{"id":16942,"date":"2020-07-22T09:24:18","date_gmt":"2020-07-22T07:24:18","guid":{"rendered":"https:\/\/sendapp.live\/?p=16942"},"modified":"2020-08-03T15:44:11","modified_gmt":"2020-08-03T13:44:11","slug":"dirija-com-seguranca-e-ganhe-premios-the-floow","status":"publish","type":"post","link":"https:\/\/sendapp.live\/pt\/2020\/07\/22\/guidare-in-sicurezza-e-vincere-premi-the-floow\/","title":{"rendered":"Dirija com seguran\u00e7a e ganhe pr\u00eamios (The Floow)"},"content":{"rendered":"

Seu telefone pode dizer se voc\u00ea \u00e9 um bom motorista? Sim, o especialista em telem\u00e1tica The Flow pode dizer. Na verdade, tamb\u00e9m ajuda as seguradoras a incentivar melhores h\u00e1bitos entre seus segurados. Tim Green, especialista m\u00f3vel e influenciador<\/a>, conversou com Rebecca Bell, diretora de marketing da The Floow, para descobrir como o A2P SMS est\u00e1 habilitando o seguro da seguradora pela primeira vez.<\/p>\n

"Como est\u00e1 a minha condu\u00e7\u00e3o?" Esta \u00e9 uma pergunta geralmente exibida na traseira de ve\u00edculos comerciais, ao lado de um n\u00famero para ligar. A ideia \u00e9 tornar as ruas mais seguras, convidando as pessoas a denunciar comportamentos irrespons\u00e1veis.<\/p>\n

Uma ideia louv\u00e1vel. Mas \u00e9 eficaz? Com que frequ\u00eancia as pessoas ligam? E eles s\u00e3o sempre honestos?<\/p>\n

Felizmente, agora existe uma maneira muito melhor de avaliar a dire\u00e7\u00e3o segura: pegue um smartphone para fazer isso.<\/p>\n

Um telefone no bolso do motorista pode coletar uma enorme quantidade de dados que, quando agregados, podem fornecer uma avalia\u00e7\u00e3o precisa e imparcial de sua dire\u00e7\u00e3o.<\/p>\n

Esse simples insight foi a fa\u00edsca que levou \u00e0 cria\u00e7\u00e3o do especialista brit\u00e2nico The Floow em 2012. Os fundadores observaram o surgimento da telem\u00e1tica nos ve\u00edculos mais recentes, o surgimento de conjuntos de dados p\u00fablicos (relacionados ao clima, tr\u00e1fego e assim por diante). , e o smartphone se torna onipresente.<\/p>\n

Eles reconheceram que coletivamente esses fatores poderiam levar a uma revolu\u00e7\u00e3o na dire\u00e7\u00e3o segura.<\/p>\n

\u201cVimos a oportunidade de mudar o setor de telem\u00e1tica, fazendo uso de dados e ci\u00eancias sociais de forma a mudar o comportamento dos motoristas e reduzir os riscos em nossas estradas\u201d<\/h2>\n

Aldo Monteforte, CEO da The Flow
\nEnt\u00e3o, The Floow criou um sistema de software que pode ser codificado em um aplicativo para coletar dados sobre os seguintes indicadores de dire\u00e7\u00e3o segura:<\/p>\n

Velocidade (incluindo velocidade contextual em compara\u00e7\u00e3o com outros motoristas)
\nCondu\u00e7\u00e3o suave (acelera\u00e7\u00e3o e desacelera\u00e7\u00e3o)
\nUso do celular enquanto dirige
\nFadiga (por dura\u00e7\u00e3o da viagem)
\nHora do dia (dirigir tarde da noite \u00e9 estatisticamente mais perigoso)
\nEssas inova\u00e7\u00f5es logo atra\u00edram as seguradoras. Hoje, a The Floow trabalha com a Direct Line e muitas outras seguradoras em v\u00e1rias regi\u00f5es.<\/p>\n

O resultado? Menos acidentes e menos reclama\u00e7\u00f5es.<\/p>\n

A segunda vantagem \u00e9 menos \u00f3bvia. Historicamente, as seguradoras n\u00e3o mantinham um di\u00e1logo \u00f3bvio com os clientes ap\u00f3s a compra da ap\u00f3lice \u2013 a menos que houvesse uma reclama\u00e7\u00e3o. Com um aplicativo de dire\u00e7\u00e3o segura, eles podem ficar em contato constante.<\/p>\n

Aqui finalmente existe a possibilidade de desenvolver uma rela\u00e7\u00e3o real com o cliente. Mas qual canal usar? Bem, h\u00e1 e-mail, \u00e9 claro. Mas para casos de uso mais diretos e imediatos, uma op\u00e7\u00e3o mais eficaz \u00e9 o SMS<\/a>: o canal universal que todos entendem.<\/p>\n

\u201cO desafio para muitos de nossos clientes \u00e9 que os motoristas realmente n\u00e3o pensam em seguro. Usando mensagens de texto e aplicativos, as seguradoras podem envolver seus clientes pela primeira vez. Eles podem pedir aos motoristas que verifiquem seus dados, avaliem suas pontua\u00e7\u00f5es e vejam quais recompensas podem ser resgatadas. "<\/h2>\n

Rebecca Bell, diretora de marketing do The Flow
\nNa maioria dos casos, as seguradoras oferecem cupons da Amazon ou similares como pr\u00eamios. No entanto, sempre existe o risco de que os golpistas roubem os c\u00f3digos e reivindiquem essas recompensas. Para combater isso, o The Flow optou por usar o SMS como m\u00e9todo de autentica\u00e7\u00e3o. Portanto, quando o motorista resgata um pr\u00eamio, o The Floow envia um c\u00f3digo de acesso \u00fanico baseado em texto, que o destinat\u00e1rio usa para provar sua identidade.<\/p>\n

A primeira vez que um cliente solicitou esse tipo de funcionalidade, ele queria que ela estivesse dispon\u00edvel em alguns dias. Para cumprir o prazo, o The Floow usou APIs de SMS fornecidas pelo especialista em mensagens CLX. Ele simplesmente incorporou essas APIs em seus sistemas usando um modelo de \u201cplataforma de comunica\u00e7\u00e3o como servi\u00e7o\u201d (CPaaS).<\/p>\n

De acordo com Bell, as mensagens ajudaram as seguradoras a atingir seus objetivos duplos de manter contato com os motoristas e tornar os pr\u00eamios mais seguros. Agora ele espera ir mais longe com os chatbots.<\/p>\n

\u201cOs rob\u00f4s s\u00e3o interessantes\u201d, diz ele. \u201cOs motoristas mais jovens adoram usar sess\u00f5es de bate-papo para atendimento ao cliente. As seguradoras est\u00e3o explorando os rob\u00f4s como uma op\u00e7\u00e3o, ent\u00e3o \u00e9 algo que estamos analisando."<\/h2>","protected":false},"excerpt":{"rendered":"

Seu celular consegue dizer se voc\u00ea \u00e9 um bom motorista? Sim, de acordo com o especialista em telem\u00e1tica The Floow. Ali\u00e1s, ele at\u00e9 ajuda as seguradoras a incentivar melhores h\u00e1bitos entre\u2026<\/p>","protected":false},"author":22,"featured_media":16944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343,884],"tags":[63,32,53,49,833,28,855,885,128,840,110,45,52,25,125],"class_list":{"0":"post-16942","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"category-sms","9":"tag-allarme-per-whatsapp","10":"tag-android","11":"tag-archivia-chat-whatsapp","12":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","13":"tag-how-to-set-up-auto-reply-for-whatsapp-guide-for-2020","14":"tag-backup","15":"tag-blog","16":"tag-bot","17":"tag-custom-message","18":"tag-google","19":"tag-marketing","20":"tag-messaggi-whatsapp-eliminati","21":"tag-nascondere-le-chat","22":"tag-whatsapp","23":"tag-whatsapp-web"},"yoast_head":"\nGuidare in sicurezza e vincere premi (The Floow)<\/title>\n<meta name=\"description\" content=\"Il tuo telefono pu\u00f2 dire se sei un buon pilota? 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