{"id":20074,"date":"2021-03-18T12:49:33","date_gmt":"2021-03-18T11:49:33","guid":{"rendered":"https:\/\/sendapp.live\/?p=20074"},"modified":"2024-07-22T16:29:36","modified_gmt":"2024-07-22T14:29:36","slug":"comment-construire-chatbot-guide-to-code-free-chatbot-design","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2021\/03\/18\/how-to-build-chatbot-guide-to-code-free-chatbot-design\/","title":{"rendered":"Comment cr\u00e9er un chatbot\u00a0: guide de conception de chatbot sans code"},"content":{"rendered":"<p>Les chatbots ont r\u00e9volutionn\u00e9 la fa\u00e7on dont les consommateurs interagissent avec les marques aujourd&#039;hui. Qu&#039;il s&#039;agisse d&#039;activer le marketing, les ventes ou le support client, la demande de chatbots a augment\u00e9 de fa\u00e7on exponentielle. Les clients s&#039;attendent d\u00e9sormais \u00e0 ce que leurs probl\u00e8mes soient r\u00e9solus sur le canal qu&#039;ils pr\u00e9f\u00e8rent, avec un minimum de friction et avec peu ou pas de temps d&#039;attente - et les chatbots peuvent r\u00e9soudre tous ces probl\u00e8mes en m\u00eame temps. Mais beaucoup de questions se posent en interne lorsqu&#039;une entreprise d\u00e9cide d&#039;adopter un chatbot.\u00a0<i>Comment cr\u00e9er un chatbot ? A-t-on besoin de savoir coder pour construire un chatbot ? Doit-on coder son propre chatbot ?<\/i>\u00a0S&#039;il est vrai que les organisations ont commenc\u00e9 par coder leurs propres chatbots, nous constatons maintenant un changement de pr\u00e9f\u00e9rence vers les plates-formes de chatbot sans code.<\/p>\n<h2><b>Les plateformes de construction de bots sont plus \u00e9volutives que les chatbots auto-cod\u00e9s\u00a0<\/b><\/h2>\n<h4><b>Avantages des plateformes de construction de robots<\/b><\/h4>\n<ul>\n<li>Le principal avantage des plates-formes de chatbot est qu&#039;elles disposent d\u00e9j\u00e0 d&#039;une architecture de chatbot fluide, permettant une cr\u00e9ation de bot plus rapide et une \u00e9volutivit\u00e9 accrue.<\/li>\n<li><a href=\"https:\/\/www.freshworks.com\/live-chat-software\/chatbots\/what-is-a-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plateformes de chatbot<\/a>\u00a0sont beaucoup moins compliqu\u00e9s \u00e0 d\u00e9velopper et \u00e0 ex\u00e9cuter que les bots internes, offrant plus de fonctionnalit\u00e9s sans compromettre l&#039;image de marque de votre entreprise.<\/li>\n<li>Avec les plates-formes de chatbot, vous obtenez d&#039;excellents mod\u00e8les qui vous permettent de concevoir des conversations de chatbot dynamiques en fonction des diff\u00e9rents parcours et sc\u00e9narios des clients.<\/li>\n<li>Ils sont l\u00e9gers et sans ballonnement, contrairement \u00e0 une architecture de chatbot faite maison, o\u00f9 le codage lourd et les multiples it\u00e9rations ont un impact sur l&#039;agilit\u00e9.<\/li>\n<li>Alors que les plates-formes de chatbot d\u00e9chargent les efforts d\u00e9ploy\u00e9s pour en coder une, il ne vous reste plus qu&#039;\u00e0 r\u00e9diger des scripts de conversations de chatbot pour diff\u00e9rents sc\u00e9narios. Cela peut \u00eatre fait dans l&#039;interface de la plateforme\u00a0<b>sans \u00e9crire une seule ligne de code<\/b>.<\/li>\n<\/ul>\n<h2><b>Comment choisir un constructeur de bot<\/b><\/h2>\n<p>Pour choisir la bonne plate-forme de cr\u00e9ation de bots, vous devez d\u00e9terminer les probl\u00e8mes que votre organisation souhaite r\u00e9soudre. Va-t-il simplement \u00eatre impl\u00e9ment\u00e9 principalement pour la d\u00e9viation des tickets, ou avez-vous besoin d&#039;un chatbot plus robuste avec des capacit\u00e9s de g\u00e9n\u00e9ration et de conversion de leads ?<\/p>\n<p>Si votre principale pr\u00e9occupation est la d\u00e9viation des tickets en offrant un support client en libre-service et en r\u00e9duisant les frictions pour les requ\u00eates de base, un bot Q&amp;A pourrait \u00eatre le bon choix. Mais si vous attendez plus de fonctionnalit\u00e9s comme le lead nurture et les conversions, un bot personnalis\u00e9 peut faire le gros du travail pour vous. Avant de nous concentrer sur un constructeur de bot, voyons comment concevoir diff\u00e9rents flux de travail de chatbot pour diff\u00e9rents cas d&#039;utilisation. Cela vous donnera une bonne id\u00e9e du type de chatbots dont vous avez besoin.<\/p>\n<h2><b>Comment concevoir des workflows de chatbot communs<\/b><\/h2>\n<h2><b>\u2013 Robots de questions-r\u00e9ponses<\/b><\/h2>\n<h4><b>Qu&#039;est-ce qu&#039;un bot de questions-r\u00e9ponses\u00a0?<\/b><\/h4>\n<p><a href=\"https:\/\/www.freshworks.com\/live-chat-software\/freddy-answer-bot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Robots de questions-r\u00e9ponses<\/a>\u00a0\u2013 comme son nom l&#039;indique \u2013 vous permet de g\u00e9n\u00e9rer des conversations de chatbot automatis\u00e9es de base qui engagent les visiteurs sur votre site Web. Ces bots sont essentiellement une section FAQ avec une meilleure interface utilisateur - o\u00f9 les clients peuvent poser une question au bot au lieu de chercher eux-m\u00eames dans une base de connaissances compl\u00e8te.<\/p>\n<h4><b>Raisons d&#039;utiliser un bot de questions-r\u00e9ponses<\/b><\/h4>\n<ul>\n<li>Offrez \u00e0 vos utilisateurs des conversations chatbot rapides, d\u00e9finissez des attentes, automatisez un arbre de conversation personnalis\u00e9 avec des r\u00e9ponses bien document\u00e9es et personnalis\u00e9es - pour trouver l&#039;\u00e9quilibre entre l&#039;engagement centr\u00e9 sur le client et l&#039;engagement ax\u00e9 sur l&#039;entreprise.<\/li>\n<li>Configurez plusieurs sc\u00e9narios de conversation et des questions de chatbot personnalis\u00e9es en tant que m\u00e9canismes de qualification des prospects.<\/li>\n<li>Cr\u00e9ez un solide canal d&#039;assistance hors ligne qui couvre vos agents avec des \u00e9changes empathiques, tout en d\u00e9finissant des attentes r\u00e9alistes quant au moment o\u00f9 votre \u00e9quipe d&#039;assistance sera de retour en ligne.<\/li>\n<li>\u00c9pargnez \u00e0 vos agents les conversations d&#039;assistance r\u00e9p\u00e9titives avec les clients, lib\u00e9rant ainsi leur temps pour r\u00e9soudre les probl\u00e8mes plus complexes des clients.<\/li>\n<\/ul>\n<h4><b>Comment cr\u00e9er un bot Q&amp;R\u00a0?<\/b><\/h4>\n<p>Si vous disposez d\u00e9j\u00e0 d&#039;une base de connaissances ou d&#039;un portail client, la majeure partie du travail de cr\u00e9ation d&#039;un bot de questions-r\u00e9ponses est d\u00e9j\u00e0 effectu\u00e9e. Comme nous l&#039;avons mentionn\u00e9 pr\u00e9c\u00e9demment, il s&#039;agit d&#039;un moyen plus simple de naviguer dans de nombreuses informations - c&#039;est comme demander au biblioth\u00e9caire o\u00f9 trouver un livre, plut\u00f4t que de se promener dans les all\u00e9es d&#039;une biblioth\u00e8que en esp\u00e9rant trouver ce que vous cherchez. Les bots Q&amp;A peuvent \u00eatre cr\u00e9\u00e9s en trois \u00e9tapes simples -<\/p>\n<h4><strong>\u00c9tape 1<\/strong>:<\/h4>\n<p>Identifiez les questions les plus fr\u00e9quemment pos\u00e9es sur votre site Web ou votre application. Vous pouvez soit analyser les questions que vous avez historiquement re\u00e7ues des clients, soit, si vous cr\u00e9ez un nouveau site Web, identifier les questions qui vous seront probablement pos\u00e9es. Par exemple, les d\u00e9taillants re\u00e7oivent principalement des questions sur le suivi des commandes, les retours, les remboursements, etc. D&#039;autre part, les attractions touristiques, les bureaux, les cliniques de sant\u00e9 ou les \u00e9coles peuvent recevoir des questions sur les horaires et les jours f\u00e9ri\u00e9s.<\/p>\n<h4><strong>\u00c9tape 2<\/strong>:<\/h4>\n<p>Maintenant que vous connaissez les questions les plus susceptibles d&#039;\u00eatre pos\u00e9es, concevez des r\u00e9ponses rapides pour les FAQ, des articles de solution pour les probl\u00e8mes potentiels et des flux de conversation de bot qui les aident \u00e0 trouver eux-m\u00eames la r\u00e9ponse. Le flux de conversation est une feuille de route d&#039;engagement qui vous aide \u00e0 pr\u00e9d\u00e9finir des questions et des r\u00e9ponses probables lorsqu&#039;un utilisateur s&#039;engage dans votre chat. Par exemple, le bot Freddy Answers aliment\u00e9 par l&#039;IA d\u00e9marre avec ses capacit\u00e9s d&#039;apprentissage et d\u00e9tecte ces signaux pr\u00e9d\u00e9finis dans les conversations pour proposer des r\u00e9ponses contextuelles. Vous trouverez ci-dessous une capture d&#039;\u00e9cran d&#039;un flux de conversation de chatbot de base sur le bot Freddy Answers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2935\" src=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/09162727\/answer-bot7-300x188.png\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" srcset=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/09162727\/answer-bot7-300x188.png 300w, https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/09162727\/answer-bot7-768x480.png 768w, https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/09162727\/answer-bot7.png 784w\" alt=\"comment construire un chatbot - r\u00e9ponse bot\" width=\"500\" height=\"313\" \/><\/p>\n<p>Le bot Freddy Answers dans la capture d&#039;\u00e9cran montre comment vous pouvez m\u00eame personnaliser une conversation pour obtenir les d\u00e9tails du visiteur de votre site Web avant de lancer une r\u00e9ponse pertinente. Des flux de conversation similaires peuvent \u00eatre con\u00e7us pour plusieurs sc\u00e9narios\u00a0: demandes de remboursement, probl\u00e8mes de paiement et demandes d&#039;assistance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2932\" src=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/09144658\/answer-bot6-300x254.png\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" srcset=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/09144658\/answer-bot6-300x254.png 300w, https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/09144658\/answer-bot6-768x649.png 768w, https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/09144658\/answer-bot6-1024x866.png 1024w\" alt=\"comment construire un chatbot - r\u00e9ponse bot\" width=\"500\" height=\"423\" \/><\/p>\n<h4><strong>\u00c9tape 3<\/strong>:<\/h4>\n<p>Bien qu&#039;une conception de base du flux de conversation puisse suffire pour quelques cas d&#039;utilisation, vous pouvez faire beaucoup plus en connectant les ressources de votre site Web \u00e0 votre bot. Ajoutez des FAQ \u00e0 la configuration de votre bot Q&amp;A pour permettre au chatbot de pr\u00e9senter des r\u00e9ponses pertinentes. Plut\u00f4t que de vous imposer l&#039;\u00e9preuve de choisir des r\u00e9ponses \u00e0 partir de votre portail en libre-service, le chatbot id\u00e9al vous permettrait \u00e9galement de brancher des FAQ et des articles de solutions dans le messager lui-m\u00eame. Cela garantira que vos agents de support n&#039;auront pas \u00e0 parcourir le contenu du site Web pour pr\u00e9senter la bonne r\u00e9ponse lorsque les clients poseront des questions sur des fonctionnalit\u00e9s ou des produits sp\u00e9cifiques.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2931\" src=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/09141649\/bot-faqs-300x188.png\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" srcset=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/09141649\/bot-faqs-300x188.png 300w, https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/09141649\/bot-faqs-768x480.png 768w, https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/09141649\/bot-faqs-1024x640.png 1024w\" alt=\"comment construire un chatbot - FAQ\" width=\"500\" height=\"313\" \/><\/p>\n<p>Les ressources de contenu peuvent \u00e9galement \u00eatre mapp\u00e9es \u00e0 une base de connaissances - si le chatbot est\u00a0<a href=\"https:\/\/freshdesk.com\/product-updates\/freshdesk-freshchat-integration-blog\/?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=chatbots&amp;utm_content=how_to_create_a_chatbot\">int\u00e9gr\u00e9 dans un service d&#039;assistance<\/a>\u2013pour am\u00e9liorer la cognition du bot.<\/p>\n<p>Vous pouvez \u00e9galement configurer un m\u00e9canisme de transfert d&#039;agent lorsque votre base de connaissances ne dispose pas d&#039;informations suffisantes pour la requ\u00eate du client. Si la plateforme de chatbot que vous choisissez est \u00e9quip\u00e9e d&#039;une analyse des sentiments, la conversation peut \u00eatre automatiquement transf\u00e9r\u00e9e \u00e0 un agent d&#039;assistance lorsque le client montre des signes de d\u00e9tresse ou lorsqu&#039;il n&#039;obtient pas la bonne r\u00e9ponse.<\/p>\n<h4><b>Les bots Q&amp;A peuvent fonctionner en tandem avec des bots personnalis\u00e9s<\/b><\/h4>\n<p>Les bots de questions-r\u00e9ponses peuvent \u00e9galement engager les clients dans des flux de conversation bas\u00e9s sur l&#039;intention emprunt\u00e9s aux flux de travail des bots personnalis\u00e9s. D&#039;une certaine mani\u00e8re, ce n&#039;est pas seulement un transfert d&#039;agent qui peut \u00eatre mis en place, mais le bot Q&amp;A sait quand se transformer en un bot personnalis\u00e9 qui engage et convertit les clients.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2902\" src=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/06121602\/CSS-6-300x236.jpg\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" srcset=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/06121602\/CSS-6-300x236.jpg 300w, https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/06121602\/CSS-6-768x605.jpg 768w, https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/06121602\/CSS-6-1024x806.jpg 1024w, https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/06121602\/CSS-6.jpg 1600w\" alt=\"comment construire un chatbot - transfert d&#039;agent\" width=\"400\" height=\"315\" \/><\/p>\n<h4><b>BookMyShow\u00a0: Exemple de bot de questions-r\u00e9ponses<\/b><\/h4>\n<p>BookMyShow utilise des invites de bouton de divers probl\u00e8mes clients possibles et donne des r\u00e9ponses pr\u00eates. Mais lorsque le probl\u00e8me n\u00e9cessite une intervention humaine, le chatbot facilite le transfert des agents. Par exemple, pour le probl\u00e8me d&#039;assistance &quot;SHOW CANCELED BY CINEMA&quot;, BookMyShow a attribu\u00e9 un transfert d&#039;agent car le probl\u00e8me n&#039;est pas quelque chose qui a un flux de travail d\u00e9fini. BookMyShow est \u00e9galement l&#039;un des premiers utilisateurs de Freshchat \u00e0\u00a0<a href=\"https:\/\/www.freshworks.com\/live-chat-software\/integrations\/whatsapp\/\" target=\"_blank\" rel=\"noopener noreferrer\">API d&#039;entreprise Whatsapp<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2900\" src=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/06121548\/bookmyshow-300x263.jpg\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" srcset=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/06121548\/bookmyshow-300x263.jpg 300w, https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/06121548\/bookmyshow-768x674.jpg 768w, https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/06121548\/bookmyshow-1024x899.jpg 1024w, https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/06121548\/bookmyshow.jpg 1600w\" alt=\"Exemples de robots de r\u00e9ponse\" width=\"400\" height=\"351\" \/><\/p>\n<h2><b>\u2013 Robots personnalis\u00e9s<\/b><\/h2>\n<h4><b>Qu&#039;est-ce qu&#039;un bot personnalis\u00e9\u00a0?<\/b><\/h4>\n<p>Les bots personnalis\u00e9s sont des rampes de lancement pr\u00e9d\u00e9finies qui d\u00e9clenchent des conversations en fonction de l&#039;intention des visiteurs. Ils sont plus ax\u00e9s sur la conversion que les robots de questions-r\u00e9ponses car ils sont con\u00e7us pour mener la conversation, au lieu de simplement r\u00e9pondre aux questions. Alors que les robots de questions-r\u00e9ponses servent uniquement d&#039;assistants de support client, les robots personnalis\u00e9s peuvent vous aider \u00e0 boucler la boucle des conversations bas\u00e9es sur l&#039;intention. Vous pouvez concevoir et cr\u00e9er des conversations pour organiser des r\u00e9unions, pr\u00e9senter des produits, recommander des mises \u00e0 niveau, inciter \u00e0 l&#039;achat en cas d&#039;abandon de panier, etc.<\/p>\n<h4><b>Raisons d&#039;utiliser un bot personnalis\u00e9<\/b><\/h4>\n<ul>\n<li>Pour les sites de commerce \u00e9lectronique, l&#039;abandon de panier peut \u00eatre ma\u00eetris\u00e9 en encourageant de mani\u00e8re proactive les clients avec des offres lucratives.<\/li>\n<li>Les entreprises B2B peuvent utiliser des robots personnalis\u00e9s pour organiser des r\u00e9unions, planifier des d\u00e9monstrations et proposer des essais de produits.<\/li>\n<li>Lorsque le bot client d\u00e9tecte une opportunit\u00e9, il peut d\u00e9clencher des flux de bot apr\u00e8s que le bot Q&amp;&amp;A ait r\u00e9pondu aux requ\u00eates de base.<\/li>\n<\/ul>\n<h4><b>Comment cr\u00e9er un bot personnalis\u00e9 ?<\/b><\/h4>\n<p><b>O\u00f9 les d\u00e9clarations de condition rencontrent les branches de conversation<\/b>: Maintenant, avant que vous ne soyez effray\u00e9 par les &quot;instructions de condition&quot; et les &quot;branches de conversation&quot;, permettez-moi de vous rappeler qu&#039;il s&#039;agit toujours d&#039;un exercice de construction de bot sans code. Dans les plates-formes de cr\u00e9ation de robots personnalis\u00e9es, les conditions et les flux de conversation sont simplement des types de r\u00e8gles cr\u00e9\u00e9es sous la forme de cartes de parcours.<\/p>\n<p>Les cartes de parcours repr\u00e9sentent divers sc\u00e9narios avec des clients correspondant \u00e0 l&#039;arbre de conversation correspondant que vous cr\u00e9ez. Les conditions sont appliqu\u00e9es aux branches de conversation comme les conceptions d&#039;organigramme.<\/p>\n<p>Le flux de travail est assez similaire \u00e0 celui des bots Q&amp;A, sauf que les capacit\u00e9s sont plus robustes, personnalis\u00e9es, proactives et ax\u00e9es sur les conversions. Les bots personnalis\u00e9s vous permettent \u00e9galement de former votre bot et de lui permettre d&#039;apprendre des conversations pour trouver le meilleur flux ou la meilleure r\u00e9ponse.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2921\" src=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/06144305\/qualify-leads1-300x188.png\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" srcset=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/06144305\/qualify-leads1-300x188.png 300w, https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/06144305\/qualify-leads1-768x480.png 768w, https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/03\/06144305\/qualify-leads1-1024x640.png 1024w\" alt=\"comment construire un chatbot - bots personnalis\u00e9s\" width=\"550\" height=\"344\" \/><\/p>\n<p>La capture d&#039;\u00e9cran ci-dessus montre un constructeur de bot client de Freshchat utilis\u00e9 pour qualifier et segmenter intelligemment les prospects. Les visiteurs du site Web ont trois options, qui capturent leur intention : qu&#039;ils cherchent \u00e0 acheter, que les clients existants essaient de r\u00e9soudre quelque chose ou simplement qu&#039;ils recherchent des informations. Chaque option d\u00e9clenche un flux de travail distinct pour obtenir des informations du client et l&#039;aider. Des flux de conversation similaires peuvent \u00eatre mis en place pour inciter les visiteurs \u00e0 prendre une d\u00e9cision d&#039;achat, mettre en place des d\u00e9mos de produits, etc.<\/p>","protected":false},"excerpt":{"rendered":"<p>Les chatbots ont r\u00e9volutionn\u00e9 la fa\u00e7on dont les consommateurs interagissent avec les marques. Qu&#039;il s&#039;agisse de marketing, de vente ou de support client, la demande de chatbots a connu une croissance exponentielle. Les clients attendent d\u00e9sormais\u2026<\/p>","protected":false},"author":22,"featured_media":20075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[2538],"tags":[2731,2723,2724,2727,33,2570,891,2728,2733,2729,2730,2725,2564,2726,25,2544,2732],"class_list":{"0":"post-20074","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-api","9":"tag-bot-builder","10":"tag-build","11":"tag-build-chatbot","12":"tag-google-chat-lalternativa-gratuita-a-whatsapp","13":"tag-chat-bot","14":"tag-chatbot","15":"tag-chatbot-design","16":"tag-chatbot-platform","17":"tag-chatbots","18":"tag-custom-bot","19":"tag-design","20":"tag-how-to","21":"tag-self-coded-chatbots","22":"tag-whatsapp","23":"tag-whatsapp-business","24":"tag-whatsapp-business-api"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Build Chatbot: Guide to Code-Free Chatbot Design<\/title>\n<meta name=\"description\" content=\"How to build a chatbot? 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