{"id":26886,"date":"2023-09-08T12:29:16","date_gmt":"2023-09-08T10:29:16","guid":{"rendered":"https:\/\/sendapp.live\/?p=26886"},"modified":"2023-09-08T12:29:16","modified_gmt":"2023-09-08T10:29:16","slug":"versions-payantes-de-confidentialite-premium-de-facebook-et-instagram","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2023\/09\/08\/privacy-premium-facebook-e-instagram-versioni-a-pagamento\/","title":{"rendered":"Privacy Premium\u00a0: versions payantes de Facebook et Instagram\u00a0"},"content":{"rendered":"

Prime de confidentialit\u00e9\u00a0: Facebook<\/a> Et Instagram<\/a> versions payantes<\/p>\n

Dans une r\u00e9v\u00e9lation surprenante faite au New York Times, des sources anonymes de Meta Platforms, Inc. ont sugg\u00e9r\u00e9 que le g\u00e9ant de la technologie envisageait de lancer des versions payantes de Facebook et d'Instagram. Il y a cependant un d\u00e9tail : cette d\u00e9marche s'adresse sp\u00e9cifiquement aux utilisateurs de l'Union europ\u00e9enne. Bien qu\u2019aucune annonce officielle n\u2019ait \u00e9t\u00e9 faite, cette nouvelle fait des vagues dans la communaut\u00e9 technologique. Se pourrait-il que Meta soit enfin pr\u00eat \u00e0 offrir une exp\u00e9rience utilisateur sans publicit\u00e9 en \u00e9change d'un abonnement mensuel ?<\/p>\n

\"\"<\/h4>\n

Un changement radical du mod\u00e8le \u00e9conomique<\/h4>\n

La simple id\u00e9e de Facebook et Instagram sans publicit\u00e9 signale un changement radical dans le mod\u00e8le \u00e9conomique de Meta en Europe. Ce changement est consid\u00e9r\u00e9 comme une r\u00e9ponse \u00e0 l'environnement r\u00e9glementaire de plus en plus strict de l'UE \u00e0 l'\u00e9gard des grandes entreprises technologiques. En particulier, le R\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD) a eu un impact significatif sur la principale source de revenus de Meta : la publicit\u00e9 cibl\u00e9e bas\u00e9e sur les donn\u00e9es. Avec le renforcement de l\u2019emprise du RGPD, Meta n\u2019a eu d\u2019autre choix que de repenser sa strat\u00e9gie dans l\u2019UE, o\u00f9 des r\u00e9glementations strictes ont conduit \u00e0 des amendes substantielles et \u00e0 des poursuites judiciaires contre l\u2019entreprise.<\/p>\n

La guerre de l\u2019Europe contre les grandes technologies<\/h4>\n

L'Union europ\u00e9enne a adopt\u00e9 une position agressive contre l'invasion de la vie priv\u00e9e des utilisateurs par des g\u00e9ants de la technologie comme Meta. Les poursuites judiciaires \u00e9taient fr\u00e9quentes et s\u00e9v\u00e8res. Plus t\u00f4t cette ann\u00e9e, l'UE a inflig\u00e9 \u00e0 Meta une amende astronomique de 390 millions d'euros pour avoir forc\u00e9 les utilisateurs \u00e0 accepter des publicit\u00e9s personnalis\u00e9es. Un mois plus tard, une nouvelle amende de 1,2 milliard d'euros a \u00e9t\u00e9 inflig\u00e9e. Dans ce contexte, il n\u2019est pas surprenant que Meta recherche des sources de revenus alternatives et des pratiques commerciales plus conformes au sein de l\u2019UE.<\/p>\n

La loi sur les services num\u00e9riques : un tournant<\/h4>\n

L\u2019introduction du Digital Service Act (DSA) a encore compliqu\u00e9 les choses pour Meta et d\u2019autres g\u00e9ants de la technologie. Cet ensemble de lois vise \u00e0 offrir une plus grande transparence et des espaces en ligne plus s\u00fbrs aux citoyens de l'UE. Elle entrera en vigueur le 17 f\u00e9vrier 2024, mais ses implications se font d\u00e9j\u00e0 sentir. Cela n\u00e9cessite des rapports d\u2019\u00e9valuation des risques de la part des grandes plateformes et leur impose de faire la lumi\u00e8re sur leurs pratiques de mod\u00e9ration de contenu. Cela a \u00e9galement affect\u00e9 directement les capacit\u00e9s publicitaires de Meta, limitant les publicit\u00e9s personnalis\u00e9es destin\u00e9es aux adolescents entre 13 et 17 ans.<\/p>\n

\"\"<\/h4>\n

Implications strat\u00e9giques pour le m\u00e9ta<\/h4>\n

Les initi\u00e9s du secteur estiment que l'introduction d'une version payante est une d\u00e9marche strat\u00e9gique pour all\u00e9ger la pression r\u00e9glementaire. En proposant aux utilisateurs une option sans publicit\u00e9, Meta peut affirmer que la collecte de donn\u00e9es est consensuelle pour ceux qui optent pour la version gratuite. Cette approche prot\u00e9gerait le march\u00e9 de Meta en Europe, qui compte 450 millions d'utilisateurs et une contribution significative aux revenus.<\/p>\n

Mod\u00e8les d'abonnement existants et r\u00e9ception du march\u00e9<\/h4>\n

A noter que Meta propose d\u00e9j\u00e0 une formule d'abonnement payante, Meta Verified, tarif\u00e9e entre 13,99 et 16,99 euros par mois. Cependant, cela ne supprime pas les publicit\u00e9s mais propose plut\u00f4t une v\u00e9rification du compte. Les utilisateurs seront-ils pr\u00eats \u00e0 payer pour des versions sans publicit\u00e9 de Facebook et Instagram ? La r\u00e9ponse n\u2019est peut-\u00eatre m\u00eame pas pertinente pour Meta en termes strat\u00e9giques. La r\u00e9ponse du march\u00e9 peut \u00eatre ti\u00e8de au d\u00e9but, mais elle pourrait \u00e9voluer en fonction des tendances plus larges du march\u00e9.<\/p>\n

Privacy Premium\u00a0: versions payantes de Facebook et Instagram<\/h4>\n

La derni\u00e8re question qui se pose est la suivante\u00a0: qu'arrive-t-il aux publicit\u00e9s que les utilisateurs payants ne verront pas\u00a0? La r\u00e9ponse simple est que les utilisateurs non payants seront les plus touch\u00e9s par l\u2019augmentation de la publicit\u00e9. Cette d\u00e9cision d\u2019introduire des versions payantes pourrait \u00eatre un indice pour l\u2019avenir, o\u00f9 les plateformes en ligne proposeront des exp\u00e9riences diff\u00e9rentes en fonction de ce que les utilisateurs sont pr\u00eats \u00e0 payer.<\/p>\n

En r\u00e9sum\u00e9, la d\u00e9cision \u00e9ventuelle de Meta de proposer des versions sans publicit\u00e9 de Facebook et d'Instagram aux utilisateurs de l'UE n'est pas seulement une d\u00e9cision commerciale. Il s'agit d'une danse complexe avec la r\u00e9glementation, les tendances du march\u00e9 et les attentes changeantes d'une base d'utilisateurs de plus en plus soucieux de leur vie priv\u00e9e.<\/p>","protected":false},"excerpt":{"rendered":"

Confidentialit\u00e9 Premium : versions payantes de Facebook et Instagram Dans une r\u00e9v\u00e9lation surprenante au New York Times, des sources anonymes de Meta Platforms, Inc. ont sugg\u00e9r\u00e9 que le g\u00e9ant de la technologie envisageait\u2026<\/p>","protected":false},"author":22,"featured_media":26887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[2538],"tags":[894,845,3627,3626],"class_list":{"0":"post-26886","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-facebook","9":"tag-instagram","10":"tag-new-york-times","11":"tag-privacy-premium"},"yoast_head":"\nPrivacy Premium: Facebook e Instagram versioni a pagamento\u00a0<\/title>\n<meta name=\"description\" content=\"Privacy Premium: Facebook e Instagram versioni a pagamento\u00a0In una rivelazione sorprendente al New York 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