{"id":16904,"date":"2020-07-20T17:44:21","date_gmt":"2020-07-20T15:44:21","guid":{"rendered":"https:\/\/sendapp.live\/?p=16904"},"modified":"2020-07-20T17:44:21","modified_gmt":"2020-07-20T15:44:21","slug":"temps-pour-les-affaires-whatsapp-2","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2020\/07\/20\/introduzione-della-messaggistica-video-personalizzata\/","title":{"rendered":"Messagerie vid\u00e9o personnalis\u00e9e pour les clients"},"content":{"rendered":"
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Introduction de Messagerie<\/a> vid\u00e9o personnalis\u00e9e pour les clients<\/p>\n

Les entreprises les plus performantes se d\u00e9finissent par leur capacit\u00e9 \u00e0 communiquer. Aujourd'hui, cela signifie rencontrer les consommateurs l\u00e0 o\u00f9 ils se trouvent - en ligne, sur plusieurs plateformes. Les entreprises, par exemple, envoient r\u00e9guli\u00e8rement des messages de vente et de marketing via\u00a0<\/span>SMS<\/span><\/a>\u00a0, e-mail et r\u00e9seaux sociaux. Ils adoptent de plus en plus de nouveaux canaux plus riches comme le\u00a0<\/span>Application de chat OTT<\/span><\/a>\u00a0Et\u00a0<\/span>Prolongation RCS<\/span><\/a>\u00a0.<\/span><\/p>\n

Mais les consommateurs ne r\u00e9pondent plus aux communications commerciales de mani\u00e8re isol\u00e9e, comme dans le cadre d'un programme de fid\u00e9lit\u00e9. Ils souhaitent une communication personnalis\u00e9e et souvent bidirectionnelle et r\u00e9compenseront volontiers les entreprises attentives \u00e0 ce besoin, par des habitudes et des recommandations r\u00e9p\u00e9t\u00e9es.<\/span><\/p>\n

Il est juste de dire que la communication s'est d\u00e9velopp\u00e9e au-del\u00e0 de l'outil de vente pour devenir la pierre angulaire de l'exp\u00e9rience client. La fid\u00e9lit\u00e9 \u00e0 une marque ou \u00e0 une entreprise n'est plus quelque chose sur laquelle on peut compter parce qu'un consommateur a re\u00e7u une certaine forme d'incitation, mais elle vient plut\u00f4t de l'exp\u00e9rience client - la somme de toutes les parties du parcours client.<\/span><\/p>\n

Alors pourquoi tant d'entreprises continuent-elles d'avoir du mal \u00e0 communiquer avec leurs clients\u00a0? Une partie du probl\u00e8me r\u00e9side dans une approche mal structur\u00e9e qui cloisonne les fonctions commerciales, de sorte que les ventes et le marketing, le service client, la conception, etc. Ils fonctionnent de mani\u00e8re isol\u00e9e. Cependant, les clients veulent faire l'exp\u00e9rience d'une organisation qui offre un chemin unique et continu, de la demande initiale au suivi et au-del\u00e0.<\/span><\/p>\n

Il existe trois domaines principaux dans lesquels de simples am\u00e9liorations \u00e0 votre approche peuvent rapporter des dividendes \u00e0 long terme.<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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  1. \n

    Embarquez pour le voyage avec vos clients\u00a0 <\/span><\/h2>\n<\/li>\n<\/ol>\n

    \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0les entreprises doivent examiner \u00ab\u00a0le parcours\u00a0\u00bb pour comprendre o\u00f9 l'interaction peut avoir lieu. Cela commence par quelques questions assez basiques. Un voyage typique ressemble \u00e0 ceci :<\/span><\/p>\n

    D\u00e9couvrir \u2192 Comparer \u2192 Consid\u00e9rer \u2192 Enregistrer \u2192 Conserver<\/span><\/center>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Lors de l'analyse de ce parcours en tant qu'exp\u00e9rience client, il existe de nombreux points de contact pertinents entre ces \u00e9tapes o\u00f9 l'utilisation habile de la messagerie pourrait augmenter l'engagement et la satisfaction. Il est \u00e9galement essentiel de regarder o\u00f9 se produit le frottement dans le voyage. A quel stade perdez-vous des clients ? Au panier ? Au moment du renouvellement du contrat ? Pendant\u00a0 <\/span>le processus d'embarquement? O\u00f9, quand et pourquoi vos clients s'affairent-ils ?<\/span><\/p>\n
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    1. \n

      Rendez-le pertinent - <\/span><\/h3>\n

      Surtout, la communication doit \u00eatre personnalis\u00e9e, pertinente et zon\u00e9e en fonction des besoins des clients en tant qu'individus. Les exemples pourraient inclure; \u00e0 bord d'un nouveau client qui s'est r\u00e9cemment inscrit \u00e0 un service avec un accueil chaleureux, un accus\u00e9 de r\u00e9ception de ce pour quoi il s'est inscrit et des conseils sur les prochaines \u00e9tapes ou les points d'abandon - lorsqu'un contrat t\u00e9l\u00e9phonique est sur le point d'expirer par exemple, au cas o\u00f9 le message contient des options pour \u00e9conomiser de l'argent pour le client en passant \u00e0 un tarif diff\u00e9rent ou en lui offrant le dernier t\u00e9l\u00e9phone. Gartner appelle cela \u00ab\u00a0l'aide sur mesure\u00a0\u00bb. Les r\u00e9pondants \u00e0 l'enqu\u00eate Gartner Consumer Survey 88% ont d\u00e9clar\u00e9 ne pas l'avoir re\u00e7u. Il convient de noter que \u00abl'aide\u00bb est un concept d'exp\u00e9rience client plut\u00f4t qu'un concept de vente et de marketing, cependant, selon Gartner, l'utilisation d'une aide personnalis\u00e9e sous forme de messagerie mobile augmente les avantages commerciaux (intention de marque, achat, rachat et augmentation de la taille du panier ). En d'autres termes, la mise en \u0153uvre d'un objectif d'exp\u00e9rience client a le potentiel de g\u00e9n\u00e9rer un avantage commercial.<\/span><\/li>\n

    2. \n

      d\u00e9placer\u00a0 <\/span><\/h2>\n

      la messagerie personnalis\u00e9e cr\u00e9e \u00e9videmment l'engagement recherch\u00e9 par les consommateurs, la messagerie vid\u00e9o personnalis\u00e9e fait passer la pertinence au niveau sup\u00e9rieur. Essentiellement, la vid\u00e9o rassemble deux choses - le mouvement et le son - qui, ensemble, transmettent et simplifient les messages complexes de l'exp\u00e9rience client. L'ajouter au m\u00e9lange d'exp\u00e9riences n\u00e9cessite un engagement bien au-del\u00e0 de ce qui peut \u00eatre r\u00e9alis\u00e9 avec d'autres canaux. L'analyse des donn\u00e9es de Sinch nous apprend que les messages vid\u00e9o personnalis\u00e9s sont lus par le 98% des consommateurs qui les re\u00e7oivent (\u00e9quivalent SMS). Cependant, les consommateurs conservent le 95% d'un message lorsqu'il s'agit d'une vid\u00e9o, par rapport au 10% de r\u00e9tention sur les autres canaux. Pour en revenir \u00e0 l'exemple d'int\u00e9gration, une entreprise peut souhaiter expliquer comment activer un compte, comment tirer le meilleur parti du service et les options de mise \u00e0 niveau. C'est beaucoup de texte et une communication potentiellement complexe. Une courte vid\u00e9o personnalis\u00e9e peut grandement simplifier le processus, le rendant beaucoup plus facile \u00e0 faire<\/span><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

      Lancement de la messagerie vid\u00e9o personnalis\u00e9e pour les clients. Les entreprises les plus performantes se distinguent par leur capacit\u00e9 \u00e0 communiquer. Aujourd'hui, cela signifie aller \u00e0 la rencontre des consommateurs l\u00e0 o\u00f9 ils se trouvent\u00a0: en ligne,\u2026<\/p>","protected":false},"author":22,"featured_media":16905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343],"tags":[63,53,122,49,39,119,44,45,125],"class_list":{"0":"post-16904","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-allarme-per-whatsapp","9":"tag-archivia-chat-whatsapp","10":"tag-risposta-automatica-per-whatsapp","11":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","12":"tag-da-iphone-su-android","13":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp","14":"tag-leggere-i-messaggi-cancellati","15":"tag-messaggi-whatsapp-eliminati","16":"tag-whatsapp-web"},"yoast_head":"\nMessaggistica video personalizzata per i clienti<\/title>\n<meta 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