{"id":16942,"date":"2020-07-22T09:24:18","date_gmt":"2020-07-22T07:24:18","guid":{"rendered":"https:\/\/sendapp.live\/?p=16942"},"modified":"2020-08-03T15:44:11","modified_gmt":"2020-08-03T13:44:11","slug":"conduisez-prudemment-et-gagnez-des-prix-the-floow","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2020\/07\/22\/guidare-in-sicurezza-e-vincere-premi-the-floow\/","title":{"rendered":"Conduisez prudemment et gagnez des prix (The Flow)"},"content":{"rendered":"

Votre t\u00e9l\u00e9phone peut-il dire si vous \u00eates un bon conducteur\u00a0? Oui, peut dire le sp\u00e9cialiste de la t\u00e9l\u00e9matique The Floow. En fait, cela aide \u00e9galement les assureurs \u00e0 encourager de meilleures habitudes parmi leurs assur\u00e9s. Tim Green, expert en t\u00e9l\u00e9phonie mobile et influenceurs<\/a>, s'est entretenu avec Rebecca Bell, directrice marketing de The Floow, pour d\u00e9couvrir comment A2P SMS permet aux assureurs de s'assurer pour la premi\u00e8re fois.<\/p>\n

\u00ab\u00a0Comment est ma conduite\u00a0?\u00a0\u00bb Cette question est g\u00e9n\u00e9ralement affich\u00e9e \u00e0 l'arri\u00e8re des v\u00e9hicules utilitaires, \u00e0 c\u00f4t\u00e9 d'un num\u00e9ro \u00e0 appeler. L'id\u00e9e est de rendre les rues plus s\u00fbres en invitant les gens \u00e0 signaler les comportements irresponsables.<\/p>\n

Une id\u00e9e louable. Mais est-ce efficace ? \u00c0 quelle fr\u00e9quence les gens appellent-ils\u00a0? Et sont-ils toujours honn\u00eates ?<\/p>\n

Heureusement, il existe d\u00e9sormais une bien meilleure fa\u00e7on d'\u00e9valuer la conduite en toute s\u00e9curit\u00e9 : procurez-vous un smartphone pour le faire.<\/p>\n

Un t\u00e9l\u00e9phone assis dans la poche d'un conducteur peut collecter une \u00e9norme quantit\u00e9 de donn\u00e9es qui, agr\u00e9g\u00e9es ensemble, peuvent fournir une \u00e9valuation pr\u00e9cise et impartiale de sa conduite.<\/p>\n

Cette simple intuition a \u00e9t\u00e9 l'\u00e9tincelle qui a conduit \u00e0 la cr\u00e9ation du sp\u00e9cialiste britannique The Floow en 2012. Les fondateurs ont observ\u00e9 l'essor de la t\u00e9l\u00e9matique dans les derniers v\u00e9hicules, l'\u00e9mergence de jeux de donn\u00e9es publics (li\u00e9s \u00e0 la m\u00e9t\u00e9o, au trafic, etc.), et le smartphone devient omnipr\u00e9sent.<\/p>\n

Ils ont reconnu que, collectivement, ces facteurs pourraient conduire \u00e0 une r\u00e9volution dans la conduite s\u00e9curitaire.<\/p>\n

"Nous avons vu une opportunit\u00e9 de changer l'industrie de la t\u00e9l\u00e9matique, en utilisant les donn\u00e9es et les sciences sociales de mani\u00e8re \u00e0 modifier le comportement des conducteurs et \u00e0 r\u00e9duire les risques sur nos routes"<\/h2>\n

Aldo Monteforte, PDG de The Flow
\nThe Floow a donc cr\u00e9\u00e9 un syst\u00e8me logiciel qui pourrait \u00eatre cod\u00e9 dans une application pour collecter des donn\u00e9es sur les indicateurs de conduite s\u00e9curitaire suivants\u00a0:<\/p>\n

Vitesse (y compris la vitesse contextuelle par rapport aux autres conducteurs)
\nConduite en douceur (acc\u00e9l\u00e9ration et d\u00e9c\u00e9l\u00e9ration)
\nUtilisation du t\u00e9l\u00e9phone portable au volant
\nFatigue (selon la dur\u00e9e du voyage)
\nHeure de la journ\u00e9e (conduire tard la nuit est statistiquement plus dangereux)
\nCes innovations ont rapidement s\u00e9duit les compagnies d'assurance. Aujourd'hui, The Floow travaille avec Direct Line et de nombreux autres assureurs dans plusieurs r\u00e9gions.<\/p>\n

Le r\u00e9sultat? Moins d'accidents et moins de plaintes.<\/p>\n

Le deuxi\u00e8me avantage est moins \u00e9vident. Historiquement, les compagnies d'assurance n'ont pas eu de dialogue \u00e9vident avec les clients apr\u00e8s l'achat de la police - sauf en cas de plainte. Avec une application de conduite s\u00fbre en place, ils peuvent rester connect\u00e9s en permanence.<\/p>\n

Voici enfin l'opportunit\u00e9 de d\u00e9velopper une vraie relation avec le client. Mais quel canal utiliser ? Eh bien, il y a bien s\u00fbr le courrier \u00e9lectronique. Mais pour des cas d'utilisation plus directs et imm\u00e9diats, une option plus efficace est le SMS<\/a>: la cha\u00eene universelle que tout le monde comprend.<\/p>\n

\u00ab Le d\u00e9fi pour nombre de nos clients est que les chauffeurs ne pensent pas vraiment \u00e0 l'assurance. Gr\u00e2ce \u00e0 la messagerie texte et aux applications, les assureurs peuvent engager leurs clients pour la premi\u00e8re fois. Ils peuvent demander aux conducteurs de v\u00e9rifier leurs donn\u00e9es, d'\u00e9valuer leurs scores et de voir quelles r\u00e9compenses peuvent \u00eatre \u00e9chang\u00e9es. "<\/h2>\n

Rebecca Bell, directrice marketing de The Flow
\nDans la plupart des cas, les assureurs offrent des bons Amazon ou similaires comme prix. Cependant, il existe toujours un risque que les escrocs volent les codes et r\u00e9clament ces r\u00e9compenses. Pour lutter contre cela, The Floow a choisi d'utiliser les SMS comme m\u00e9thode d'authentification. Ainsi, lorsque le conducteur \u00e9change une r\u00e9compense, The Floow envoie un code d'acc\u00e8s en un seul texte, que le destinataire utilise pour prouver son identit\u00e9.<\/p>\n

La premi\u00e8re fois qu'un client a demand\u00e9 ce type de fonctionnalit\u00e9, il voulait qu'elle soit disponible en quelques jours. Pour respecter le d\u00e9lai, The Floow a utilis\u00e9 des API SMS fournies par le sp\u00e9cialiste de la messagerie CLX. Il a simplement int\u00e9gr\u00e9 ces API dans ses propres syst\u00e8mes en utilisant un mod\u00e8le de \u00ab plate-forme de communication en tant que service \u00bb (CPaaS).<\/p>\n

Selon Bell, la messagerie a aid\u00e9 les assureurs \u00e0 atteindre leur double objectif de rester en contact avec les conducteurs et de rendre les primes plus s\u00fbres. Maintenant, il esp\u00e8re aller plus loin avec les chatbots.<\/p>\n

\u00ab Les robots sont int\u00e9ressants \u00bb, dit-il. "Les jeunes conducteurs aiment particuli\u00e8rement utiliser les sessions de chat pour le service client. Les assureurs explorent les bots comme une option, c'est donc quelque chose que nous examinons."<\/h2>","protected":false},"excerpt":{"rendered":"

Votre t\u00e9l\u00e9phone peut-il d\u00e9terminer si vous \u00eates un bon conducteur\u00a0? Oui, selon The Floow, sp\u00e9cialiste de la t\u00e9l\u00e9matique. En fait, il aide m\u00eame les assureurs \u00e0 encourager de meilleures habitudes\u2026<\/p>","protected":false},"author":22,"featured_media":16944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343,884],"tags":[63,32,53,49,833,28,855,885,128,840,110,45,52,25,125],"class_list":{"0":"post-16942","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"category-sms","9":"tag-allarme-per-whatsapp","10":"tag-android","11":"tag-archivia-chat-whatsapp","12":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","13":"tag-how-to-set-up-auto-reply-for-whatsapp-guide-for-2020","14":"tag-backup","15":"tag-blog","16":"tag-bot","17":"tag-custom-message","18":"tag-google","19":"tag-marketing","20":"tag-messaggi-whatsapp-eliminati","21":"tag-nascondere-le-chat","22":"tag-whatsapp","23":"tag-whatsapp-web"},"yoast_head":"\nGuidare in sicurezza e vincere premi (The Floow)<\/title>\n<meta name=\"description\" content=\"Il tuo telefono pu\u00f2 dire se sei un buon pilota? 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