{"id":17024,"date":"2020-07-24T11:34:59","date_gmt":"2020-07-24T09:34:59","guid":{"rendered":"https:\/\/sendapp.live\/?p=17024"},"modified":"2020-07-24T11:35:45","modified_gmt":"2020-07-24T09:35:45","slug":"sms-mobile-nouvel-era","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2020\/07\/24\/sms-mobile-nuova-era\/","title":{"rendered":"SMS mobiles, nouvelle \u00c8RE !"},"content":{"rendered":"

Il y a aujourd\u2019hui plus de messages mobiles qui circulent dans le monde que jamais auparavant dans l\u2019histoire de l\u2019humanit\u00e9 ; et bien que le canal SMS ait plus de 20 ans, il semble que le support textuel soit \u00e0 l'aube d'une nouvelle \u00e8re.<\/p>\n

Depuis le d\u00e9but de la d\u00e9cennie, l'industrie mobile a observ\u00e9 l'essor des applications de messagerie premium (OTT) telles que WhatsApp<\/a>; Facebook<\/a> Messager e WeChat<\/a> avec un int\u00e9r\u00eat prudent. Bien qu'il y ait eu de nombreuses discussions sur la question de savoir si ces services compl\u00e9teraient ou concurrenceraient les SMS\u00a0; Les applications OTT ont d\u00e9j\u00e0 \u00e9clips\u00e9 les SMS en tant que principal moyen de communication P2P (de personne \u00e0 personne) dans tous les segments d\u00e9mographiques.<\/p>\n

Cependant, au lieu d\u2019\u00e9radiquer compl\u00e8tement les SMS comme certains l\u2019ont pr\u00e9dit, la messagerie OTT ; SMS a en fait trouv\u00e9 un \u00e9quilibre heureux en tant que sauvegarde de s\u00e9curit\u00e9 en cas d'absence de couverture de donn\u00e9es ou de fragmentation OTT.<\/p>\n

Du P2P \u00e0 la messagerie A2P<\/h2>\n

Malgr\u00e9 cette rude concurrence, l'histoire du SMS ne se termine pas ainsi. M\u00eame si les SMS constituent peut-\u00eatre le premier choix des consommateurs, dans le secteur des entreprises, leur utilisation pour l\u2019engagement client sous toutes ses formes s\u2019acc\u00e9l\u00e8re rapidement \u2013 et pour cause.<\/p>\n

Bien que les applications de messagerie aient am\u00e9lior\u00e9 leurs fonctionnalit\u00e9s, SMS reste la seule plate-forme de messagerie mondiale omnipr\u00e9sente et la seule dot\u00e9e d'un syst\u00e8me d'adressage unique et mondialement reconnu. Il fonctionne sur tous les t\u00e9l\u00e9phones et sur tous les r\u00e9seaux et est \u00e9galement celui auquel les consommateurs font le plus confiance. Cela le rend appropri\u00e9 pour tous les types de communications commerciales et critiques.<\/p>\n

En cons\u00e9quence, les entreprises de plusieurs secteurs tels que la finance, la vente au d\u00e9tail et la sant\u00e9 se tournent de plus en plus vers les SMS. Ces derni\u00e8res ann\u00e9es, le march\u00e9 dit A2P (application-to-person) a connu une croissance \u00e9norme, selon laquelle l'analyste mobileSQUARED s'attend \u00e0 une valeur de pr\u00e8s de $ 60 milliards d'ici 2020, contre $ 12 milliards en 2015.<\/p>\n

Le consensus parmi les analystes du secteur est que l'A2P va continuer \u00e0 cro\u00eetre de mani\u00e8re significative, Credence Research pr\u00e9disant r\u00e9cemment que les entreprises transmettront deux mille milliards de SMS par an d'ici 2017.<\/h4>\n

L\u2019une des raisons de l\u2019optimisme entourant la messagerie A2P r\u00e9side dans la facilit\u00e9 avec laquelle les SMS sont devenus int\u00e9gr\u00e9s. Les d\u00e9veloppeurs peuvent facilement cr\u00e9er des applications qui envoient des messages aux utilisateurs enti\u00e8rement via un logiciel. Ils n'ont pas besoin de traiter avec des ORM ou des agr\u00e9gateurs et, en utilisant une simple API dans leurs applications, ils peuvent envoyer des messages SMS aux utilisateurs.<\/p>\n

Cette simplicit\u00e9 a contribu\u00e9 \u00e0 acc\u00e9l\u00e9rer l\u2019adoption de la messagerie A2P. Le rapport Mobile Messaging 2016 du MEF, organisme mondial de commerce mobile, a r\u00e9v\u00e9l\u00e9 que le 76% grand public recevait des communications par SMS provenant d'entreprises telles que des banques, des \u00e9tablissements de sant\u00e9 et des d\u00e9taillants, tandis que le 65% interagissait avec des entreprises via des applications de chat.<\/p>\n

\"\"<\/h2>\n

Les services financiers ouvrent la voie en mati\u00e8re de messagerie A2P<\/a><\/h2>\n

Le secteur des services financiers est actuellement \u00e0 l'avant-garde de la messagerie A2P, avec 33% de personnes ayant re\u00e7u un message SMS d'une institution financi\u00e8re. Cela se compare au 17% d'une \u00e9cole, au 16% d'un prestataire de soins de sant\u00e9 et m\u00eame au 23% d'un d\u00e9taillant ou d'une entreprise de commerce \u00e9lectronique.<\/p>\n

Il y a probablement deux raisons \u00e0 cela. La premi\u00e8re est que les textes de mot de passe \u00e0 usage unique constituent un \u00e9l\u00e9ment important de l'authentification bancaire (par exemple lors de la cr\u00e9ation d'un nouveau b\u00e9n\u00e9ficiaire). En fait, une autre d\u00e9couverte montre que \u00ab confirmer un mot de passe \u00bb est le cas d\u2019utilisation le plus courant des SMS A2P. Il a \u00e9t\u00e9 utilis\u00e9 par le 30% au moins une fois au cours de la derni\u00e8re ann\u00e9e.<\/p>\n

L\u2019autre raison probable de tant d\u2019activit\u00e9s textuelles avec les banques pourrait \u00eatre les \u00e9conomies sur les commissions. Au Royaume-Uni, par exemple, les alertes par SMS ont largement remplac\u00e9 les lettres pour informer un client qu'il approche de sa limite de d\u00e9couvert. La possibilit\u00e9 d\u2019agir suite \u00e0 une telle alerte permet aux clients d\u2019\u00e9conomiser des millions d\u2019euros.<\/p>\n

En fait, en 2015, la Financial Conduct Authority (FCA) a d\u00e9clar\u00e9 que l'abonnement aux alertes SMS et aux applications bancaires mobiles r\u00e9duisait le montant des frais de d\u00e9couvert non tri\u00e9s encourus par jusqu'\u00e0 24%.<\/p>\n

Ces \u00e9volutions refl\u00e8tent un abandon progressif des services bancaires physiques. De nouvelles banques \u00ab challengers \u00bb ouvrent dans le monde entier \u2013 Fidor, Number 26, Tandem, Mondo et bien d\u2019autres \u2013 qui existent uniquement en tant qu\u2019entit\u00e9s num\u00e9riques bas\u00e9es sur des applications.<\/p>\n

Cependant, l\u2019\u00ab utilisation professionnelle \u00bb la plus populaire du SMS consiste actuellement \u00e0 confirmer un mot de passe via un processus d\u2019authentification \u00e0 deux facteurs.<\/p>\n

L'avenir de la messagerie A2P<\/h2>\n

Le SMS entre dans une \u00e8re nouvelle et passionnante\u00a0; motiv\u00e9 par sa polyvalence in\u00e9gal\u00e9e et la simplicit\u00e9 de son int\u00e9gration API. En cons\u00e9quence, les entreprises trouvent les SMS de plus en plus efficaces pour une multitude croissante de t\u00e2ches centr\u00e9es sur le client, mais ce n\u2019est peut-\u00eatre qu\u2019un d\u00e9but.<\/p>\n

La croissance du d\u00e9ploiement d\u2019appareils IoT est ax\u00e9e sur la connectivit\u00e9. De plus, Machina Research pr\u00e9voit que 2,2 milliards d'appareils seront connect\u00e9s via les r\u00e9seaux mobiles d'ici 2024. Et comment, par exemple, une voiture connect\u00e9e communiquera-t-elle au technicien de service le fait qu'elle a une pi\u00e8ce d\u00e9fectueuse ? SMS bien s\u00fbr.<\/p>\n

Cependant, la prochaine phase de croissance de l'A2P pourrait annoncer une \u00e9volution encore plus fondamentale dans la relation entre entreprise et consommateur : le passage \u00e0 un commerce \u00ab conversationnel \u00bb. Il d\u00e9crit les communications textuelles entre un client et une entreprise qui se d\u00e9roulent en temps r\u00e9el, comme une conversation.<\/p>\n

Essentiellement, les clients pourront \u00ab discuter \u00bb avec un robot comme s\u2019il s\u2019agissait d\u2019un op\u00e9rateur humain. Beaucoup pensent que le commerce conversationnel pourrait d\u00e9finir la prochaine phase des communications marque\/consommateur et rendre les applications de messagerie encore plus centrales dans la vie des gens, le SMS jouant un r\u00f4le central.<\/p>","protected":false},"excerpt":{"rendered":"

Il y a aujourd\u2019hui plus de messages mobiles qui circulent \u00e0 travers le monde que jamais auparavant dans l\u2019histoire de l\u2019humanit\u00e9 ; et bien que les SMS aient plus de 20 ans, il semble\u2026<\/p>","protected":false},"author":1,"featured_media":17027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343,884],"tags":[63,32,874,53,122,49,833,28,855,885,892,33,54,40,894,840,110,842],"class_list":{"0":"post-17024","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"category-sms","9":"tag-allarme-per-whatsapp","10":"tag-android","11":"tag-app","12":"tag-archivia-chat-whatsapp","13":"tag-risposta-automatica-per-whatsapp","14":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","15":"tag-how-to-set-up-auto-reply-for-whatsapp-guide-for-2020","16":"tag-backup","17":"tag-blog","18":"tag-bot","19":"tag-business","20":"tag-google-chat-lalternativa-gratuita-a-whatsapp","21":"tag-rendi-i-messaggi-piu-attraenti-con-sendapp","22":"tag-da-android-su-iphone","23":"tag-facebook","24":"tag-google","25":"tag-marketing","26":"tag-sms-2-0"},"yoast_head":"\nSMS mobile, nuova ERA!<\/title>\n<meta name=\"description\" content=\"Ci sono pi\u00f9 messaggi mobili che vanno avanti e indietro nel mondo oggi che mai nella storia dell'umanit\u00e0; 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