{"id":2512,"count":15,"description":"<b>M\u00eddia social<\/b>, ou<i>\u00a0<b>Rede social<\/b><\/i>, \u00e9 um termo gen\u00e9rico para tecnologias e pr\u00e1ticas online que as pessoas usam para compartilhar texto, imagens, \u00e1udio e v\u00eddeo. Os professores Andreas Kaplan e Michael Haenlein definiram m\u00eddias sociais como um conjunto de aplica\u00e7\u00f5es web baseadas nos fundamentos ideol\u00f3gicos e tecnol\u00f3gicos da Web 2.0, que permitem a cria\u00e7\u00e3o e a troca de conte\u00fado gerado pelo usu\u00e1rio.\r\n<div id=\"toc\" class=\"toc\" role=\"navigation\" aria-labelledby=\"mw-toc-heading\">\r\n<div class=\"toctitle\" dir=\"ltr\" lang=\"it\"><\/div>\r\n<\/div>\r\nAs m\u00eddias sociais representam fundamentalmente uma mudan\u00e7a na maneira como as pessoas leem, aprendem e compartilham informa\u00e7\u00f5es e conte\u00fado. Elas mudam radicalmente o modelo de comunica\u00e7\u00e3o t\u00edpico da m\u00eddia tradicional (r\u00e1dio, m\u00eddia impressa, televis\u00e3o); a mensagem n\u00e3o \u00e9 mais &quot;um para muitos&quot; (ou seja, predominantemente unidirecional, do emissor para o seu p\u00fablico), mas sim &quot;entre pares&quot;; m\u00faltiplos emissores, um alto n\u00edvel de intera\u00e7\u00e3o. Essa mudan\u00e7a no modelo de comunica\u00e7\u00e3o pode levar \u00e0 democratiza\u00e7\u00e3o da informa\u00e7\u00e3o, transformando as pessoas de &quot;meros&quot; consumidores de conte\u00fado em pr\u00f3prios editores. As m\u00eddias sociais se tornaram muito populares porque permitem que as pessoas usem a web para estabelecer relacionamentos pessoais ou profissionais. Elas tamb\u00e9m s\u00e3o definidas como\u00a0<i>conte\u00fado gerado por usu\u00e1rios<\/i>\u00a0(UGC) ou\u00a0<i>m\u00eddia gerada pelo consumidor<\/i>\u00a0(CGM).","link":"https:\/\/sendapp.live\/pt\/category\/social\/","name":"Social","slug":"social","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Archivi - SendApp - Software Whatsapp Marketing<\/title>\n<meta name=\"description\" content=\"Social Media, o\u00a0Social Network, \u00e8 un&#039;espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendapp.live\/pt\/categoria\/social\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Archivi\" \/>\n<meta property=\"og:description\" content=\"Social Media, o\u00a0Social Network, \u00e8 un&#039;espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sendapp.live\/pt\/categoria\/social\/\" \/>\n<meta property=\"og:site_name\" content=\"SendApp - Software Whatsapp Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sendapp_live\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/\",\"name\":\"Social Archivi - SendApp - Software Whatsapp Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\"},\"description\":\"Social Media, o\u00a0Social Network, \u00e8 un'espressione generica che indica tecnologie e pratiche in\u00a0Rete\u00a0che le persone adottano per condividere contenuti\u00a0testual\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/category\\\/social\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sendapp.live\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"name\":\"SendApp\",\"description\":\"Automate Your Messages &amp; Grow Your Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\"},\"alternateName\":\"SendApp WhatsApp Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sendapp.live\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#organization\",\"name\":\"SendApp\",\"url\":\"https:\\\/\\\/sendapp.live\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"contentUrl\":\"https:\\\/\\\/sendapp.live\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo-Sendapp-300x60-1.png\",\"width\":300,\"height\":60,\"caption\":\"SendApp\"},\"image\":{\"@id\":\"https:\\\/\\\/sendapp.live\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sendapp.live\",\"https:\\\/\\\/x.com\\\/sendapp_live\",\"https:\\\/\\\/www.instagram.com\\\/sendapp.live\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC2gaLpi0-OJLG4CFbOr6mLw\",\"https:\\\/\\\/it.trustpilot.com\\\/review\\\/sendapp.live\"],\"description\":\"Piattaforma italiana di WhatsApp Marketing con API ufficiali Meta. 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