{"id":16960,"date":"2020-07-22T11:10:46","date_gmt":"2020-07-22T09:10:46","guid":{"rendered":"https:\/\/sendapp.live\/?p=16960"},"modified":"2020-07-23T14:01:34","modified_gmt":"2020-07-23T12:01:34","slug":"appels-video-pour-les-soins-de-sante","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2020\/07\/22\/videochiamate-per-il-assistenza-sanitaria\/","title":{"rendered":"Appels vid\u00e9o pour les soins de sant\u00e9"},"content":{"rendered":"

L'une des cons\u00e9quences du vieillissement de la population est la demande accrue de soins de sant\u00e9, qui p\u00e8se lourdement sur les prestataires de soins. Parall\u00e8lement, les canaux num\u00e9riques deviennent le moyen privil\u00e9gi\u00e9 d'acc\u00e8s aux donn\u00e9es et aux services.<\/p>\n

Ce n'est un secret pour personne : l'esp\u00e9rance de vie s'allonge et la population mondiale augmente. Selon le dernier rapport du D\u00e9partement des affaires \u00e9conomiques et sociales des Nations Unies (DAES), la population mondiale devrait \u00eatre multipli\u00e9e par un milliard d'ici 2025, avec 300 millions de personnes \u00e2g\u00e9es de 65 ans ou plus.<\/p>\n

Gr\u00e2ce \u00e0 la disponibilit\u00e9 de la plateforme de communication en tant que service (CPaaS<\/a>) qui fournit des services de messagerie, de voix et de vid\u00e9o via une simple int\u00e9gration API, les prestataires de soins de sant\u00e9 commencent \u00e0 r\u00e9agir en proposant des applications offrant des services m\u00e9dicaux courants, tels que la prise de rendez-vous. appels vid\u00e9o<\/a> sont propos\u00e9s comme moyen d\u2019acc\u00e9l\u00e9rer le processus de consultation.<\/p>\n

Bupa, par exemple, propose \u00e0 ses clients des consultations vid\u00e9o avec des m\u00e9decins qualifi\u00e9s via une application.<\/h2>\n

Par ailleurs, le Service national de sant\u00e9 (NHS) britannique a r\u00e9cemment lanc\u00e9 un service similaire\u00a0: GP at Hand, une application permettant de prendre rendez-vous par appel vid\u00e9o ou SMS. Ce passage au num\u00e9rique all\u00e8ge consid\u00e9rablement la charge de travail des professionnels de sant\u00e9 de premi\u00e8re ligne. Notre r\u00e9cente \u00e9tude a explor\u00e9 plus en d\u00e9tail le r\u00f4le de la vid\u00e9o dans cette \u00e9volution.<\/p>\n

Une \u00e9tude men\u00e9e par notre soci\u00e9t\u00e9 s\u0153ur Sinch a r\u00e9v\u00e9l\u00e9 que les appels vid\u00e9o font d\u00e9j\u00e0 partie int\u00e9grante du mix de communication ; avec 67% d'entreprises interrog\u00e9es utilisant souvent ou parfois la vid\u00e9o, dont 69% dans le secteur de la sant\u00e9, mais seulement 19% des prestataires de soins de sant\u00e9 interrog\u00e9s ont d\u00e9clar\u00e9 qu'ils \u00e9taient susceptibles d'adopter les appels vid\u00e9o dans les 24 prochains mois.<\/p>\n

Le rapport indique \u00e9galement qu\u2019il existe une demande non satisfaite des consommateurs en mati\u00e8re de consultations vid\u00e9o.<\/h2>\n

On a demand\u00e9 aux r\u00e9pondants avec quel type d'organisation ils pr\u00e9f\u00e9reraient interagir par appel vid\u00e9o, et le secteur de la sant\u00e9 est arriv\u00e9 en t\u00eate, avec 23% de consommateurs pensant que c'\u00e9tait une bonne id\u00e9e - le secteur industriel le plus proche \u00e9tait le secteur bancaire avec 8%.<\/p>\n

Les raisons de privil\u00e9gier un appel vid\u00e9o (tous secteurs confondus) \u00e9taient diverses, mais quatre cat\u00e9gories de r\u00e9ponses \u00e9taient presque aussi populaires, ce qui permet de comprendre pourquoi les patients pr\u00e9f\u00e8rent la vid\u00e9o aux autres canaux num\u00e9riques. 38% a d\u00e9clar\u00e9 qu'elle offrirait un service plus personnalis\u00e9, 38% a d\u00e9clar\u00e9 qu'elle permettrait de gagner du temps, 36% souhaitait voir les expressions faciales et 37% a d\u00e9clar\u00e9 qu'elle r\u00e9pondrait imm\u00e9diatement aux questions. Ce sont autant de bonnes raisons de consulter un m\u00e9decin en face \u00e0 face, d\u00e9montrant \u00e0 quel point la vid\u00e9o pourrait facilement remplacer une consultation en personne.<\/p>\n

Il existe une autre raison importante pour laquelle les appels vid\u00e9o sont particuli\u00e8rement adapt\u00e9s aux services de sant\u00e9. Il est largement reconnu qu'un consommateur sur cinq diagnostique lui-m\u00eame ses probl\u00e8mes de sant\u00e9 via les moteurs de recherche, g\u00e9n\u00e9ralement faute d'avoir pu obtenir un rendez-vous chez le m\u00e9decin. Le risque d'erreur de diagnostic, le manque d'acc\u00e8s aux ant\u00e9c\u00e9dents m\u00e9dicaux et les pi\u00e8ges des informations non v\u00e9rifi\u00e9es peuvent \u00e9videmment \u00eatre d\u00e9sastreux. Nos recherches indiquent que les patients privil\u00e9gient la pr\u00e9cision d'un diagnostic professionnel\u00a0: 45% a d\u00e9clar\u00e9 que les appels vid\u00e9o les emp\u00eacheraient de s'autodiagnostiquer.<\/p>","protected":false},"excerpt":{"rendered":"

L'une des cons\u00e9quences du vieillissement de la population est la demande accrue de soins de sant\u00e9, ce qui alourdit la charge de travail des prestataires de soins. Parall\u00e8lement, les canaux num\u00e9riques, pour la plupart\u2026<\/p>","protected":false},"author":22,"featured_media":16961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343],"tags":[63,122,49,855,46,128,840,110,30,25,125],"class_list":{"0":"post-16960","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-allarme-per-whatsapp","9":"tag-risposta-automatica-per-whatsapp","10":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","11":"tag-blog","12":"tag-come-leggere-i-messaggi-eliminati","13":"tag-custom-message","14":"tag-google","15":"tag-marketing","16":"tag-sendapp","17":"tag-whatsapp","18":"tag-whatsapp-web"},"yoast_head":"\nVideochiamate per l'assistenza sanitaria<\/title>\n<meta name=\"description\" content=\"'invecchiamento della popolazione \u00e8 l'aumento della domanda di assistenza sanitaria; 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