{"id":16445,"date":"2020-06-24T15:20:30","date_gmt":"2020-06-24T13:20:30","guid":{"rendered":"https:\/\/sendapp.live\/?p=16445"},"modified":"2024-07-22T17:00:08","modified_gmt":"2024-07-22T15:00:08","slug":"sms-gateway-quest-ce-que-cest-et-comment-ca-marche","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2020\/06\/24\/sms-gateway-cose-e-come-funziona\/","title":{"rendered":"Passerelle SMS : qu'est-ce que c'est et comment \u00e7a marche"},"content":{"rendered":"
\n

SMS<\/a> Passerelle : qu'est-ce que c'est et comment \u00e7a marche<\/h2>\n<\/header>\n

Passerelle SMS : qu'est-ce que c'est et comment \u00e7a marche<\/p>\n

La diffusion des t\u00e9l\u00e9phones portables et de l'internet rapide\u00a0; a augment\u00e9 l'utilisation de ce qu'on appelle PASSERELLES SMS<\/strong>, des serveurs qui permettent l'envoi massif de SMS \u00e0 plusieurs adresses. Heureusement, le consentement \u00e0 recevoir de la publicit\u00e9 par SMS est toujours n\u00e9cessaire, pas seulement un syst\u00e8me L'alerte SMS pourrait \u00eatre int\u00e9ressante \u00e0 utiliser avec une fonction d'utilit\u00e9 publique<\/strong>. Pensons, par exemple, \u00e0 une municipalit\u00e9 qui souhaitait alerter massivement les citoyens d'un quartier du d\u00e9but de travaux publics modifiant la voirie de la ville, ou avertir d'un entretien extraordinaire du r\u00e9seau \u00e9lectrique. Il y a tellement d'utilisations et elles ne concernent pas que le "marketing par sms".<\/p>\n

\n

Dans cet article, nous d\u00e9crivons comment un\u00a0Passerelles<\/strong>\u00a0SMS et\u00a0API SMS<\/a> . Pour cette raison, \u00e0 l'heure actuelle, l'application la plus courante est le c\u00f4t\u00e9 "commercial" et marketing, voyons ce que c'est.<\/p>\n

Passerelle SMS : du serveur au mobile<\/h2>\n

Que ce soit pour communiquer une nouvelle promotion, pour annoncer un changement sur un forfait achet\u00e9 ou pour pr\u00e9venir de l'arriv\u00e9e d'un nouveau produit ; un SMS est la forme de communication la plus simple et la plus directe possible<\/strong>.<\/p>\n

Cependant, g\u00e9rer une longue liste de messages \u00e0 envoyer n'est pas facile du tout et, pour cette raison, apprendre \u00e0 l'utiliser est essentiel.\u00a0Passerelles et API\u00a0; <\/strong>c'est-\u00e0-dire portes d'acc\u00e8s et syst\u00e8mes synchronis\u00e9s<\/strong>\u00a0capable d'acqu\u00e9rir les donn\u00e9es pr\u00e9sentes dans la base de donn\u00e9es de n'importe quel logiciel d'entreprise (ou d'un site Internet) et d'envoyer la communication de mani\u00e8re rapide, simple et s\u00e9curis\u00e9e.<\/p>\n

Essayons d'entrer dans le d\u00e9tail.<\/p>\n

UN\u00a0Passerelles<\/a>\u00a0pourrait \u00eatre consid\u00e9r\u00e9 comme une sorte de\u00a0pont con\u00e7u pour connecter deux ou plusieurs syst\u00e8mes informatiques<\/strong>. Gr\u00e2ce \u00e0 ce pont, qui repr\u00e9sente en fait\u00a0une interface pour entrer en contact avec d'autres logiciels\u00a0;<\/strong>\u00a0il est possible de g\u00e9rer un grand flux de donn\u00e9es, utile pour envoyer des communications de toute nature aux contacts de votre carnet d'adresses, par exemple, mais aussi pour \u00e9changer divers types de donn\u00e9es et d'informations avec les fournisseurs et les responsables des diff\u00e9rents services. Cet \u00e9change d'informations s'effectue gr\u00e2ce \u00e0 des biblioth\u00e8ques utilis\u00e9es par les programmeurs de logiciels appel\u00e9es API (acronyme de\u00a0Interface de programmation d'applications<\/strong>).<\/p>\n

Pourquoi les API SMS sont-elles utilis\u00e9es\u00a0?<\/h3>\n

Nous concentrons notre attention sur l'utilisation des\u00a0passerelles<\/strong>\u00a0pour les communications avec les clients. Le syst\u00e8me de\u00a0API SMS<\/strong>, mis \u00e0 disposition par le fournisseur, prend en charge les services r\u00e9seau et SMS\u00a0; vous permet d'envoyer des messages depuis votre propre logiciel ou un logiciel tiers rapidement et sans complications.<\/p>\n

Une telle aide est essentielle pour les grandes entreprises qui ne veulent pas perdre le contact avec leurs clients, mais aussi pour\u00a0des r\u00e9alit\u00e9s plus petites qui souhaitent se faire conna\u00eetre ;<\/strong> offrir un service personnalis\u00e9 proche des besoins des potentiels int\u00e9ress\u00e9s \u00e0 moindre co\u00fbt par rapport \u00e0 d'autres types de communication plus "traditionnels". Bien s\u00fbr, comprendre quelles sont les informations consid\u00e9r\u00e9es comme vraiment importantes pour les clients n'est peut-\u00eatre pas simple mais, avec une \u00e9tude approfondie des pr\u00e9f\u00e9rences des utilisateurs, il sera possible d'arriver \u00e0 un service vraiment efficace<\/strong>.<\/p>\n

L'importance de la vie priv\u00e9e<\/h3>\n

Tout le monde n'a pas tendance \u00e0 accorder l'importance qu'il m\u00e9rite \u00e0 un tel syst\u00e8me. En effet, il faut consid\u00e9rer que le t\u00e9l\u00e9phone mobile et l'e-mail sont aujourd'hui des moyens de communication tr\u00e8s personnels et qu'un outil tel que la passerelle doit \u00eatre utilis\u00e9 avec parcimonie :\u00a0des SMS trop pressants et des offres continues pourraient avoir l'effet inverse<\/strong>\u00a0et g\u00eaner le client potentiel qui serait contraint de demander sa suppression de la liste de contacts d'une entreprise donn\u00e9e. Le conseil ne peut donc manquer d'\u00eatre de faire attention au type de message \u00e0 envoyer :\u00a0un SMS peut \u00eatre le bienvenu pour une promotion ou un nouvel arrivage d'un produit tant attendu<\/strong>\u00a0mais il est \u00e0 proscrire s'il a pour seul but de sponsoriser un service ou de renouveler la disponibilit\u00e9 d'un produit pour la \u00e9ni\u00e8me fois.<\/p>\n

Utiliser les API SMS pour les communications d'utilit\u00e9 publique<\/h3>\n

On peut aussi penser \u00e0 utiliser des SMS de masse \u00e0 des fins publiques et pas seulement \u00e0 des fins promotionnelles et commerciales.<\/p>\n

On l'a d'ailleurs \u00e9crit en d\u00e9but d'article, chacun de nous a toujours sur soi son t\u00e9l\u00e9phone portable, d\u00e9sormais consid\u00e9r\u00e9 presque comme un appendice essentiel de notre corps,\u00a0un sms arrive toujours<\/strong>\u00a0(ind\u00e9pendamment de la connexion internet) et pourrait \u00eatre utilis\u00e9 pour avertir les citoyens en cas d'urgence, de probl\u00e8mes li\u00e9s au territoire, de pannes ou, de mani\u00e8re g\u00e9n\u00e9rale, pour toute communication importante d'int\u00e9r\u00eat public.<\/p>\n

Gr\u00e2ce \u00e0 l'API SMS, il est en effet possible d'int\u00e9grer ce syst\u00e8me de communication dans n'importe quel logiciel existant<\/strong>\u00a0(les APIs sont distribu\u00e9es dans tous les principaux langages de programmation : C, C++, PHP, ASP.net, Java) tant qu'\u00e9videmment le citoyen donne son ok ! La confidentialit\u00e9 est peut-\u00eatre l'un des \u00e9l\u00e9ments les plus d\u00e9licats dans l'utilisation de cette technologie<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Passerelle SMS : qu'est-ce que c'est et comment \u00e7a marche Passerelle SMS : qu'est-ce que c'est et comment \u00e7a marche La diffusion des t\u00e9l\u00e9phones portables et de l'Internet rapide a augment\u00e9 l'utilisation des passerelles SMS, des serveurs\u2026<\/p>","protected":false},"author":22,"featured_media":16449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[884],"tags":[63,874,50,854,118,128,40,39,110],"class_list":{"0":"post-16445","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sms","8":"tag-allarme-per-whatsapp","9":"tag-app","10":"tag-come-archiviare","11":"tag-numero-virtuale-per-attivare-whatsapp","12":"tag-come-inviare","13":"tag-custom-message","14":"tag-da-android-su-iphone","15":"tag-da-iphone-su-android","16":"tag-marketing"},"yoast_head":"\nSms Gateway: cos\u2019\u00e8 e come funziona<\/title>\n<meta name=\"description\" content=\"Sms Gateway: cos\u2019\u00e8 e come funziona. 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