{"id":16335,"date":"2020-06-18T15:40:06","date_gmt":"2020-06-18T13:40:06","guid":{"rendered":"https:\/\/sendapp.live\/?p=16335"},"modified":"2020-06-25T14:51:20","modified_gmt":"2020-06-25T12:51:20","slug":"utilisation-a-court-terme-de-utilisation-de-wechat","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2020\/06\/18\/breve-guida-allutilizzo-di-wechat-business\/","title":{"rendered":"Petit guide d&#039;utilisation de WeChat Business"},"content":{"rendered":"<h2>Bref guide d&#039;utilisation de WeChat Business, l&#039;application sociale la plus appr\u00e9ci\u00e9e du march\u00e9 chinois.<\/h2>\n<p>Pourquoi envisager WeChat for Business<\/p>\n<p>Si votre entreprise souhaite augmenter son\u00a0<strong>notori\u00e9t\u00e9 de la marque<\/strong>\u00a0et encourager le<strong>engagement direct<\/strong>\u00a0des clients sur le march\u00e9 chinois, WeChat est le bon outil. La totalit\u00e9<strong>\u00a0Public chinois<\/strong>En effet, il n&#039;a pas acc\u00e8s \u00e0 WhatsApp ni m\u00eame \u00e0 Facebook, Twitter ou Instagram et voici pourquoi c&#039;est possible\u00a0<strong>faites votre promotion<\/strong>\u00a0au sein de cette tranche de march\u00e9 uniquement \u00e0 travers<strong>applications sociales<\/strong>\u00a0le plus aim\u00e9 et utilis\u00e9 par eux, WeChat.<\/p>\n<p>Si vous en avez d\u00e9j\u00e0 un\u00a0<strong>strat\u00e9gie marketing sur les r\u00e9seaux sociaux<\/strong>\u00a0mais votre d\u00e9sir est de p\u00e9n\u00e9trer le march\u00e9 chinois, WeChat est une application \u00e0 consid\u00e9rer. Tout de suite\u00a0<strong>trois raisons<\/strong>\u00a0alors commencez \u00e0 r\u00e9fl\u00e9chir \u00e0 son utilisation\u00a0:<\/p>\n<ul>\n<li><strong>couverture tr\u00e8s \u00e9lev\u00e9e<\/strong>, avec 1,09 milliard d&#039;utilisateurs dont la majorit\u00e9 vient de Chine. Cependant, ces derniers temps, WeChat est \u00e9galement arriv\u00e9 aux \u00c9tats-Unis et le fait lentement.\u00a0<strong>s&#039;\u00e9tend \u00e9galement \u00e0 d&#039;autres pays<\/strong>;<\/li>\n<li>c&#039;est un\u00a0<strong>plateforme unique<\/strong>\u00a0du genre, en fait\u00a0<strong>il n&#039;est pas correct de dire que WeChat est le WhatsApp chinois<\/strong>. Cette application concentre plusieurs fonctionnalit\u00e9s comme la possibilit\u00e9 de\u00a0<strong>acheter en ligne<\/strong>,\u00a0<strong>effectuer des paiements<\/strong>,\u00a0<strong>appels vid\u00e9o<\/strong>\u00a0et ainsi de suite;<\/li>\n<li>l&#039;application\u00a0<strong>\u00e7a innove<\/strong>\u00a0pr\u00e9sente continuellement et tr\u00e8s souvent des\u00a0<strong>fonctionnalit\u00e9s int\u00e9ressantes<\/strong>\u00a0Pour\u00a0<strong>connecter les marques \u00e0 leurs clients<\/strong>.<\/li>\n<\/ul>\n<p>En parlant de fonctionnalit\u00e9s destin\u00e9es aux entreprises, une attention particuli\u00e8re m\u00e9rite\u00a0<strong>Fonction secouer<\/strong>. Cela permet aux entreprises d&#039;interagir avec les utilisateurs mobiles qui se trouvent \u00e0 proximit\u00e9 et qui ont \u00e9t\u00e9\u00a0<strong>utilis\u00e9 par Burberry<\/strong>, \u00e0 l&#039;occasion du Nouvel An chinois, pour\u00a0<strong>lancer un concours<\/strong>\u00a0qui a permis aux participants de gagner des enveloppes Burberry Lunar New Year en \u00e9dition limit\u00e9e.<\/p>\n<h3>Comment ouvrir un profil <a href=\"https:\/\/sendapp.live\/fr\/cat%c3%a9gorie\/wechat\/\" target=\"_blank\" rel=\"noopener noreferrer\">WeChat <\/a>Business<\/h3>\n<p>Les entreprises peuvent activer\u00a0<strong>trois types diff\u00e9rents<\/strong>\u00a0de comptes sur WeChat\u00a0:<\/p>\n<ul>\n<li><strong>abonnement<\/strong>, similaire aux pages Facebook, qui vous permettent d&#039;envoyer un seul\u00a0<strong>message diffus\u00e9<\/strong>\u00a0par jour;<\/li>\n<li><strong>service<\/strong>, avec quatre messages par mois, et un\u00a0<strong>large gamme de fonctionnalit\u00e9s<\/strong>\u00a0comme, comment\u00a0<strong>Magasins WeChat<\/strong>,\u00a0<strong>Paiement WeChat<\/strong>,\u00a0<strong>service client instantan\u00e9<\/strong>\u00a0Et\u00a0<strong>GPS<\/strong>;<\/li>\n<li><strong>entreprise<\/strong>, disponible uniquement en Chine et r\u00e9serv\u00e9 aux\u00a0<strong>communications internes<\/strong>.<\/li>\n<\/ul>\n<p>Pour cr\u00e9er un profil d&#039;entreprise, vous pouvez ouvrir le\u00a0<a href=\"https:\/\/mp.weixin.qq.com\/?lang=en_US&amp;token=\" target=\"_blank\" rel=\"noopener noreferrer\">plateforme officielle<\/a>\u00a0et cliquez sur \u00ab S&#039;inscrire maintenant \u00bb et choisissez le compte le plus appropri\u00e9 en fonction des besoins de votre entreprise.<\/p>\n<p>Il vous sera maintenant demand\u00e9 de saisir tous\u00a0<strong>les d\u00e9tails relatifs \u00e0 votre entreprise<\/strong>\u00a0tels que le pays, le nom de l&#039;entreprise, l&#039;adresse e-mail, l&#039;administrateur du compte, etc. Sous \u00ab Informations sur le compte officiel \u00bb, saisissez le\u00a0<strong>nom du compte<\/strong>\u00a0et \u00e9cris-en un\u00a0<strong>courte pr\u00e9sentation<\/strong>\u00a0de votre entreprise.<\/p>\n<p>La derni\u00e8re \u00e9tape est la v\u00e9rification. Vous devez soumettre un\u00a0<strong>liste des documents<\/strong>\u00a0tels que la licence commerciale, une lettre de candidature officielle sign\u00e9e et tamponn\u00e9e, une copie de la carte d&#039;identit\u00e9 de la personne de contact, les factures de t\u00e9l\u00e9phone et plus encore (un processus peut-\u00eatre un peu complexe). Une fois que WeChat aura v\u00e9rifi\u00e9 l&#039;entreprise, vous devrez payer des frais de<strong>\u00a099 $ par an par compte<\/strong>.<\/p>\n<p>NB : Si la page d&#039;inscription se charge en chinois<strong>\u00a0cliquez sur le menu d\u00e9roulant en haut \u00e0 droite<\/strong>, \u00e0 c\u00f4t\u00e9 de l&#039;ic\u00f4ne du globe, e\u00a0<strong>s\u00e9lectionnez l&#039;anglais<\/strong>\u00a0pour traduire automatiquement les diff\u00e9rents champs de la page.<\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3>Faites passer votre service client \u00e0 un niveau PRO<\/h3>\n<p>De nos jours, si un client souhaite faire\u00a0<strong>une question ou une plainte<\/strong>\u00a0une entreprise en attend un\u00a0<strong>r\u00e9ponse rapide<\/strong>. C&#039;est pourquoi les r\u00e9seaux sociaux restent le moyen de communication privil\u00e9gi\u00e9.<\/p>\n<p>Ce qu&#039;un utilisateur attend, c&#039;est que les entreprises utilisent les leurs\u00a0<strong>m\u00eames canaux de communication<\/strong>\u00a0et avec WeChat, qui peut \u00eatre consid\u00e9r\u00e9e comme une plateforme tout-en-un, il est possible de mettre en \u0153uvre votre propre\u00a0<strong>strat\u00e9gie client<\/strong>. Voici\u00a0<strong>trois fa\u00e7ons<\/strong>\u00a0pour faire passer votre service client au niveau sup\u00e9rieur gr\u00e2ce \u00e0<strong>utilisation de WeChat Business<\/strong>.<\/p>\n<h4>Attribuez un interlocuteur personnalis\u00e9 \u00e0 vos clients<\/h4>\n<p>UN\u00a0<strong>service client r\u00e9ussi<\/strong>\u00a0est bas\u00e9 sur la personnalisation de la communication et WeChat vous permet de le faire en ins\u00e9rant\u00a0<strong>jusqu&#039;\u00e0 100 repr\u00e9sentants du service client<\/strong>. Quand un client a une question, il vient\u00a0<strong>assign\u00e9 \u00e0 un repr\u00e9sentant<\/strong>\u00a0qui peut r\u00e9pondre aux questions et aux pr\u00e9occupations en temps r\u00e9el.<\/p>\n<p>Bien que ce ne soit pas une marque chinoise,\u00a0<strong>KLM Royal Dutch Airlines<\/strong>\u00a0utilise WeChat sp\u00e9cifiquement pour fournir le plus haut niveau de support client. De la s\u00e9lection des si\u00e8ges aux annulations et r\u00e9servations : les utilisateurs peuvent envoyer tout type de demande via WeChat.<\/p>\n<h4>Utiliser des r\u00e9ponses automatis\u00e9es pour les FAQ<\/h4>\n<p>Pour offrir une exp\u00e9rience de service client pertinente, les entreprises doivent \u00eatre\u00a0<strong>tr\u00e8s r\u00e9actif<\/strong>. Une fa\u00e7on de proc\u00e9der consiste \u00e0\u00a0<strong>utiliser des r\u00e9ponses automatiques<\/strong>\u00a0\u00e0 la FAQ, un peu comme il est d\u00e9j\u00e0 possible de le faire via Facebook Messenger.<\/p>\n<p>De plus, WeChat vous permet de<strong>\u00a0d\u00e9finir des messages de bienvenue<\/strong>\u00a0qui sont automatiquement envoy\u00e9s aux utilisateurs lorsqu&#039;ils commencent \u00e0 suivre votre compte. Cette fonctionnalit\u00e9 existe \u00e9galement sur\u00a0<strong>Instagram<\/strong>, mais \u00e0 ce jour il n&#039;est pas possible de l&#039;activer sauf en utilisant\u00a0<strong>BOT interdits par la politique<\/strong>. Bref, un outil certes complet pour assurer \u00e0 l&#039;utilisateur une\u00a0<strong>bonne exp\u00e9rience de service<\/strong>.<\/p>\n<h4>Gardez une trace de votre historique<\/h4>\n<p>Aucun client n&#039;aime l&#039;id\u00e9e de devoir le faire\u00a0<strong>r\u00e9p\u00e9ter leurs probl\u00e8mes<\/strong>\u00a0aux diff\u00e9rents op\u00e9rateurs du service client. En int\u00e9grant WeChat au\u00a0<strong>CRM d&#039;entreprise<\/strong>, n&#039;importe quelle marque est capable de\u00a0<strong>garder une trace de l&#039;histoire<\/strong>\u00a0discute avec les clients, d\u00e9signe des repr\u00e9sentants r\u00e9guliers et offre ainsi une exp\u00e9rience unique et transparente.<\/p>\n<p>&nbsp;<\/p>\n<h3>Faites votre promotion sur WeChat<\/h3>\n<p>WeChat, comme toutes les autres plateformes sociales existantes, offre \u00e9galement aux marques la possibilit\u00e9 de\u00a0<strong>faire de l&#039;ADV\u00a0<\/strong>\u00e0 travers les dieux<strong>\u00a0banni\u00e8res publicitaires\u00a0<\/strong>qui apparaissent dans l&#039;application. Tu peux\u00a0<strong>cible<\/strong>\u00a0par sexe, \u00e2ge, localisation et pr\u00e9cisez les types de comptes sur lesquels vous souhaitez afficher vos banni\u00e8res publicitaires.<\/p>\n<p>Le\u00a0<strong>Appel \u00e0 l&#039;action<\/strong>\u00a0il en existe de nombreux disponibles et vous pouvez demander \u00e0 votre public de commencer \u00e0 suivre votre profil, d&#039;acheter un produit, de visiter une page de destination, de t\u00e9l\u00e9charger une application ou de demander un code de r\u00e9duction. Bref, rien de si complexe et diff\u00e9rent de ce qui est possible aujourd\u2019hui sur d\u2019autres plateformes sociales utilis\u00e9es au quotidien.<\/p>\n<p>&nbsp;<\/p>\n<h3>Conclusions<\/h3>\n<p>WeChat en est un\u00a0<strong>outil marketing tr\u00e8s prometteur<\/strong>\u00a0et il est essentiel de me pousser\u00a0<strong>Consommateurs chinois<\/strong>\u00a0pour interagir avec votre entreprise. Avec son\u00a0<strong>taux de p\u00e9n\u00e9tration croissant<\/strong>\u00a0et les diff\u00e9rents moyens promotionnels disponibles, la plateforme s&#039;adresse aussi bien aux grandes marques qu&#039;aux PME hors de Chine qui souhaitent se lancer dans ce march\u00e9 sp\u00e9cifique<\/p>","protected":false},"excerpt":{"rendered":"<p>Un petit guide pour utiliser WeChat Business, le r\u00e9seau social le plus populaire en Chine. Pourquoi envisager WeChat for Business\u00a0? Si votre entreprise souhaite accro\u00eetre sa notori\u00e9t\u00e9 et encourager l&#039;engagement\u2026<\/p>","protected":false},"author":22,"featured_media":16336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[881],"tags":[892,128,894,119,30,893],"class_list":{"0":"post-16335","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wechat","8":"tag-business","9":"tag-custom-message","10":"tag-facebook","11":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp","12":"tag-sendapp","13":"tag-wechat"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Breve guida all\u2019utilizzo di WeChat Business<\/title>\n<meta name=\"description\" content=\"WeChat per il Business,Se la tua 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