{"id":16326,"date":"2020-06-18T15:07:25","date_gmt":"2020-06-18T13:07:25","guid":{"rendered":"https:\/\/sendapp.live\/?p=16326"},"modified":"2024-07-22T17:01:18","modified_gmt":"2024-07-22T15:01:18","slug":"comment-utiliser-telegramme-pour-faire-des-affaires","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2020\/06\/18\/come-usare-telegram-per-fare-business\/","title":{"rendered":"Comment utiliser Telegram pour les entreprises"},"content":{"rendered":"

Comment utiliser Telegram pour faire des affaires.<\/h2>\n

Comment utiliser Telegram pour faire des affaires\u00a0:<\/p>\n

Le digital est une offre continue et vari\u00e9e de profits\u00a0outils d'affaires<\/strong>, qui sont \u00e9troitement li\u00e9s \u00e0 leur usage personnel et quotidien. Pensez aux r\u00e9seaux sociaux, pensez aux blogs et \u00e0 la recherche d'informations et pensez aux applications de messagerie instantan\u00e9e.<\/span><\/p>\n

Un exemple pr\u00e9cis ?\u00a0T\u00e9l\u00e9gramme<\/strong>. L'application de messagerie instantan\u00e9e, de plus en plus populaire, utilis\u00e9e pour les conversations personnelles, peut vous offrir des opportunit\u00e9s de marketing et de communication que vous devriez commencer \u00e0 consid\u00e9rer dans votre strat\u00e9gie, car elles pourraient s'av\u00e9rer plus avantageuses que vous ne le pensez.<\/p>\n

Comment utiliser Telegram pour votre entreprise ?\u00a0<\/strong>Vous trouverez ci-dessous quelques suggestions concr\u00e8tes.\u00a0<\/strong><\/p>\n

Outil de marketing et d'affaires par t\u00e9l\u00e9gramme<\/strong><\/h2>\n

T\u00e9l\u00e9gramme<\/a>\u00a0c'est une application parfaitement d\u00e9velopp\u00e9e : elle offre un syst\u00e8me de messagerie s\u00e9curis\u00e9, garantit le partage de fichiers volumineux et permet la communication avec de grands groupes de personnes.<\/p>\n

Et cela vous offre de nombreuses opportunit\u00e9s marketing et commerciales pr\u00e9cieuses. Les voici!<\/p>\n

 <\/p>\n

<\/h3>\n

\"Comment<\/h3>\n

<\/h3>\n

1. Telegram est un outil de connexion et de comparaison<\/strong><\/h3>\n

Telegram est un outil de connexion puissant : les groupes que vous pouvez cr\u00e9er via la plateforme peuvent compter\u00a0jusqu'\u00e0 200 membres<\/strong>, les supergroupes vont jusqu'\u00e0\u00a05 000 membres<\/strong>, un nombre \u00e9norme.<\/p>\n

Les groupes et super-groupes sont dialogue, ils partagent, ils sont comparaison et c'est justement ce qui vous permettra d'\u00e9tablir une relation.\u00a0relation directe et humaine<\/strong>\u00a0avec votre public cible ou avec un segment particulier de celui-ci.<\/p>\n

Il y a aussi un autre avantage tr\u00e8s important : il est possible de rejoindre des groupes Telegram via le lien que g\u00e9n\u00e8re l'application, donc sans n\u00e9cessairement avoir \u00e0 utiliser des informations de contact personnelles, comme le num\u00e9ro de t\u00e9l\u00e9phone (comme c'est le cas, par exemple, sur\u00a0WhatsApp<\/a>).<\/p>\n

2. Telegram est un outil de partage et de promotion de contenu<\/strong><\/h3>\n

Un outil Telegram utile et pr\u00e9cieux est le\u00a0canaux<\/strong>, qui peut \u00eatre public ou priv\u00e9 et auquel vous pouvez inviter des personnes \u00e0 s'inscrire. Contrairement aux groupes et super-groupes, les cha\u00eenes se caract\u00e9risent par une communication \u00e0 sens unique : seuls ceux qui cr\u00e9ent la cha\u00eene peuvent la g\u00e9rer, en publiant des messages et du contenu.<\/p>\n

Ainsi ce que vous postez sur les cha\u00eenes devient une sorte de newsletter, mais plus pratique et plus rapide. C'est l'endroit id\u00e9al pour attirer et divertir les personnes int\u00e9ress\u00e9es par votre marque, stimuler leur curiosit\u00e9 avec du contenu ad hoc,\u00a0partager et promouvoir vos messages aupr\u00e8s d'une cible d\u00e9j\u00e0 s\u00e9lectionn\u00e9e<\/strong>.<\/p>\n

Pouquoi? \u00c0 la fois parce que le contenu est plus rapide et imm\u00e9diat et parce qu'il est plus facile d'utiliser un message sur votre smartphone plut\u00f4t qu'un e-mail.\u00a0<\/strong><\/p>\n

3. Telegram est un outil de communication interne<\/strong><\/h3>\n

Telegram est \u00e9galement un outil de communication interne efficace, car\u00a0Il raccourcit les distances et facilite la gestion du travail quotidien<\/strong>, un aspect fondamental pour la productivit\u00e9 d\u2019une marque, pourtant trop souvent sous-estim\u00e9.<\/p>\n

Que ce soit via l'application sur smartphone ou via l'application sur le Web (donc utilisable depuis le bureau), Telegram est un outil pratique, qui rend les communications entre les membres d'une \u00e9quipe plus fluides, plus rapides et plus imm\u00e9diates.<\/p>\n

\u00c0 l\u2019aide de mentions, par exemple, vous pouvez attirer l\u2019attention d\u2019une personne en particulier ; les hashtags vous permettent de cat\u00e9goriser tous les messages relatifs \u00e0 un certain sujet ; il est possible de r\u00e9pondre directement \u00e0 un message dans le fil du chat ; il est possible de partager des fichiers jusqu'\u00e0 1,5 Go, sans qu'ils soient compress\u00e9s, perdant ainsi en qualit\u00e9, comme c'est le cas sur WhatsApp.<\/p>\n

 <\/p>\n

4. Telegram est un outil de service client social<\/strong><\/h3>\n

Le service Customer Care s'effectue de plus en plus souvent et depuis quelques temps \u00e0 travers les canaux sociaux car ils sont plus pratiques, plus rapides et plus imm\u00e9diats que les outils de communication traditionnels.<\/p>\n

Le t\u00e9l\u00e9gramme peut \u00e9galement \u00eatre utile et pr\u00e9cieux\u00a0Outil de service client social<\/strong>, \u00e0 la fois parce que les groupes garantissent des communications directes et rapides et parce que, via un chat en direct ou via un robot Social Customer Care sp\u00e9cifique (comme ceux configur\u00e9s pour r\u00e9pondre automatiquement aux FAQ relatives \u00e0 la marque ou \u00e0 l'utilisation du produit ou aux retours et remboursements ), vous pourrez proposer un service d\u2019assistance pr\u00e9cis \u00e0 vos clients en temps r\u00e9el.<\/p>\n

\n
Pour en savoir plus, lisez<\/strong>: Comment cr\u00e9er un bot sur Telegram.<\/div>\n<\/div>\n

5. Telegram et les bots sont un outil promotionnel<\/strong><\/h3>\n

Le bot est une sorte d\u2019utilisateur non humain capable d\u2019effectuer des actions automatiquement et instantan\u00e9ment. Bref, l\u2019imm\u00e9diatet\u00e9, la rapidit\u00e9, l\u2019efficacit\u00e9, les opportunit\u00e9s, les bots sont tout cela. C\u2019est pourquoi ils peuvent constituer un outil promotionnel pr\u00e9cieux pour votre marque.<\/p>\n

Penser \u00e0\u00a0chatbots<\/strong><\/a>, c'est-\u00e0-dire des robots qui d\u00e9marrent et entretiennent automatiquement des conversations, et qui peuvent donc faciliter et inciter un utilisateur incertain \u00e0 effectuer un achat, en le soutenant et en le guidant dans son choix.<\/p>\n

 <\/p>\n

Les\u00a0des robots qui envoient des alertes<\/strong>\u00a0concernant des actualit\u00e9s sp\u00e9cifiques int\u00e9ressant le public cible et\/ou des promotions cr\u00e9\u00e9es sp\u00e9cifiquement pour lui.<\/p>\n

T\u00e9l\u00e9gramme pour faire des affaires : conclusions<\/strong><\/h2>\n

Ce ne sont l\u00e0 que quelques-unes des suggestions qui peuvent \u00eatre utiles pour utiliser Telegram dans un contexte professionnel. Si vous avez autre chose \u00e0 ajouter, vous pouvez utiliser les commentaires et nous faire part de votre exp\u00e9rience en la mati\u00e8re.<\/p>\n

Quels r\u00e9sultats avez-vous eu ? Avez-vous cr\u00e9\u00e9 une cha\u00eene Telegram pour donner des informations \u00e0 vos clients ? Ou utilisez-vous Telegram uniquement pour communiquer avec vos contacts ?<\/p>","protected":false},"excerpt":{"rendered":"

Comment utiliser Telegram pour les entreprises. Le monde num\u00e9rique offre une offre continue et vari\u00e9e d'outils professionnels utiles, qui s'int\u00e8grent parfaitement aux besoins personnels et\u2026<\/p>","protected":false},"author":22,"featured_media":16329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[880],"tags":[885,892,33,891,110,846],"class_list":{"0":"post-16326","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-telegram","8":"tag-bot","9":"tag-business","10":"tag-google-chat-lalternativa-gratuita-a-whatsapp","11":"tag-chatbot","12":"tag-marketing","13":"tag-telegram"},"yoast_head":"\nCome usare Telegram per fare business<\/title>\n<meta name=\"description\" content=\"Il digitale \u00e8 un\u2019offerta continua e variegata di utili\u00a0strumenti di business, che si intrecciano con l\u2019impiego personale e quotidiano degli stessi. 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