in conclusion<\/h4>\n
However, you want to know more about the product before buying it, you spot a salesperson lingering in the vicinity, smiling at you. So they see the confused look on your face and come up to you and ask if you require any assistance, you nod your head already feeling a bit relieved and they help you figure out the best option for you. So\u00a0 Boost your customer engagement game with Campaigns. Moreover, you are very happy with their customer service and you decide to add frequent this store.<\/p>\n
Boost your customer engagement game with Campaigns<\/h4>\n
How good does it feel to have the right kind of salesperson around? So to get help when you need it the most, and to get it immediately.<\/p>\n
Moreover, the above scenarios are applicable to the online world too.<\/p>\n
The visitors who come to your website can be classified into 3 types:<\/p>\n
- \n
- People who want to buy.<\/li>\n
- Person who are just looking but will buy if something interests them.<\/li>\n
- People who are there to kill time.<\/li>\n<\/ol>\n
The sales people in the above scenarios act as facilitators who convert potential leads or make a purchase happen. It is so much easier to persuade and assist people in buying something in the real world \u2013 in person, where you can charm them with your beautiful smile or warm personality. However, how can you do it in the virtual world, on your website? Moreover, if you\u2019re not online all the time to help them when needed. So when you can\u2019t be present physically next to your potential customer and explain why your product or service is the best option they could opt for?<\/p>\n
That\u2019s where campaigns\/visitor auto messages come into play.<\/h4>\n
So they can be the sales enablers of your website. Moreover, of course it\u2019s not the same as building a connection face-to-face, but you can start building a good rapport with your customers right from their first interaction with your product or website with these campaign messages. So when you reach out to the right people and engage them at the right moment, you can get customers for a lifetime!<\/p>\n
Boost your customer engagement game with Campaigns.<\/h4>\n
As a customer how many times have you added items to your cart but never checked out? So how many times have you wanted help with something but couldn\u2019t get it? However, I\u2019m sure we all have tried to find a support email or phone number or even a live chat option of any website or service at least a few times but ended up at a dead end!<\/p>\n
In SendApp, with triggered messages and in-app campaigns you can support your customers at the right moment. However, you can engage them when it is most important. So you can make a purchase happen.<\/p>\n
![\"\"](\"http:\/\/blog.freshchat.com\/wp-content\/uploads\/sites\/3\/2018\/10\/2018-10-23.png\")
<\/p>\nCampaigns can be a very powerful tool to convert more, sell more, support and engage better. So it can make your customers happy, if used properly.<\/p>\n
Companies that offer proactive customer support have a 92% customer retention rate.<\/i>
\n<\/i><\/p><\/blockquote>\n<\/i>You also have to keep in mind that too many campaigns could be akin to the overwhelming sales folks at the convenience store that you hate!<\/p>\n
Why you should use campaign messages<\/strong><\/h2>\n
You can use targeted messages to welcome visitors, onboard new customers, determine customer needs, announce feature updates, deliver useful content, help them if they\u2019re stuck with something and ask them for feedback. So lets see how.<\/p>\n
1. Engage with the right welcome message<\/h2>\n
With a right welcome message, you can achieve three things. Firstly you can greet your customer and set a friendly tone for your product or service. Secondly, you can provide a touchpoint if they have any questions. Thirdly, you can point them towards the next step in the customer journey.<\/p>\n
When a visitor comes to your website for the first time, they can be confused or lost. So\u00a0 by setting up welcome messages you can let your visitors know that you are around if they need any help. Moreover, boost customer engagement. However, you get their attention when a triggered message pops up on your website. There are more chances for them to initiate a chat and you can make a sale happen. So if not, they\u2019ll at least know you\u2019re around if needed.<\/p>\n
Sample messages<\/h4>\n
Hi there, welcome to <xyz>, happy browsing!<\/em><\/p>\n
Hello, I\u2019m Mia from customer support, let me know if you need any assistance!<\/em><\/p>\n
Hi, let me know if you need your resume to be reviewed.<\/em><\/p>\n
Hi there, I see you are interested in applying to xyz college. I\u2019d be happy to answer any questions.<\/em><\/p>\n
Hello, I see that you are looking at a travel package to Spain, let me know if you need any assistance with the planning!<\/em><\/p>\n
2. Create a better onboarding experience<\/h2>\n
Welcome newly signed-up customers with personalized messages through In-App Campaigns. So it will put them at ease knowing there are friendly approachable humans at the other end whom they can count on.<\/p>\n
Offer proactive and contextual support through Triggered Messages with pro-tips\/inputs upon their first interaction with different aspects of your product, or if they seem to be stuck with something, based on their action (events).<\/p>\n
In-product messaging is one of the best ways to increase engagement as they are highly targeted. So whenever a user completes an action or misses an opportunity to do so, you can send in-app messages to remind them or give them that nudge to do something.<\/p>\n
Moreover, you can create campaigns for a better onboarding experience.<\/p>\n
Sample messages<\/h4>\n
Welcome to the xyz family. We are excited to have you on board! Thanks for signing up. Drop a line if you need any help! ?<\/em><\/p>\n
Hi, I\u2019m Amy from customer support. I can help you with getting started and setting up your account.<\/em><\/p>\n
Hey there, we have launched Product Tours to help you use our product best. Click here.<\/em><\/p>\n
Hi, I\u2019m Ross, your account manager. Please feel free to reach out to me anytime if you have any queries.<\/em><\/p>\n
3. Chat more, sell more<\/h2>\n
Visitors can sometimes be hesitant. Instead of them initiating a chat, you can start proactive conversations with targeted Triggered Message campaigns for various landing pages, product pages, high traffic pages, high value product pages, etc.<\/p>\n
So you can utilize a user\u2019s information such as their geolocation, their activity on your website or the pages they are visiting to engage them in a conversation.<\/p>\n
Did you know that visitors who are invited to chat are 6.3 times more likely to convert into customers than the ones who don\u2019t chat? 61% of those customers convert within the first chat.<\/p><\/blockquote>\n
4. Develop customer relationships with personalized messages<\/h2>\n
You can offer personalized support to your customers based on the countries they are coming from, the pages they are looking at or the items they are clicking on. For instance, you can set up different types of personalized messages based on the user\u2019s country. Boost customer engagement. You can greet returning visitors with a message that says \u201cGood to see you back around here, we missed you!\u201d It\u2019ll help build a rapport with them and improve customer satisfaction.<\/p>\n
Returning visitors can be more interested in your offer than new visitors. However, the chance for a successful conversation is therefore higher. So you can set up a trigger based on the number of visits, number of visited pages, and time spent on the page.<\/p>\n
Moreover, customers who feel valued will keep coming back for more and stay with you for long-term.<\/p>\n
Sample messages<\/h4>\n
Hi, can I help you pick the best plan for you?<\/em><\/p>\n
I see that you are on the pricing page for the past 5 minutes. Still not convinced? Let\u2019s talk!<\/em><\/p>\n
Hi, I\u2019m Rachel from the customer success team, I handle customers from Canada, let me know if you need help with something. ?<\/em><\/p>\n
Hi there, I see that you that haven\u2019t checkout out the items in your cart, can I help you find a different size or color?<\/em><\/p>\n
Thanks for downloading the ebook on reports. Would you like a 30 min demo with our best analyst to understand how to use the feature?<\/em><\/p>\n
It\u2019s almost Thanksgiving! In the spirit of the holiday season, we are giving 15% discount for first 100 customers. Click here and get yours! ?<\/em><\/p>\n
Hello, there will be a scheduled downtime this Saturday (20th Oct), due to server maintenance.<\/em><\/p>\n
5. Keep them updated with contextual messages<\/h2>\n
You can update your customers about a server downtime, delivery delay or just about anything with campaign messages.<\/p>\n
Most people get pitched a lot of generalized content during the course of the day through emails. So chances are your email, though highly useful for your targeted segment of users, can get lost among the multitude of other emails they get in their inbox. Boost customer engagement. Moreover, you can deliver curated content through campaign messages \u2013 product updates, latest blogs that you wrote which can be relevant to them, product newsletters, exclusive ebooks, sign-up link for an upcoming webinar and so much more. Boost your customer engagement game with Campaigns.<\/p>\n
It comes down to customer engagement<\/b><\/h2>\n
As you can see, triggered messages and in-app campaigns can be a very useful feature for your live chat. However, you have to keep in mind that less is more. So give some time to your visitors to look at your website. Don\u2019t be obtrusive by sending a triggered message as soon as they land on your website. Be mindful about the number and frequency of the campaign messages that you set up. Too many triggered messages can overwhelm or annoy your customers which will deteriorate the customer experience and impair customer satisfaction.<\/p>\n
Also, make sure that your messages have a human feel to it. Don\u2019t be too robotic. So test, measure, improve, repeat \u2013 constantly keep testing and improving your campaign messages.<\/p>\n
If you create a delightful end-to-end customer experience, right from the moment they come to your website, and provide real-time support, you can improve customer engagement. Moreover, engaged customers are happy customers. And happy customers will stay with you for a lifetime!<\/p>\n