{"id":29280,"date":"2024-03-28T19:03:39","date_gmt":"2024-03-28T18:03:39","guid":{"rendered":"https:\/\/sendapp.live\/?p=29280"},"modified":"2024-11-19T11:46:20","modified_gmt":"2024-11-19T10:46:20","slug":"evolution-de-whatsapp-bee","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2024\/03\/28\/evoluzione-dellapi-di-whatsapp\/","title":{"rendered":"\u00c9volution de l&#039;API WhatsApp"},"content":{"rendered":"<p>L&#039;\u00e9volution de<a href=\"https:\/\/sendapp.live\/fr\/2024\/03\/28\/3-versions-de-whatsapp-messanger-business-api\/\" target=\"_blank\" rel=\"noopener\">Apis<\/a> de WhatsApp : extension des fen\u00eatres d\u2019interaction et impact sur Meta ADS<\/p>\n<p>\u00c0 compter du 1er juin 2023, les entreprises utilisant l\u2019API WhatsApp \u00e0 des fins de marketing connaissent un changement important. La plateforme a annonc\u00e9 une extension de la fen\u00eatre d&#039;interaction de 24 \u00e0 72 heures pour les engagements clients provenant des m\u00e9ta-annonces. Cette mise \u00e0 jour est particuli\u00e8rement pertinente pour les entreprises qui exploitent la version API payante de WhatsApp, con\u00e7ue pour faciliter la communication avec un grand nombre de clients et s&#039;int\u00e9grer de mani\u00e8re transparente aux actifs num\u00e9riques.<\/p>\n<h3>Comprendre l&#039;API WhatsApp<\/h3>\n<p>L&#039;API WhatsApp offre une approche distincte par rapport aux versions famili\u00e8res de WhatsApp Messenger ou Business. Con\u00e7u pour les moyennes et grandes entreprises, il n\u00e9cessite le recours \u00e0 un fournisseur de services commerciaux (BSP) pour la gestion des comptes, introduit un mod\u00e8le de chat payant et limite l&#039;envoi de messages \u00e0 des mod\u00e8les pr\u00e9-approuv\u00e9s. Malgr\u00e9 ces diff\u00e9rences, la version API promet la stabilit\u00e9, la capacit\u00e9 de g\u00e9rer des volumes de conversations importants et des fonctionnalit\u00e9s uniques telles que des chatbots et des boutons de discussion pour am\u00e9liorer l&#039;interaction des utilisateurs.<\/p>\n<h3>Le co\u00fbt de l&#039;API WhatsApp<\/h3>\n<p>Le co\u00fbt d&#039;utilisation de l&#039;API WhatsApp comprend plusieurs domaines : l&#039;activation sur une plateforme BSP, les frais r\u00e9currents d&#039;utilisation de la plateforme BSP et les co\u00fbts par conversation. Les prix varient selon les nombreux BSP autoris\u00e9s par WhatsApp, chacun ayant des mod\u00e8les de tarification et des fonctionnalit\u00e9s de tableau de bord uniques. Comprendre ces co\u00fbts est essentiel pour les entreprises qui envisagent d\u2019utiliser l\u2019API WhatsApp pour leurs strat\u00e9gies marketing.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29281 aligncenter\" src=\"https:\/\/sendapp.live\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-28-19.02.11-Cr\u00e9er-une-image-qui-capture-visuellement-l&#039;essence-de-l&#039;extension-des-fen\u00eatres-d&#039;interaction-de-24-\u00e0-72-heures-pour-les-engagements-clients-originaires-de-Meta.png\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-srcset=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Fen\u00eatres de conversations et d\u2019interactions<\/h3>\n<p>Dans le contexte de l&#039;API WhatsApp, une conversation ne fait pas r\u00e9f\u00e9rence \u00e0 des messages individuels, mais \u00e0 un \u00e9change qui peut avoir lieu dans une \u00ab fen\u00eatre \u00bb sp\u00e9cifi\u00e9e apr\u00e8s la derni\u00e8re interaction du client. Traditionnellement fix\u00e9e \u00e0 24 heures, cette fen\u00eatre permet un \u00e9change de messages gratuit entre une entreprise et ses clients. \u00c0 partir du 1er juin 2023, cette fen\u00eatre s&#039;\u00e9tendra \u00e0 72 heures pour les interactions d\u00e9clench\u00e9es par les m\u00e9ta-annonces, offrant ainsi aux entreprises plus de flexibilit\u00e9 pour entretenir le dialogue avec leurs clients sans encourir de co\u00fbts de messagerie suppl\u00e9mentaires.<\/p>\n<h3>L&#039;importance de la mise \u00e0 jour<\/h3>\n<p>Cette extension est une aubaine pour les entreprises qui ne surveillent pas les discussions WhatsApp entrantes le week-end ou les jours f\u00e9ri\u00e9s. Par exemple, un client qui r\u00e9agit \u00e0 une annonce un samedi matin pourra d\u00e9sormais \u00eatre contact\u00e9 par l&#039;entreprise d\u00e8s le lundi matin dans un d\u00e9lai de 72 heures, garantissant ainsi qu&#039;aucune opportunit\u00e9 d&#039;engagement et de vente ne soit manqu\u00e9e en raison de contraintes de temps.<\/p>\n<p>Tirer parti de l&#039;API WhatsApp et comprendre ces mises \u00e0 jour sont cruciaux pour les entreprises qui souhaitent optimiser leurs strat\u00e9gies de marketing num\u00e9rique sur la plateforme. L&#039;extension de la fen\u00eatre d&#039;interaction repr\u00e9sente une opportunit\u00e9 significative d&#039;am\u00e9liorer la communication et l&#039;engagement des clients gr\u00e2ce \u00e0 une m\u00e9ta-publicit\u00e9 cibl\u00e9e.<\/p>\n<p>En adoptant ces changements et en int\u00e9grant strat\u00e9giquement l&#039;API WhatsApp dans leur mix marketing, les entreprises peuvent am\u00e9liorer consid\u00e9rablement leurs capacit\u00e9s de sensibilisation et de service client, entretenant ainsi des relations plus solides et stimulant les ventes.<\/p>\n<p>*Pour les entreprises cherchant \u00e0 rationaliser leurs efforts marketing sur WhatsApp, Sendapp fournit une solution simplifi\u00e9e pour cr\u00e9er, g\u00e9rer et analyser<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c9volution de l&#039;API WhatsApp : extension des fen\u00eatres d&#039;interaction et impact sur les m\u00e9ta-annonces \u00c0 partir du 1er juin 2023, les entreprises utilisant l&#039;API WhatsApp pour\u2026<\/p>","protected":false},"author":1,"featured_media":29281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[19],"tags":[2731,892,4159,4157,3009,25,2571],"class_list":{"0":"post-29280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-whatsapp","8":"tag-api","9":"tag-business","10":"tag-business-strategy","11":"tag-comunication","12":"tag-meta","13":"tag-whatsapp","14":"tag-whatsapp-api"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Evoluzione dell&#039;API di WhatsApp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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