{"id":16769,"date":"2020-07-13T14:35:55","date_gmt":"2020-07-13T12:35:55","guid":{"rendered":"https:\/\/sendapp.live\/?p=16769"},"modified":"2024-07-22T16:48:25","modified_gmt":"2024-07-22T14:48:25","slug":"o-que-e-whatsapp-marketing-2","status":"publish","type":"post","link":"https:\/\/sendapp.live\/pt\/2020\/07\/13\/cosa-sono-le-strategie-di-marketing\/","title":{"rendered":"O que s\u00e3o estrat\u00e9gias de marketing?"},"content":{"rendered":"

O que s\u00e3o estrat\u00e9gias de marketing?<\/h2>\n

Estrat\u00e9gias de marketing<\/p>\n

Hoje, o marketing est\u00e1 envolvido em todos os n\u00edveis da cadeia de cria\u00e7\u00e3o de valor. Antes da produ\u00e7\u00e3o, para determinar o mercado alvo; durante a produ\u00e7\u00e3o para decidir o pre\u00e7o e o produto; e ap\u00f3s a produ\u00e7\u00e3o para se comunicar com os clientes.
\n<\/span><\/span><\/p>\n

\u00c9 claro que o marketing est\u00e1 envolvido em todo esse processo de defini\u00e7\u00e3o, cria\u00e7\u00e3o e comunica\u00e7\u00e3o de valor. Sua estrat\u00e9gia de marketing deve ser\u00a0definido antes de criar seu produto<\/strong>. Posteriormente, suas atividades ocorrer\u00e3o no contexto definido por esta estrat\u00e9gia.<\/span><\/p>\n

o\u00a0desenvolvimento de uma estrat\u00e9gia marketing<\/a><\/strong>\u00a0inclui 5 etapas:<\/p>\n

    \n
  1. An\u00e1lise de oportunidades de mercado e segmenta\u00e7\u00e3o de mercado<\/li>\n
  2. Definir o mercado alvo (clientes alvo)<\/li>\n
  3. Posicionamento da sua oferta<\/li>\n
  4. Determina\u00e7\u00e3o de planos de a\u00e7\u00e3o<\/li>\n
  5. Controle e revis\u00e3o de sua oferta<\/li>\n<\/ol>\n

    Sua estrat\u00e9gia deve, portanto, ser uma orienta\u00e7\u00e3o geral, n\u00e3o uma s\u00e9rie de decis\u00f5es isoladas.\u00a0D<\/span>tamb\u00e9m deve ser descrito<\/span>\u00a0da maneira mais clara e precisa\u00a0conciso poss\u00edvel<\/span>.<\/span><\/span><\/p>\n

    Aqui vemos os primeiros em detalhes\u00a0tr\u00eas etapas<\/strong>\u00a0o desenvolvimento da estrat\u00e9gia de marketing:<\/p>\n

     <\/p>\n

    Oportunidades de mercado e segmenta\u00e7\u00e3o<\/h3>\n

    As oportunidades de mercado s\u00e3o analisadas de v\u00e1rias maneiras, especialmente usando o\u00a05 For\u00e7as de Porter<\/u>\u00a0e a an\u00e1lise PESTEL. Se voc\u00ea quiser, tamb\u00e9m pode fazer umaAn\u00e1lise SWOT<\/u>\u00a0da empresa, tamb\u00e9m s\u00e3o consideradas as oportunidades e amea\u00e7as externas.<\/p>\n

    Existem muitos tipos de clientes, com necessidades totalmente diferentes. Uma an\u00e1lise cuidadosa do consumidor deve ser feita para entender as necessidades e desejos de poder satisfaz\u00ea-los.<\/p>\n

    Os consumidores podem ser divididos de v\u00e1rias maneiras, considerando a\u00a0vari\u00e1veis<\/strong>:<\/p>\n

      \n
    • geogr\u00e1fico:\u00a0<\/strong>na\u00e7\u00f5es, estados, regi\u00f5es, cidades, bairros;<\/li>\n
    • demogr\u00e1fico:\u00a0<\/strong>idade, sexo, tamanho da fam\u00edlia, renda, profiss\u00e3o, religi\u00e3o, nacionalidade, n\u00edvel educacional;<\/li>\n
    • psicogr\u00e1fico:\u00a0<\/strong>classe social, estilo de vida, personalidade;<\/li>\n
    • Comportamental:\u00a0<\/strong>conhecimento e uso do produto, oportunidade de compra, benef\u00edcios desejados, tipo de usu\u00e1rio, intensidade de uso, n\u00edvel de lealdade.<\/li>\n<\/ul>\n

      As empresas est\u00e3o usando cada vez mais uma dessas vari\u00e1veis para segmentar o mercado. Isso \u00e9 para tentar identificar grupos menores e mais definidos.<\/p>\n

       <\/p>\n

      Mercado alvo
      \n<\/strong><\/h3>\n

      o\u00a0Avalia\u00e7\u00e3o<\/strong>\u00a0de segmentos \u00e9 baseado nesses fatores:<\/p>\n

        \n
      1. Tamanho do segmento e taxa de crescimento<\/li>\n
      2. Atratividade estrutural do segmento (5 For\u00e7as de Porter direcionadas ao segmento, se n\u00e3o tiver sido feito anteriormente)<\/li>\n
      3. Objetivos e recursos da empresa<\/li>\n<\/ol>\n

        Ap\u00f3s essa avalia\u00e7\u00e3o, a empresa decide quais e quantos segmentos servir com mais efici\u00eancia (marketing de destino). Existe o pensamento de querer alcan\u00e7ar o maior n\u00famero poss\u00edvel de clientes, mas esse n\u00e3o \u00e9 o caminho certo, \u00e9 imposs\u00edvel, pois existe o risco de n\u00e3o satisfazer nenhum segmento ao faz\u00ea-lo.<\/p>\n

        Eles devem\u00a0selecione os clientes que voc\u00ea \u00e9 mais capaz de satisfazer<\/strong>, obtendo lucro e vantagem sobre a concorr\u00eancia. Muitas empresas preferem atingir um pequeno n\u00famero de consumidores, mas vamos ver quais s\u00e3o as estrat\u00e9gias de defini\u00e7\u00e3o.<\/p>\n

        o\u00a0estrat\u00e9gias de defini\u00e7\u00e3o de mercado-alvo<\/strong>\u00a0s\u00e3o 4 (do mais gen\u00e9rico ao mais espec\u00edfico):<\/p>\n

          \n
        • Estrat\u00e9gia\u00a0marketing indiferenciado:<\/strong>\u00a0marketing de massa, ignore as diferen\u00e7as dos v\u00e1rios segmentos, mesma oferta<\/li>\n
        • o\u00a0marketing diferenciado:<\/strong>\u00a0marketing segmentado, ofertas espec\u00edficas para determinados segmentos<\/li>\n
        • Marketing concentrado:<\/strong>\u00a0 marketing de nicho, conquistando um ou mais segmentos ("nichos") com grande participa\u00e7\u00e3o<\/li>\n
        • micromarketing:<\/strong>\u00a0atender prefer\u00eancias individuais ou grupos locais<\/li>\n<\/ul>\n

          A melhor estrat\u00e9gia a ser adotada depende dos recursos da empresa, da homogeneidade e do est\u00e1gio do ciclo de vida do produto, da homogeneidade do mercado e das estrat\u00e9gias de marketing dos concorrentes.<\/p>\n

           <\/p>\n

          Proposta de valor (posicionamento)
          \n<\/strong><\/h3>\n

          Nesse ponto, a empresa deve decidir como diferenciar sua oferta para cada segmento-alvo. Em outras palavras, ele deve definir como deseja se posicionar no mercado.<\/p>\n

          Um deve ser alcan\u00e7ado\u00a0posi\u00e7\u00e3o de mercado \u00fanica e original<\/strong>\u00a0para dar aos clientes uma percep\u00e7\u00e3o diferente em compara\u00e7\u00e3o com os produtos concorrentes. Caso contr\u00e1rio, eles n\u00e3o ter\u00e3o motivos para comprar nossos produtos.<\/p>\n

          O posicionamento ideal deve ser definido no\u00a0vantagem competitiva<\/strong>. Para adquiri-la, a empresa deve oferecer aos clientes maior valor que a concorr\u00eancia de duas maneiras: diminuindo o pre\u00e7o ou oferecendo maiores benef\u00edcios a um pre\u00e7o mais alto.<\/p>\n

          Mais precisamente, um deles pode ser selecionado\u00a0estrat\u00e9gias de posicionamento geral (proposi\u00e7\u00e3o de valor):<\/strong><\/p>\n

            \n
          • Oferecer\u00a0altos benef\u00edcios a pre\u00e7os altos<\/strong><\/li>\n
          • Fornecer\u00a0altos benef\u00edcios a pre\u00e7os m\u00e9dios<\/strong><\/li>\n
          • Aposte\u00a0benef\u00edcios m\u00e9dios a pre\u00e7os baixos<\/strong><\/li>\n
          • Dar\u00a0pobres benef\u00edcios a pre\u00e7os muito baixos<\/strong><\/li>\n
          • Ou o mais bem sucedido, mas dif\u00edcil, que \u00e9 oferecer\u00a0altos benef\u00edcios a pre\u00e7os baixos<\/strong><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

            O que s\u00e3o Estrat\u00e9gias de Marketing? Estrat\u00e9gias de Marketing Hoje, o marketing est\u00e1 presente em todos os n\u00edveis da cadeia de valor. Antes da produ\u00e7\u00e3o, para determinar\u2026<\/p>","protected":false},"author":22,"featured_media":16770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343],"tags":[63,49,892,50,118,149,119,45,30,842],"class_list":{"0":"post-16769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-allarme-per-whatsapp","9":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","10":"tag-business","11":"tag-come-archiviare","12":"tag-come-inviare","13":"tag-delete-message","14":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp","15":"tag-messaggi-whatsapp-eliminati","16":"tag-sendapp","17":"tag-sms-2-0"},"yoast_head":"\nCosa sono le Strategie di Marketing?<\/title>\n<meta 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