{"id":22315,"date":"2022-01-27T12:07:54","date_gmt":"2022-01-27T11:07:54","guid":{"rendered":"https:\/\/sendapp.live\/?p=22315"},"modified":"2022-01-27T12:16:16","modified_gmt":"2022-01-27T11:16:16","slug":"3-campagnes-sms-marketing-pour-valoriser-votre-marque","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2022\/01\/27\/3-campagne-di-marketing-sms-per-potenziare-il-tuo-marchio\/","title":{"rendered":"3 campagnes de marketing SMS pour booster votre marque"},"content":{"rendered":"

3 campagnes de marketing SMS pour booster votre marque<\/h3>\n

\"\"<\/a><\/p>\n

Le t\u00e9l\u00e9phone portable est d\u00e9sormais une extension de l'individu. M\u00eame les SMS commercialisation<\/a> Les campagnes de communication ont augment\u00e9 pendant la pand\u00e9mie pour inciter les consommateurs \u00e0 acheter. Les d\u00e9taillants interrog\u00e9s ont d\u00e9clar\u00e9 que leurs d\u00e9penses de communication ont augment\u00e9 de plus de 501 TP3T en 2020. Les consommateurs utilisent \u00e9galement leur smartphone pour faire leurs achats. La plupart des publicit\u00e9s sur les r\u00e9seaux sociaux sont g\u00e9n\u00e9ralement des argumentaires marketing.<\/p>\n

La commercialisation<\/a> Le marketing par SMS favorise un canal moins concurrentiel qui permet d'atteindre les clients l\u00e0 o\u00f9 ils se trouvent. Le marketing par SMS n\u00e9cessite une inscription, et les logiciels par SMS semblent complexes pour les marques qui s'aventurent sur ce canal pour la premi\u00e8re fois. Cependant, le marketing par SMS de marque peut \u00e9galement convertir des prospects et interagir avec les clients en 160 caract\u00e8res ou moins, et nous vous expliquons comment dans cet article.<\/p>\n

L'importance du marketing par SMS bas\u00e9 sur la marque
\nPourquoi est-il important que votre campagne Marketing par SMS<\/a> Est-ce en ad\u00e9quation avec votre marque\u00a0? Dans notre monde ultra-connect\u00e9, marques et technologie sont \u00e9troitement li\u00e9es. En tant que consommateur, vous \u00eates probablement conscient de la quantit\u00e9 de contenu marketing que vous recevez chaque jour. Avoir une pr\u00e9sence num\u00e9rique m\u00e9morable et distinctive, qui vous permette d'\u00eatre reconnu par les consommateurs, est essentiel.<\/p>\n

Selon un article de LHH sur la cr\u00e9ation d'une marque professionnelle, les entreprises peuvent commencer \u00e0 \u00e9valuer leur pr\u00e9sence en consultant Google et en observant ce que les gens disent d'elles. La perception de votre marque est importante, car elle permet de r\u00e9v\u00e9ler aux consommateurs les \u00e9l\u00e9ments fondamentaux qui vous d\u00e9finissent. Gr\u00e2ce au marketing par SMS ax\u00e9 sur la marque, vous pouvez mieux v\u00e9hiculer cette identit\u00e9 et cette valeur. Le marketing par SMS est un moyen rentable de fid\u00e9liser les clients qui croient en votre offre.<\/p>\n

\u00c9l\u00e9ments de marketing SMS pour inspirer votre prochaine campagne.
\nNous avons couvert un certain nombre de mod\u00e8les de commercialisation<\/a> SMS de blog. Que vous souhaitiez accueillir des clients, les fid\u00e9liser ou les encourager \u00e0 consulter leur panier abandonn\u00e9, ces mod\u00e8les vous guideront dans la mise en forme de vos articles de blog. campagnes SMS<\/a> Pour chaque occasion. Voici trois principes fondamentaux pour cr\u00e9er des messages originaux et fid\u00e8les \u00e0 votre marque\u00a0:<\/p>\n

Flux de conversation personnalis\u00e9<\/p>\n

Dans un article de Forbes sur les exp\u00e9riences de marque personnalis\u00e9es, il a \u00e9t\u00e9 constat\u00e9 que les clients soutiennent les marques ax\u00e9es sur le consommateur qui proposent des produits sp\u00e9cialement con\u00e7us pour eux. En effet, environ 701 % des consommateurs d\u00e9clarent qu'ils ach\u00e8teront exclusivement aupr\u00e8s d'une marque qui les comprend personnellement. N'h\u00e9sitez donc pas \u00e0 int\u00e9grer des informations personnelles dans vos SMS, par exemple en leur envoyant une r\u00e9duction sp\u00e9ciale pour leur anniversaire. Adoptez une approche SMS l\u00e9g\u00e8re, concise et conversationnelle, comme si chaque client \u00e9tait votre ami. Appelez-les par leur nom pour une impression d'authenticit\u00e9. N'oubliez pas qu'ils ne veulent pas parler \u00e0 un robot\u00a0; leur crier simplement \u00ab\u00a0ACHETEZ MAINTENANT\u00a0!\u00a0\u00bb par SMS serait tr\u00e8s rebutant.<\/p>\n

Rappels sp\u00e9cifiques au client<\/p>\n

Si vous \u00eates prestataire de services, vous savez \u00e0 quel point les absences peuvent nuire \u00e0 votre activit\u00e9, car vous repoussez d'autres clients au profit de rendez-vous d\u00e9j\u00e0 r\u00e9serv\u00e9s. Marketing par SMS<\/a>Vous pouvez communiquer au-del\u00e0 des promotions. Envoyez des rappels de rendez-vous pour ne pas manquer le rendez-vous\u00a0; un simple message du type \u00ab\u00a0Au plaisir de vous voir demain \u00e0 15\u00a0h\u00a0! N'h\u00e9sitez pas \u00e0 nous pr\u00e9venir si vous devez reporter\u00a0\u00bb peut \u00eatre utile. Les commer\u00e7ants peuvent \u00e9galement envoyer des rappels ou des annonces concernant une vente flash. Envoyer un SMS pendant les heures d'ouverture (mais avant la vente) peut apporter une touche humaine et d\u00e9clencher des achats impulsifs de derni\u00e8re minute.<\/p>\n

Contenu engageant et interactif<\/p>\n

Une campagne SMS r\u00e9ussie est avantageuse pour vous et votre public cible. Au lieu d'envoyer des messages passifs, vous pouvez demander \u00e0 votre audience de r\u00e9pondre \u00e0 des quiz ou des sondages. Un texte simple comme \u00ab\u00a0Quel produit souhaitez-vous que nous lancions ensuite\u00a0: A, B ou C\u00a0?\u00a0\u00bb, accompagn\u00e9 d'images, peut stimuler efficacement l'engagement et vous aider \u00e0 prendre des d\u00e9cisions commerciales plus \u00e9clair\u00e9es. Vous pouvez \u00eatre ludique ou organiser un sondage par SMS pour obtenir des retours plus s\u00e9rieux. Poser des questions courtes et cibl\u00e9es comme \u00ab\u00a0Que pourrions-nous am\u00e9liorer\u00a0?\u00a0\u00bb aidera les consommateurs \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es.<\/p>","protected":false},"excerpt":{"rendered":"

3 campagnes de marketing par SMS pour booster votre marque Le t\u00e9l\u00e9phone portable est devenu une extension de l'individu. Le marketing par SMS a \u00e9galement augment\u00e9 pendant la pand\u00e9mie pour encourager les gens \u00e0\u2026<\/p>","protected":false},"author":22,"featured_media":22325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343,884],"tags":[2593,2001,2590,2789,2583,2540],"class_list":{"0":"post-22315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"category-sms","9":"tag-marketing-automation","10":"tag-sms","11":"tag-sms-marketing","12":"tag-social-marketing","13":"tag-social-media","14":"tag-whatsapp-marketing"},"yoast_head":"\n3 campagne di marketing SMS per potenziare il tuo marchio<\/title>\n<meta name=\"description\" content=\"Il cellulare \u00e8 ormai un'estensione dell'individuo. Anche gli sms marketing sono aumentati durante la pandemia per invogliare le persone ad acquistare. 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