{"id":16949,"date":"2020-07-22T09:55:34","date_gmt":"2020-07-22T07:55:34","guid":{"rendered":"https:\/\/sendapp.live\/?p=16949"},"modified":"2020-07-22T09:55:34","modified_gmt":"2020-07-22T07:55:34","slug":"sms-a2p-saisie-des-revenus-et-depenses","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2020\/07\/22\/sms-a2p-inserimento-di-entrate-e-uscite\/","title":{"rendered":"SMS A2P, Saisie des revenus et d\u00e9penses"},"content":{"rendered":"

Les op\u00e9rateurs de t\u00e9l\u00e9phonie mobile sont essentiels pour lib\u00e9rer le potentiel de revenus de la messagerie SMS A2P\u00a0; mais le probl\u00e8me de la perte de revenus due \u00e0 l'utilisation des routes grises continue de nuire \u00e0 une grande partie de l'industrie. Il y a deux principales raisons. Explique Gavin Patterson, analyste en chef des donn\u00e9es chez Mobilesquared.<\/p>\n

Premi\u00e8rement, les SMS qui sont livr\u00e9s sur des routes grises exploitent les failles du cadre mobile GSM afin que la terminaison des SMS soit factur\u00e9e\u00a0; (o\u00f9 l'op\u00e9rateur de t\u00e9l\u00e9phonie mobile per\u00e7oit des revenus) sont augment\u00e9s lat\u00e9ralement. Cela signifie que les SMS A2P professionnels peuvent \u00eatre propos\u00e9s \u00e0 une valeur de march\u00e9 inf\u00e9rieure ; refusant aux op\u00e9rateurs de t\u00e9l\u00e9phonie mobile et aux agr\u00e9gateurs de messagerie de niveau 1 de gagner des revenus de niveau 1.<\/p>\n

Deuxi\u00e8mement; la qualit\u00e9 de la livraison des messages est tr\u00e8s m\u00e9diocre car les SMS sont achemin\u00e9s via des r\u00e9seaux d'op\u00e9rateurs mobiles souvent non r\u00e9glement\u00e9s et mal construits dans des coins recul\u00e9s du globe. Par exemple, alors qu'une entreprise peut \u00eatre attir\u00e9e par les bas prix propos\u00e9s ; certains des messages qu'ils ach\u00e8tent sont susceptibles d'arriver en retard, voire pas du tout. Pour les fonctions de notification, de marketing ou de service client qui s'appuient de plus en plus sur les SMS d'entreprise ; c'est un d\u00e9faut majeur.<\/p>\n

La recherche men\u00e9e par Mobilesquared ; a r\u00e9v\u00e9l\u00e9 que la perte de revenus et la pr\u00e9vention de la fraude sont devenues le principal moteur des op\u00e9rateurs mobiles mettant en \u0153uvre des pare-feu SMS.<\/p>\n

Fin 2017, le 48% des op\u00e9rateurs mobiles avait effectivement "verrouill\u00e9" son r\u00e9seau en investissant dans un pare-feu SMS de nouvelle g\u00e9n\u00e9ration capable d'identifier le trafic de la route blanche et de bloquer le trafic de la route grise. Nous pensons que d'ici 2022, le 82% des op\u00e9rateurs mobiles aura investi dans un pare-feu SMS de nouvelle g\u00e9n\u00e9ration.<\/p>\n

"Circulation SMS<\/a> La route blanche A2P repr\u00e9sentait 52,3% du trafic total de messagerie A2P en 2017 et devrait passer \u00e0 85% du trafic total d'ici 2022, car les op\u00e9rateurs mobiles investissent dans des plateformes d'assurance des revenus SMS de nouvelle g\u00e9n\u00e9ration pour tirer parti de l'"opportunit\u00e9 de messagerie SMS A2P".<\/h2>\n

Perte de revenus<\/h3>\n

N\u00e9anmoins, cela signifie qu'il traverse beaucoup de trafic routier gris non mon\u00e9tis\u00e9, et \u00e0 court terme ; le trafic de la route grise a clairement un impact n\u00e9gatif sur les revenus potentiels des SMS A2P. Nous estimons que si tous les messages d'itin\u00e9raire gris devaient \u00eatre instantan\u00e9ment convertis en trafic d'itin\u00e9raire blanc \u00e0 partir de 2017\u00a0; cela g\u00e9n\u00e9rerait potentiellement des revenus mondiaux cumul\u00e9s par SMS A2P de 36,52 milliards de dollars d'ici la fin de 2022.<\/p>\n

Alors que l'impact des pertes de revenus sur l'industrie de la messagerie SMS A2P diminue au cours de la p\u00e9riode de pr\u00e9vision\u00a0; les premiers op\u00e9rateurs mobiles mettent en \u0153uvre un pare-feu SMS de nouvelle g\u00e9n\u00e9ration\u00a0; le trafic de la route grise peut d'abord \u00eatre converti en revenus de la route blanche.<\/p>\n

Cependant, l'impact de la conversion des revenus gris en blancs sur la cha\u00eene de valeur globale est immense. Les op\u00e9rateurs de t\u00e9l\u00e9phonie mobile contr\u00f4lent l'essentiel des revenus de la messagerie, et leur emprise diminuerait \u00e0 mesure que de plus en plus de r\u00e9seaux seraient verrouill\u00e9s\u00a0; exer\u00e7ant une pression croissante sur les agr\u00e9gateurs actifs sur le march\u00e9 gris.<\/p>\n

Non seulement la part de march\u00e9 des agr\u00e9gateurs diminuerait ; mais cela r\u00e9duirait \u00e9galement le revenu effectif, favorisant la poursuite de la consolidation du march\u00e9. En effet, bien que les messages de route grise soient factur\u00e9s \u00e0 une fraction du co\u00fbt de la route blanche\u00a0; il y a un volume important de gris qui est enti\u00e8rement attribuable aux agr\u00e9gateurs.<\/p>\n

Avec le passage de la route grise \u00e0 la route blanche\u00a0; les agr\u00e9gateurs ne pourraient op\u00e9rer que sur les marges entre les tarifs de gros autoris\u00e9s et les tarifs de terminaison factur\u00e9s par les op\u00e9rateurs mobiles, ce qui augmenterait la pression de leur c\u00f4t\u00e9 de la cha\u00eene d'approvisionnement.<\/p>\n

Pr\u00e9vention de la fraude, confiance croissante<\/h3>\n

Bien que l'accent mis sur la perte de revenus soit \u00e9videmment central pour les op\u00e9rateurs mobiles, la pr\u00e9vention de la fraude et la confiance tacite que cela cr\u00e9e dans le r\u00e9seau sont d'une importance \u00e9gale, sinon sup\u00e9rieure.<\/p>\n

Alors que de plus en plus de r\u00e9seaux d'op\u00e9rateurs mobiles sont ferm\u00e9s et que le nombre de routes grises est r\u00e9duit, les entreprises qui cherchent \u00e0 exploiter les failles commerciales continueront \u00e0 sonder les r\u00e9seaux afin de d\u00e9couvrir de nouvelles opportunit\u00e9s de routes grises.<\/p>\n

Pendant ce temps, d'autres entreprises exploreront des activit\u00e9s plus frauduleuses, telles que l'interception de SMS, qui attaque le r\u00e9seau de signalisation SS7 et expose les clients mobiles \u00e0 l'activit\u00e9 de phishing en rendant les messages de s\u00e9curit\u00e9 vuln\u00e9rables \u00e0 l'interception.<\/p>\n

Mobilesquared estime que le trafic SMS d'authentification \u00e0 deux facteurs repr\u00e9sentait 18% du trafic annuel total en 2017.<\/p>\n

"C'est pr\u00e8s de 300 milliards de messages qui auraient pu potentiellement \u00eatre intercept\u00e9s et exploit\u00e9s par une entreprise malhonn\u00eate."<\/h2>\n

Alors que les op\u00e9rateurs mobiles risquent la r\u00e9putation de leur marque, la perte de confiance des clients, l'augmentation du taux de d\u00e9sabonnement et la baisse des revenus de ces attaques, un pare-feu SS7 qui surveille le trafic de signalisation en temps r\u00e9el est une vente interne difficile.<\/p>\n

Alors que les pare-feu SMS emp\u00eachent les activit\u00e9s frauduleuses du r\u00e9seau et fournissent un retour sur investissement direct \u00e0 partir des revenus de terminaison SMS A2P, un pare-feu SS7 ne prot\u00e8ge que les revenus SMS A2P en prot\u00e9geant le trafic existant.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Les op\u00e9rateurs mobiles sont essentiels pour lib\u00e9rer le potentiel de revenus de la messagerie SMS A2P ; mais le probl\u00e8me de la perte de revenus due \u00e0 l\u2019utilisation de routes grises persiste\u2026<\/p>","protected":false},"author":22,"featured_media":16950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343,884],"tags":[63,32,874,53,122,49,833,28,855,885,118,40,39,44,110,30,846,29],"class_list":{"0":"post-16949","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"category-sms","9":"tag-allarme-per-whatsapp","10":"tag-android","11":"tag-app","12":"tag-archivia-chat-whatsapp","13":"tag-risposta-automatica-per-whatsapp","14":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","15":"tag-how-to-set-up-auto-reply-for-whatsapp-guide-for-2020","16":"tag-backup","17":"tag-blog","18":"tag-bot","19":"tag-come-inviare","20":"tag-da-android-su-iphone","21":"tag-da-iphone-su-android","22":"tag-leggere-i-messaggi-cancellati","23":"tag-marketing","24":"tag-sendapp","25":"tag-telegram","26":"tag-whatsapp-transfer"},"yoast_head":"\nSMS 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