{"id":16863,"date":"2020-07-20T14:31:46","date_gmt":"2020-07-20T12:31:46","guid":{"rendered":"https:\/\/sendapp.live\/?p=16863"},"modified":"2020-07-20T14:31:46","modified_gmt":"2020-07-20T12:31:46","slug":"actualites-de-la-messagerie-mobile","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2020\/07\/20\/novita-messaggistica-mobile\/","title":{"rendered":"Nouvelle messagerie mobile"},"content":{"rendered":"<section id=\"blog-text-2\" class=\"block blog-text\">\n<div class=\"text-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<h1>La messagerie mobile ouvre la voie aux consommateurs par Harvard Business Review<\/h1>\n<p><span>La messagerie RCS (Rich Communication Services), successeur du SMS, a \u00e9t\u00e9 officiellement lanc\u00e9e en France et au Royaume-Uni il y a quelques semaines, et si vous poss\u00e9dez un t\u00e9l\u00e9phone Android, vous pourrez peut-\u00eatre d\u00e9j\u00e0 recevoir des messages RCS.<\/span><\/p>\n<p><span>S&#039;appuyant sur une enqu\u00eate men\u00e9e aupr\u00e8s de 300 personnes interrog\u00e9es et sur les retours des premi\u00e8res entreprises \u00e0 avoir d\u00e9ploy\u00e9 des campagnes RCS, le prestigieux magazine am\u00e9ricain de management \u2013 Harvard Business Review \u2013 publie une \u00e9tude particuli\u00e8rement compl\u00e8te sur le march\u00e9 des applications de messagerie et l&#039;arriv\u00e9e de ce nouveau challenger : RCS.<\/span><\/p>\n<p><span>Des applications comme\u00a0 <\/span><span>Facebook<\/span><span>\u00a0\u00a0Et\u00a0\u00a0<\/span><span>WhatsApp<\/span><span>\u00a0\u00a0ils ont remplac\u00e9 le <a href=\"https:\/\/sendapp.live\/fr\/2020\/01\/10\/whatsapp-attention-a-vol-de-comptes-par-sms\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMS<\/a> offrant des fonctionnalit\u00e9s diff\u00e9renciantes suppl\u00e9mentaires. Cependant, ils ne sont pas natifs des smartphones. En termes de r\u00e9ponse aux besoins des entreprises, ces applications de messagerie mobile sont actuellement utilis\u00e9es plus souvent que les autres applications dans tous les domaines. D\u2019ici 5 ans, ils devraient jouer un r\u00f4le encore plus important dans le paysage marketing, l\u2019importance per\u00e7ue de ce canal passant potentiellement de 46% \u00e0 68%.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5383 size-full\" src=\"https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph.jpg\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" srcset=\"https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph.jpg 949w, https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph-300x198.jpg 300w, https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph-768x506.jpg 768w\" alt=\"Graphique montrant les r\u00e9sultats de la Harvard Business Survey\" width=\"949\" height=\"625\" \/><\/p>\n<p><span>Mais l&#039;arriv\u00e9e du RCS, con\u00e7u pour offrir des fonctionnalit\u00e9s avanc\u00e9es dans la messagerie universelle native du t\u00e9l\u00e9phone, pourrait remettre en question l&#039;h\u00e9g\u00e9monie de WhatsApp et Facebook Messenger. RCS r\u00e9pond \u00e9galement aux trois exigences que les marques recherchent dans une application de messagerie :<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"blog-bullets-numbers-3\" class=\"block blog-bullets-numbers\">\n<div class=\"bullnum-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<ul>\n<li><span>De meilleures mesures et analyses, y compris les accus\u00e9s de lecture<\/span><\/li>\n<li><span>Informations sur l&#039;exp\u00e9diteur v\u00e9rifi\u00e9es<\/span><\/li>\n<li><span>Transactions transparentes, telles que des paiements faciles \u00e0 utiliser<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"blog-text-4\" class=\"block blog-text\">\n<div class=\"text-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<p><span>L\u2019\u00e9tude compl\u00e8te est disponible ici :<\/span><\/p>\n<p><a href=\"https:\/\/kstatic.googleusercontent.com\/files\/504d17233468114fdb006adf1bafb3b204d42e31154bcae76583184ff393b7c135274dba05b30a94c2af70734f5ead957d0506bdae286a08ae229a87c2e88521\" target=\"_blank\" rel=\"noreferrer noopener\"><span>La messagerie mobile ouvre la voie aux consommateurs par Harvard Business Review<\/span><\/a><\/p>\n<p class=\"p1\"><i><span>Article initialement publi\u00e9 sur le site du blog myElefant \u2013 juillet 2019<\/span><\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>La messagerie mobile ouvre la voie aux consommateurs par Harvard Business Review La messagerie Rich Communication Services (RCS), successeur du SMS, a \u00e9t\u00e9 officiellement lanc\u00e9e en France et\u2026<\/p>","protected":false},"author":22,"featured_media":16864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[884],"tags":[63,32,874,122,49,833,28,855,31,892,54,118,828,128,40,39,149,840,25,125],"class_list":{"0":"post-16863","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sms","8":"tag-allarme-per-whatsapp","9":"tag-android","10":"tag-app","11":"tag-risposta-automatica-per-whatsapp","12":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","13":"tag-how-to-set-up-auto-reply-for-whatsapp-guide-for-2020","14":"tag-backup","15":"tag-blog","16":"tag-free-whatsapp-bulk-sender","17":"tag-business","18":"tag-rendi-i-messaggi-piu-attraenti-con-sendapp","19":"tag-come-inviare","20":"tag-coronavirus","21":"tag-custom-message","22":"tag-da-android-su-iphone","23":"tag-da-iphone-su-android","24":"tag-delete-message","25":"tag-google","26":"tag-whatsapp","27":"tag-whatsapp-web"},"yoast_head":"<!-- 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