{"id":19718,"date":"2021-02-26T12:15:35","date_gmt":"2021-02-26T11:15:35","guid":{"rendered":"https:\/\/sendapp.live\/?p=19718"},"modified":"2021-02-26T12:15:35","modified_gmt":"2021-02-26T11:15:35","slug":"mobile-messagerie-sendapp","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2021\/02\/26\/mobile-messaging-sendapp\/","title":{"rendered":"Messagerie mobile pour d\u00e9velopper le canal de service client"},"content":{"rendered":"<p><em>Le gardien<\/em>\u00a0publi\u00e9\u00a0<a href=\"https:\/\/www.theguardian.com\/commentisfree\/2016\/aug\/26\/whatsapp-phone-calls-smartphone-messaging-millennials\" target=\"_blank\" rel=\"noopener\">aux statistiques<\/a> Cela a alarm\u00e9 les entreprises centr\u00e9es sur le client partout dans le monde : alors que 75 % des adultes britanniques poss\u00e9daient des smartphones, un quart d\u2019entre eux ne les utilisaient jamais pour passer des appels t\u00e9l\u00e9phoniques. Si vos clients ne sont pas dispos\u00e9s \u00e0 r\u00e9pondre au t\u00e9l\u00e9phone lorsqu&#039;ils ont un probl\u00e8me, comment pouvez-vous les aider\u00a0? Lentement, par e-mail\u00a0? En public, sur les r\u00e9seaux sociaux ? Messagerie mobile pour d\u00e9velopper le canal de service client.<\/p>\n<p>Mais ces derni\u00e8res ann\u00e9es, un nouveau canal de service client a d\u00e9pass\u00e9 les autres. Les applications de messagerie mobile ne sont pas seulement populaires, elles sont pratiquement omnipr\u00e9sentes. En 2018, plus de\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/483255\/number-of-mobile-messaging-users-worldwide\/\" target=\"_blank\" rel=\"noopener\">2 milliards de personnes<\/a>\u00a0utilisent des applications de messagerie mobile, et ce nombre augmente rapidement.<\/p>\n<p>Selon le\u00a0<a href=\"https:\/\/www.nuance.com\/content\/dam\/nuance\/en_us\/collateral\/enterprise\/white-paper\/wp-2018-CSM-trends-report-en-us.pdf\" target=\"_blank\" rel=\"noopener\"><em>Rapport 2018 sur les tendances en mati\u00e8re de messagerie du service client<\/em><\/a>, command\u00e9 par Nuance Communications, plus de 55 % des consommateurs pr\u00e9f\u00e8rent utiliser la messagerie pour communiquer avec les entreprises \u2013 et pr\u00e8s de 80 % des consommateurs de la g\u00e9n\u00e9ration Y feraient \u00e0 peu pr\u00e8s n&#039;importe quoi pour \u00e9viter de contacter les entreprises par t\u00e9l\u00e9phone. Si les seules alternatives que vous proposez sont vos comptes publics de r\u00e9seaux sociaux, les clients se feront un plaisir de faire part de leurs plaintes \u00e0 un public, mais la messagerie mobile est une meilleure solution pour toutes les personnes impliqu\u00e9es.<\/p>\n<h3>La messagerie mobile est \u00e9norme<\/h3>\n<p>Alors, de quoi parle-t-on lorsque l\u2019on parle d\u2019applications de messagerie mobile ? Vous connaissez probablement d\u00e9j\u00e0 l&#039;une des options les plus populaires : Facebook Messenger. Avec l&#039;introduction de Messenger for Business en 2015, Facebook a mis le chat en direct entre les mains de tous ceux qui poss\u00e9daient une page Facebook d&#039;entreprise, et depuis lors, les clients exigent ce type d&#039;interaction quasi instantan\u00e9e.<\/p>\n<p>Mais Facebook n&#039;est pas la seule option de messagerie mobile. En fait, ce n\u2019est m\u00eame pas le plus populaire. Cet honneur revient \u00e0 WhatsApp (acquis par Facebook en 2014), qui a enregistr\u00e9 450 millions d&#039;utilisateurs actifs quotidiens au dernier trimestre. Ensuite, il y a WeChat, QQMobile, LINE, imo et bien d&#039;autres. Il s&#039;agit d&#039;un march\u00e9 d&#039;utilisateurs de plusieurs milliards, il y a donc beaucoup de place pour la concurrence.<\/p>\n<p><a href=\"http:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messaging-channels.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18579\" src=\"https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messaging-channels.png\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" srcset=\"https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messaging-channels.png 1024w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messaging-channels-300x150.png 300w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messaging-channels-768x384.png 768w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messaging-channels-850x425.png 850w\" alt=\"\" width=\"650\" height=\"325\" \/><\/a><\/p>\n<p>Les applications de messagerie mobile permettent aux utilisateurs de discuter entre eux en t\u00eate-\u00e0-t\u00eate ou en groupe depuis leur smartphone. Ils permettent souvent aux utilisateurs de partager des autocollants, des photos et d\u2019autres m\u00e9dias.<\/p>\n<p>Selon\u00a0<a href=\"https:\/\/goquiq.com\/\" target=\"_blank\" rel=\"noopener\">Quiq<\/a>, une entreprise qui facilite la messagerie mobile pour ses clients, la satisfaction des clients est nettement plus \u00e9lev\u00e9e pour la messagerie que pour les t\u00e9l\u00e9phones traditionnels : 90 % pour la messagerie contre 77 % pour les t\u00e9l\u00e9phones. Parler \u00e0\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2018\/04\/19\/getting-customer-support-from-companies-will-be-easier-in-2018\/#4a4d5cdf1993\" target=\"_blank\" rel=\"noopener\"><em>Forbes<\/em><\/a>, a d\u00e9clar\u00e9 le PDG de Quiq, Mike Myer,<\/p>\n<blockquote><p><em>\u00ab La convergence de la demande des consommateurs en mati\u00e8re de messagerie, associ\u00e9e \u00e0 l&#039;ouverture de plateformes de messagerie \u00e0 usage professionnel, comme WhatsApp et Apple Business Chat, obligera les entreprises \u00e0 adopter la messagerie grand public cette ann\u00e9e. En fin de compte, c&#039;est le consommateur qui gagne. Ils pourront se connecter au service ou \u00e0 l&#039;assistance selon leurs propres conditions, via leur canal de communication pr\u00e9f\u00e9r\u00e9. Non seulement les clients seront plus satisfaits, mais les entreprises seront plus efficaces par rapport aux canaux traditionnels de service client par t\u00e9l\u00e9phone et par courrier \u00e9lectronique.<\/em><\/p><\/blockquote>\n<p>Les consommateurs les adorent, et les entreprises aussi. C&#039;est pourquoi la plupart de ces services ont \u00e9volu\u00e9 pour proposer des comptes sp\u00e9cifiques \u00e0 l&#039;entreprise avec des fonctionnalit\u00e9s de niveau entreprise, telles que l&#039;analyse, la diffusion de messages, l&#039;int\u00e9gration de publicit\u00e9s ou la gestion des clients.<\/p>\n<h3>La messagerie fait gagner du temps<\/h3>\n<p>L\u2019une des principales raisons pour lesquelles les entreprises se tournent vers la messagerie mobile est qu\u2019elles permettent de gagner beaucoup de temps sans compromettre l\u2019exp\u00e9rience client. La raison en est simple.<\/p>\n<p>Les appels t\u00e9l\u00e9phoniques et le service client en personne sont des activit\u00e9s synchrones, n\u00e9cessitant la participation simultan\u00e9e des deux parties. Vous \u00eates engag\u00e9 avec une personne jusqu&#039;\u00e0 ce qu&#039;elle soit pr\u00eate \u00e0 conclure l&#039;interaction, et vous ne pouvez rien faire d&#039;autre que l&#039;aider. Le courrier \u00e9lectronique est asynchrone : envoy\u00e9 par une personne \u00e0 la fois, et re\u00e7u et r\u00e9pondu plus tard par une autre. Vous pouvez aider de nombreuses personnes en peu de temps, mais votre r\u00e9ponse peut arriver bien apr\u00e8s que l\u2019envie de r\u00e9server soit pass\u00e9e.<\/p>\n<p><a href=\"http:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18578\" src=\"https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote.png\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" srcset=\"https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote.png 800w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote-150x150.png 150w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote-300x300.png 300w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote-768x768.png 768w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote-45x45.png 45w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote-65x65.png 65w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote-165x165.png 165w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote-360x360.png 360w\" alt=\"\" width=\"400\" height=\"400\" \/><\/a><\/p>\n<p>La messagerie mobile se situe entre ces deux \u00e9tats. Les conversations se d\u00e9roulent souvent en direct, mais elles n&#039;exigent pas toute votre attention. Vous n&#039;\u00eates limit\u00e9 que par votre vitesse de frappe et votre capacit\u00e9 \u00e0 suivre plusieurs conversations. Les clients re\u00e7oivent les commentaires rapides dont ils ont besoin, mais vous n&#039;\u00eates pas oblig\u00e9 de traiter avec eux et eux seuls pendant une dur\u00e9e ind\u00e9termin\u00e9e.<\/p>\n<p>Les services de messagerie prennent \u00e9galement souvent en charge les r\u00e9ponses automatis\u00e9es. Les chatbots ou les simples r\u00e9pondeurs automatiques peuvent garantir que les messages des clients ne sont pas perdus lorsque vous \u00eates hors ligne et que les clients ne se demandent pas quand ils recevront une r\u00e9ponse.<\/p>\n<h3>La messagerie encourage la fid\u00e9lit\u00e9<\/h3>\n<p>Pour les clients, la messagerie peut \u00eatre un puissant outil de cr\u00e9ation de relations. Les appels t\u00e9l\u00e9phoniques sont un \u00e9v\u00e9nement : un client doit \u00eatre pr\u00e9par\u00e9, ce qui peut le mettre d&#039;humeur combative, en particulier apr\u00e8s avoir attendu aux signaux d&#039;occupation ou en attente. Un message peut \u00eatre envoy\u00e9 de mani\u00e8re plus informelle, en particulier lorsqu&#039;il est envoy\u00e9 dans un environnement dans lequel ils sont d\u00e9j\u00e0 \u00e0 l&#039;aise, comme le service de chat qu&#039;ils utilisent quotidiennement.<\/p>\n<p>En interagissant en t\u00eate-\u00e0-t\u00eate, vous donnez aux clients la possibilit\u00e9 de se connecter avec votre marque, de se sentir valoris\u00e9s et vus.<\/p>\n<h3>La messagerie simplifie le service client<\/h3>\n<p>Les smartphones sont des outils puissants, mais lorsque nous les utilisons comme t\u00e9l\u00e9phones, nous ne faisons qu&#039;effleurer la surface de ce qu&#039;ils peuvent faire. Combien de fois avez-vous d\u00fb interrompre un \u00e9change t\u00e9l\u00e9phonique avec un service client pour demander \u00e0 un client de transf\u00e9rer un email ou d\u2019envoyer une copie d\u2019un ticket ou d\u2019un re\u00e7u ?<\/p>\n<p>Avec la messagerie mobile, vous et le client \u00eates tous deux libres de r\u00e9agir aux besoins changeants de la conversation.\u00a0<em>sans quitter la conversation<\/em>. Un client peut acc\u00e9der \u00e0 une application de messagerie sans d\u00e9connecter accidentellement l&#039;appel, ou prendre une photo d&#039;un ticket et la d\u00e9poser directement dans votre chat. Fini les allers-retours interminables.<\/p>\n<p>La messagerie mobile permet de gagner du temps et de fid\u00e9liser. Il est \u00e9galement l\u00e0 pour rester dans un avenir possible. Ce n&#039;est que l&#039;un des nombreux canaux que votre entreprise de voyages et d&#039;activit\u00e9s devrait prendre en charge \u2013 il y aura toujours des clients qui n&#039;adopteront pas les nouvelles technologies \u2013 mais c&#039;est un canal important, et il est l\u00e0 pour vous attendre.<\/p>\n<p>Pour cr\u00e9er, planifier et envoyer une campagne d&#039;envoi marketing massive \u00e0 tous les contacts WhatsApp et \u00e0 tout autre contact externe, utilisez SendApp. En utilisant SendApp, vous pouvez envoyer des messages personnalis\u00e9s texte, image, vid\u00e9o, audio et PDF \u00e0 tout le monde \u00e0 condition que son num\u00e9ro de t\u00e9l\u00e9phone dispose d&#039;un compte WhatsApp.<\/p>\n<p><a href=\"https:\/\/sendapp.live\/en\/product\/sendapp-free\/\"><strong>Essayez-le maintenant<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Le Guardian a publi\u00e9 une statistique qui a alarm\u00e9 les entreprises centr\u00e9es sur le client du monde entier\u00a0: si 75\u00a0% des adultes britanniques poss\u00e9daient un smartphone, un quart d\u2019entre eux ne l\u2019utilisaient jamais pour t\u00e9l\u00e9phoner. Si votre\u2026<\/p>","protected":false},"author":22,"featured_media":19720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[19],"tags":[49,31,54,119,2543,2578,2554,30,2542,25,2540,2579],"class_list":{"0":"post-19718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-whatsapp","8":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","9":"tag-free-whatsapp-bulk-sender","10":"tag-rendi-i-messaggi-piu-attraenti-con-sendapp","11":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp","12":"tag-message","13":"tag-message-sender","14":"tag-send","15":"tag-sendapp","16":"tag-sending","17":"tag-whatsapp","18":"tag-whatsapp-marketing","19":"tag-whatsapp-messaging"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile Messaging to Grow Customer Service Channel<\/title>\n<meta name=\"description\" content=\"If your customers aren\u2019t willing to pick up the phone when they have a problem, how can you help them? 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