{"id":17009,"date":"2020-07-23T16:59:29","date_gmt":"2020-07-23T14:59:29","guid":{"rendered":"https:\/\/sendapp.live\/?p=17009"},"modified":"2020-07-23T16:59:29","modified_gmt":"2020-07-23T14:59:29","slug":"sms-a2p-10-facteurs-qui-stimulent-sa-croissance","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2020\/07\/23\/sms-a2p-10-fattori-che-ne-guidano-la-crescita\/","title":{"rendered":"SMS A2P 10 facteurs moteurs de sa croissance"},"content":{"rendered":"
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Bien que la messagerie texte ne soit plus le premier choix pour la messagerie de personne \u00e0 personne (P2P); dans le secteur des entreprises, l'utilisation de SMS<\/a> de l'application \u00e0 la personne (A2P) explose. En fait, Ovum pr\u00e9voit que d'ici 2019, les entreprises enverront 1,28 billion de messages par an, contre 1,16 billion en 2016.<\/p>\n

Quels sont donc les facteurs cl\u00e9s de cette croissance ?<\/h2>\n

En plus de cartographier l'avenir des formats de messagerie d'entreprise \u00e9mergents comme le RCS et les robots de discussion\u00a0; notre r\u00e9cente enqu\u00eate 2017 sur la messagerie d'entreprise, publi\u00e9e en partenariat avec Ovum, s'engage aupr\u00e8s d'organisations dans sept pays et plus verticalement\u00a0; pour explorer les principales tendances du SMS A2P.<\/p>\n

Voici les 10\u00a0principaux enseignements A2P du rapport\u00a0:<\/p>\n

    \n
  1. Les messages deviennent plus utilisables ; avec 23% de r\u00e9pondants ayant augment\u00e9 leur utilisation des SMS bidirectionnels au cours des 12 derniers mois pour permettre aux consommateurs de reporter un rendez-vous ou d'avoir une conversation par SMS avec un agent du centre de contact, par exemple.<\/li>\n
  2. L'innovation est le moteur de la croissance; avec des entreprises d\u00e9couvrant continuellement de nouveaux cas d'utilisation innovants pour A2P. Ils couvrent toute la gamme des objectifs transactionnels et promotionnels\u00a0; y compris les rappels de rendez-vous, l'authentification \u00e0 deux facteurs, les dons de SMS, la publicit\u00e9 et le marketing\u00a0; des bons \u00e0 gagner et du mobilier.<\/li>\n
  3. Le SMS reste l'un des canaux les plus fiables pour envoyer des messages marketing et promotionnels\u00a0; c'est pourquoi 42% et 35% des r\u00e9pondants, respectivement, ont augment\u00e9 leur utilisation de la messagerie \u00e0 ces fins au cours de la derni\u00e8re ann\u00e9e.<\/li>\n
  4. La facilit\u00e9 d'acc\u00e8s est la cl\u00e9; avec le 48% des entreprises envoyant plus de SMS qu'il y a 12 mois. Cela est d\u00fb \u00e0 la disponibilit\u00e9 croissante des API (interfaces de programmation d'applications) pour connecter facilement leurs plateformes d'engagement client directement \u00e0 celles de leur fournisseur de SMS.<\/li>\n
  5. L'\u00e9lasticit\u00e9-prix continue de jouer un r\u00f4le dans l'\u00e9cosyst\u00e8me SMS A2P, avec 54% de r\u00e9pondants d\u00e9clarant qu'ils enverraient plus de trafic SMS A2P si le prix par message d'un SMS A2P \u00e9tait r\u00e9duit.<\/li>\n
  6. Les entreprises sont pr\u00eates pour une mise \u00e0 niveau SMS, car Google d\u00e9ploiera bient\u00f4t la messagerie professionnelle RCS (Rich Communications Service), 37% indiquant que de nouvelles fonctionnalit\u00e9s telles que la marque personnalis\u00e9e, la diffusion de contenu enrichi et les accus\u00e9s de lecture les encourageraient \u00e0 envoyer plusieurs SMS.<\/li>\n
  7. \n
    LE robots de discussion<\/a> jouera un r\u00f4le important dans l'augmentation du trafic de messages A2P, avec 37% de r\u00e9pondants d\u00e9clarant que des plateformes de chat-bot plus sophistiqu\u00e9es et intelligentes augmenteraient leur trafic SMS. Cela montre que les entreprises reconnaissent d\u00e9j\u00e0 le r\u00f4le que jouent les chatbots bas\u00e9s sur SMS dans l'activation des SMS bidirectionnels.<\/h5>\n<\/li>\n
  8. Le SMS est appel\u00e9 \u00e0 jouer un r\u00f4le de plus en plus important \u00e0 la fois en tant que solution de repli pour les chatbots bas\u00e9s sur OTT et en tant que canal de confiance permettant aux organisations d'envoyer des liens de consommateurs \u00e0 leurs chatbots pour d\u00e9marrer une conversation.
    \nL'\u00e9lasticit\u00e9-prix des SMS est bel et bien vivante, le pourcentage le plus \u00e9lev\u00e9 de r\u00e9pondants, 35%, indiquant que leur trafic SMS mensuel augmenterait entre deux et quatre fois si une option SMS \u00e0 prix fixe illimit\u00e9 \u00e9tait disponible .<\/li>\n
  9. La messagerie continue de persister en tant que canal cl\u00e9 d'interaction mobile entre les entreprises et leurs clients. Le fait que le SMS soit un service universellement disponible sur les appareils mobiles, avec une port\u00e9e et une interop\u00e9rabilit\u00e9 mondiales, le rend attrayant pour les entreprises \u00e0 la recherche d'un moyen simple, rentable et fiable de r\u00e9aliser plusieurs cas d'utilisation au sein de leur entreprise.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

    Bien que la messagerie texte ne soit plus le premier choix pour la messagerie de personne \u00e0 personne (P2P), dans le secteur des affaires, l\u2019utilisation de SMS d\u2019application \u00e0 personne\u2026<\/p>","protected":false},"author":22,"featured_media":17010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[884],"tags":[],"class_list":{"0":"post-17009","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sms"},"yoast_head":"\nSMS A2P 10 fattori che ne guidano la crescita<\/title>\n<meta name=\"description\" content=\"Mentre il messaggio di testo potrebbe non essere pi\u00f9 la prima scelta per la messaggistica da persona a persona (P2P); nel settore aziendale l'uso di SMS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendapp.live\/fr\/2020\/07\/23\/sms-a2p-10-facteurs-qui-stimulent-sa-croissance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMS A2P 10 fattori che ne guidano la crescita\" \/>\n<meta property=\"og:description\" content=\"Mentre il messaggio di testo potrebbe non essere pi\u00f9 la prima scelta per la messaggistica da persona a persona (P2P); 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