{"id":27369,"date":"2023-09-14T13:09:49","date_gmt":"2023-09-14T11:09:49","guid":{"rendered":"https:\/\/sendapp.live\/?p=27369"},"modified":"2024-11-19T11:46:58","modified_gmt":"2024-11-19T10:46:58","slug":"intelligence-artificielle-dans-le-secteur-bancaire-italien","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2023\/09\/14\/intelligenza-artificiale-nel-settore-bancario-italiano\/","title":{"rendered":"L'intelligence artificielle dans le secteur bancaire italien"},"content":{"rendered":"

Intelligence artificielle<\/a> dans le secteur bancaire italien<\/strong><\/p>\n

\u00c0 l\u2019\u00e8re du num\u00e9rique, le r\u00f4le de l\u2019intelligence artificielle (IA) dans le secteur bancaire devient de plus en plus pertinent. Parmi les cinq premi\u00e8res banques italiennes en termes de financement, Intesa Sanpaolo est clairement en t\u00eate pour l'utilisation la plus fr\u00e9quente et la plus sophistiqu\u00e9e de l'IA, suivie par UniCredit, Banco BPM, BPER Banca et MPS. Cette tendance ressort d\u2019une \u00e9tude men\u00e9e par Excellence Consulting et Dataskills, qui a analys\u00e9 environ 10 000 articles publi\u00e9s de juillet 2020 \u00e0 juin 2023 dans des journaux \u00e9conomiques et g\u00e9n\u00e9ralistes italiens.<\/p>\n

Le rapport montre que les banques italiennes exploitent l'IA dans divers domaines, de l'optimisation de l'exp\u00e9rience client \u00e0 l'innovation de produits et services, jusqu'\u00e0 l'am\u00e9lioration de la gouvernance et de la gestion des risques.<\/p>\n

\"\"<\/h3>\n

L'IA et l'\u00e9volution du mod\u00e8le de service bancaire<\/h3>\n

La recherche souligne que l\u2019intelligence artificielle est cruciale pour l\u2019\u00e9volution du mod\u00e8le de services bancaires. Intesa Sanpaolo utilise notamment l\u2019IA dans un large \u00e9ventail d\u2019applications allant de l\u2019am\u00e9lioration de l\u2019exp\u00e9rience client \u00e0 l\u2019optimisation des strat\u00e9gies marketing. UniCredit et Banco BPM sont proches, appliquant des solutions d'IA dans trois des quatre domaines \u00e9tudi\u00e9s dans la recherche, m\u00eame si UniCredit en Italie n'est active que dans deux. Au contraire, BPER Banca a commenc\u00e9 \u00e0 appliquer l\u2019IA dans un seul domaine, tandis que MPS n\u2019a pas encore inclus l\u2019IA dans son plan d\u2019affaires.<\/p>\n

La r\u00e9glementation europ\u00e9enne et l\u2019avenir de l\u2019IA dans le secteur bancaire<\/h3>\n

Avec l'approbation du projet de r\u00e8glement sur l'IA (AI Act) par la Commission parlementaire europ\u00e9enne en mai 2023 et le vote du Parlement europ\u00e9en en juin, le cadre r\u00e9glementaire devient plus clair. L\u2019AI Act sera publi\u00e9 au Journal europ\u00e9en en d\u00e9cembre 2023, et repr\u00e9sente une \u00e9tape fondamentale pour la normalisation et la r\u00e9gulation de l\u2019usage de l\u2019IA, \u00e0 laquelle les banques devront elles aussi s\u2019adapter.<\/p>\n

L\u2019intelligence artificielle comme macrotendance dans le monde financier<\/h3>\n

Maurizio Primanni, CEO d'Excellence Consulting, observe que l'intelligence artificielle devient une macrotendance dans le monde financier, \u00e0 l'image de ce qui a \u00e9t\u00e9 le cas pour la transformation num\u00e9rique et plus r\u00e9cemment pour la transition ESG. Les mots cl\u00e9s associ\u00e9s \u00e0 l'IA en g\u00e9n\u00e9ral sont \u00ab recherche \u00bb, \u00ab d\u00e9veloppement \u00bb et \u00ab technologie \u00bb. Lorsqu'il est question de l'IA dans le secteur bancaire, des termes tels que \u00ab num\u00e9rique \u00bb, \u00ab croissance \u00bb et \u00ab services \u00bb apparaissent \u00e9galement, sugg\u00e9rant que les banques s'orientent vers l'utilisation de l'IA comme outil pour stimuler la croissance et d\u00e9velopper de nouveaux services.<\/p>\n

Vers un avenir bancaire plus intelligent<\/h3>\n

En conclusion, si certaines banques, comme Intesa Sanpaolo, exploitent d\u00e9j\u00e0 l\u2019IA de mani\u00e8re innovante, d\u2019autres n\u2019ont pas encore rattrap\u00e9 leur retard. Selon Primanni, il est essentiel que les banques agissent de mani\u00e8re organique et g\u00e9n\u00e9ralis\u00e9e sur les facteurs critiques de succ\u00e8s, allant de la culture d'entreprise \u00e0 la gouvernance, de l'expertise en gestion des donn\u00e9es \u00e0 la conformit\u00e9. Avec l\u2019introduction imminente de l\u2019AI Act, les banques ont l\u2019opportunit\u00e9 de se pr\u00e9parer \u00e0 un avenir dans lequel l\u2019intelligence artificielle jouera un r\u00f4le de plus en plus central.<\/p>\n

Le secteur bancaire italien traverse donc une p\u00e9riode de profonde transformation, port\u00e9e par l\u2019innovation technologique et l\u2019adoption de l\u2019intelligence artificielle. Comme toujours, les banques qui tireront le meilleur parti de ces opportunit\u00e9s seront celles qui \u00e9mergeront comme leaders dans le nouveau paysage financier.<\/p>","protected":false},"excerpt":{"rendered":"

L'intelligence artificielle dans le secteur bancaire italien. \u00c0 l'\u00e8re du num\u00e9rique, le r\u00f4le de l'intelligence artificielle (IA) dans le secteur bancaire prend une importance croissante. Parmi les cinq premi\u00e8res banques italiennes en termes de d\u00e9p\u00f4ts, Intesa\u2026<\/p>","protected":false},"author":22,"featured_media":27373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[2538],"tags":[],"class_list":{"0":"post-27369","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"\nIntelligenza Artificiale nel Settore Bancario Italiano<\/title>\n<meta name=\"description\" content=\"Intelligenza Artificiale nel Settore Bancario Italiano. 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