{"id":35492,"date":"2025-07-17T19:18:51","date_gmt":"2025-07-17T17:18:51","guid":{"rendered":"https:\/\/sendapp.live\/?p=35492"},"modified":"2025-07-17T19:19:08","modified_gmt":"2025-07-17T17:19:08","slug":"marketing-en-2025","status":"publish","type":"post","link":"https:\/\/sendapp.live\/fr\/2025\/07\/17\/marketing-nel-2025\/","title":{"rendered":"Le marketing en 2025"},"content":{"rendered":"

Le marketing en 2025<\/strong><\/p>\n

Le marketing a connu une transformation radicale ces derni\u00e8res ann\u00e9es, port\u00e9e par les avanc\u00e9es technologiques, l'\u00e9volution des modes de vie et l'\u00e9volution des attentes des consommateurs. Aujourd'hui, toute entreprise qui souhaite prosp\u00e9rer ne peut se limiter \u00e0 l'exploitation d'un seul canal\u00a0: elle doit \u00eatre capable d'orchestrer diverses strat\u00e9gies dans un mix en constante \u00e9volution.<\/p>\n

Dans ce paysage diversifi\u00e9, nous explorerons ensemble les principales formes de marketing qui animent le march\u00e9, jusqu\u2019\u00e0 comprendre pourquoi, aujourd\u2019hui, le marketing WhatsApp \u00e9merge comme le levier le plus puissant de 2025.<\/p>\n

\n

Des racines du marketing traditionnel<\/h3>\n

Autrefois, les entreprises d\u00e9pendaient enti\u00e8rement des affiches, des spots t\u00e9l\u00e9vis\u00e9s et des campagnes radiophoniques. Les panneaux d'affichage placard\u00e9s dans les villes, les pages de magazines sur papier glac\u00e9 et les voix r\u00e9sonnant sur les ondes avaient un attrait ind\u00e9niable\u00a0: ils pouvaient toucher des millions de personnes d'un simple regard ou d'une simple oreille. Cependant, cette forme de communication de masse \u00e9tait souvent co\u00fbteuse et difficile \u00e0 mesurer\u00a0: combien de ces prospectus \u00e9taient r\u00e9ellement lus\u00a0? Combien de t\u00e9l\u00e9spectateurs d\u00e9cidaient d'appeler le num\u00e9ro annonc\u00e9\u00a0?<\/p>\n

Malgr\u00e9 ses limites, le marketing traditionnel conserve toute sa valeur lorsqu'il est important de cr\u00e9er une \u00ab\u00a0m\u00e9moire\u00a0\u00bb locale ou de toucher des publics moins habitu\u00e9s au num\u00e9rique. Aujourd'hui, cependant, il est de plus en plus rare qu'un plan marketing s'appuie exclusivement sur ces outils.<\/p>\n

\n

L'av\u00e8nement du num\u00e9rique : une galaxie d'opportunit\u00e9s<\/h3>\n

Avec la g\u00e9n\u00e9ralisation d'Internet et des smartphones, un monde de nouveaux canaux s'est ouvert. Les fronti\u00e8res entre entreprises et consommateurs se sont estomp\u00e9es, et il est devenu essentiel de proposer un contenu de qualit\u00e9, engageant et facilement accessible. Voici les principales facettes du marketing digital.<\/p>\n

Marketing de contenu<\/strong>
\nC'est l'art du storytelling\u00a0: \u00e0 travers des blogs, des livres \u00e9lectroniques, des tutoriels vid\u00e9o ou des webinaires, les entreprises captent l'attention en proposant des informations utiles plut\u00f4t qu'en faisant directement la promotion d'un produit. Cette strat\u00e9gie est efficace car elle place le client au centre, instaurant un dialogue bas\u00e9 sur la confiance.<\/p>\n

Marketing des moteurs de recherche (SEM)<\/strong>
\nPour atteindre les meilleurs classements des moteurs de recherche, il faut toucher ceux qui s'int\u00e9ressent d\u00e9j\u00e0 \u00e0 un sujet sp\u00e9cifique. L'optimisation SEO se concentre sur le contenu et la structure de votre site pour un r\u00e9f\u00e9rencement naturel.<\/p>\n

Les campagnes SEA \u2013 comme Google Ads \u2013 vous permettent d\u2019appara\u00eetre en haut des r\u00e9sultats avec un investissement cibl\u00e9.<\/p>\n

Marketing des m\u00e9dias sociaux<\/strong>
\nDes publications organiques aux formats publicitaires plus sophistiqu\u00e9s, Facebook, Instagram, LinkedIn et TikTok offrent une plateforme en constante \u00e9volution. Ici, les stories d'entreprise deviennent des publications, des bobines ou des carrousels, capables de cr\u00e9er des communaut\u00e9s et de susciter l'engagement par le biais de commentaires, de r\u00e9actions et de partages.<\/p>\n

Marketing par e-mail<\/strong>
\nMalgr\u00e9 la domination des r\u00e9seaux sociaux, l'e-mail reste un outil essentiel. Une newsletter bien calibr\u00e9e est comme une conversation r\u00e9currente\u00a0: actualit\u00e9s, offres exclusives et recommandations personnalis\u00e9es entretiennent la relation avec votre public.<\/p>\n

Marketing d'influence<\/strong>
\nS'appuyer sur les cr\u00e9ateurs et les leaders d'opinion, c'est exploiter leur \u00ab\u00a0pouvoir narratif\u00a0\u00bb. Un influenceur qui appr\u00e9cie v\u00e9ritablement un produit et le pr\u00e9sente cr\u00e9e naturellement un bouche-\u00e0-oreille num\u00e9rique tr\u00e8s percutant.<\/p>\n

\n

Comparaison des strat\u00e9gies : entrantes et sortantes<\/h3>\n

Le marketing sortant est souvent utilis\u00e9 pour d\u00e9signer toutes les activit\u00e9s qui \u00ab poussent \u00bb le message vers le public (publicit\u00e9s, banni\u00e8res, publipostage).<\/p>\n

Le marketing entrant, quant \u00e0 lui, adopte la philosophie inverse\u00a0: c'est le client qui est \u00ab\u00a0attir\u00e9\u00a0\u00bb par la qualit\u00e9 du contenu. En 2025, ceux qui recherchent des r\u00e9sultats durables privil\u00e9gieront un m\u00e9lange des deux, en calibrant investissements et cr\u00e9ativit\u00e9 en fonction d'objectifs \u00e0 court et \u00e0 long terme.<\/p>\n

\n

Les formes les plus cr\u00e9atives : gu\u00e9rilla et exp\u00e9rientielle<\/h3>\n

Si le num\u00e9rique r\u00e8gne en ma\u00eetre, les m\u00e9thodes non conventionnelles ne manquent pas, comme le marketing de gu\u00e9rilla, qui cr\u00e9e des surprises avec des flash mobs \u00e0 bas prix.<\/p>\n

Parall\u00e8lement \u00e0 ces initiatives, le marketing exp\u00e9rientiel cr\u00e9e de v\u00e9ritables \u00ab exp\u00e9riences \u00bb physiques ou num\u00e9riques, engageant l\u2019utilisateur de mani\u00e8re active et m\u00e9morable.<\/p>\n

\n

Marketing mobile\u00a0: l'\u00e8re du smartphone<\/h3>\n

Avec plus de 80 % de la population mondiale connect\u00e9e via des appareils mobiles, les campagnes SMS, les notifications push et les promotions int\u00e9gr\u00e9es aux applications deviennent des outils essentiels pour atteindre les publics o\u00f9 qu'ils se trouvent, avec des messages imm\u00e9diats et personnalis\u00e9s.<\/p>\n

\n

Marketing WhatsApp\u00a0: le triomphe de 2025<\/h3>\n

De toutes les formes de communication disponibles aujourd\u2019hui, la Marketing WhatsApp<\/a> appara\u00eet comme le v\u00e9ritable fer de lance de 2025. Mais pourquoi ?<\/p>\n

    \n
  1. Diffusion plan\u00e9taire<\/strong>:Plus de 2,5 milliards d'utilisateurs dans le monde utilisent WhatsApp chaque mois, ce qui en fait l'un des canaux les plus populaires du march\u00e9.<\/li>\n
  2. Ouverture garantie<\/strong>:Les taux d'ouverture des messages d\u00e9passent 95 %, tandis que les e-mails restent souvent dans le dossier spam.<\/li>\n
  3. Dialogue en t\u00eate-\u00e0-t\u00eate<\/strong>Contrairement aux diffusions traditionnelles, WhatsApp vous permet de segmenter et de personnaliser les messages, cr\u00e9ant ainsi des conversations r\u00e9elles et opportunes.<\/li>\n
  4. Automatismes intelligents<\/strong>: gr\u00e2ce aux chatbots et aux API officielles, il est possible de g\u00e9rer de mani\u00e8re \u00e9volutive les messages de bienvenue, les rappels, les paniers abandonn\u00e9s et m\u00eame les proc\u00e9dures d'achat in-app.<\/li>\n
  5. Richesse multim\u00e9dia<\/strong>L'envoi d'images, de vid\u00e9os, de PDF ou de liens directs d'un simple clic fait de chaque message un outil de vente et de narration complet.<\/li>\n
  6. S\u00e9curit\u00e9 et confiance<\/strong>Le cryptage de bout en bout garantit la protection des donn\u00e9es, augmentant le niveau de confiance entre l'entreprise et l'utilisateur.<\/li>\n<\/ol>\n

    \u00c0 une \u00e9poque o\u00f9 les consommateurs sont bombard\u00e9s de stimuli, le marketing WhatsApp se distingue par sa capacit\u00e9 \u00e0 d\u00e9livrer des messages personnalis\u00e9s. Pour les entreprises, cela signifie non seulement augmenter leurs ventes, mais surtout \u00e9tablir des relations durables et mesurables.<\/p>\n

    \n

    Conclusion<\/strong>
    \nLe marketing en 2025 est un \u00e9cosyst\u00e8me complexe, o\u00f9 la coexistence de strat\u00e9gies traditionnelles et num\u00e9riques n\u00e9cessite agilit\u00e9, cr\u00e9ativit\u00e9 et suivi constant des r\u00e9sultats.<\/p>","protected":false},"excerpt":{"rendered":"

    Le marketing en 2025. Le marketing a connu une transformation radicale ces derni\u00e8res ann\u00e9es, port\u00e9e par les avanc\u00e9es technologiques, l'\u00e9volution des modes de vie et les nouvelles attentes des consommateurs. Chaque\u2026<\/p>","protected":false},"author":1,"featured_media":35495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"1000","_daim_enable_ail":"1","footnotes":""},"categories":[4188],"tags":[892,110,2978,25],"class_list":{"0":"post-35492","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-business","9":"tag-marketing","10":"tag-tutorial","11":"tag-whatsapp"},"yoast_head":"\nMarketing nel 2025<\/title>\n<meta name=\"description\" content=\"Negli ultimi anni il marketing ha subito una trasformazione radicale, spinto dall\u2019avanzamento tecnologico, dai mutamenti...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendapp.live\/fr\/2025\/07\/17\/marketing-en-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing nel 2025\" \/>\n<meta property=\"og:description\" content=\"Negli ultimi anni il marketing ha subito una trasformazione radicale, spinto dall\u2019avanzamento tecnologico, dai mutamenti...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sendapp.live\/fr\/2025\/07\/17\/marketing-en-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"SendApp - Software Whatsapp Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sendapp.live\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-17T17:18:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-17T17:19:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sendapp.live\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-17-lug-2025-19_13_34-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sendapp_live\" \/>\n<meta name=\"twitter:site\" content=\"@sendapp_live\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/2025\\\/07\\\/17\\\/marketing-nel-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/2025\\\/07\\\/17\\\/marketing-nel-2025\\\/\"},\"author\":{\"name\":\"Mark\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/person\\\/90559c2c8287c0c839108364bd73bfd2\"},\"headline\":\"Marketing nel 2025\",\"datePublished\":\"2025-07-17T17:18:51+00:00\",\"dateModified\":\"2025-07-17T17:19:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/2025\\\/07\\\/17\\\/marketing-nel-2025\\\/\"},\"wordCount\":868,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/2025\\\/07\\\/17\\\/marketing-nel-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/ChatGPT-Image-17-lug-2025-19_13_34-1.png\",\"keywords\":[\"business\",\"marketing\",\"tutorial\",\"whatsapp\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sendapp.live\\\/2025\\\/07\\\/17\\\/marketing-nel-2025\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/2025\\\/07\\\/17\\\/marketing-nel-2025\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/2025\\\/07\\\/17\\\/marketing-nel-2025\\\/\",\"name\":\"Marketing nel 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/2025\\\/07\\\/17\\\/marketing-nel-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/2025\\\/07\\\/17\\\/marketing-nel-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/ChatGPT-Image-17-lug-2025-19_13_34-1.png\",\"datePublished\":\"2025-07-17T17:18:51+00:00\",\"dateModified\":\"2025-07-17T17:19:08+00:00\",\"description\":\"Negli ultimi anni il marketing ha subito una trasformazione radicale, spinto dall\u2019avanzamento tecnologico, dai mutamenti...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/2025\\\/07\\\/17\\\/marketing-nel-2025\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sendapp.live\\\/2025\\\/07\\\/17\\\/marketing-nel-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/2025\\\/07\\\/17\\\/marketing-nel-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/ChatGPT-Image-17-lug-2025-19_13_34-1.png\",\"contentUrl\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/ChatGPT-Image-17-lug-2025-19_13_34-1.png\",\"width\":1024,\"height\":1024,\"caption\":\"Il Marketing del 2025 Negli ultimi anni il marketing ha subito una trasformazione radicale, spinto dall\u2019avanzamento tecnologico, dai mutamenti negli stili di vita e dalle nuove aspettative dei consumatori. Ogni azienda che voglia emergere oggi non pu\u00f2 limitarsi a sfruttare un solo canale: deve essere capace di orchestrare strategie diverse, in un mix sempre in evoluzione. In questo panorama variegato, esploreremo insieme le principali forme di marketing che animano il mercato, fino a capire perch\u00e9 \u2013 al giorno d\u2019oggi \u2013 il WhatsApp Marketing si sta imponendo come la leva pi\u00f9 potente del 2025.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/2025\\\/07\\\/17\\\/marketing-nel-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sendapp.live\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing nel 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"name\":\"SendApp\",\"description\":\"Automate Your Messages & Grow Your Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\"},\"alternateName\":\"SendApp WhatsApp Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sendapp.live\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\",\"name\":\"SendApp\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"contentUrl\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"width\":300,\"height\":60,\"caption\":\"SendApp\"},\"image\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sendapp.live\",\"https:\\\/\\\/x.com\\\/sendapp_live\",\"https:\\\/\\\/www.instagram.com\\\/sendapp.live\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC2gaLpi0-OJLG4CFbOr6mLw\",\"https:\\\/\\\/it.trustpilot.com\\\/review\\\/sendapp.live\"],\"description\":\"Piattaforma italiana di WhatsApp Marketing con API ufficiali Meta. Assistente AI, campagne massive, SMS Gateway gratuito, Google Calendar, automazioni. Da \u20ac16\\\/mese senza markup sui messaggi.\",\"email\":\"info@sendapp.live\",\"foundingDate\":\"2016-07-25\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/person\\\/90559c2c8287c0c839108364bd73bfd2\",\"name\":\"Mark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0c4561a4a4bfc8854db0d77facb17edfbadc0a3929e1711186f524c17f34ae97?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0c4561a4a4bfc8854db0d77facb17edfbadc0a3929e1711186f524c17f34ae97?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0c4561a4a4bfc8854db0d77facb17edfbadc0a3929e1711186f524c17f34ae97?s=96&d=mm&r=g\",\"caption\":\"Mark\"},\"url\":\"https:\\\/\\\/sendapp.live\\\/fr\\\/author\\\/stefano\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Le marketing en 2025","description":"Ces derni\u00e8res ann\u00e9es, le marketing a connu une transformation radicale, port\u00e9e par les avanc\u00e9es technologiques, les changements...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sendapp.live\/fr\/2025\/07\/17\/marketing-en-2025\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketing nel 2025","og_description":"Negli ultimi anni il marketing ha subito una trasformazione radicale, spinto dall\u2019avanzamento tecnologico, dai mutamenti...","og_url":"https:\/\/sendapp.live\/fr\/2025\/07\/17\/marketing-en-2025\/","og_site_name":"SendApp - Software Whatsapp Marketing","article_publisher":"https:\/\/www.facebook.com\/sendapp.live","article_published_time":"2025-07-17T17:18:51+00:00","article_modified_time":"2025-07-17T17:19:08+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/sendapp.live\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-17-lug-2025-19_13_34-1.png","type":"image\/png"}],"author":"Mark","twitter_card":"summary_large_image","twitter_creator":"@sendapp_live","twitter_site":"@sendapp_live","twitter_misc":{"\u00c9crit par":"Mark","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sendapp.live\/2025\/07\/17\/marketing-nel-2025\/#article","isPartOf":{"@id":"https:\/\/sendapp.live\/2025\/07\/17\/marketing-nel-2025\/"},"author":{"name":"Mark","@id":"https:\/\/sendapp.live\/it\/#\/schema\/person\/90559c2c8287c0c839108364bd73bfd2"},"headline":"Marketing nel 2025","datePublished":"2025-07-17T17:18:51+00:00","dateModified":"2025-07-17T17:19:08+00:00","mainEntityOfPage":{"@id":"https:\/\/sendapp.live\/2025\/07\/17\/marketing-nel-2025\/"},"wordCount":868,"commentCount":0,"publisher":{"@id":"https:\/\/sendapp.live\/it\/#organization"},"image":{"@id":"https:\/\/sendapp.live\/2025\/07\/17\/marketing-nel-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/sendapp.live\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-17-lug-2025-19_13_34-1.png","keywords":["business","marketing","tutorial","whatsapp"],"articleSection":["Marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sendapp.live\/2025\/07\/17\/marketing-nel-2025\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sendapp.live\/2025\/07\/17\/marketing-nel-2025\/","url":"https:\/\/sendapp.live\/2025\/07\/17\/marketing-nel-2025\/","name":"Le marketing en 2025","isPartOf":{"@id":"https:\/\/sendapp.live\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sendapp.live\/2025\/07\/17\/marketing-nel-2025\/#primaryimage"},"image":{"@id":"https:\/\/sendapp.live\/2025\/07\/17\/marketing-nel-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/sendapp.live\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-17-lug-2025-19_13_34-1.png","datePublished":"2025-07-17T17:18:51+00:00","dateModified":"2025-07-17T17:19:08+00:00","description":"Ces derni\u00e8res ann\u00e9es, le marketing a connu une transformation radicale, port\u00e9e par les avanc\u00e9es technologiques, les changements...","breadcrumb":{"@id":"https:\/\/sendapp.live\/2025\/07\/17\/marketing-nel-2025\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sendapp.live\/2025\/07\/17\/marketing-nel-2025\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sendapp.live\/2025\/07\/17\/marketing-nel-2025\/#primaryimage","url":"https:\/\/sendapp.live\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-17-lug-2025-19_13_34-1.png","contentUrl":"https:\/\/sendapp.live\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-17-lug-2025-19_13_34-1.png","width":1024,"height":1024,"caption":"Il Marketing del 2025 Negli ultimi anni il marketing ha subito una trasformazione radicale, spinto dall\u2019avanzamento tecnologico, dai mutamenti negli stili di vita e dalle nuove aspettative dei consumatori. Ogni azienda che voglia emergere oggi non pu\u00f2 limitarsi a sfruttare un solo canale: deve essere capace di orchestrare strategie diverse, in un mix sempre in evoluzione. In questo panorama variegato, esploreremo insieme le principali forme di marketing che animano il mercato, fino a capire perch\u00e9 \u2013 al giorno d\u2019oggi \u2013 il WhatsApp Marketing si sta imponendo come la leva pi\u00f9 potente del 2025."},{"@type":"BreadcrumbList","@id":"https:\/\/sendapp.live\/2025\/07\/17\/marketing-nel-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sendapp.live\/"},{"@type":"ListItem","position":2,"name":"Marketing nel 2025"}]},{"@type":"WebSite","@id":"https:\/\/sendapp.live\/it\/#website","url":"https:\/\/sendapp.live\/it\/","name":"EnvoyerApp","description":"Automatisez vos messages et d\u00e9veloppez votre activit\u00e9","publisher":{"@id":"https:\/\/sendapp.live\/it\/#organization"},"alternateName":"SendApp WhatsApp Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sendapp.live\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sendapp.live\/it\/#organization","name":"EnvoyerApp","url":"https:\/\/sendapp.live\/it\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sendapp.live\/it\/#\/schema\/logo\/image\/","url":"https:\/\/sendapp.live\/wp-content\/uploads\/2025\/04\/Logo-Sendapp-300x60-1.png","contentUrl":"https:\/\/sendapp.live\/wp-content\/uploads\/2025\/04\/Logo-Sendapp-300x60-1.png","width":300,"height":60,"caption":"SendApp"},"image":{"@id":"https:\/\/sendapp.live\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sendapp.live","https:\/\/x.com\/sendapp_live","https:\/\/www.instagram.com\/sendapp.live","https:\/\/www.youtube.com\/channel\/UC2gaLpi0-OJLG4CFbOr6mLw","https:\/\/it.trustpilot.com\/review\/sendapp.live"],"description":"Plateforme italienne de marketing WhatsApp avec API Meta officielle. Assistant IA, campagnes de masse, passerelle SMS gratuite, Google Agenda, automatisations. \u00c0 partir de 16 \u20ac\/mois sans majoration de prix.","email":"info@sendapp.live","foundingDate":"2016-07-25"},{"@type":"Person","@id":"https:\/\/sendapp.live\/it\/#\/schema\/person\/90559c2c8287c0c839108364bd73bfd2","name":"Marquer","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/0c4561a4a4bfc8854db0d77facb17edfbadc0a3929e1711186f524c17f34ae97?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0c4561a4a4bfc8854db0d77facb17edfbadc0a3929e1711186f524c17f34ae97?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c4561a4a4bfc8854db0d77facb17edfbadc0a3929e1711186f524c17f34ae97?s=96&d=mm&r=g","caption":"Mark"},"url":"https:\/\/sendapp.live\/fr\/author\/stefano\/"}]}},"_links":{"self":[{"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/posts\/35492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/comments?post=35492"}],"version-history":[{"count":1,"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/posts\/35492\/revisions"}],"predecessor-version":[{"id":35496,"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/posts\/35492\/revisions\/35496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/media\/35495"}],"wp:attachment":[{"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/media?parent=35492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/categories?post=35492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendapp.live\/fr\/wp-json\/wp\/v2\/tags?post=35492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}