{"id":16863,"date":"2020-07-20T14:31:46","date_gmt":"2020-07-20T12:31:46","guid":{"rendered":"https:\/\/sendapp.live\/?p=16863"},"modified":"2020-07-20T14:31:46","modified_gmt":"2020-07-20T12:31:46","slug":"novita-messaggistica-mobile","status":"publish","type":"post","link":"https:\/\/sendapp.live\/it\/2020\/07\/20\/novita-messaggistica-mobile\/","title":{"rendered":"Novit\u00e0 messaggistica mobile"},"content":{"rendered":"<section id=\"blog-text-2\" class=\"block blog-text\">\n<div class=\"text-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<h1>La messaggistica mobile apre un percorso verso i consumatori di Harvard Business Review<\/h1>\n<p><span>La messaggistica RCS (Rich Communication Services), il successore di SMS, \u00e8 stata lanciata ufficialmente in Francia e nel Regno Unito poche settimane fa e, se si dispone di un telefono Android, \u00e8 possibile che sia gi\u00e0 possibile ricevere messaggi RCS.<\/span><\/p>\n<p><span>Sulla base di un sondaggio di 300 intervistati e feedback dalle prime aziende a distribuire campagne RCS, la prestigiosa rivista di gestione americana &#8211; Harvard Business Review &#8211; ha pubblicato uno studio particolarmente completo sul mercato delle app di messaggistica e l&#8217;arrivo di questo nuovo sfidante: RCS.<\/span><\/p>\n<p><span>Le app come\u00a0 <\/span><span>Facebook<\/span><span>\u00a0\u00a0e\u00a0\u00a0<\/span><span>WhatsApp<\/span><span>\u00a0\u00a0hanno sostituito gli <a href=\"https:\/\/sendapp.live\/2020\/01\/10\/whatsapp-attenzione-ai-furti-di-account-via-sms\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMS<\/a> offrendo funzionalit\u00e0 di differenziazione aggiuntive.\u00a0Tuttavia, non sono nativi degli smartphone.\u00a0In termini di soddisfare le esigenze aziendali, queste app di messaggistica mobile sono attualmente utilizzate pi\u00f9 spesso rispetto ad altre app in tutte le aree.\u00a0Entro 5 anni, dovrebbero svolgere un ruolo ancora maggiore nel panorama del marketing, con la percezione dell&#8217;importanza di questo canale che potrebbe passare dal 46% al 68%.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5383 size-full\" src=\"https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph.jpg\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" srcset=\"https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph.jpg 949w, https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph-300x198.jpg 300w, https:\/\/1vxc0v12qhrm1e72gq1mmxkf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Harvard_Business_Review_Graph-768x506.jpg 768w\" alt=\"Grafico che mostra i risultati del sondaggio commerciale di Harvard\" width=\"949\" height=\"625\" \/><\/p>\n<p><span>Ma l&#8217;arrivo di RCS, progettato per offrire funzionalit\u00e0 avanzate nel sistema di messaggistica universale nativo del telefono, potrebbe sfidare l&#8217;egemonia di WhatsApp e Facebook Messenger.\u00a0RCS soddisfa anche i tre requisiti che i marchi cercano in un&#8217;app di messaggistica:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"blog-bullets-numbers-3\" class=\"block blog-bullets-numbers\">\n<div class=\"bullnum-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<ul>\n<li><span>Metriche e dati analitici migliori, comprese le conferme di lettura<\/span><\/li>\n<li><span>Informazioni sul mittente verificate<\/span><\/li>\n<li><span>Transazioni senza soluzione di continuit\u00e0, come pagamenti facili da usare<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"blog-text-4\" class=\"block blog-text\">\n<div class=\"text-wrapper boot\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-22 col-md-20 col-lg-15\">\n<p><span>Lo studio completo \u00e8 disponibile qui:<\/span><\/p>\n<p><a href=\"https:\/\/kstatic.googleusercontent.com\/files\/504d17233468114fdb006adf1bafb3b204d42e31154bcae76583184ff393b7c135274dba05b30a94c2af70734f5ead957d0506bdae286a08ae229a87c2e88521\" target=\"_blank\" rel=\"noreferrer noopener\"><span>La messaggistica mobile apre un percorso verso i consumatori di Harvard Business Review<\/span><\/a><\/p>\n<p class=\"p1\"><i><span>Articolo originariamente pubblicato sul sito del blog myElefant &#8211; luglio 2019<\/span><\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>La messaggistica mobile apre un percorso verso i consumatori di Harvard Business Review La messaggistica RCS (Rich Communication Services), il successore di SMS, \u00e8 stata lanciata ufficialmente in Francia e&#8230;<\/p>\n","protected":false},"author":22,"featured_media":16864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[884],"tags":[63,32,874,122,49,833,28,855,31,892,54,118,828,128,40,39,149,840,25,125],"class_list":{"0":"post-16863","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sms","8":"tag-allarme-per-whatsapp","9":"tag-android","10":"tag-app","11":"tag-risposta-automatica-per-whatsapp","12":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","13":"tag-how-to-set-up-auto-reply-for-whatsapp-guide-for-2020","14":"tag-backup","15":"tag-blog","16":"tag-free-whatsapp-bulk-sender","17":"tag-business","18":"tag-rendi-i-messaggi-piu-attraenti-con-sendapp","19":"tag-come-inviare","20":"tag-coronavirus","21":"tag-custom-message","22":"tag-da-android-su-iphone","23":"tag-da-iphone-su-android","24":"tag-delete-message","25":"tag-google","26":"tag-whatsapp","27":"tag-whatsapp-web"},"yoast_head":"<!-- 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