant, sont beaucoup plus susceptibles de communiquer par A2P. Le moyen le plus courant d&#039;envoyer des messages A2P est d&#039;utiliser une application de messagerie ou d&#039;engagement client bas\u00e9e sur le cloud. Ces applications offrent g\u00e9n\u00e9ralement des fonctionnalit\u00e9s suppl\u00e9mentaires allant au-del\u00e0 de l&#039;envoi d&#039;e-mails. Par exemple, elles incluent des outils permettant de segmenter les clients en sous-ensembles cibl\u00e9s pour optimiser l&#039;efficacit\u00e9 des campagnes. Dans d&#039;autres cas, elles proposent des outils d&#039;analyse qui facilitent la visualisation de l&#039;engagement.\r\n\r\n<\/div>\r\n<h4 id=\"SMS_and_customer_engagement\" class=\"lb-txt-none lb-h3 lb-title\">SMS et engagement client<\/h4>\r\n<div class=\"lb-rtxt\">\r\n\r\nSelon le cas d&#039;utilisation, les SMS peuvent \u00eatre l&#039;une des m\u00e9thodes les plus efficaces pour transmettre des informations urgentes aux clients. Des \u00e9tudes montrent que les SMS ont un taux d&#039;ouverture de 90 %, contre 30 %.<sup>4<\/sup>. Pour le courrier \u00e9lectronique, cette valeur tombe \u00e0 25%. De plus, jusqu&#039;au 90%, les SMS ouverts sont affich\u00e9s dans les trois minutes suivant la r\u00e9ception du message<sup>4<\/sup>, alors que seulement 13,7% d&#039;e-mails sont ouverts dans la premi\u00e8re heure<sup>5<\/sup>.\r\n\r\n<\/div>\r\n<h5 id=\"SMS_messaging_and_AWS\" class=\"lb-txt-none lb-h3 lb-title\">Messagerie SMS et AWS<\/h5>\r\n<div class=\"lb-rtxt\">\r\n\r\n<a href=\"https:\/\/aws.amazon.com\/it\/pinpoint\/\">Amazon identifie<\/a>\u00a0peut \u00eatre utilis\u00e9 pour suivre les comportements des clients et cr\u00e9er des segments de client\u00e8le bas\u00e9s sur ces donn\u00e9es. Vous pouvez ensuite envoyer des SMS \u00e0 vos clients partout dans le monde. Les tarifs d&#039;envoi et de r\u00e9ception d&#039;Amazon Pinpoint sont tr\u00e8s comp\u00e9titifs, tandis que les tarifs s&#039;appliquent uniquement aux messages envoy\u00e9s\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>","link":"https:\/\/sendapp.live\/fr\/category\/sms\/","name":"SMS","slug":"sms","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SMS Archivi - SendApp - Software Whatsapp Marketing<\/title>\n<meta name=\"description\" content=\"SMS sta per Short Message Service,ovvero servizio di messaggi brevi.Si tratta di un sistema utilizzato dagli operatori di telefonia mobile\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendapp.live\/fr\/cat\u00e9gorie\/sms\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMS Archivi\" \/>\n<meta property=\"og:description\" content=\"SMS sta per Short Message Service,ovvero servizio di messaggi brevi.Si tratta di un sistema utilizzato dagli operatori di telefonia mobile\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sendapp.live\/fr\/cat\u00e9gorie\/sms\/\" \/>\n<meta property=\"og:site_name\" content=\"SendApp - Software Whatsapp Marketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/06\/sms.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sendapp_live\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/sms\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/sms\\\/\",\"name\":\"SMS Archivi - SendApp - Software Whatsapp Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\"},\"description\":\"SMS sta per Short Message Service,ovvero servizio di messaggi brevi.Si tratta di un sistema utilizzato dagli operatori di telefonia mobile\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/sms\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/sms\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sendapp.live\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SMS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"name\":\"SendApp\",\"description\":\"Automate Your Messages &amp; Grow Your Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\"},\"alternateName\":\"SendApp WhatsApp Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sendapp.live\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\",\"name\":\"SendApp\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"contentUrl\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"width\":300,\"height\":60,\"caption\":\"SendApp\"},\"image\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sendapp.live\",\"https:\\\/\\\/x.com\\\/sendapp_live\",\"https:\\\/\\\/www.instagram.com\\\/sendapp.live\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC2gaLpi0-OJLG4CFbOr6mLw\",\"https:\\\/\\\/it.trustpilot.com\\\/review\\\/sendapp.live\"],\"description\":\"Piattaforma italiana di WhatsApp Marketing con API ufficiali Meta. 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