{"id":19613,"date":"2021-02-22T12:00:07","date_gmt":"2021-02-22T11:00:07","guid":{"rendered":"https:\/\/sendapp.live\/?p=19613"},"modified":"2021-02-22T12:32:45","modified_gmt":"2021-02-22T11:32:45","slug":"whatsapp-business-guide-sendapp","status":"publish","type":"post","link":"https:\/\/sendapp.live\/it\/2021\/02\/22\/whatsapp-business-guide-sendapp\/","title":{"rendered":"How to Use WhatsApp for Business \u2013 A Step by Step Guide"},"content":{"rendered":"<p>4 billion people in the world have a smartphone. Out of that, 2 billion people use Whatsapp and 68% of these people say that Whatsapp is the easiest way to connect to the business. WhatsApp Business Guide.<\/p>\n<p>What does it mean?<\/p>\n<p>It means that most of the potential customers\/ buyers\/ users of your businesses are using messaging as a channel of communication and more specifically Whatsapp. Moreover, 61% of customers\u00b2 don\u2019t want to install a new app or migrate to a new messaging platform just to communicate with a business.<\/p>\n<p>Moreover, if you have not started using WhatsApp as a messaging channel to communicate with your customers then you are missing out on a great opportunity to sell and provide great customer support. So WhatsApp Business is on track to become the go-to messaging channel for customer care, with the use of WhatsApp Business APIs forecasted to increase 5,400%\u00b3 by 2024.<\/p>\n<p>Although, in this article, we try to help you understand and decide between WhatsApp Business app and WhatsApp Business API.<\/p>\n<h2><strong>What is WhatsApp business?<\/strong><\/h2>\n<p>WhatsApp Business is a free to download app that was built to help micro-size businesses communicate more efficiently and securely with their customers. However, it has all the features of normal or consumer\u00a0 WhatsApp messenger, along with features like quick replies and labels to help businesses automate, sort, and quickly respond to customer messages. So here is WhatsApp Business simple Guide.<\/p>\n<p>In 2018 WhatsApp also released WhatsApp APIs. So this was done with an aim to provide medium scale businesses and large enterprises with the functionalities to integrate WhatsApp business with their CRM. Automate processes and messages through their existing tech stack. It has unlimited broadcast messages, assign repetitive tasks to bots. So you can use contacts from their own databases instead of relying on phone contacts, and much more.<\/p>\n<p>We will talk about the major differences between the two in the next section to help you decide which one is better for your business.<a id=\"2\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>WhatsApp Business app or WhatsApp API \u2013 which one is for your business?<\/strong><\/h2>\n<p>WhatsApp Business app and WhatsApp APIs are usually differentiated mostly on the basis of business size, but that\u2019s not all.here are other factors that a business should consider while comparing both. So you can see here the simple WhatsApp Business Guide.<\/p>\n<h4><b>WhatsApp Business App:<\/b><\/h4>\n<p><b>\u00a0<\/b>Here are a few data points that will help you decide if WhatsApp Business App is for you.<\/p>\n<ul>\n<li>\n<ul>\n<li><b><i>Company Size:\u00a0<\/i><\/b>Micro Business( 1-6 employees). It is not possible to use the WhatsApp Business app for multiple users, which means only one person will be able to respond to the queries with the registered number.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<ul>\n<li><b><i>Customer Persona:\u00a0<\/i>Mobile or B2C customers who require immediate assistance while making a purchase. These are mostly millennials and Gen Z users who are online shoppers and expect a response in real-time or within\u00a0<a href=\"https:\/\/realbusiness.co.uk\/online-customer-service\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 mins<\/a>.<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<ul>\n<li><b><i>Business Requirement:<\/i><\/b>\n<ul>\n<li>Low query volumes or having only one agent to respond to the queries. (As there is no multi-user feature in WhatsApp business app)<\/li>\n<li>Need only basic automation features like greeting messages, away messages, and quick replies.<\/li>\n<li>Low broadcast message requirement. You can broadcast a message to only 256 contacts and you have to manually add all these contacts to your phone to broadcast the message.<\/li>\n<li>Don\u2019t need chatbots.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>WhatsApp Business APIs:\u00a0<\/b><\/h4>\n<p>Here\u2019s how to decide if WhatsApp Business APIs are right for your business.<\/p>\n<ul>\n<li>\n<ul>\n<li><b><i>Company Size:\u00a0<\/i><\/b>SMB (&gt;11-250 employees), medium-size business (250-5000 employees), and enterprise (5000+ employees).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<ul>\n<li><b><i>Customer Persona:\u00a0<\/i>Customers looking for quick answers while they purchase from an e-commerce store, book tickets, track orders, or even want to chat instead of calling customer service of a company. Again, businesses that have mostly Gen Y and Z as their customers (which comprises\u00a0<a href=\"https:\/\/www.worldometers.info\/world-population\/world-population-gender-age.php\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0~60%<\/a>\u00a0of the world\u2019s population)<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<ul>\n<li><b><i>Business Requirement:<\/i><\/b>\n<ul>\n<li>High query volumes which require multiple support agents to answer the queries. Unlike WhatsApp Business app, WhatsApp API provides an option to have multiple users to reply to a query.<\/li>\n<li>Need to integrate WhatsApp Business with your CRM or CSS. WhatsApp Business API provides this integration so that your support or sales team can use one tool to monitor and answer all the queries instead of relying on the WhatsApp Business app itself.<\/li>\n<li>Needs to automate the process like order status, cancellations, and refunds using\u00a0chatbots\u00a0on WhatsApp.<\/li>\n<li>Needs to use custom message templates and send bulk notifications without any limit.<\/li>\n<li>Looking for a solution to add contacts through APIs instead of adding contacts manually to your phone.<\/li>\n<li>If you want to reduce overloading\u00a0IVRs\u00a0and want to deflect calls using WhatsApp chat. Example: You can give the customer an option to \u201cpress 1\u201d to continue the conversation over WhatsApp.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>So, if you are looking for a messaging solution that has\u00a0WhatsApp API integration which can automate the process with bots, then do try out <a href=\"https:\/\/sendapp.live\/en\/shop-sendapp-message-sending-whatsapp\/\">SendApp Connection<\/a>.<\/p>\n<p>And if WhatsApp Business app is suitable for your business requirements, scroll below to understand how you can get the most of it.<a id=\"3\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How to create and set up a Whatsapp business account?<\/strong><\/h2>\n<p>Setting up a Whatsapp business account is a simple 4 step process.<\/p>\n<h3><strong>Prerequisite<\/strong><\/h3>\n<p>Before setting up a WhatsApp Business, you will need a smartphone running Android or iOS (obviously) and a new number. However, a new number because WhatsApp doesn\u2019t allow WhatsApp Messenger and Whatsapp Business app to have the same number. But if you want to use your WhatsApp messenger number for the WhatsApp business app, you can do so by migrating the same number to WhatsApp business (as shown in the image below).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3566 aligncenter\" src=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/07\/22155531\/Use-the-same-number-for-WhatsApp-Business-Freshchat-blog.jpg\" alt=\"Migrate number to WhatsApp Business - Freshchat blog\" width=\"251\" height=\"429\" \/><\/p>\n<p><b>Note:\u00a0<\/b>If you have an existing WhatsApp Messenger account, you can easily migrate your account, including chat history and media, to a new WhatsApp Business account. But later if you want to move from WhatsApp Business app to WhatsApp Messenger, you can\u2019t move the chat history from WhatsApp business back to WhatsApp Messenger.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Download and set up the Whatsapp for business app<\/strong><\/h3>\n<p>1. Download the WhatsApp Business app from the\u00a0<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.whatsapp.w4b\" target=\"_blank\" rel=\"noopener noreferrer\">Google Play Store<\/a>\u00a0or\u00a0<a href=\"https:\/\/apps.apple.com\/us\/app\/whatsapp-business\/id1386412985\" target=\"_blank\" rel=\"noopener noreferrer\">App Store<\/a><\/p>\n<p>2. Verify your business phone number.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3579 aligncenter\" src=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/07\/22161951\/Verify-number-Whtasapp-business.jpg\" alt=\"Verify Whtasapp business number\" width=\"791\" height=\"445\" \/><\/p>\n<p>3. Set your business name and category. To add description and address, click on \u201cShow more options\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3581 aligncenter\" src=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/07\/22162504\/add-name-and-description.jpg\" alt=\"add name and description to Whatsapp Business account\" width=\"1920\" height=\"1080\" \/><\/p>\n<p>4. Build your profile: You can enter all these details while setting up your WhatsApp business account or you can go to settings to fill it later.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3618 aligncenter\" src=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/07\/29122315\/Settings-Whatsapp-business1.jpg\" alt=\"Whatsapp business setting menu\" width=\"1920\" height=\"1080\" \/><\/p>\n<p>Once you click on the edit (pencil) icon, you can add\/edit details of your business. From here you can update:<\/p>\n<ul>\n<li>Profile image<\/li>\n<li>WhatsApp business phone number<\/li>\n<li>Your business\u2019s description and location<\/li>\n<li>Business category<\/li>\n<li>Working days and hours<\/li>\n<li>Email and website address<\/li>\n<li>Your business\u2019s status<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3584 aligncenter\" src=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/07\/22164545\/WhatsAPp-profile.jpg\" alt=\"WhatsApp Business profile sections explained\" width=\"607\" height=\"910\" \/><a id=\"4\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How to setup Whatsapp Business tools [With message templates]<\/strong><\/h2>\n<h3><b>1. Messaging Tools<\/b><\/h3>\n<p>Messaging tools help build key conversations with your customers and help you engage with them with automated messages. So with the WhatsApp business messaging tool you can set up automated greeting messages, away messages, and build quick replies to answer frequently asked questions. Here is\u00a0 a simple WhatsApp Business Guide.<\/p>\n<h4>a) Greeting message<\/h4>\n<p>Automated greeting messages help you introduce your business to your customer. Here\u2019s how you can set up a welcome message for your business.<\/p>\n<p>To set up a greeting message.<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Go to Business Tools &gt; Greeting message<\/li>\n<li>Enable Greeting Message<\/li>\n<li>Tap on the edit icon and add your message<\/li>\n<li>Tap on \u201cSave\u201d to save the changes.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3589 aligncenter\" src=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/07\/22165714\/Add-welcome-message.gif\" alt=\"how to add WhatsApp business greeting message\" width=\"347\" height=\"618\" \/><\/p>\n<h4>\u00a0<b>Greeting message templates:<\/b><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Hey there! ? Welcome to our store. What can we help you with today?<\/li>\n<li>Woof!? Welcome to &lt;Business name&gt;. I\u2019ll reply immediately- unless I am out for walkies!<\/li>\n<li>Welcome to our store ? We are here to help you.<\/li>\n<li>Hi there looking for &lt;product name&gt;? We\u2019re here to help you!<\/li>\n<li>Hi!! Are you looking for &lt;product name&gt;? We\u2019ve got deals for every occasion.<\/li>\n<li>Welcome to our restaurant!?\u00a0 Would you like to see the menu?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>b) Quick replies <\/b><\/h4>\n<p><b>\u00a0 <\/b>Quick replies let you save and reuse messages you frequently send. So you can easily answer common questions in no time. Moreover, you can easily access a quick reply by typing\u00a0 \u201c\/\u201d with the shortcut (\u201c\/bestselling\u201d in the below exam.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>To set up a greeting message.\n<ol>\n<li>Go to Business Tools &gt; Greeting message<\/li>\n<li>Enable Greeting Message<\/li>\n<li>Tap on the edit icon and add your message<\/li>\n<li>Tap on \u201cSave\u201d to save the changes.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3594 aligncenter\" src=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/07\/22170927\/quick-replies.gif\" alt=\"Add quick replies to WhatsApp business\" width=\"347\" height=\"619\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><b>c) Away message<\/b><\/h4>\n<p><b>\u00a0Away messages as the name suggests are messages which are sent during the hours that your business is closed. It helps your customers know when to expect a response and create a better customer experience.<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>To set up an away message\n<ol>\n<li>Go to Business Tools &gt; Away message<\/li>\n<li>Tap on \u201cset away message\u201d to enable away message<\/li>\n<li>Tap on the edit icon and add your message<\/li>\n<li>Set the schedule and add recipients.<\/li>\n<li>Tap on \u201cSave\u201d to save the changes.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3595 aligncenter\" src=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/07\/22172131\/away-message.gif\" alt=\"Add away message in WhatsApp business\" width=\"347\" height=\"619\" \/><\/p>\n<ul>\n<li><b>Away message templates:<\/b>\n<ul>\n<li>Hello? we\u2019re so happy that you texted &lt;Business name&gt;. We can\u2019t wait to talk shop when we\u2019re back in the store. We work Monday to Friday, 9 am \u2013 7 pm<\/li>\n<li>Hi, thanks so much for reaching out! We\u2019ll be thrilled to answer your questions during our business hours, Monday through Friday, 9 am \u2013 5 pm.<\/li>\n<li>Hi! &lt;Business name&gt; here. You\u2019ve just missed us!? We\u2019ll be back in action during shop hours: Monday through Saturday, 10 am to 7 pm ?<\/li>\n<li>Heyo! Looks like you\u2019ve visited us on a weekend. We\u2019ll be back on Monday. Happy weekend?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>2. Labels<\/b><\/h3>\n<p>With labels, you can organize your conversations, making it easier to find your chats and messages. Moreover, you can create labels with different colors, and you can add labels to an entire chat or to certain messages within a chat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3597 aligncenter\" src=\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/07\/22172656\/Labels.gif\" alt=\"Add labels to WhatsApp Business app\" width=\"347\" height=\"619\" \/><a id=\"5\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3. Catalog<\/b><\/h3>\n<p>Catalogs are a mobile storefront for businesses to showcase and share their goods, so people can easily browse and discover something they would like to buy. However,\u00a0 previously, businesses had to send product photos one at a time and repeatedly provide information \u2013 now customers can see their full catalog right within WhatsApp. So this makes business owners look more professional and keeps customers engaged in the chat without having to visit a website. Although, here is WhatsApp Business simple Guide.<\/p>\n<p>Moreover, for each item in its catalog, a business can add information including price, description, and product code. So the catalog feature is currently available to businesses using the WhatsApp Business app on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the U.K., and the U.S.<\/p>\n<ul>\n<li>To add a product or service to a catalog\n<ol>\n<li>Open the WhatsApp Business app &gt;\u00a0More options<b>\u22ee<\/b>\u00a0&gt; Business tools &gt; Catalog.\u00a0If creating a new catalog, tap \u201cAdd Item\u201d.<\/li>\n<li>Tap the green plus icon, then Add Images.<\/li>\n<li>Tap \u201cGallery\u201d to upload images from your Photos or Camera to take new images. So you can upload up to 10 images.<\/li>\n<li>Provide a product or service name. Moreover, you can also provide optional details such as price, description, website link, and product or service code for the uploaded product.<\/li>\n<li>Tap on \u201cSave\u201d.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>Here is a quick video explaining how to add a product or a service to a catalog.<\/p>\n<p><iframe loading=\"lazy\" title=\"How to use catalog on WhatsApp Business\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/goTSdIcwyqs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Final thoughts<\/strong><\/h2>\n<p>If you are a micro-business that has just started using a messaging channel to take orders. If you need to address customer queries, where the customer base is small. So you can work without any kind of automation and one person can handle all the queries,\u00a0 then WhatsApp Business is right for you.<\/p>\n<p>But if you\u2019re a medium scale business, enterprise, or even a small business looking to expand, sell and provide support to a large customer base, then you should definitely go for WhatsApp APIs as it provides better integration, automation, and control over your messaging. Simple WhatsApp Guide for Business.<\/p>\n<p>Either way, WhatsApp Business is a powerful messaging tool that every business should use to sell more and provide better customer support.<\/p>\n<p><strong>To create and send massive Msarketing Campaign via Whatsapp try <a href=\"https:\/\/sendapp.live\/en\/\">SendApp<\/a>. Using SendApp you can create, schedule and send bulk message to everybody via Whatsapp.<\/strong><\/p>\n<p><strong><a href=\"https:\/\/sendapp.live\/en\/shop-sendapp-message-sending-whatsapp\/\">Get it Now<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>4 billion people in the world have a smartphone. Out of that, 2 billion people use Whatsapp and 68% of these people say that Whatsapp is the easiest way to&#8230;<\/p>\n","protected":false},"author":22,"featured_media":19615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[19],"tags":[2556,31,2552,2555,2553,2558,2554,30,2557,25,2540,2559],"class_list":{"0":"post-19613","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-whatsapp","8":"tag-bulk","9":"tag-free-whatsapp-bulk-sender","10":"tag-businrss","11":"tag-massive-campaign","12":"tag-messafe","13":"tag-phone-number","14":"tag-send","15":"tag-sendapp","16":"tag-virtual-number","17":"tag-whatsapp","18":"tag-whatsapp-marketing","19":"tag-whatsapp-number"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use WhatsApp for Business \u2013 A Step by Step Guide<\/title>\n<meta name=\"description\" content=\"2 billion people use Whatsapp, 68% of these people say that Whatsapp is the easiest way to connect to the business. 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