{"id":27030,"date":"2023-09-10T22:13:07","date_gmt":"2023-09-10T20:13:07","guid":{"rendered":"https:\/\/sendapp.live\/?p=27030"},"modified":"2023-09-10T22:13:07","modified_gmt":"2023-09-10T20:13:07","slug":"lintelligence-artificielle-dans-les-elections-2024","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2023\/09\/10\/lintelligenza-artificiale-nelle-elezioni-del-2024\/","title":{"rendered":"L'intelligence artificielle aux \u00e9lections de 2024"},"content":{"rendered":"

Intelligence artificielle<\/a> aux \u00e9lections de 2024<\/p>\n

L\u2019ann\u00e9e 2024 s\u2019annonce comme un moment charni\u00e8re dans l\u2019histoire politique mondiale. Plus de quatre milliards de personnes dans le monde auront la possibilit\u00e9 de voter pour les pr\u00e9sidents, premiers ministres et autres dirigeants politiques. Des pays comme les \u00c9tats-Unis, l\u2019Inde, la Grande-Bretagne, l\u2019Indon\u00e9sie, le Mexique et Taiwan verront leur population engag\u00e9e dans des \u00e9lections cruciales. Cependant, l\u2019aspect le plus inqui\u00e9tant de cette \u00e9lection n\u2019est pas tant celui qui va gagner, mais plut\u00f4t le r\u00f4le que l\u2019intelligence artificielle (IA) g\u00e9n\u00e9rative pourrait jouer dans l\u2019ensemble du processus \u00e9lectoral.<\/p>\n

\"\"<\/p>\n

De l\u2019\u00e8re des fausses nouvelles \u00e0 l\u2019av\u00e8nement de la propagande g\u00e9n\u00e9r\u00e9e par l\u2019IA<\/h2>\n

Les \u00e9lections et la propagande sont les deux faces d\u2019une m\u00eame m\u00e9daille, et l\u2019histoire regorge d\u2019exemples de d\u00e9sinformation et de manipulation. Cependant, ce qui diff\u00e9rencie les \u00e9lections de 2024, c\u2019est la sophistication de la technologie impliqu\u00e9e. Dans le pass\u00e9, les campagnes de d\u00e9sinformation \u00e9taient men\u00e9es par des humains en utilisant des m\u00e9thodes traditionnelles, telles que le bouche \u00e0 oreille ou les m\u00e9dias conventionnels. Aujourd\u2019hui, gr\u00e2ce aux progr\u00e8s des mod\u00e8les d\u2019intelligence artificielle, les fausses nouvelles peuvent \u00eatre g\u00e9n\u00e9r\u00e9es de mani\u00e8re plus convaincante et en quantit\u00e9s industrielles. Mais comment ce sc\u00e9nario va-t-il r\u00e9ellement changer le paysage \u00e9lectoral et d\u00e9mocratique ?<\/p>\n

Les d\u00e9fis de la quantit\u00e9 et de la qualit\u00e9 de la d\u00e9sinformation<\/h2>\n

La d\u00e9sinformation g\u00e9n\u00e9r\u00e9e par l\u2019IA pr\u00e9sente deux principaux types de d\u00e9fis : la quantit\u00e9 et la qualit\u00e9. En termes de quantit\u00e9, imaginez une op\u00e9ration de d\u00e9sinformation men\u00e9e \u00e0 grande \u00e9chelle, o\u00f9 des milliers, voire des millions de messages seraient envoy\u00e9s aux \u00e9lecteurs. De plus, la capacit\u00e9 de l\u2019IA \u00e0 produire du contenu hyperr\u00e9aliste, tel que de l\u2019audio, des photos ou des vid\u00e9os, rend la qualit\u00e9 de la d\u00e9sinformation plus insidieuse et difficile \u00e0 d\u00e9tecter. Tout cela est rendu encore plus efficace gr\u00e2ce \u00e0 la pr\u00e9cision du micro-ciblage, qui permet de personnaliser la propagande pour chaque \u00e9lecteur.<\/p>\n

La confiance dans la d\u00e9mocratie est-elle en danger ?<\/h2>\n

L\u2019intelligence artificielle lors des \u00e9lections de 2024, face \u00e0 ces nouvelles dynamiques, la confiance dans la d\u00e9mocratie pourrait s\u2019\u00e9roder. Les \u00e9lecteurs, d\u00e9j\u00e0 d\u00e9sillusionn\u00e9s par la politique, pourraient devenir encore plus cyniques et sceptiques, refusant de croire la moindre information. Cependant, il est important de noter qu\u2019influencer l\u2019opinion publique est une t\u00e2che difficile, malgr\u00e9 les \u00e9normes budgets consacr\u00e9s \u00e0 la propagande. La recherche historique sugg\u00e8re que changer l\u2019opinion des \u00e9lecteurs est plus difficile qu\u2019on ne le pense.<\/p>\n

\"\"<\/p>\n

L\u2019importance de la r\u00e9glementation et des contre-mesures<\/h2>\n

Compte tenu du risque inh\u00e9rent, plusieurs soci\u00e9t\u00e9s d\u2019IA prennent des mesures pr\u00e9ventives. Par exemple, OpenAI, la soci\u00e9t\u00e9 derri\u00e8re ChatGPT, s'efforce de surveiller ses mod\u00e8les et de d\u00e9tecter les utilisations abusives potentielles. De m\u00eame, les grandes plateformes comme Alphabet et Meta deviennent de plus en plus sophistiqu\u00e9es dans la reconnaissance et le signalement des comptes suspects et des contenus manipul\u00e9s. Toutefois, la r\u00e9glementation a ses limites. Les plateformes comme TikTok sont con\u00e7ues pour favoriser la viralit\u00e9, et un assouplissement de la surveillance sur des plateformes comme Twitter pourrait ouvrir la porte \u00e0 davantage d\u2019abus.<\/p>\n

Au-del\u00e0 du d\u00e9terminisme technologique : l\u2019\u00eatre humain reste au centre<\/h2>\n

Malgr\u00e9 ces inqui\u00e9tudes, l'analyse de The Economist sugg\u00e8re une note d'optimisme. L\u2019histoire nous a appris que chaque nouvelle forme de m\u00e9dia et de technologie n\u2019a pas un impact \u00e0 sens unique sur la soci\u00e9t\u00e9. Les effets des nouveaux m\u00e9dias ont \u00e9t\u00e9 largement d\u00e9battus et \u00e9tudi\u00e9s, et le r\u00f4le de l\u2019individu en tant qu\u2019interpr\u00e8te actif du message ne peut \u00eatre sous-estim\u00e9. Autrement dit, m\u00eame face aux innovations technologiques comme l\u2019IA g\u00e9n\u00e9rative, l\u2019\u00eatre humain reste l\u2019acteur principal, capable de discernement et de choix.<\/p>\n

En conclusion, l\u2019Intelligence Artificielle dans les \u00c9lections de 2024 repr\u00e9sente sans aucun doute une nouvelle variable dans le monde complexe des \u00e9lections, sa capacit\u00e9 \u00e0 saper les fondements de la d\u00e9mocratie reste un sujet ouvert au d\u00e9bat. L\u2019avenir, comme toujours, est entre les mains des \u00e9lecteurs.<\/p>","protected":false},"excerpt":{"rendered":"

L'intelligence artificielle dans les \u00e9lections de 2024. L'ann\u00e9e 2024 s'annonce comme un tournant dans l'histoire politique mondiale. Plus de quatre milliards de personnes dans le monde auront l'opportunit\u00e9 de voter\u2026<\/p>","protected":false},"author":22,"featured_media":27031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[2538],"tags":[3695,3696,3685,3689,3684,3686,3694,3683,3693,3688,3190,3692,3687,3691,3690],"class_list":{"0":"post-27030","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-bigdata","9":"tag-deepfake","10":"tag-democrazia","11":"tag-disinformazione","12":"tag-elezioni2024","13":"tag-fakenews","14":"tag-influenzaelettorale","15":"tag-intelligenzaartificiale","16":"tag-mediasociale","17":"tag-microtargeting","18":"tag-openai","19":"tag-opinionepubblica","20":"tag-propaganda","21":"tag-regolamentazione","22":"tag-tecnologiapolitica"},"yoast_head":"\nL'Intelligenza Artificiale nelle Elezioni del 2024<\/title>\n<meta name=\"description\" content=\"L'Intelligenza Artificiale nelle Elezioni del 2024. 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