{"id":16914,"date":"2020-07-21T10:52:55","date_gmt":"2020-07-21T08:52:55","guid":{"rendered":"https:\/\/sendapp.live\/?p=16914"},"modified":"2020-07-21T10:59:52","modified_gmt":"2020-07-21T08:59:52","slug":"il-est-plus-probable-que-les-consommateurs-ouvrent-les-messages-que-les-e-mails","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2020\/07\/21\/probabilita-maggiore-che-i-clienti-aprono-messaggi-mobile-rispetto-a-e-mail\/","title":{"rendered":"Les consommateurs sont plus susceptibles d'ouvrir les messages que les e-mails"},"content":{"rendered":"
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Dans le rapport de recherche\u00a0; Le Mobile Consumer Engagement 2020 a soulign\u00e9 que non seulement les consommateurs accueillent favorablement de nombreux types diff\u00e9rents de messages mobiles personnalis\u00e9s de la part des entreprises, mais aussi que les entreprises les utilisent \u00e9galement. mais ils ont aussi 35 fois plus de chances d\u2019\u00eatre ouverts que les emails ! Cependant, malgr\u00e9 cela, les entreprises ont ralenti leur adoption et ne fournissent pas le type de messages en temps r\u00e9el et \u00e0 forte valeur ajout\u00e9e dont les consommateurs r\u00eavent.<\/p>\n

Nos recherches ont r\u00e9v\u00e9l\u00e9 ce que nous appelons le \u00ab foss\u00e9 des opportunit\u00e9s \u00bb. Il s\u2019agit de l\u2019\u00e9cart entre la mani\u00e8re dont les consommateurs utilisent r\u00e9ellement la messagerie aujourd\u2019hui et la mani\u00e8re dont ils souhaiteraient l\u2019utiliser. Par exemple, le 62% souhaiterait confirmer les rendez-vous de service par messagerie, mais seul le 41% a la possibilit\u00e9 de le faire aujourd'hui. Et le 70% souhaite que les banques leur signalent les activit\u00e9s suspectes sur leurs comptes, mais aujourd'hui, seul le 35% re\u00e7oit ce type de notifications.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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En ao\u00fbt 2019, nous avons interrog\u00e9 2\u00a0300 consommateurs dans le monde et discut\u00e9 avec des dirigeants de marques d'engagement client, notamment Oracle, Uber et Adobe, pour d\u00e9couvrir les sc\u00e9narios de messagerie que les consommateurs trouvent utiles et bienvenus, ainsi que ceux qui les rendent nerveux. Les informations cl\u00e9s comprennent\u00a0:<\/p>\n

Les gens le tol\u00e8rent e-mail<\/a> messages mobiles non lus, pas non lus<\/span><\/b><\/h3>\n

Le 40% des consommateurs indique qu'ils ont au moins 50 e-mails non lus dans leur bo\u00eete de r\u00e9ception\u00a0\u00a0<\/span>,\u00a0<\/span>\u00a0mais seul le 4% dit la m\u00eame chose \u00e0 propos des messages mobiles.<\/span>\u00a0<\/span><\/p>\n

Clients <\/span><\/b>Je suis <\/span><\/b>prudent concernant les t\u00e9l\u00e9chargements d'applications<\/span><\/b><\/h3>\n

Le 80% des consommateurs affirme qu'ils ne t\u00e9l\u00e9chargeront qu'une application provenant d'une entreprise qu'ils connaissent et en laquelle ils ont confiance, et le 72% s'inqui\u00e8te du fait que les applications suivent leurs mouvements. C'est\u00a0\u00a0<\/span>Et\u00a0\u00a0<\/span>particuli\u00e8rement\u00a0<\/span>Remarque importante pour les entreprises qui investissent dans le d\u00e9veloppement d\u2019applications de marque.\u00a0<\/span>\u00a0<\/span><\/p>\n

Utilisateurs d'appareils mobiles\u00a0\u00a0<\/span><\/b>Je suis\u00a0\u00a0<\/span><\/b>pr\u00eat pour une implication intense<\/span><\/b><\/h3>\n

Les entreprises exp\u00e9rimentent des vid\u00e9os personnalis\u00e9es, des messages multim\u00e9dias et des conversations bas\u00e9es sur l'IA \u2013 et les consommateurs sont satisfaits des r\u00e9sultats. 2 sur 3 qui ont utilis\u00e9 un chatbots<\/a> ils disent avoir eu une exp\u00e9rience positive, pour des raisons de rapidit\u00e9 et d'efficacit\u00e9. La plupart sont all\u00e9s jusqu\u2019\u00e0 dire qu\u2019un chatbot les servait aussi bien, voire mieux, qu\u2019un agent humain. <\/span>\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

Le rapport de recherche, Mobile Consumer Engagement 2020, a r\u00e9v\u00e9l\u00e9 que non seulement les consommateurs appr\u00e9cient de nombreux types diff\u00e9rents de messages mobiles personnalis\u00e9s de la part des entreprises, mais qu'ils sont \u00e9galement plus susceptibles de\u2026<\/p>","protected":false},"author":22,"featured_media":16918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343],"tags":[63,32,53,122,128,39,852,119,30,25,29,125],"class_list":{"0":"post-16914","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-allarme-per-whatsapp","9":"tag-android","10":"tag-archivia-chat-whatsapp","11":"tag-risposta-automatica-per-whatsapp","12":"tag-custom-message","13":"tag-da-iphone-su-android","14":"tag-google-chat","15":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp","16":"tag-sendapp","17":"tag-whatsapp","18":"tag-whatsapp-transfer","19":"tag-whatsapp-web"},"yoast_head":"\nProbabilit\u00e0 maggiore che i consumatori aprano messaggi rispetto a e-mail<\/title>\n<meta name=\"description\" content=\"l nostro ultimo rapporto di ricerca; 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