{"id":16769,"date":"2020-07-13T14:35:55","date_gmt":"2020-07-13T12:35:55","guid":{"rendered":"https:\/\/sendapp.live\/?p=16769"},"modified":"2024-07-22T16:48:25","modified_gmt":"2024-07-22T14:48:25","slug":"quest-ce-que-le-marketing-whatsapp-2","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/","title":{"rendered":"Que sont les strat\u00e9gies marketing\u00a0?"},"content":{"rendered":"<h2>Que sont les strat\u00e9gies marketing\u00a0?<\/h2>\n<p>Strat\u00e9gies marketing<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"it\">Le marketing intervient aujourd&#039;hui \u00e0 tous les niveaux de la cha\u00eene de cr\u00e9ation de valeur<span class=\"\">. Avant la production, pour d\u00e9terminer le march\u00e9 cible\u00a0; pendant la production pour d\u00e9cider du prix et du produit\u00a0; et apr\u00e8s la production pour communiquer avec les clients.<br \/>\n<\/span><\/span><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"it\">Il est clair que le marketing est impliqu\u00e9 dans tout ce processus de d\u00e9finition, de cr\u00e9ation et de communication de la valeur. Votre strat\u00e9gie marketing doit \u00eatre\u00a0<strong>d\u00e9finis avant de cr\u00e9er votre produit<\/strong>. Vos activit\u00e9s se d\u00e9roulent alors dans le cadre d\u00e9fini par cette strat\u00e9gie.<\/span><\/p>\n<p>Le\u00a0<strong>d\u00e9veloppement d&#039;une strat\u00e9gie <a href=\"https:\/\/sendapp.live\/fr\/2020\/07\/02\/comment-eviter-de-se-retrouver-dans-le-spam-en-faisant-du-marketing-par-courriel\/\" target=\"_blank\" rel=\"noopener noreferrer\">commercialisation<\/a><\/strong>\u00a0comprend 5 \u00e9tapes :<\/p>\n<ol>\n<li>Analyse des opportunit\u00e9s de march\u00e9 et segmentation du march\u00e9<\/li>\n<li>D\u00e9finir le march\u00e9 cible (clients cibles)<\/li>\n<li>Positionnement de votre offre<\/li>\n<li>D\u00e9termination des plans d&#039;action<\/li>\n<li>V\u00e9rification et examen de votre offre<\/li>\n<\/ol>\n<p><span id=\"result_box\" class=\"\" lang=\"it\">Votre strat\u00e9gie doit donc \u00eatre une ligne directrice g\u00e9n\u00e9rale et non une s\u00e9rie de d\u00e9cisions isol\u00e9es.\u00a0<span class=\"\">d<\/span><span class=\"\">doit \u00e9galement \u00eatre d\u00e9crit<\/span>\u00a0de la mani\u00e8re la plus claire, la plus pr\u00e9cise et\u00a0<span class=\"\">le plus concis possible<\/span><span class=\"\">.<\/span><\/span><\/p>\n<p>Voyons les premiers en d\u00e9tail ici\u00a0<strong>trois \u00e9tapes<\/strong>\u00a0l&#039;\u00e9laboration de la strat\u00e9gie marketing :<\/p>\n<p>&nbsp;<\/p>\n<h3>Opportunit\u00e9s de march\u00e9 et segmentation<\/h3>\n<p>Les opportunit\u00e9s de march\u00e9 sont analys\u00e9es de diff\u00e9rentes mani\u00e8res, principalement \u00e0 l&#039;aide de\u00a0<u>Les 5 forces de Porter<\/u>\u00a0et l&#039;analyse PESTEL. Si vous le souhaitez, vous pouvez \u00e9galement faire un<u>Analyse SWOT<\/u>\u00a0de l&#039;entreprise, les opportunit\u00e9s et les menaces externes sont donc \u00e9galement prises en compte.<\/p>\n<p>Il existe de nombreux types de clients, avec des besoins totalement diff\u00e9rents. Une analyse minutieuse du consommateur doit \u00eatre faite pour comprendre les besoins et les d\u00e9sirs afin de pouvoir les satisfaire.<\/p>\n<p>Les consommateurs peuvent \u00eatre divis\u00e9s de plusieurs mani\u00e8res, compte tenu de la\u00a0<strong>variables<\/strong>:<\/p>\n<ul>\n<li><strong>g\u00e9ographique:\u00a0<\/strong>nations, \u00c9tats, r\u00e9gions, villes, quartiers\u00a0;<\/li>\n<li><strong>D\u00e9mographie\u00a0:\u00a0<\/strong>\u00e2ge, sexe, taille de la famille, revenu, profession, religion, nationalit\u00e9, niveau d&#039;\u00e9ducation\u00a0;<\/li>\n<li><strong>Psychographie\u00a0:\u00a0<\/strong>classe sociale, style de vie, personnalit\u00e9;<\/li>\n<li><strong>comportemental\u00a0:\u00a0<\/strong>connaissance et utilisation du produit, opportunit\u00e9 d&#039;achat, b\u00e9n\u00e9fices recherch\u00e9s, type d&#039;utilisateur, intensit\u00e9 d&#039;utilisation, niveau de fid\u00e9lit\u00e9.<\/li>\n<\/ul>\n<p>De plus en plus, les entreprises utilisent plus d&#039;une de ces variables pour segmenter le march\u00e9. Il s&#039;agit d&#039;essayer d&#039;identifier des groupes plus petits et mieux d\u00e9finis.<\/p>\n<p>&nbsp;<\/p>\n<h3>March\u00e9 cible<strong><br \/>\n<\/strong><\/h3>\n<p>L\u00e0\u00a0<strong>\u00e9valuation<\/strong>\u00a0de segments est bas\u00e9e sur ces facteurs\u00a0:<\/p>\n<ol>\n<li>Taille du segment et taux de croissance<\/li>\n<li>Attractivit\u00e9 structurelle du segment (5 Forces de Porter visant le segment si cela n&#039;a pas \u00e9t\u00e9 fait auparavant)<\/li>\n<li>Objectifs et ressources de l&#039;entreprise<\/li>\n<\/ol>\n<p>Apr\u00e8s cette \u00e9valuation, l&#039;entreprise d\u00e9cide quels segments et combien de segments servir le plus efficacement (marketing cibl\u00e9). Il y a l&#039;id\u00e9e de vouloir toucher le plus de clients possible, mais ce n&#039;est pas la bonne voie, en fait c&#039;est impossible, car on risque de ne satisfaire aucun segment en le faisant.<\/p>\n<p>Ils doivent\u00a0<strong>S\u00e9lectionnez les clients que vous \u00eates le plus \u00e0 m\u00eame de satisfaire<\/strong>, r\u00e9alisant un b\u00e9n\u00e9fice et un avantage sur la concurrence. De nombreuses entreprises pr\u00e9f\u00e8rent s&#039;adresser \u00e0 un petit nombre de consommateurs, mais voyons quelles strat\u00e9gies de d\u00e9finition existent.<\/p>\n<p>Le\u00a0<strong>strat\u00e9gies de d\u00e9finition du march\u00e9 cible<\/strong>\u00a0il y en a 4 (du plus g\u00e9n\u00e9rique au plus sp\u00e9cifique) :<\/p>\n<ul>\n<li>Strat\u00e9gie de<strong>\u00a0commercialisation indiff\u00e9renci\u00e9e\u00a0:<\/strong>\u00a0marketing de masse, ignorer les diff\u00e9rences de segment, m\u00eame offre<\/li>\n<li>La<strong>\u00a0commercialisation diff\u00e9renci\u00e9e :<\/strong>\u00a0marketing segment\u00e9, offres sp\u00e9cifiques pour certains segments<\/li>\n<li><strong>Commercialisation cibl\u00e9e\u00a0:<\/strong>\u00a0 marketing de niche, conqu\u00e9rir un ou plusieurs segments (\u00ab niches \u00bb) avec une part importante<\/li>\n<li><strong>Micromarketing\u00a0:<\/strong>\u00a0r\u00e9pondre aux pr\u00e9f\u00e9rences individuelles ou aux groupes locaux<\/li>\n<\/ul>\n<p>La meilleure strat\u00e9gie \u00e0 adopter d\u00e9pend des ressources de l&#039;entreprise, de l&#039;homog\u00e9n\u00e9it\u00e9 et de l&#039;\u00e9tape du cycle de vie du produit, de l&#039;homog\u00e9n\u00e9it\u00e9 du march\u00e9 et des strat\u00e9gies marketing des concurrents.<\/p>\n<p>&nbsp;<\/p>\n<h3>Proposition de valeur (positionnement)<strong><br \/>\n<\/strong><\/h3>\n<p>\u00c0 ce stade, l&#039;entreprise doit d\u00e9cider comment diff\u00e9rencier son offre pour chaque segment cible. En d&#039;autres termes, il doit d\u00e9finir comment il souhaite se positionner sur le march\u00e9.<\/p>\n<p>Il faut atteindre\u00a0<strong>position de march\u00e9 unique et originale<\/strong>\u00a0donner aux clients une perception diff\u00e9rente de celle des produits concurrents. Sinon, ils n&#039;auront aucune raison d&#039;acheter nos produits.<\/p>\n<p>Le placement id\u00e9al doit \u00eatre d\u00e9fini sur\u00a0<strong>avantage comp\u00e9titif<\/strong>. Pour l&#039;acqu\u00e9rir, l&#039;entreprise doit offrir aux clients une valeur sup\u00e9rieure \u00e0 la concurrence de deux mani\u00e8res : en baissant le prix ou en offrant plus d&#039;avantages \u00e0 un prix plus \u00e9lev\u00e9.<\/p>\n<p>Plus pr\u00e9cis\u00e9ment, l&#039;un d&#039;entre eux peut \u00eatre s\u00e9lectionn\u00e9\u00a0<strong>strat\u00e9gies g\u00e9n\u00e9rales de positionnement (proposition de valeur) :<\/strong><\/p>\n<ul>\n<li>Offre\u00a0<strong>des avantages \u00e9lev\u00e9s \u00e0 des prix \u00e9lev\u00e9s<\/strong><\/li>\n<li>Fournir\u00a0<strong>des prestations \u00e9lev\u00e9es \u00e0 des prix moyens<\/strong><\/li>\n<li>Pariez sur<strong>\u00a0prestations moyennes \u00e0 bas prix<\/strong><\/li>\n<li>Donner\u00a0<strong>des petits avantages \u00e0 des prix tr\u00e8s bas<\/strong><\/li>\n<li>Ou la plus aboutie mais difficile, qui consiste \u00e0 offrir\u00a0<strong>des prestations \u00e9lev\u00e9es \u00e0 petits prix<\/strong><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Que sont les strat\u00e9gies marketing\u00a0? Strat\u00e9gies marketing. Aujourd&#039;hui, le marketing intervient \u00e0 tous les niveaux de la cha\u00eene de valeur. Avant la production, pour d\u00e9terminer\u2026<\/p>","protected":false},"author":22,"featured_media":16770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343],"tags":[63,49,892,50,118,149,119,45,30,842],"class_list":{"0":"post-16769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-allarme-per-whatsapp","9":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","10":"tag-business","11":"tag-come-archiviare","12":"tag-come-inviare","13":"tag-delete-message","14":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp","15":"tag-messaggi-whatsapp-eliminati","16":"tag-sendapp","17":"tag-sms-2-0"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cosa sono le Strategie di Marketing?<\/title>\n<meta name=\"description\" content=\"Strategie di MarketingIl marketing oggi \u00e8 coinvolto a tutti i livelli della catenaPrima della produzione, per determinare il mercato obiettivo;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendapp.live\/fr\/2020\/07\/13\/quest-ce-que-le-marketing-whatsapp-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cosa sono le Strategie di Marketing?\" \/>\n<meta property=\"og:description\" content=\"Strategie di MarketingIl marketing oggi \u00e8 coinvolto a tutti i livelli della catenaPrima della produzione, per determinare il mercato obiettivo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sendapp.live\/fr\/2020\/07\/13\/quest-ce-que-le-marketing-whatsapp-2\/\" \/>\n<meta property=\"og:site_name\" content=\"SendApp - Software Whatsapp Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sendapp.live\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-13T12:35:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-22T14:48:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/strategie-di-marketing-5-errori-pi\u00f9-comuni-e-come-evitarli-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Blogger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sendapp_live\" \/>\n<meta name=\"twitter:site\" content=\"@sendapp_live\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Blogger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/2020\\\/07\\\/13\\\/cosa-sono-le-strategie-di-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/2020\\\/07\\\/13\\\/cosa-sono-le-strategie-di-marketing\\\/\"},\"author\":{\"name\":\"Blogger\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/person\\\/d299d0c16bd060adfd11119ff8f7d98b\"},\"headline\":\"Cosa sono le Strategie di Marketing?\",\"datePublished\":\"2020-07-13T12:35:55+00:00\",\"dateModified\":\"2024-07-22T14:48:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/2020\\\/07\\\/13\\\/cosa-sono-le-strategie-di-marketing\\\/\"},\"wordCount\":716,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/2020\\\/07\\\/13\\\/cosa-sono-le-strategie-di-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/strategie-di-marketing-5-errori-pi\u00f9-comuni-e-come-evitarli-scaled.jpg\",\"keywords\":[\"Allarme per WhatsApp\",\"auto distruzione messaggi\",\"business\",\"Come archiviare\",\"come inviare\",\"delete message\",\"how to send\",\"messaggi WhatsApp eliminati\",\"sendapp\",\"SMS 2.0\"],\"articleSection\":[\"mobile\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sendapp.live\\\/2020\\\/07\\\/13\\\/cosa-sono-le-strategie-di-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/2020\\\/07\\\/13\\\/cosa-sono-le-strategie-di-marketing\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/2020\\\/07\\\/13\\\/cosa-sono-le-strategie-di-marketing\\\/\",\"name\":\"Cosa sono le Strategie di Marketing?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/2020\\\/07\\\/13\\\/cosa-sono-le-strategie-di-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/2020\\\/07\\\/13\\\/cosa-sono-le-strategie-di-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/strategie-di-marketing-5-errori-pi\u00f9-comuni-e-come-evitarli-scaled.jpg\",\"datePublished\":\"2020-07-13T12:35:55+00:00\",\"dateModified\":\"2024-07-22T14:48:25+00:00\",\"description\":\"Strategie di MarketingIl marketing oggi \u00e8 coinvolto a tutti i livelli della catenaPrima della produzione, per determinare il mercato obiettivo;\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/2020\\\/07\\\/13\\\/cosa-sono-le-strategie-di-marketing\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sendapp.live\\\/2020\\\/07\\\/13\\\/cosa-sono-le-strategie-di-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/2020\\\/07\\\/13\\\/cosa-sono-le-strategie-di-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/strategie-di-marketing-5-errori-pi\u00f9-comuni-e-come-evitarli-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/strategie-di-marketing-5-errori-pi\u00f9-comuni-e-come-evitarli-scaled.jpg\",\"width\":2560,\"height\":1706},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/2020\\\/07\\\/13\\\/cosa-sono-le-strategie-di-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sendapp.live\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cosa sono le Strategie di Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"name\":\"SendApp\",\"description\":\"Automate Your Messages &amp; Grow Your Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\"},\"alternateName\":\"SendApp WhatsApp Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sendapp.live\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\",\"name\":\"SendApp\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"contentUrl\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"width\":300,\"height\":60,\"caption\":\"SendApp\"},\"image\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sendapp.live\",\"https:\\\/\\\/x.com\\\/sendapp_live\",\"https:\\\/\\\/www.instagram.com\\\/sendapp.live\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC2gaLpi0-OJLG4CFbOr6mLw\",\"https:\\\/\\\/it.trustpilot.com\\\/review\\\/sendapp.live\"],\"description\":\"Piattaforma italiana di WhatsApp Marketing con API ufficiali Meta. Assistente AI, campagne massive, SMS Gateway gratuito, Google Calendar, automazioni. Da \u20ac16\\\/mese senza markup sui messaggi.\",\"email\":\"info@sendapp.live\",\"foundingDate\":\"2016-07-25\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/person\\\/d299d0c16bd060adfd11119ff8f7d98b\",\"name\":\"Blogger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4ce6c79c7d549254e170ba7e532db68391b034b95559bd744349aee442ecdad7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4ce6c79c7d549254e170ba7e532db68391b034b95559bd744349aee442ecdad7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4ce6c79c7d549254e170ba7e532db68391b034b95559bd744349aee442ecdad7?s=96&d=mm&r=g\",\"caption\":\"Blogger\"},\"url\":\"https:\\\/\\\/sendapp.live\\\/fr\\\/author\\\/blogger\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Que sont les strat\u00e9gies marketing\u00a0?","description":"Strat\u00e9gies marketingLe marketing intervient aujourd&#039;hui \u00e0 tous les niveaux de la cha\u00eeneAvant la production, pour d\u00e9terminer le march\u00e9 cible ;","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sendapp.live\/fr\/2020\/07\/13\/quest-ce-que-le-marketing-whatsapp-2\/","og_locale":"fr_FR","og_type":"article","og_title":"Cosa sono le Strategie di Marketing?","og_description":"Strategie di MarketingIl marketing oggi \u00e8 coinvolto a tutti i livelli della catenaPrima della produzione, per determinare il mercato obiettivo;","og_url":"https:\/\/sendapp.live\/fr\/2020\/07\/13\/quest-ce-que-le-marketing-whatsapp-2\/","og_site_name":"SendApp - Software Whatsapp Marketing","article_publisher":"https:\/\/www.facebook.com\/sendapp.live","article_published_time":"2020-07-13T12:35:55+00:00","article_modified_time":"2024-07-22T14:48:25+00:00","og_image":[{"width":2560,"height":1706,"url":"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/strategie-di-marketing-5-errori-pi\u00f9-comuni-e-come-evitarli-scaled.jpg","type":"image\/jpeg"}],"author":"Blogger","twitter_card":"summary_large_image","twitter_creator":"@sendapp_live","twitter_site":"@sendapp_live","twitter_misc":{"\u00c9crit par":"Blogger","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sendapp.live\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/#article","isPartOf":{"@id":"https:\/\/sendapp.live\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/"},"author":{"name":"Blogger","@id":"https:\/\/sendapp.live\/it\/#\/schema\/person\/d299d0c16bd060adfd11119ff8f7d98b"},"headline":"Cosa sono le Strategie di Marketing?","datePublished":"2020-07-13T12:35:55+00:00","dateModified":"2024-07-22T14:48:25+00:00","mainEntityOfPage":{"@id":"https:\/\/sendapp.live\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/"},"wordCount":716,"commentCount":1,"publisher":{"@id":"https:\/\/sendapp.live\/it\/#organization"},"image":{"@id":"https:\/\/sendapp.live\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/strategie-di-marketing-5-errori-pi\u00f9-comuni-e-come-evitarli-scaled.jpg","keywords":["Allarme per WhatsApp","auto distruzione messaggi","business","Come archiviare","come inviare","delete message","how to send","messaggi WhatsApp eliminati","sendapp","SMS 2.0"],"articleSection":["mobile"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sendapp.live\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sendapp.live\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/","url":"https:\/\/sendapp.live\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/","name":"Que sont les strat\u00e9gies marketing\u00a0?","isPartOf":{"@id":"https:\/\/sendapp.live\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sendapp.live\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/#primaryimage"},"image":{"@id":"https:\/\/sendapp.live\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/strategie-di-marketing-5-errori-pi\u00f9-comuni-e-come-evitarli-scaled.jpg","datePublished":"2020-07-13T12:35:55+00:00","dateModified":"2024-07-22T14:48:25+00:00","description":"Strat\u00e9gies marketingLe marketing intervient aujourd&#039;hui \u00e0 tous les niveaux de la cha\u00eeneAvant la production, pour d\u00e9terminer le march\u00e9 cible ;","breadcrumb":{"@id":"https:\/\/sendapp.live\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sendapp.live\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sendapp.live\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/#primaryimage","url":"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/strategie-di-marketing-5-errori-pi\u00f9-comuni-e-come-evitarli-scaled.jpg","contentUrl":"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/strategie-di-marketing-5-errori-pi\u00f9-comuni-e-come-evitarli-scaled.jpg","width":2560,"height":1706},{"@type":"BreadcrumbList","@id":"https:\/\/sendapp.live\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sendapp.live\/"},{"@type":"ListItem","position":2,"name":"Cosa sono le Strategie di Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/sendapp.live\/it\/#website","url":"https:\/\/sendapp.live\/it\/","name":"EnvoyerApp","description":"Automatisez vos messages et d\u00e9veloppez votre activit\u00e9","publisher":{"@id":"https:\/\/sendapp.live\/it\/#organization"},"alternateName":"SendApp WhatsApp Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sendapp.live\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sendapp.live\/it\/#organization","name":"EnvoyerApp","url":"https:\/\/sendapp.live\/it\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sendapp.live\/it\/#\/schema\/logo\/image\/","url":"https:\/\/sendapp.live\/wp-content\/uploads\/2025\/04\/Logo-Sendapp-300x60-1.png","contentUrl":"https:\/\/sendapp.live\/wp-content\/uploads\/2025\/04\/Logo-Sendapp-300x60-1.png","width":300,"height":60,"caption":"SendApp"},"image":{"@id":"https:\/\/sendapp.live\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sendapp.live","https:\/\/x.com\/sendapp_live","https:\/\/www.instagram.com\/sendapp.live","https:\/\/www.youtube.com\/channel\/UC2gaLpi0-OJLG4CFbOr6mLw","https:\/\/it.trustpilot.com\/review\/sendapp.live"],"description":"Plateforme italienne de marketing WhatsApp avec API Meta officielle. Assistant IA, campagnes de masse, passerelle SMS gratuite, Google Agenda, automatisations. \u00c0 partir de 16 \u20ac\/mois sans majoration de prix.","email":"info@sendapp.live","foundingDate":"2016-07-25"},{"@type":"Person","@id":"https:\/\/sendapp.live\/it\/#\/schema\/person\/d299d0c16bd060adfd11119ff8f7d98b","name":"Blogueurs","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/4ce6c79c7d549254e170ba7e532db68391b034b95559bd744349aee442ecdad7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4ce6c79c7d549254e170ba7e532db68391b034b95559bd744349aee442ecdad7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ce6c79c7d549254e170ba7e532db68391b034b95559bd744349aee442ecdad7?s=96&d=mm&r=g","caption":"Blogger"},"url":"https:\/\/sendapp.live\/fr\/author\/blogger\/"}]}},"_links":{"self":[{"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/posts\/16769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/comments?post=16769"}],"version-history":[{"count":2,"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/posts\/16769\/revisions"}],"predecessor-version":[{"id":31635,"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/posts\/16769\/revisions\/31635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/media\/16770"}],"wp:attachment":[{"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/media?parent=16769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/categories?post=16769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/tags?post=16769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}